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Global Couscous Market is Expected to Grow at a Healthy Pace During 2024-2032, Aided by the Growth of the Overall Pasta and Couscous Industry

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Couscous Market

Global Couscous Market Size, Share, Growth, Trends: By Thickness: Fine Couscous, Medium Couscous, Thick Couscous; By Distribution Channel: Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

Global Couscous Market Outlook

The global couscous market is aided by the growth of the global pasta and couscous industry, which is expected to grow at a CAGR of 3.5% during the forecast period of 2024-2032 to reach about USD 51.63 billion by 2032.

 

Global Couscous Market

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Health Benefits Derived from Couscous Consumption to Aid the Market Growth of Couscous

The growth in the global market for couscous can primarily be associated with the health benefits linked with the consumption of couscous. In addition, owing to the rising industrialisation and development of the economic sector, the number of working professionals are increasing, subsequently boosting the emphasis on convenient, easy to cook, and affordable food options, hence propelling the demand for couscous. The market demand can also be associated with the ease in availability of couscous in conventional, canned, and frozen forms across various distribution channels. In addition, due to the unhealthy and sedentary lifestyle, couscous is becoming increasingly popular among the younger generation as a healthy snack owing to its low caloric value and high protein and fibre content. Furthermore, the presence of selenium in couscous has been proven beneficial against the development of cancer cells in the body. It can improve the immunity level of the body by lowering oxidative body stress. The rising market growth can thus be attributed to the advantages of couscous consumption.

 

Couscous: Market Segmentation

Couscous refers to a North African dish that is made from crushed and steamed durum wheat semolina granules. There are commonly three types of couscous available in the market, including Israeli, Moroccan and Lebanese. The most popular and easily available couscous is the Moroccan couscous.

 

Global Couscous Market by Segment

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On the basis of thickness, the market can be segmented into:

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous

The market, on the basis of distribution channel, can be divided into:

  • Supermarkets and Hypermarkets
  • Independent Retailers
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

The EMR report looks into the regional markets of couscous like North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa.

 

Global Couscous Market by Region

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Extensive Distribution Channels to Augment the Market Growth of Couscous

The rising awareness regarding healthy consumption habits is anticipated to continue the demand for couscous across the world, consequently, enhance the market growth over the forecast period. Couscous is an excellent source of carbohydrate, essential for body functioning, and thus couscous is being increasingly consumed by sportspersons. The rising demand for couscous from the health and wellness industry is expected to facilitate market growth in the coming years. In addition, the easily available raw materials, including rice, wheat, and barley, are expected to propel the production of couscous worldwide and thereby augment the industry growth.

Furthermore, due to the enhanced availability of the product owing to the rising presence of distribution channels like supermarkets and convenience stores, and the rising popularity of online retail channels, the market is further anticipated to grow over the forecast period. The introduction of innovative couscous products like organic and flavoured couscous options via imports owing to increasing demand for the product is further projected to surge the demand for couscous in coming years.

Key Industry Players in the Global Couscous Market

The report presents a detailed analysis of the following key players in the global couscous market, looking into their capacity, market share, and latest developments like capacity expansions, plant turnabouts and mergers and acquisitions.

  • US Durum Products Ltd
  • Ebro Foods, S.A.
  • Dari
  • Forafric Group
  • Others

The comprehensive report looks at the micro and macro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of the Porter’s Five Forces Model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Thickness
  • Distribution Channel
  • Region
Breakup by Thickness
  • Fine Couscous
  • Medium Couscous
  • Thick Couscous
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Independent Retailers
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • US Durum Products Ltd
  • Ebro Foods, S.A.
  • Dari
  • Forafric Group
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Couscous Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Couscous Historical Market (2018-2023) 
    8.3    Global Couscous Market Forecast (2024-2032)
    8.4    Global Couscous Market by Thickness
        8.4.1    Fine Couscous
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Medium Couscous
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Thick Couscous
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032) 
    8.5    Global Couscous Market by Distribution Channel
        8.5.1    Supermarkets and Hypermarkets
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Independent Retailers
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Convenience Stores
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Speciality Stores
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Online
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Others
    8.6    Global Couscous Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Couscous Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Couscous Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Couscous Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Couscous Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend 2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Couscous Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis (HS Code – 190240)
    16.1    Major Exporting Countries
        16.1.1    By Value
        16.1.2    By Volume
    16.2    Major Importing Countries
        16.2.1    By Value
        16.2.2    By Volume 
17     Price Analysis
    17.1    North America Historical Price Trends (2018-2023) & Forecast (2024-2032)
    17.2    Europe Historical Price Trends (2018-2023) & Forecast (2024-2032)
    17.3    Asia Pacific Historical Price Trends (2018-2023) & Forecast (2024-2032)
    17.4    Latin America Historical Price Trends (2018-2023) & Forecast (2024-2032)
    17.5    Middle East & Africa Historical Price Trends (2018-2023) & Forecast (2024-2032)
18    Competitive Landscape
    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    US Durum Products Ltd
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Ebro Foods, S.A.
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Dari
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Forafric Group
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Others
19    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Couscous Market: Key Industry Highlights, 2018 and 2032
2.    Global Couscous Historical Market: Breakup by Thickness (USD Million), 2018-2023
3.    Global Couscous Market Forecast: Breakup by Thickness (USD Million), 2024-2032
4.    Global Couscous Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5.    Global Couscous Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6.    Global Couscous Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Couscous Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Couscous Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Couscous Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Couscous Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Couscous Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Couscous Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Couscous Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Couscous Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Couscous Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Couscous Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Couscous Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Major Importing Countries by Volume (2020)
19.    Major Exporting Countries by Volume (2020)
20.    Major Importing Countries by Value (2020)
21.    Major Exporting Countries by Value (2020)
22.    North America Historical Price Trends and Forecast 2018-2028
23.    Europe Historical Price Trends and Forecast 2018-2028
24.    Asia Pacific Historical Price Trends and Forecast 2018-2028
25.    Latin America Historical Price Trends and Forecast 2018-2028
26.    Middle East and Africa Historical Price Trends and Forecast 2018-2028
27.    Global Couscous Market Structure

Key Questions Answered in the Report

What is the growth rate of the global couscous market?

The market is projected to grow at a CAGR of 3.5% in the forecast period of 2024-2032. 

What is the forecast outlook of the global couscous market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 51.63 billion by 2032.

What are the major drivers of the market?

The market is being driven by the rising awareness regarding the health benefits associated with couscous, inflating disposable incomes, and growing use of couscous in the health and wellness market.

What are the key trends of the market?

The key trends of the market include the rising imports of organic and flavoured variants of the couscous and developments to provide innovative couscous products.

What are the major regional markets of couscous, according to the EMR report?

The major regional markets for couscous are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa.

What are the leading thicknesses of couscous?

The leading thicknesses of couscous are fine couscous, medium couscous, and thick couscous.

What are the major distribution channels of couscous?

The major distribution channels include supermarkets and hypermarkets, independent retailers, convenience stores, speciality stores, and online, among others.

Who are the key market players, according to the report?

The key players in the global couscous market are US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others.

Analyst Review

The global couscous market is driven by the rising awareness regarding the health benefits of couscous. Aided by the ease in the availability of the product, the associated global pasta and couscous industry is expected to grow at a CAGR of 3.5% in the forecast period of 2024-2032 to reach nearly USD 51.63 billion by 2032. This is expected to subsequently boost the overall couscous industry.

EMR’s meticulous research methodology delves deep into the market covering the macro and micro aspects of the industry. The market, on the basis of thickness, is classified into fine couscous, medium couscous, and thick couscous. Based on distribution channels, the market can be divided into supermarkets and hypermarkets, independent retailers, convenience stores, speciality stores, and online channels, among others. The major regional markets for couscous are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa. They key players in the industry are US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.

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