The Philippines car rental market was valued at USD 1.51 Billion in 2025. The industry is expected to grow at a CAGR of 11.50% during the forecast period of 2026-2035 to attain a valuation of USD 4.48 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the Republic of the Philippines, in the year 2023, the country welcomed a total of 5,450,557 international visitors.
In 2022, according to ITA, registered vehicles surged to 13,889,136, marking a 7% rise from the preceding year.
South Korea and the United States were the main sources of international visitors to the Philippines, with 1,439,336 and 903,299 respectively.
Compound Annual Growth Rate
11.5%
Value in USD Billion
2026-2035
*this image is indicative*
The Philippines car rental market growth is boosted by leisure/tourism travel options and business-oriented travel options.
Leisure/tourism car rentals cater to individuals seeking vehicles for recreational purposes, offering flexibility in vehicle selection and rental duration for activities like vacations, weekend getaways, or exploration. These rentals are flexible in terms of vehicle selection and the duration involved, allowing for a tailored experience to match the leisure activities. They prioritize convenience and enjoyment, with relaxed booking processes and diverse vehicle options suited to various leisure activities.
In January 2022, an Indian Bangalore-based car rental company Zoomcars expanded into the Philippine market. The move came ahead of a rising number of tourists in the domestic market. Zoomcar anticipated that the program would significantly enhance car accessibility for urban residents, simultaneously mitigating road congestion.
Business car rentals serve corporations, professionals, and organizations requiring transportation for work-related purposes, prioritising efficiency, and reliability. With formal agreements and tailored services, such as dedicated business accounts and streamlined booking processes, these rentals facilitate seamless mobility solutions for business travellers, supporting their productivity and professional endeavours.
Philippines Car Rental Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Booking Type
Market Breakup by Rental Length Type
Market Breakup by Application Type
Market Breakup by Vehicle Type
Online booking methods using mobile applications and third-party websites are leading growth in the car rental market in the domestic region. These methods offer convenience, flexibility, and a wide range of options to users, which are valuable to specifically those individuals who prefer self-service and digital transactions.
In the Philippines, the car rental sector witnessed increasing use of online booking, preference for self-driving, boosted by tourism, adoption of eco-friendly vehicles, technological integration, collaborative service offerings, stringent hygiene protocols, urban expansion effects, regulatory adherence, and improved customer satisfaction in a changing market environment.
Major market players are expanding their outreach through mergers, acquisitions, and rising investment in sustainable practices, technological innovation and digitalisation which helps streamline booking processes and improve user experience.
South Korea Car Rental Market
Car Rental Market
Brazil Car Rental Market
Germany Car Rental Market
Europe Car Rental Market
United States Car Rental Market
North America Car Rental Market
Vietnam Car Rental Market
United Kingdom Car Rental Market
India Car Rental Market
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The market is projected to grow at a CAGR of 11.50% between 2026 and 2035.
The car rental market is categorised according to booking type, including online and offline modes of booking.
The car rental market key players are Avis Budget Group Inc., Enterprise Holdings, Inc., Hertz Global Holdings, Inc., Sixt SE, Europcar International S.A.S.U, Anis Trans Service (A.T.S.) Corporation, Mariale Transport Services Corporation, Voyg Transport Services, Inc., and Booking Holdings Inc., among others.
Based on the end use, the market is divided into leisure/tourism and business.
The market is broken down into luxury/premium cars, economy/budget cars, SUVs and MUVs.
In 2025, the market attained a value of nearly USD 1.51 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 4.48 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Booking Type |
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| Breakup by Rental Length Type |
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| Breakup by Application Type |
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| Breakup by Vehicle Type |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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