Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Labels Market Outlook

The global labels market size reached a volume of nearly 68.81 billion square metre in 2023. The market is projected to grow at a CAGR of 4.5% between 2024 and 2032, reaching a volume of almost 102.22 billion square metre by 2032.

Key Takeaways

  • Linerless labels are gaining popularity as types of labels that are intended for sustainable development.
  • The food and beverage sector is the major end-use sector, contributing nearly 30% to the laminated labels market.
  • There is a rise in the product labels that possess brand colours and shades to promote brand awareness.

A label is a piece of material made of plastic, paper, fabric, or other similar materials attached to a product. It typically features a product name, logo, and brand name and aids consumers in making an informed decision by offering vital information about that product. Several products, which require assembly and installation, may contain labels with step-by-step instructions.

The rising per capita income, increasing demand for labels from major end-use sectors, such as FMCG, pharmaceutical, and food and beverages, among others, and the shifting trend towards new and innovative packaging are accelerating the labels market growth.

The shift towards plastic materials due to their technological and cost advantages, along with amplified aesthetic performance is aiding the market. The rise in disposable income of middle-class customers and an increase in spending on retail and FMCG sectors also bolster the labels market expansion.

Global Labels Market

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Key Trends and Developments

Sustainable packaging labels; clean and allergen-free labels; variable data printing in labels; and the rising adoption of smart labels are the major trends impacting the labels market growth

Date Event
May 26th, 2023 Ireland became the first country in the EU to incorporate health-related risks and warnings on the labels of its alcohol products.
Jun 14th, 2023 UPSIDE Foods, a provider of cultivated meat and poultry, announced that it received its label approval and was soon expected to start commercial sales.
Sep 22nd, 2023 Mooala, an organic and plant-based milk provider, introduced a clean-label product line, Mooala Simple, due to the increased consumer awareness regarding the ingredients of the product.
Oct 12th, 2023 The Food Safety and Standards Authority of India (FSSAI) encouraged the usage of QR codes on food products for visually impaired individuals, which can provide them access to product information.
Trend Description
Sustainable Alternatives The rising environmental concerns have led to the development of sustainable and attractive alternatives, such as liner-less labels and clear film labels on clear substrates
Rising popularity of allergen-free Labels There is a rising popularity of clean and allergen-free labels. Manufacturers are offering allergen-free labels which highlight the allergen-free attributes of a product as well as the ingredients to promote customer trust
Personalisation through variable data printing in labels Brands are leveraging variable data printing to print individualised information on labels regarding customised packaging and promotional offers, among others
The development of smart labels There is an increasing development of smart labels that can transmit data using technologies like RFID and QR codes to provide improved traceability of supply chains

Labels Market Trends

One of the prominent trends aiding the market is the growing adoption of smart labels that offer new interactions between customers and products. Companies are adopting innovative technologies to integrate extra details on the labels with attractive packaging due to the increasing regulations requiring more information on the labels. As a result, RFID labels and barcode labels are increasingly used in the logistics and retail sectors.

FMCG and CPG companies are also utilising the superior quality of labelling and packaging formats to meet the changing needs of the customers and enhance the brand image. Mooala, an organic and plant-based milk company, launched a clean-label product line, Mooala Simple, due to the rising trend of clean-labelling. This trend emphasises the usage of natural and minimal ingredients and offers transparency to consumers regarding the content of a product. This product is expected to appeal to health-conscious consumers who prefer minimal processing and artificial ingredients in the products.

Global Labels Market By Application

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Market Segmentation

“Labels Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup Categories
Material Paper, Plastics, Others
Application Pressure Sensitive, Glue Applied, Stretch and Shrink Sleeve, In-Mould, Others
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Paper maintains its steady growth in the market due to its cost-effectiveness and biodegradability.

Paper-based labels account for the majority of the labels market share as they are an economical solution as compared to other types of labels. Paper can be easily customised into varying sizes and shapes depending on the product requirement, which makes it an attractive option among label providers. These labels are also eco-friendly as they are biodegradable, which makes them a preferable option among market players and consumers who are looking for sustainable solutions.

Plastic labels are also anticipated to witness robust growth in the forecast period due to their high durability and long life compared to paper labels. These labels provide a glossy and high-quality finish, which can draw the attention of the consumers. These labels also offer high compatibility with cutting-edge innovations such as RFID tags and QR codes, which is expected to enhance their appeal in the forecast period.

Pressure-sensitive labels continue their dominance in the market due to their versatility and high-quality performance

The labels market is being driven by the rising usage of pressure-sensitive labels due to their versatility in design, graphical options, and ease of use, along with their superior performance characteristics. All these properties make them a common choice for the consumer packaged goods sector. They are also a popular choice among FMCG, household chemicals, and pharmaceuticals companies.

Due to the growth in the food and beverage sector, glue-applied labels are now the second most preferred type of label. These labels are cost-effective, which makes them an attractive option when there is a high-volume requirement, further contributing to the labels market expansion.

In-mould labelling is directly performed on the mould of the container, thus, eradicating the requirement for a physical label structure. It is expected to receive the highest growth in mature regions in the coming years, owing to its durability, affordability, capabilities of 3D decoration, and recycling.

Global Labels Market By Region

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Competitive Landscape

Major players in the labels market are introducing sustainable labels to stay ahead in the competition and meet the evolving regulatory landscape.

Company Headquarters Speciality Products
CCL Industries Toronto, Canada Speciality packaging provider Aluminium containers, labels, plastic tubes, beverage containers
Multi Packaging Solutions International Limited New York, United States Packaging company Value-added packaging, flexographic printing
Multi-Color Corporation Illinois, United States Premium quality label company Automotive, beverage, chemical sectors
Fuji Seal International, Inc. Tokyo, Japan Speciality packaging provider Shrink sleeve labels, pressure-sensitive labels, spouted pouches

Other players in the market include DPS Group, among others.

Numerous market players are incorporating green labels which are produced from recyclable or biodegradable materials to tackle the growing environmental impact of their operations. This involves utilising paper-based labels made from responsibly sourced wood and plastic labels that are recyclable.

Labels Market Analysis

The Asia Pacific region accounts for a significant market share. The regional market is driven by the increasing per capita income, along with the rise in the demand for labels from the end-use sectors such as pharmaceutical, food and beverages, and FMCG, among others. The growth of the organised retail sector due to rapid urbanisation in developing economies also offers lucrative opportunities for the Asia Pacific labels market growth.

North America and Europe are also regions with high market maturity, owing to their technological advancements and innovations in labelling technologies, such as liner-less labels, sustainable labelling solutions, and digital printing. These regions also possess strict regulatory standards regarding product labels, which facilitates the demand for descriptive product labels in the region.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Material
  • Application
  • Region
Breakup by Material
  • Paper
  • Plastics
  • Others
Breakup by Application
  • Pressure Sensitive
  • Glue Applied
  • Stretch and Shrink Sleeve
  • In-Mould
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • CCL Industries
  • Multi Packaging Solutions International Limited
  • Multi-Color Corporation
  • Fuji Seal International, Inc.
  • DPS Group
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate volume of nearly 68.81 billion square metre.

The market is projected to grow at a CAGR of 4.5% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a volume of almost 102.22 billion square metre by 2032.            

The major market drivers include the rising per-capita income and the rising demand for labels from diverse end-use sectors.

The key trends aiding the market include sustainable packaging labels, clean and allergen-free labels, variable data printing in labels, and the rising adoption of smart labels.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major materials of labels considered in the market report include paper and plastic, among others.

The significant applications of labels include pressure sensitive, glue applied, stretch and shrink sleeve, and in-mould, among others.

The major players in the market are CCL Industries, Multi Packaging Solutions International Limited, Multi-Color Corporation, Fuji Seal International, Inc., and DPS Group, among others.

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