The personal finance software market attained a value of USD 1.34 Billion in 2025. The industry is expected to grow at a CAGR of 5.70% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 2.33 Billion.
Artificial intelligence is reshaping the personal finance software market by enabling predictive budgeting, personalized financial advice, and automated expense categorization. Companies are deploying AI into their platforms for enhancing user experience and engagement. For instance, in January 2024, fintech app Alinea Invest invested USD 3.4 million for developing an AI-powered virtual financial assistant to simplify investing for young adults. This trend is likely to boost market growth as AI adoption is improving user satisfaction and retention rates.
The growth of smartphones has led to the rise in mobile-based personal finance applications, adding to the market growth. To that end, platforms, such as Mint and YNAB are giving users the flexibility to manage their finances on-the-go. According to industry reports, as of February 2025, 63.9% of the world's population used social media. This mobile-first approach is catering to the tech-savvy consumer, further contributing to the market expansion.
The integration of cryptocurrency tracking and management features is complimenting the personal finance software market development. Leading platforms are allowing users to monitor and manage their crypto portfolios alongside traditional investments. For instance, in February 2024, fintech startup, Clear or ClearTax introduced a crypto tax platform for tracking and managing portfolios across wallets and exchanges. This integration is catering to the growing interest in digital currencies while diversifying the offerings of personal finance applications.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.7%
Value in USD Billion
2026-2035
*this image is indicative*
The rise in open banking initiatives for facilitating secure data sharing between financial institutions and third-party providers is driving the personal finance software market expansion. In October 2024, The Bank of Thailand launched the "Your Data" initiative for enabling individuals and SMEs to consent to share their financial data with institutions. This integration is allowing users to access a broader range of financial services within a single platform.
The personal finance software industry is set to grow, driven by rising interest in financial wellness. These platforms now offer integrated tools for budgeting, debt management, and investment planning. In June 2025, hospitality data platform Otelier unveiled the updated version of its budgeting and forecasting platform TruePlan for the hotel industry. Companies are also providing users with comprehensive financial dashboards while promoting better financial health and decision-making. This trend is driving the software adoption among individuals seeking holistic financial management.
The increasing concerns over data breaches is driving the personal finance software market growth due to higher implementation of robust security measures. As per industry reports, a total of 299.8 million accounts were breached globally in 2023. Encryption, two-factor authentication, and secure APIs have grown as standard features in platforms, such as YNAB and Mint for ensuring user data protection and building trust. This focus on security is essential for user confidence and market growth.
The strong focus of leading providers on adopting subscription-based models for offering premium features with recurring charges is one of the major personal finance software market trends. Many platforms now offer tiered subscription plans that give users access to advanced features and personalized support. For instance, in June 2025, JM Financial’s brokerage-free trading platform BlinkX introduced a subscription-based model for empowering active options traders. This business model ensures a steady revenue stream and continuous product development.
The personal finance software market value is increasing with higher integration with banks and credit institutions for seamless data synchronization. Supporting with an instance, in April 2022, Nova Credit partnered with Strands to deliver AI-driven digital money management for accelerating banking digitalization under Hong Kong Monetary Authority’s Fintech 2025 initiative. Such instances are rendering automatic transaction imports and real-time account updates for enhancing user experience.
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The EMR’s report titled “Personal Finance Software Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: Web-based personal finance software market is driven by its broad accessibility, seamless integration with financial institutions, and compatibility across devices. Users are accessing platforms from any internet-connected browser, making the web ideal for desktop and remote financial management. These platforms offer robust feature, such as real-time syncing with bank accounts, investment tracking, budgeting tools, and data analytics. Catering to this, in June 2024, New Zealand-based PocketSmith, was selected to join Mastercard’s global Start Path Open Banking as well as Embedded Finance program for its web-based offerings.
Market Breakup by End User
Key Insight: Individual consumers are dominating the personal finance software market, driven by growing financial literacy, digital adoption, and the need for efficient money management. Several platforms are catering to users seeking tools for budgeting, tracking expenses, managing debt, and planning savings goals. For instance, in April 2025, YNAB rebranded to empower users in managing debt, increase savings, and reduce financial anxiety. These tools provide personalized dashboards, real-time spending alerts, and insights into financial health. As mobile apps and web platforms become more widely used, people are better equipped to track everyday expenses and plan their finances with greater confidence.
Market Breakup by Region
Key Insight: North America personal finance software market size is growing with high digital adoption, strong financial literacy, and the strong presence of major players. Regional consumers are increasingly relying on digital platforms for budgeting, debt tracking, and investment management. The United States, in particular, is witnessing higher demand for automated and AI-powered financial tools. Supporting with an instance, in July 2024, EarnUp launched its AI Advisor for providing users with hyper-personalized financial insights by analysing real-time banking and credit data, assisting in achieving financial goals. Additionally, the growing concerns over inflation and economic uncertainty are encouraging more consumers to adopt financial planning software.
Growing Deployment of Mobile-Based Personal Finance Software
The mobile-based software segment is growing rapidly in the personal finance software market, fuelled by the higher shift toward smartphones and app-based financial management. As per industry reports, there were about 4.88 billion smartphone users across the world as of 2024. Apps, such as YNAB and Goodbudget are offering intuitive mobile interfaces to help users to budget, track spending, and monitor goals on-the-go. Push notifications and real-time updates enhance user engagement and financial awareness, further driving the segment growth.
Small Business Users to Drive Personal Finance Software Adoption
The small business segment is significantly contributing to the personal finance software market. These users seek integrated tools for managing both personal and business finances, especially freelancers, gig workers, and sole proprietors. Quicken’s Business & Personal edition, QuickBooks, and Zoho Books are offering features, such as income and expense tracking, tax categorization, and invoice management. The need for simplified bookkeeping, tax readiness, and financial reporting is further driving the segment growth.
Surging Personal Finance Software Demand in Europe & Asia Pacific
Europe holds a strong position in the personal finance software market, supported by rising adoption across the United Kingdom, Germany, and France. The growth is driven by active fintech innovation, favorable regulations, and increasing user engagement with digital banking solutions. Platforms, such as Emma (UK) and Moneyhub are some of the regionally developed solutions offering budgeting, account aggregation, and financial insights. Partnerships with banks and integration with open banking APIs are enhancing the functionality and reach of these tools, further driving the market growth.
Asia Pacific personal finance software market share is expanding with the surge in digital financial management tools supported by awareness of financial wellness, increasing smartphone penetration, and fintech investments in India, Australia, and Singapore. According to industry reports, the demand for smartphones in Southeast Asia market grew to 25 million units in Q3 2024. The region's vast unbanked population and rapid digital transformation are further positioning it as a high-potential market for expansion.
Key players in the personal finance software market are employing strategic measures to enhance user engagement and expand their reach. With product innovation, companies are continuously upgrading features, such as AI-driven budgeting advice, real-time spending tracking, and mobile-first interfaces to match the evolving consumer expectations. Integration with financial institutions is urging users to sync multiple accounts as well as credit cards seamlessly for creating a centralized financial view. Data privacy and security have turned as top priorities, with multi-factor authentication and end-to-end encryption becoming standard features for ensuring user trust.
Subscription-based models are adopted for recurring revenue as freemium tiers are providing basic services and premium plans by unlocking investment tracking, advanced analytics, and financial planning tools. Global expansion is growing as more consumers are seeking digital solutions for money management. Meanwhile, partnerships with FinTech’s, banks, and payment platforms are helping to extend reach and functionality including integrations with PayPal, Plaid, and crypto platforms. These strategies are enabling software providers in gaining competitive benefits in a market largely backed by personalization, automation and seamless financial oversight.
Headquartered in Menlo Park, the United States and founded in 2016 and, Quicken Inc. offers personal finance solutions through expense tracking, budgeting, and investment management software. The firm’s flagship products, such as Quicken Deluxe and Quicken Premier, are helping users in managing their finances efficiently via desktop and cloud-based tools.
Founded in 2006 and headquartered in Edinburgh, Scotland, the Infinite Kind is the developer of comprehensive personal finance software Moneydance as it offers features for budgeting, investment tracking, bill payment, and online banking. The software is particularly used for its privacy focus, security, and cross-platform support on macOS, Windows, and Linux.
You Need A Budget LLC or YNAB, was founded in 2004 and is headquartered in Utah, the United States. While this firm provides a budgeting platform that focuses on goal setting, zero-based budgeting, and financial education, its app helps users to gain control over their money for reducing the financial stress.
Founded in 1975, Microsoft Corporation is headquartered in Redmond, the United States. With its software suite, Microsoft has been offering personal finance tools, such as Microsoft Money and Excel budgeting templates. These tools are aiding users in managing their personal budgets, tracking expenses, and analysing financial trends.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the personal finance software market are Moneyspire INC., and Pocketsmith Ltd., among others.
Unlock key insights with our Personal Finance Software Market Report 2026. Discover emerging trends, competitive strategies, and growth forecasts tailored to business needs. Download a free sample now to stay ahead in this evolving landscape and make informed decisions. Explore the latest personal finance software market trends 2026 with Expert Market Research today!
United States Personal Finance Software Market
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In 2025, the market reached an approximate value of USD 1.34 Billion.
The market is projected to grow at a CAGR of 5.70% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 2.33 Billion by 2035.
Key strategies driving the market include mobile-first development, AI integration for personalized insights, collaborations with banks for data integration, and the expansion of freemium models to attract users. Companies are emphasizing on enhancing user experience by enabling real-time financial tracking while providing multi-platform compatibility for boosting the adoption globally.
The key trends of the market include technological advancements, increasing reliance on technology, and surging financial insecurity due to rising unemployment rates.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading product types of personal finance software in the market are web-based software and mobile-based software.
The significant end users in the market are small business users and individual consumers.
The key players in the market report include Moneyspire INC., The Infinite Kind, You Need A Budget LLC, Quicken Inc., Microsoft Corporation, and Pocketsmith Ltd., among others.
Individual consumers are dominating the market, driven by growing financial literacy, digital adoption, and the need for efficient money management.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by End User |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
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