The probiotic dietary supplements market was valued at USD 8.51 Billion in 2025, driven by strong consumer awareness about probiotic’s usage, easy availability aided by the existence of large industry manufacturers, and focus on product innovation across the globe. The market is anticipated to grow at a CAGR of 8.60% during the forecast period of 2026-2035 to achieve a value of USD 19.42 Billion by 2035.
Base Year
Historical Period
Forecast Period
Rising digestive health awareness is increasing global demand for probiotic dietary supplements across all age groups.
Technological advancements in strain stability are enabling more effective, shelf-stable probiotic supplements with broader applications, thereby, boosting market growth..
The growing trend of personalized nutrition is boosting innovation in targeted probiotic supplements for specific health conditions. Preference for prebiotic sodas like Bloom Pop reflect growing consumer shift toward gut-friendly, functional innovations.
Compound Annual Growth Rate
8.6%
Value in USD Billion
2026-2035
*this image is indicative*
Probiotic dietary supplements are products containing live beneficial bacteria, such as Lactobacillus and Bifidobacterium, which help balance gut microbiota, improve nutrient absorption, and reduce gastrointestinal issues. These supplements support digestive health, immune function, and overall well-being when used in capsule, powder, or functional food forms. The market is propelled by rising health awareness and a growing prevalence of GI disorders. The 2021 data shows GI-related costs hit USD 111.8 billion in the U.S., with 14.5 million emergency visits and 2.9 million hospital admissions, underscoring the urgent demand for preventive healthcare solutions. The probiotic dietary supplements market is anticipated to grow at a CAGR of 8.60% during the forecast period of 2026-2035
Prebiotic Innovation Accelerating Functional Supplements Market Development
Rising consumer demand for gut-health solutions and the popularity of low-calorie, functional beverages are key drivers shaping the probiotic dietary supplements market. For instance, in March 2025, Bloom Nutrition launched Bloom Pop, a five-flavor prebiotic soda range, in collaboration with Nutrabolt. Revealed at Natural Products Expo West 2025, the sodas are scientifically formulated to support digestive health and wellness. With nationwide distribution through Walmart and viral success on social media, this innovation is expected to expand functional probiotic offerings and boost market growth during the forecast period.
North America and Europe Expansion Supporting Probiotic Dietary Supplements Market Development
The market is significantly driven by the growing international demand for microbiome-focused health solutions and increasing investment in digestive wellness. For instance, in March 2024, Yorkshire-based ProBiotix Health reported a strong start to the year, posting GBP £1.9 million in revenue, marking a 13% year-on-year increase. The company expanded its United States.S. distribution network by 45%, adding over 120 new retail outlets across North America and Europe. This cross-border growth is expected to enhance market reach, improve product availability, and drive market expansion through the forecast period.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows include advancements in clinical research, rising consumer awareness and evolving preferences along with increasing emphasis on personalized nutrition:
"Probiotic Dietary Supplements Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Application
Market Breakup by Region
Food Supplements to Lead the Segmentation by Application
The food supplements segment is poised to dominate lead the probiotic dietary supplements market by application due to rising consumer preference for convenient, gut-health-supporting functional foods. The increasing awareness of digestive wellness and immunity benefits drives demand for probiotic-fortified snacks and beverages. Innovation in incorporating probiotics into everyday foods, coupled with growing health-conscious lifestyles, supports strong market growth. This segment’s convenience and broad appeal position it to lead market expansion and contribute significantly to the overall probiotic dietary supplements market during the forecast period.
North America is likely to hold the largest market share in the probiotic dietary supplements market due to strong consumer awareness, high disposable incomes, and a well-established nutraceuticals industry. The region also benefits from high disposable incomes, which enable consumers to spend more on premium health products. North American consumers are often willing to invest in higher-quality, more specialized products, such as those offering advanced or targeted probiotic formulations. This willingness to spend on health and wellness products contributes significantly to the growth of the probiotic supplements market in this region.Widespread adoption of preventive healthcare and availability of advanced probiotic formulations boost regional demand. Europe follows closely, supported by aging populations and digestive health concerns. Asia Pacific is rapidly expanding with rising urbanization and health trends, while Latin America and the Middle East & Africa show steady growth from increasing nutritional awareness.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 1968 and headquartered in New York, USA, Twinlab Consolidation Corporation is a well-established player in the probiotic dietary supplements market. The company offers a broad portfolio of probiotics designed to support digestive health, immune function, and overall wellness. Twinlab’s products include strains such as Lactobacillus and Bifidobacterium, delivered through capsules, powders, and liquids. Known for its science-backed formulations, Twinlab combines quality ingredients with advanced manufacturing to meet consumer demand in the growing probiotic supplements sector.
Established in 2002 and based in California, USA, Vitakem Nutraceuticals Inc. specializes in manufacturing and supplying probiotic dietary supplements. The company focuses on innovative, high-quality probiotic strains aimed at improving gut health, immunity, and nutrient absorption. Vitakem’s product range includes multi-strain probiotics, prebiotics, and synbiotics in various delivery forms. With strong R&D capabilities and adherence to GMP standards, Vitakem serves a broad client base, catering to rising consumer interest in microbiome-focused health solutions.
Founded in 2010 and headquartered in Florida, USA, Dietary Pros, Inc. is a prominent contract manufacturer in the probiotic dietary supplements market. The company offers custom probiotic formulations with a focus on digestive health, immune support, and mental well-being. Dietary Pros provides capsules, powders, and chewables, emphasizing high potency and strain diversity. Their state-of-the-art manufacturing facilities comply with stringent quality standards, enabling clients to develop effective probiotic supplements tailored to evolving consumer needs.
Founded in 1874 and headquartered in Hørsholm, Denmark, Chr. Hansen Holding A/S is a global leader in natural ingredients, including probiotics for dietary supplements. The company develops and supplies scientifically validated probiotic strains targeting gut health, immune function, and allergy relief. Chr. Hansen’s extensive portfolio supports supplement manufacturers worldwide, with a strong emphasis on innovation and sustainability. Their high-quality probiotic solutions help meet the increasing demand for effective and natural health products in the dietary supplements market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Archer Daniels Midland Company and Custom Probiotics Inc., among others.
Liquid Dietary Supplements Market
United Kingdom Dietary Supplements Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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