The Philippines frozen food market size was valued at USD 1.35 Billion in 2025. The industry is expected to grow at a CAGR of 9.10% during the forecast period of 2026-2035 to reach a value of USD 3.23 Billion by 2035. The development of cold-chain infrastructure has been the major factor for the growth of the frozen food market in the Philippines. It is being facilitated and promoted through public and private sector investments.
Good quality storage and logistics are necessary for product quality to be maintained and for the shelf life to be extended. This is particularly important in a geographically fragmented country like the Philippines. Ongoing public and private efforts are expanding the Philippines frozen food market scope. Citing an instance, The Department of Agriculture, in January 2025, announced a PHP 3 billion regional cold-storage capacity enhancement programme (99 facilities) to reduce post-harvest losses of perishable goods.
The private sector engagement through the participation of the investors has been very vibrant and active as a result of their recognition of the long-term value of cold-storage assets. In June 2025, I Squared Capital bought a majority stake in Royale Cold Storage, a leading provider of temperature-controlled warehousing in the country.
Together, these changes are turning the country's cold-chain network into a modern one, thus, manufacturers, retailers and food-service operators are able to distribute frozen products widely in a cost-efficient manner, access the regions that are less-served and satisfy the increasing consumer demand for convenient, quality frozen foods, in turn, supporting the Philippines frozen food market development.
Base Year
Historical Period
Forecast Period
Between January-March 2023, the Philippines imported 142.5 million kilos of frozen chicken.
The Bureau of Animal Industry and the Department of Agriculture are responsible for issuing regulations regarding frozen food shipments.
In 2023, the Philippines exported USD$1.6 billion worth of agricultural products.
Compound Annual Growth Rate
9.1%
Value in USD Billion
2026-2035
*this image is indicative*
| Philippines Frozen Food Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 1.35 |
| Market Size 2035 | USD Billion | 3.23 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 9.10% |
| CAGR 2026-2035 - Market by Type | Ready-to-Eat | 8.4% |
| CAGR 2026-2035 - Market by End Use | Online Channels | 10.4% |
| 2025 Market Share by End Use | Online Channels | 13.7% |
As urban households in the Philippines increasingly favor quick, heat-and-serve meal solutions, the demand for frozen ready-to-heat products has risen sharply. To illustrate, NutriAsia collaborated with Green Rebel Foods in March 2024 to bring plant-based frozen and shelf-stable products to the Philippines. The lineup includes steaks, beefless bites, crispy "Chick'n," and Rybs. By providing convenient and healthier frozen alternatives, manufacturers not only meet the needs of time-pressed, health-conscious urban consumers but also facilitate the growth of the category in the Philippines frozen food market.
Manufacturers are turning to the frozen-food segment to broaden their portfolios with the inclusion of plant-based meat and value-added formats that appeal to changing dietary preferences. In March 2024, Green Rebel and NutriAsia unveiled a range of frozen plant-based meat products in the Philippines and utilized the local partner's distribution network and the start-up's food tech to achieve quick market penetration. This strategic move expands the frozen category beyond the traditional cores like frozen vegetables or ice-cream and repositions frozen meals as premium, lifestyle-orientated products.
Local manufacturers are actively investing in production assets and expanding their factories to support the growth of the Philippines frozen food market and at the same time ensure supply, freshness, and local relevance. Ajinomoto Philippines Corporation made the announcement in March 2025 that it was considering a third manufacturing facility in the Philippines. It also pointed out that its frozen food & instant food products which were recently introduced in the market are the main drivers of growth. This capacity investment is a clear indication of how product demand is leading to upstream manufacturing development.
Increasing consumer awareness of health, nutrition, and environmental sustainability is driving demand for innovative frozen food products that offer functional benefits and ethical sourcing. In the Philippines, WTH Foods exemplified this trend in June 2023 by introducing frozen microalgae-based seafood products, such as crab cakes and plant-based tuna, enriched with omega-3 and free from heavy metals or microplastics. By catering to both taste and wellness preferences, companies are expanding the appeal of frozen offerings while positioning themselves in emerging plant-based and clean-label sections in the Philippines frozen food market.
The trend of online grocery shopping is changing the way frozen food is purchased in the Philippines. As an example, in March 2025 Lazada was very vocal about its plan to strengthen "fresh and frozen goods" through its LazMart/online grocery vertical. This was done to convey the message that there are many frozen SKUs that are being actively onboarded, and temperature-controlled delivery is available for them. By allowing brands to offer frozen meals, seafood and other value-added frozen formats online and providing logistics support for cold-chain delivery, marketplaces are making it convenient for consumers to buy frozen products and thus increasing category penetration among digital buyers.
The EMR’s report titled “Philippines Frozen Food Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insights: Manufacturers are introducing ready-to-eat meals featuring Filipino favorites for households seeking convenience, such as the wide-ranging RTE line of more than 15 dishes by San Miguel Foods. Ready-to-cook formats, such as marinated meats and meal kits, are being launched to appeal to time-pressed but cooking-inclined consumers. Meanwhile, companies such as WTH Foods are advancing value-added frozen packs and plant-based SKUs to capture health- and sustainability-conscious buyers. Finally, the “Others” bucket, e.g., frozen desserts and speciality ingredients, is gaining support from improved cold chain logistics and e-commerce listings.
Market Breakup by Product
Key Insights: Frozen meals are contributing significantly to the Philippines frozen food market growth as urban households seek convenient yet nutritious options; for example, in December 2024, HokkaHokka Tei announced the launch of affordable frozen bento meals in local retail, offering ready-to-heat solutions for busy families. Meanwhile, frozen seafood and meat are growing through ready-to-cook SKUs. Frozen fruits appeal to health-conscious shoppers, and dairy products like ice cream serve indulgence needs. Market players are innovating SKUs, improving cold-chain logistics, and expanding retail and e-commerce availability.
Market Breakup by End Use
Key Insights: The Philippines frozen food market includes frozen meals, frozen seafood, meat & poultry, frozen fruits & vegetables, frozen potatoes, frozen soup, dairy products, and others, each shaped by unique consumer trends. Frozen meals are expanding as urban households seek convenient yet nutritious options; for example, in December 2024, HokkaHokka Tei announced the launch of affordable frozen bento meals in local retail, offering ready-to-heat solutions for busy consumers. Meanwhile, frozen seafood and meat are growing through ready-to-cook SKUs, frozen fruits appeal to health-conscious shoppers, and dairy products like ice cream serve indulgence needs. Market players are innovating SKUs, improving cold-chain logistics, and expanding retail and e-commerce availability.
Market Breakup by Distribution Channel
Key Insights: The distribution landscape of the frozen food market in Philippines is evolving across key channels such as hypermarkets/supermarkets, convenience stores, online channels, and other categories, which include foodservice, institutional, and speciality outlets. Big box retailers provide wide assortments and promote frozen SKUs through branded freezer units, while convenience stores focus on single-serve, impulse items for on-the-go households. Online channels are growing fast with consumer adoption of grocery e-commerce; for example, the Philippines frozen ready meals e-commerce market is forecast to grow strongly toward 2029. At the same time, infrastructure players are scaling cold chain logistics to support all channels; for instance, a major expansion at a Filipino cold storage facility was announced in late 2025.
By type, ready-to-drink products witness high demand
Frozen food and beverage firms are looking to benefit from the rise in demand for on-the-go, cold products that need minimal preparation and are in line with busy lifestyles. As an illustration, the Jack Daniel’s & Coca Cola ready to drink cocktail was launched in the Philippines in May 2023, thus giving a premium pre-mixed option to convenience led consumers. Brands are using this trend to extend frozen beverage SKUs, open different packaging formats, and support the ecommerce/logistics channels for chilled deliveries.
| CAGR 2026-2035 - Market by | Type |
| Ready-to-Eat | 8.4% |
| Ready-to-Cook | 7.9% |
| Ready-to-Drink | XX% |
| Others | XX% |
The ready to cook category are gaining notable demand in the Philippines frozen food market as cooked- ready made meals are becoming popular as people desire convenience without giving up the home cooking experience. To satisfy this need, manufacturers are launching frozen meal kits, marinated meats, and region-inspired frozen dishes. For example, the Japanese bento chain Hokka Hokka Tei declared in December 2024 that launched affordable frozen boxed meals in the Philippines through local retail. By combining local tastes with frozen convenient formats, players are going deeper into frozen food consumption occasions beyond the traditional ready eat ones.
By end-use, frozen meat and seafood category records robust growth
As protein demand continues to increase alongside supply concerns, the frozen meat and seafood segments are becoming more popular as retailers and brands introduce portion-controlled, frozen packs for both retail and foodservice use. To give an instance, the Philippines decided to import 55,000 MT of frozen fish products in September 2025 to stabilize supply amid the off-season and typhoon impact. Players in the market are reacting by increasing the production of frozen chicken, marinated meat, and seafood SKU's, improving their cold chain logistics and serving retail and institutional buyers at the same time.
| CAGR 2026-2035 - Market by | End Use |
| Online Channels | 10.4% |
| Hypermarkets/Supermarkets | 7.8% |
| Convenience Stores | XX% |
| Others | XX% |
On the other hand, frozen fruits and vegetables continue to contribute to a substantial share of Philippines frozen food market revenue Environmentally conscious consumers are progressively choosing frozen fruits and vegetables for both convenience and nutrition, which has led manufacturers to produce ready-to-cook and pre-prepared produce blends. Brand owners in the Philippines are coming up with the ideas of pre-washed, chopped vegetable packets and smoothie-ready frozen fruit mixes to cater to time-pressed households and wellness-driven shoppers. Besides, companies are upgrading packaging, cold-chain logistics, and retail visibility to deliver product freshness and ensure that more people from both urban and digital channels can access the products.
| 2025 Market Share by | End Use |
| Online Channels | 13.7% |
| Hypermarkets/Supermarkets | XX% |
| Convenience Stores | XX% |
| Others | XX% |
By distribution channel, online platforms generate significant product sales
With temperature-controlled last-mile delivery, online channels through e-commerce and grocery delivery platforms are progressively allowing frozen food brands to reach consumers. For instance, GrabFood announced in January 2024 that 9 out of 10 Filipino users highly prefer brands that provide integrated online-to-offline solutions, including frozen meals and ready-to-cook SKUs. Brands are using this trend to digitally list frozen products and hence, expand their reach across urban households, further boosting the Philippines frozen food market expansion.
While retailers are still very much instrumental in the distribution of frozen foods, they also offer wide freezer assortments and impulse SKUs. For instance, in October 2025, Royale Cold Storage announced an expansion in Bulacan to support the growth of the frozen food supply. Market players are working together with modern trade and convenience stores to launch private-label frozen products, merchandize shelf-space, and upgrade cold-chain infrastructure for freshness and longer shelf-life.
The major Philippines frozen food market players are focused on massive transformation of their products through diversification and innovation to keep up with the latest trend of consumer demands. Consequently, both San Miguel Foods and Century Pacific have been reiterating their commitment to nutrition and convenience while broadening their frozen meat, seafood, and ready-meal lines. Behind these moves is mainly a significantly improved packaging that contributes to product freshness and shelf-life extension due to a growing number of cold storage facilities.
Besides, they are overhauling their distribution and digital presence through collaboration with e-commerce and quick-commerce platforms. Many frozen food companies in Philippines are deploying data-driven strategies to improve inventory management and entice customers through promotional bundles. They also have arrangements with logistics providers to deliver products in an environment with the required temperature, thus, maintaining customers' confidence. In sum, these reforms indicate the industry's shift towards consumer convenience, sustainability, and accessibility.
Established back in 1890, San Miguel Corporation is ranked among the most extensive and diversified conglomerates in the Philippines. It is headquartered in Mandaluyong City. Its food division brings to the Philippines frozen food market market a variety of frozen meat, poultry, and processed products, thus meeting the needs of both local and foreign consumers with the main focuses being quality, nutrition, and innovation.
Established in 1978 and located in Makati City, Century Pacific Food Inc. is a major Filipino food manufacturer that is recognized for its range of shelf-stable and frozen products. To keep up with the demand for easy and nutritious food, the company is continuously developing new frozen products such as seafood and ready-to-cook meals.
The story of Ruiz Foods started in 1964, and the company has been headquartered in California, USA. It is a popular brand of frozen Mexican-style foods with worldwide distribution. Its move to Asia, including the Philippines, not only shows that the company wants to meet the taste of the locals but also that it is willing to provide them with convenient high-quality frozen meal solutions.
Coming into existence in 1950, Vitarich Corporation is a Bulacan-based company that has been the driving force behind the development of the country’s poultry, livestock, and aqua feed industries. Now the corporation has made a significant step towards the frozen food sector by introducing processed chicken and value-added products that are made for retail and foodservice customers.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Mrs. Garcia’s Meatworld International Inc., King Sue Ham & Sausage Co., Inc., and others.
Explore the latest trends shaping the Philippines Frozen Food Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Philippines frozen food market trends 2026.
South Africa Frozen Foods Market
South Korea Frozen Food Market
Colombia Frozen Food Market
Frozen Food Market
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market is projected to grow at a CAGR of 9.10% between 2026 and 2035.
The different types of frozen food in the market are ready-to-drink, ready-to-eat, and ready-to-cook, among others.
The different distribution channels in the market are hypermarkets/supermarkets, convenience stores, and online channels, among others.
The different frozen food products in the market are frozen meals, frozen seafood, meat and poultry, frozen fruits and vegetables, frozen potatoes, frozen soup, and dairy products, among others.
The key players in the market include San Miguel Corporation, Century Pacific Food Inc., Ruiz Foods, Vitarich Corporation, Mrs. Garcia’s Meatworld International Inc., King Sue Ham & Sausage Co., Inc., and others.
In 2025, the Philippines frozen food market reached an approximate value of USD 1.35 Billion.
Key strategies driving the market include product innovation in plant-based and value-added frozen SKUs, expansion of cold-chain infrastructure, investments in local manufacturing facilities, partnerships with e-commerce and grocery-delivery platforms, and catering to both retail and foodservice channels to meet convenience and health-conscious consumer demand.
The Philippines frozen food market faces challenges such as high cold-chain and logistics costs, maintaining product quality across a geographically fragmented nation, dependence on imported raw materials, and intense competition from local and international frozen food brands.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Product |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share