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Morocco Couscous Market Size, Trends, Analysis: By Thickness: Fine Couscous, Medium Couscous, Thick Couscous; By SKUs: 1 kg, 5 kg, 25 kg, Others; By Distribution Channel: Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Specialty Stores, Online, Others; Market Dynamics; Competitive Landscape; 2024-2032
Morocco Couscous Market Outlook
The Morocco couscous market increased at a CAGR of nearly 5% between the historical period of 2018-2023.
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Growing Global Demand for Couscous Derived from Morocco to Aid the Market Growth
Morocco is one of the leading markets for couscous and is a major exporter of the product. The rising globalisation in tastes has also aided the growth of the couscous market in Morocco. Thus, the significant importers of couscous from Morocco include countries like the United States, Brazil, Canada, the United Kingdom, France, Spain, Italy, Japan, Russia, and Australia, among others.
In Morocco, the prevalent pattern of westernisation has majorly contributed to the introduction of newer and inventive recipes for couscous preparation. Over the past few years, the growing consumer health perception of high obesity rates has further increased the consumption of couscous, due to its low caloric value as well as high protein/fibre content. In addition, the growing demand for ready-to-eat food products, combined with the large availability of conventional, canned, frozen, and microwavable couscous variants throughout Moroccan retail channels, has also fuelled the market growth. The launch of flavoured and organic couscous products, reflecting the changing needs and preferences of the Moroccan population, is further projected to catalyse the market growth in the region.
Couscous: Market Segmentation
Couscous refers to a popular North African dish prepared using crushed and steamed durum wheat semolina granules. In addition, couscous is nutritious, quick, easy to prepare, tasty, versatile and comes with health statements including gluten-free and whole-grain meal.
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Based on thickness, the market can be categorised into:
- Fine Couscous
- Medium Couscous
- Thick Couscous
On the basis of SKUs, the industry can be segmented as follows:
- 1 Kg
- 5 Kg
- 25 Kg
- Others
Based on distribution channel, the market can be divided into the following:
- Supermarkets and Hypermarkets
- Convenience Stores
- Independent Retailers
- Online
- Others
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Changing Food Habits to Aid the Growth of the Couscous Market in Morocco
The growing demand for couscous in Morocco is projected to increase due to the rising income of the middle-class population and the changing lifestyle. Owing to changes in food consumption habits, the demand for convenient food is growing, and the market growth of couscous is set to rise. It is also envisaged that the easy availability of raw materials like wheat, barley, rice, maize, and others, which are widely grown in almost all parts of the world, would further fuel the demand growth of couscous. The rising demand for gluten-free variants of the product with a high protein content among consumers is expected to increase the overall growth of the couscous market. These factors are expected to propel the growth of the couscous market in Morocco in the forecast period.
Key Industry Players in the Morocco Couscous Market
The report gives a detailed analysis of the following key players in the Morocco couscous market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Dari
- Forafric Group
- Zine Capital Invest Group
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Thickness |
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| Breakup by SKUs |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Morocco
7 Opportunities and Challenges in the Market
8 Morocco Couscous Market Analysis
8.1 Key Industry Highlights
8.2 Morocco Couscous Historical Market (2018-2023)
8.3 Morocco Couscous Market Forecast (2024-2032)
8.4 Morocco Couscous Market by Thickness
8.4.1 Fine Couscous
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Medium Couscous
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Thick Couscous
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Morocco Couscous Market by SKUs
8.5.1 1 kg
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 5 kg
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 25 kg
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Morocco Couscous Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Independent Retailers
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Convenience Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Specialty Stores
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Online
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Others
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
9.3 Key Indicators for Demand
9.4 Key Indicators for Price
10 Value Chain Analysis
11 Trade Data Analysis (HS Code - 190240)
11.1 Major Importing Countries
11.1.1 By Volume
11.1.2 By Value
11.2 Major Exporting Countries
11.2.1 By Volume
11.2.2 By Value
12 Price Analysis
12.1 Morocco Historical Price Trends (2018-2023) and Forecast (2024-2032)
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Dari
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Forafric Group
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Zine Capital Invest Group
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Morocco Couscous Market: Key Industry Highlights, 2018 and 2032
2. Morocco Couscous Historical Market: Breakup by Thickness (USD Million), 2018-2023
3. Morocco Couscous Market Forecast: Breakup by Thickness (USD Million), 2024-2032
4. Morocco Couscous Historical Market: Breakup by SKUs (USD Million), 2018-2023
5. Morocco Couscous Market Forecast: Breakup by SKUs (USD Million), 2024-2032
6. Morocco Couscous Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Morocco Couscous Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Major Importing Countries by Volume (2020)
9. Major Exporting Countries by Volume (2020)
10. Major Importing Countries by Value (2020)
11. Major Exporting Countries by Value (2020)
12. Morocco Historical Price Trends and Forecast 2018-2028
13. Morocco Couscous Market Structure
Key Questions Answered in the Report
The major drivers of the market include the globalisation of culinary trends, the increasing imports of couscous from countries like the United States, Brazil, Canada, the United Kingdom, France, and Australia, among others, and rapid urbanisation and westernisation.
The growing demand for convenient food products, the ease of availability of materials like maize and barley, and the rising demand for gluten-free variants of couscous are the key trends guiding the market growth.
The major segments based on thickness of the product considered in the market report are fine couscous, medium couscous, and thick couscous.
The significant segments based on SKUs considered in the market report are 1 kg, 5 kg, and 25 kg, among others.
The several distributions in the market are supermarkets and hypermarkets, convenience stores, independent retailers, speciality stores, and online, among others.
The major players in the market are Dari, Forafric Group, and Zine Capital Invest Group, among others.
Analyst Review
The Morocco Couscous market was driven by the growing demand for convenient foods in the historical period. Aided by the easy availability of raw materials and changes in food consumption habits, the market is expected to witness further growth in the forecast period of 2024-2032.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on thickness, the market can be categorised into fine couscous, medium couscous, and thick couscous. On the basis of SKUs, the industry can be segmented into 1 kg, 5 kg, and 25 kg, among others. Based on distribution channels, the market can be divided into supermarkets and hypermarkets, convenience stores, independent retailers, speciality stores, and online, among others. The major players in the industry are Dari, Forafric Group, and Zine Capital Invest Group, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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