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Report Overview

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Introduction

In modern printing applications, substrate compatibility has moved beyond a technical footnote to become a core determinant of print quality, production efficiency, and application diversity. As print buyers continuously request higher accuracy, stronger glue, and quicker delivery of jobs printed on increasingly diverse materials such as packets of flexible films to labels with special characteristics, manufacturers resort to surface treatment and primer technologies to guarantee that the inks not only get bonded reliably but also perform consistently and withstand the processes of the downstream.

Some of the recent industry advancements highlight this change. At Labelexpo 2025, SCREEN and UPM Adhesive Materials worked together to introduce a water-based inkjet label substrate technology that is a breakthrough, hence, enabling high, speed (up to 100 m/min) production, ready performance on both paper and film face stocks using SCREENs Truepress LABEL 520AQ and UPMs specialised top, coated polypropylene and BOPP films.

This collaboration was aimed at solving the conventional problems of water-based inks on hydrophobic film surfaces through advanced coating technologies combined with high speed NIR drying systems, a great breakthrough that really assists converters who face substrate adhesion problems in digital label production.

Another remarkable substrate improvement is from Solenis, which provides imPress ID Paper Additives that are specially made for HP Indigo digital presses. These primer additives are intended to optimize surface energy and ink wetting on paper as well as on synthetic substrates, giving consistent adhesion and durability without interrupting the usual papermaking operations. Solenis' solution is just one example of a general trend where substrate suppliers and chemical partners work together to develop treatments that are compatible with specific digital printing platforms in chemistries and energy profiles.

Plasma surface treatment technologies, from a process standpoint, are also becoming popular. Plasma treatments, by increasing surface energy and removing contaminants, allow inks to better adhere to materials that are normally difficult such as plastics, metals, and textiles thus opening up substrate options for digital and industrial printers. As this method gets more affordable, printing service providers are using plasma systems either inline or before the print to get sharper images, better dot gain control, and improved drying behaviour, especially for high-throughput environments.

At the core of these changes is the faster adoption of digital and industrial printing across sectors such as labels, packaging, signage, and textiles that require not only brilliant colour production but also process and material reliability. Printing platforms driven by software, like those from leading digital press OEMs, are increasingly dependent on substrate and ink systems optimized for particular energy profiles and surface characteristics.

Such emphasis on substrate compatibility signals a major change: the printing and converting industry is increasingly looking at substrate treatment, primer choice, and material engineering as not just supplementary inputs but as strategic tools that have a direct influence on the production of yield, reduction of waste, and achievement of quality certification.

For detailed analysis of formulation trends, substrate segmentation, and supplier benchmarking across ink types and applications, refer to the Ink Market Report and its Table of Contents.

Major Trends, Drivers and Challenges

One of the main reasons why substrate compatibility technologies have been developed is the wide range of printable materials that can be used. Flexible packaging, synthetic labels, and industrial graphics, among other end markets, require print performance on hydrophobic films, metallised foils, and multi-layer laminates that do not normally accept conventional inks. The innovations made in engineered top-coats and primer systems are addressing these scenarios by adjusting surface energy and interaction dynamics, allowing adhesion without compromising print speed or durability.

Another development is platform specific optimization. As digital press OEMs venture into packaging and narrow web markets, collaborations between press manufacturers, substrate developers, and chemical suppliers become essential. The SCREEN-UPM example is a key example where substrate coatings were jointly designed to be compatible with a particular water-based inkjet press drying profile and ink chemistry, a pattern that is being widely adopted in label and packaging print ecosystems.

Environmental and regulatory pressures also play a role in determining the type of substrate and treatment technology that is used. Water-based systems and low-VOC primers are attracting more users as brands and converters look for ways to comply with sustainability standards while still being able to achieve good adhesion performance on a variety of substrates.

Nonetheless, there are still difficulties. The treatment of substrates increases the complexity and cost of the process, especially for converters that are switching to high-speed digital platforms. It is still a major problem for many smaller shops to have a good technical understanding of how the chemistry of the inks, the surface of the substrate, and the treatment energy requirement affect each other. Besides that, to get consistent results from different printheads and ink sets, one has to go through careful calibration and verification, thus technical services and application support teams are playing an even bigger role.

Notwithstanding these limitations, substrate compatibility technologies are gradually being integrated into printing workflows no longer as optional add-ons but as key factors of quality, speed, and material flexibility.

Table of Contents

  1. Introduction
  2. Definition and Scope
  3. Substrate Challenges in Modern Printing
  4. Surface Treatment and Primer Technologies
  5. OEM and Supplier Co-Development Models
  6. Digital and Industrial Printing Platforms
  7. Adhesion and Print Quality Metrics
  8. Environmental and Regulatory Considerations
  9. Operational and Calibration Challenges
  10. Outlook and Strategic Opportunities

Related Resources

Digital Printing Market

High Barrier Packaging Films Market

Labels Market

Clean Labelled Food Additives Market

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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