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The global labels market size reached a volume of nearly 68.81 billion square metre in 2023. The market is projected to grow at a CAGR of 4.5% between 2024 and 2032, reaching a volume of almost 102.22 billion square metre by 2032.
A label is a piece of material made of plastic, paper, fabric, or other similar materials attached to a product. It typically features a product name, logo, and brand name and aids consumers in making an informed decision by offering vital information about that product. Several products, which require assembly and installation, may contain labels with step-by-step instructions.
The rising per capita income, increasing demand for labels from major end-use sectors, such as FMCG, pharmaceutical, and food and beverages, among others, and the shifting trend towards new and innovative packaging are accelerating the labels market growth.
The shift towards plastic materials due to their technological and cost advantages, along with amplified aesthetic performance is aiding the market. The rise in disposable income of middle-class customers and an increase in spending on retail and FMCG sectors also bolster the labels market expansion.
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Sustainable packaging labels; clean and allergen-free labels; variable data printing in labels; and the rising adoption of smart labels are the major trends impacting the labels market growth
Date | Event |
May 26th, 2023 | Ireland became the first country in the EU to incorporate health-related risks and warnings on the labels of its alcohol products. |
Jun 14th, 2023 | UPSIDE Foods, a provider of cultivated meat and poultry, announced that it received its label approval and was soon expected to start commercial sales. |
Sep 22nd, 2023 | Mooala, an organic and plant-based milk provider, introduced a clean-label product line, Mooala Simple, due to the increased consumer awareness regarding the ingredients of the product. |
Oct 12th, 2023 | The Food Safety and Standards Authority of India (FSSAI) encouraged the usage of QR codes on food products for visually impaired individuals, which can provide them access to product information. |
Trend | Description |
Sustainable Alternatives | The rising environmental concerns have led to the development of sustainable and attractive alternatives, such as liner-less labels and clear film labels on clear substrates |
Rising popularity of allergen-free Labels | There is a rising popularity of clean and allergen-free labels. Manufacturers are offering allergen-free labels which highlight the allergen-free attributes of a product as well as the ingredients to promote customer trust |
Personalisation through variable data printing in labels | Brands are leveraging variable data printing to print individualised information on labels regarding customised packaging and promotional offers, among others |
The development of smart labels | There is an increasing development of smart labels that can transmit data using technologies like RFID and QR codes to provide improved traceability of supply chains |
One of the prominent trends aiding the market is the growing adoption of smart labels that offer new interactions between customers and products. Companies are adopting innovative technologies to integrate extra details on the labels with attractive packaging due to the increasing regulations requiring more information on the labels. As a result, RFID labels and barcode labels are increasingly used in the logistics and retail sectors.
FMCG and CPG companies are also utilising the superior quality of labelling and packaging formats to meet the changing needs of the customers and enhance the brand image. Mooala, an organic and plant-based milk company, launched a clean-label product line, Mooala Simple, due to the rising trend of clean-labelling. This trend emphasises the usage of natural and minimal ingredients and offers transparency to consumers regarding the content of a product. This product is expected to appeal to health-conscious consumers who prefer minimal processing and artificial ingredients in the products.
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“Labels Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Material | Paper, Plastics, Others |
Application | Pressure Sensitive, Glue Applied, Stretch and Shrink Sleeve, In-Mould, Others |
Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Paper maintains its steady growth in the market due to its cost-effectiveness and biodegradability.
Paper-based labels account for the majority of the labels market share as they are an economical solution as compared to other types of labels. Paper can be easily customised into varying sizes and shapes depending on the product requirement, which makes it an attractive option among label providers. These labels are also eco-friendly as they are biodegradable, which makes them a preferable option among market players and consumers who are looking for sustainable solutions.
Plastic labels are also anticipated to witness robust growth in the forecast period due to their high durability and long life compared to paper labels. These labels provide a glossy and high-quality finish, which can draw the attention of the consumers. These labels also offer high compatibility with cutting-edge innovations such as RFID tags and QR codes, which is expected to enhance their appeal in the forecast period.
Pressure-sensitive labels continue their dominance in the market due to their versatility and high-quality performance
The labels market is being driven by the rising usage of pressure-sensitive labels due to their versatility in design, graphical options, and ease of use, along with their superior performance characteristics. All these properties make them a common choice for the consumer packaged goods sector. They are also a popular choice among FMCG, household chemicals, and pharmaceuticals companies.
Due to the growth in the food and beverage sector, glue-applied labels are now the second most preferred type of label. These labels are cost-effective, which makes them an attractive option when there is a high-volume requirement, further contributing to the labels market expansion.
In-mould labelling is directly performed on the mould of the container, thus, eradicating the requirement for a physical label structure. It is expected to receive the highest growth in mature regions in the coming years, owing to its durability, affordability, capabilities of 3D decoration, and recycling.
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Major players in the labels market are introducing sustainable labels to stay ahead in the competition and meet the evolving regulatory landscape.
Company | Headquarters | Speciality | Products |
CCL Industries | Toronto, Canada | Speciality packaging provider | Aluminium containers, labels, plastic tubes, beverage containers |
Multi Packaging Solutions International Limited | New York, United States | Packaging company | Value-added packaging, flexographic printing |
Multi-Color Corporation | Illinois, United States | Premium quality label company | Automotive, beverage, chemical sectors |
Fuji Seal International, Inc. | Tokyo, Japan | Speciality packaging provider | Shrink sleeve labels, pressure-sensitive labels, spouted pouches |
Other players in the market include DPS Group, among others.
Numerous market players are incorporating green labels which are produced from recyclable or biodegradable materials to tackle the growing environmental impact of their operations. This involves utilising paper-based labels made from responsibly sourced wood and plastic labels that are recyclable.
The Asia Pacific region accounts for a significant market share. The regional market is driven by the increasing per capita income, along with the rise in the demand for labels from the end-use sectors such as pharmaceutical, food and beverages, and FMCG, among others. The growth of the organised retail sector due to rapid urbanisation in developing economies also offers lucrative opportunities for the Asia Pacific labels market growth.
North America and Europe are also regions with high market maturity, owing to their technological advancements and innovations in labelling technologies, such as liner-less labels, sustainable labelling solutions, and digital printing. These regions also possess strict regulatory standards regarding product labels, which facilitates the demand for descriptive product labels in the region.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Material |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate volume of nearly 68.81 billion square metre.
The market is projected to grow at a CAGR of 4.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a volume of almost 102.22 billion square metre by 2032.
The major market drivers include the rising per-capita income and the rising demand for labels from diverse end-use sectors.
The key trends aiding the market include sustainable packaging labels, clean and allergen-free labels, variable data printing in labels, and the rising adoption of smart labels.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major materials of labels considered in the market report include paper and plastic, among others.
The significant applications of labels include pressure sensitive, glue applied, stretch and shrink sleeve, and in-mould, among others.
The major players in the market are CCL Industries, Multi Packaging Solutions International Limited, Multi-Color Corporation, Fuji Seal International, Inc., and DPS Group, among others.
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