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North America Confectionery Market: By Type: Chocolate (White, Milk, Dark), Non-Chocolate, Gum and Mints; By Country: United States, Canada; Historical Supply and Demand (2016-2020); Supply and Demand Forecast (2021-2026); SWOT Analysis; Value Chain Analysis; North America Confectionery Price Analysis; Cost Analysis; Competitive Landscape & Supplier Analysis; Consumer Analysis; Events and Developments

North America Confectionery Market Key Insights:


  • Types: Chocolate, Non-Chocolate, Gum and Mints
  • North America Confectionery Market Analysis and Outlook 2021-2026
  • Price Trends
  • Consumer Analysis
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions


Market Outlook

The North America confectionery market is being driven by the growing USA market. The USA confectionery industry was worth nearly USD 25.27 billion in 2020. The US market is expected to grow at a steady pace in the forecast period of 2021-2026, growing at a CAGR of 1.9%. The industry is projected to attain a value of almost USD 28.29 billion in 2026.

North America Confectionery Market Report

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While the USA confectionery industry constitutes of more than 1000 companies, the industry is dominated by The Hershey Company and Mars, Incorporated. The two companies together account for over 60% of the US market. Hershey and Mars, together, are also some of the leading players for non-chocolate products, accounting for more than 30% of the industry. The US gum industry, in particular, is dominated by Wrigley, occupying over half the market share. Wm. Wrigley Jr. Company, the world’s largest chewing gum producer, is a subsidiary of Mars, Incorporated since October 2008. The company was bought out by Mars, Incorporated along with Berkshire Hathaway Incorporated in 2008 in an all-cash deal of USD 23 million.

In Canada, the other major market in North America, Nestle Canada Inc. and The Hershey Company lead the market, accounting for a third of the chocolate market, together. Hershey includes the Hershey brand along with Brookside Foods Ltd. and Allan Candy. While Hershey acquired Brookside Foods Ltd., the Canadian confectionery brand, in December 2011, it acquired all the outstanding shares of Allan Candy in October 2014 for cash consideration of almost USD 28 million. Nestle, meanwhile, is also a major player in the boxed chocolate industry in Canada along with Ferrero and Lindt. The three companies together represent over 60% of the box chocolate market in Canada.

Properties and Applications

Confectioneries generally include food products rich in sugar and carbohydrates like candies, chocolates, chewing gums, and others. However, the sector is expanding to include sugar-free or low sugar versions of the products traditionally associated with confectionery. Confectioneries can be broadly categorised as:

  • Chocolate
    • White 
    • Milk
    • Dark
  • Non-Chocolate
  • Gum and Mints

The report by EMR gives an in-depth analysis of the various regional markets in the North America confectionery market like the US and Canada.

Market Analysis

The North America confectionery market is being driven by the expanding distribution channels. Both online platforms and retail markets like drug and grocery stores, supermarkets, and hypermarkets are expected to grow further. With consumers becoming more health conscious, especially, as a result of the rising number of cases of obesity and diabetes, the manufacturers of confectioneries are increasingly investing in the development of reduced sugar or sugar-free products. The trend towards health and wellness is also boosting the sales of dark chocolate, thus, propelling the overall North America confectionery market forward. Dark chocolates contain numerous minerals and fibre. It also acts as an antioxidant and may contribute to the reduction of heart disease risk.

The growing high-income class along with a solid growth in GDP in the US, will also aid the North America confectionery market. The rise in disposable incomes is leading to an increase in the consumption of premium confectionery products. Also, the trend of gifting premium chocolate products is growing in the country. Thus, premium products are projected to witness a healthy growth in the forecast period and is one of the fastest growing segments in the chocolate market. While fair trade chocolates have a small market share, they are expected to grow in the coming years due to the rising consumer awareness about the sourcing of the products they are consuming. The increasing demand for premium as well as healthy products is leading to the growth of the confectionery products containing organic ingredients.

Competitive Landscape

January 2018- Nestlé USA’s confectionery business was acquired by Ferrero for USD 2.8 billion in cash in January of 2018.

The report gives an in-depth look into the following key players in the North America confectionery market, covering their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds:

  • The Hershey Company
  • Ferrero SpA
  • Mondelez International, Inc.
  • Mars, Incorporated
  • Nestlé USA
  • Lindt & Sprüngli

The EMR report gives an in-depth look into the North America confectionery market through an analysis of the Porter’s Five Forces model. The report provides a SWOT and cost analysis. An overview of the global and other regional markets like the Asia Pacific, Latin America, Europe, and the Middle East and Africa has also been provided by the report.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    North America Confectionery Market Overview
    4.1    North America Confectionery Market Analysis

        4.1.1    Figure: North America Confectionery Historical Market (2016-2020) & Forecast (2021-2026)
        4.1.2    Chart: North America Confectionery Market Breakup by Type
          Gum and Mints
        4.1.3    Figure: North America Confectionery Market Breakup by Type: Historical Market (2016-2020) & Forecast (2021-2026)
      Gum and Mints
        4.1.4    Chart: North America Confectionery Market Breakup by Country
      United States
        4.1.5    Figure: North America Confectionery Market Breakup by Country: Historical Market (2016-2020) & Forecast (2021-2026)
      United States
    4.2    SWOT Analysis
        4.2.1    Overview
        4.2.2    Strengths
        4.2.3    Weaknesses 
        4.2.4    Opportunities
        4.2.5    Threats
    4.3    Value Chain Analysis
    4.4    Porter’s Five Forces Analysis

        4.4.1    Overview
        4.4.2    Buyer’s Power
        4.4.3    Supplier’s Power
        4.4.4    New Entrants
        4.4.5    Degree of Rivalry
        4.4.6    Substitutes
    4.5    Global (HS Code-1704) Trade Analysis (2020)
        4.5.1    Major Exporting Countries by Value & Volume
        4.5.2    Major Importing Countries by Value & Volume
    4.6    North America Confectionery Price Analysis
        4.6.1    United States 
      Chocolate Confectionery Historical Price Trends (2016-2020) & Forecast (2021-2026)
      Non-Chocolate Confectionery Historical Price Trends (2016-2020) & Forecast (2021-2026)
      Gums and Mints Historical Price Trends (2016-2020) & Forecast (2021-2026)
        4.6.2    Canada
      Chocolate Confectionery Historical Price Trends (2016-2020) & Forecast (2021-2026)
      Non-Chocolate Confectionery Historical Price Trends (2016-2020) & Forecast (2021-2026)
      Gums and Mints Historical Price Trends (2016-2020) & Forecast (2021-2026)
5    Manufacturing Process
    5.1     Detailed Process Flow
    5.2     Operations Involved
    5.3     Mass Balance
6    Cost Analysis
    6.1    Land, Location and Site Development
    6.2    Construction
    6.3    Plant Machinery
    6.4    Cost of Raw Material
    6.5    Packaging
    6.6    Transportation
    6.7    Utilities
    6.8    Manpower
    6.9    Other Capital Investment
7    Competitive Landscape & Supplier Analysis
    7.1    The Hershey Company
    7.2    Ferrero SpA
    7.3    Mondelez International
    7.4    Mars, Incorporated
    7.5    Nestlé USA 
    7.6    Lindt & Sprüngli
8    Consumer Analysis
9    Events and Developments

Analyst Review


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