The United Kingdom dietary supplements market was valued at USD 3.45 Billion in 2025, driven by increased concern for health, an aging population, and a general increase in the availability of supplements across the region. The market is anticipated to grow at a CAGR of 10.10% during the forecast period of 2026-2035 to achieve a value of USD 9.03 Billion by 2035.
Base Year
Historical Period
Forecast Period
Growing health awareness and an ageing population are boosting demand for personalized dietary supplements across the UK market.
Rising investments in research and innovation are expanding the UK dietary supplements portfolio with novel, science-backed products.
E-commerce growth and digital marketing strategies are enhancing supplement accessibility and consumer engagement throughout the UK.
Compound Annual Growth Rate
10.1%
Value in USD Billion
2026-2035
*this image is indicative*
Dietary supplements in the UK play a vital role in supporting overall health, filling nutritional gaps, and addressing specific wellness needs such as immunity, energy, and aging. Increasing health awareness, lifestyle changes, and a growing ageing population are driving strong demand for dietary supplements. Consumers seek supplements to complement diets, manage chronic conditions, and boost well-being. The rise of personalized nutrition and advances in supplement formulations further fuel market growth. Additionally, the expansion of online retail channels improves accessibility, making dietary supplements an essential part of many UK consumers’ daily health routines.
Vitamin D Deficiency Awareness Driving the Market Growth
Nearly 49.5% of the United Kingdom adults have below-optimal vitamin D levels, with young adults (18-29) showing the highest deficiency at 56%. Regional variations also exist, with the North East recording the lowest levels. This growing awareness of vitamin D deficiency is boosting demand for supplements across the United Kingdom, particularly in vulnerable groups, driving market expansion and encouraging product innovation focused on targeted nutritional support and improved consumer health outcomes.
Retail Innovation and Consumer Health Focus Driving the United Kingdom Dietary Supplements Market Value
The rising consumer demand for personalized nutrition and healthier lifestyle choices is a significant key driver in the market. For instance, in July 2024, Waitrose launched Zoe, a “first-to-market” food supplement designed to help customers make more conscious health decisions. This strategic introduction in retail settings enhances supplement accessibility and encourages proactive wellness management in the market, bolstering market growth. By meeting evolving consumer preferences through innovative product offerings, such launches are expected to significantly boost the United Kingdom dietary supplements market growth during the forecast period.
Some of the notable trends include innovations in product formulations, surge in investments and product launches as well as growing aging population, among others.
The vegan lifestyle of many UK residents is a major factor driving the sales in the market. Growing concerns over lack of nutrition from their restrictive diets is anticipated as the leading cause for the effect. This has been confirmed with the rising sales of vegan products in UK’s leading food chain Holland and Barrett since 2023.
Probiotics and women supplementary products are leading the dietary supplements market share in United Kingdom amid growing concerns over gut health and potential nutritional deficiency during menopause. Leading dietary manufacturers such as Proctor and Gamble are supporting women during these challenging times with their new supplementary launches and awareness initiatives.
The pet supplements have become a major part of UK’s overall dietary supplement industry with associated startups and established businesses contributing a significantly to its growth. This includes organisations such as Naturvet and All About Pet Health, leading distributors of pet health products in the UK.
Online retailing is a major trend developing in the market, with both customers and manufacturers increasingly shifting to online retailing platforms. The anticipated reasons for this growing trend include a wider range of choices available to customers and the easier mode of purchase.
“The United Kingdom Dietary Supplements Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Distribution Channel
Immunity to Hold a Significant Value for Segmentation by Application
The immunity segment is likely to hold the largest market share by application due to increasing consumer focus on health resilience, especially post-pandemic. Growing awareness of immune-boosting nutrients like vitamin C, D, and zinc drives demand. Additionally, frequent seasonal illnesses and government health campaigns further support this trend. While other segments like anti-aging and energy management are expanding, immunity supplements remain the primary choice for proactive health maintenance among UK consumers.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 1867 and headquartered in Vevey, Switzerland, Nestlé is a global leader in nutrition and health products. In the UK dietary supplements market, Nestlé offers a broad portfolio including vitamins, minerals, and wellness supplements under brands like Garden of Life and Persona. The company focuses on science-backed, personalized nutrition solutions aimed at improving overall health, immune support, and healthy aging, catering to diverse consumer needs with a strong commitment to quality and innovation.
Established in 1959 and headquartered in Ada, Michigan, USA, Alticor Global Holdings is the parent company of Amway Corp., a major player in the UK dietary supplements market. Amway offers a wide range of nutritional products, including vitamins, minerals, and herbal supplements, through its Nutrilite brand. Known for high-quality, plant-based formulations, the company emphasizes sustainability, science-driven development, and direct-to-consumer sales channels, supporting wellness and healthy lifestyles across the UK.
Procter & Gamble, founded in 1837 and headquartered in Cincinnati, Ohio, USA, operates a significant presence in the UK dietary supplements market. Its portfolio includes supplements focused on immune health, wellness, and energy support through trusted brands like Vicks and Nutritional Supplements. P&G leverages strong research capabilities and extensive distribution networks to offer innovative products that meet evolving consumer health needs, driving growth in the competitive UK supplements sector.
Abbott Laboratories, established in 1888 and based in Abbott Park, Illinois, USA, is a leading healthcare company with a robust presence in the UK dietary supplements market. Abbott provides a variety of nutritional products, including adult and pediatric supplements, medical nutrition, and wellness products under brands like Ensure and Glucerna. The company focuses on clinically proven formulations to support health conditions, recovery, and overall wellness, maintaining a strong commitment to science and quality in the UK market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Otsuka Holdings Co. Ltd., Reckitt Benckiser Group Plc, Nu Skin Enterprises, Inc., Bayer AG, Glanbia Plc, Herbalife Ltd., and International Flavors & Fragrances Inc., among others.
North America Dietary Supplements Market
Saudi Arabia Dietary Supplements Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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