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Global Protein Bar Market Growth, Share, Size, Trends: By Source: Plant-based Protein Bar, Animal-based Protein Bar; By Type: Sports Nutritional Bars, Meal-Replacement Bars, Snack Bars, Others; By Protein Content; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; Industry Events and Developments; 2023-2028
Global Protein Bar Market Outlook
The global protein bar market is expected to grow at a CAGR of 6.40% in the forecast period of 2023-2028, to reach a value of around USD 6.29 billion by 2027, driven by growing health-consciousness worldwide.
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Key Trends in the Market
Protein bars are convenient on-the-go snacks with a high protein to carbohydrate/fat ratio. Along with other nutrients, it serves as a key source of proteins. Proteins found in protein bars aid in boosting protein synthesis, building muscle, and preventing fat storage. In the human body, proteins carry out various functions, such as repairing damaged cells and tissues, producing hormones and enzymes, preserving fluid balance, and supplying energy. Sources of isolated proteins found in protein bars include soy, oats, beef, and almonds, among others.
- Protein is a key component that supports fitness. Due to their high nutritional content, protein bars are becoming more popular among consumers who are concerned about their health. Additionally, protein bars boost protein intake without introducing extra calories or carbohydrates. The role of protein bars in supplying necessary nutrients and proteins, boosting energy levels, and strengthening muscle growth, are predicted to increase the protein bar market demand.
- To diversify product offerings and boost sales, product manufacturers are creating gluten-free, plant-based, and organic product varieties. Due to the growing trend of giving distinctive items as gifts, suppliers are also concentrating on creative wrappers and labels, which is enhancing the market outlook.
- Key participants in the industry are benefiting from significant growth potential due to the rise in the number of convenience stores, hypermarkets, supermarkets, and online platforms that offer simple availability, doorstep delivery, and a variety of payment ways.
- The market for protein bars is anticipated to increase due to the rising popularity of fitness trends and the rising need for on-the-go food items brought on by hectic lifestyles.
- The growing prevalence of specialised diets such as lactose-free, vegan, and gluten-free around the world is further projected to increase demand for protein bars made from gluten-free plant sources. This is then anticipated to assist the market's overall expansion over the course of the forecast period.
Global Protein Bar Market Analysis
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Based on source, the market is segmented into plant-based protein bar and animal-based protein bar. On the basis of type, the market is divided into sports nutritional bars, meal-replacement bars, and snack bars, among others. The market on the basis of protein content can be segmented into low protein (0-15 grams) bar, medium protein (16-25 grams) bar, and high protein (above 25 grams) bar. Based on distribution channel, the market can be categorised into supermarkets and hypermarkets, convenience stores, specialist retail stores, and online, among others. The regional markets for protein bar can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global protein bar market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Clif Bar & Company
- General Mills, Inc.
- Kellogg Company
- Abbott Laboratories
- Quest Nutrition
- Hormel Foods Corporation
- Others
Market Share by Type
According to the protein bar market report, sports nutritional bars are anticipated to experience the highest CAGR growth during the forecast period. To perform well on the field, athletes constantly require additional energy. Protein bars with added nutrients for athletes are available which can be ingested while they are working hard on the field because they are portable and ready to eat. These bars are low in carbohydrates and high in protein. Therefore, it is anticipated that the rising demand for protein bars among athletes will increase the demand for sports nutritional bars.
Market Share by Region
North America is predicted to be one of the leading regions in the global protein bar market, due to the large number of health-conscious residents in the region and the growing need for quick and convenient foods. In North America, people are becoming more aware of the benefits of eating healthy foods and protein bars with natural sources of amino acids. Given the rising number of gyms, fitness lovers, health clubs, and fitness training facilities, the United States and Canada are poised to offer significant growth opportunities to the market for protein bars.
Protein bar sales are predicted to expand at the fastest rate in Asia Pacific, largely because of the region's large population and increasing rate of overweight people. Due to the increased trend among young people to maintain a healthy body, the protein bar market is predicted to rise quickly in emerging nations like China and India. The protein bar market is anticipated to develop over the projected period in Australia due to the country's rising participation in sports-related activities. Major market players target the Asia Pacific market with regular marketing and advertising to draw consumers because of the region's large population base.
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Competitive Landscape
Clif Bar & Company, an American company, produces and markets healthy foods and beverages, including energy and protein bars, organic snacks, and sports drinks. Its products are made for those who require rapid energy before, during, or after exercise.
General Mills, Inc., an American multinational manufacturer formed in 1928, is a marketer of branded consumer foods through retail outlets. The company has its headquarters in the United States, and its product line consists of ready-to-eat cereals, quick meals, baking supplies, pastries, snacks, yoghurt, and ice cream. Additionally, it offers frozen breakfast and frozen entrees, ethnic meals, fruit and savoury snacks, pizza, soup, grain, nutrition bars, side dish mixes, and frozen hot snacks.
Kellogg Company, headquartered in Michigan in the United States manufactures and sells ready-to-eat cereal and other convenience meals. Its assortment of products include cereals, savoury snacks, cookies, crackers, cereal bars, frozen waffles, toaster pastries, fruit-flavoured snacks, and vegetable meals. Through its direct sales team, distributors, and brokers, Kellogg provides its goods to merchants and supermarkets for resale.
Other market players include Abbott Laboratories, Quest Nutrition, and Hormel Foods Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Source |
|
| Breakup by Type |
|
| Breakup by Protein Content |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Protein Bar Market Analysis
8.1 Key Industry Highlights
8.2 Global Protein Bar Historical Market (2018-2022)
8.3 Global Protein Bar Market Forecast (2023-2028)
8.4 Global Protein Bar Market by Source
8.4.1 Plant-based Protein Bar
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Animal-based Protein Bar
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Protein Bar Market by Type
8.5.1 Sports Nutritional Bars
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Meal-Replacement Bars
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Snack Bars
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Protein Bar Market by Protein Content
8.6.1 Low Protein (0-15 grams) Bar
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Medium Protein (16-25 grams) Bar
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 High Protein (Above 25 grams) Bar
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.7 Global Protein Bar Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Convenience Stores
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Specialist Retail Stores
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Online
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Others
8.8 Global Protein Bar Market by Region
8.8.1 Market Share
8.8.1.1 North America
8.8.1.2 Europe
8.8.1.3 Asia Pacific
8.8.1.4 Latin America
8.8.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Clif Bar & Company
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 General Mills, Inc.
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Kellogg Company
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Abbott Laboratories
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Quest Nutrition
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Hormel Foods Corporation
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Others
14 Industry Events and Developments
List of Key Figures and Tables
1. Global Protein Bar Market: Key Industry Highlights, 2018 and 2028
2. Global Protein Bar Historical Market: Breakup by Source (USD Million), 2018-2022
3. Global Protein Bar Market Forecast: Breakup by Source (USD Million), 2023-2028
4. Global Protein Bar Historical Market: Breakup by Type (USD Million), 2018-2022
5. Global Protein Bar Market Forecast: Breakup by Type (USD Million), 2023-2028
6. Global Protein Bar Historical Market: Breakup by Protein Content (USD Million), 2018-2022
7. Global Protein Bar Market Forecast: Breakup by Protein Content (USD Million), 2023-2028
8. Global Protein Bar Historical Market: Breakup by Distribution Channels (USD Million), 2018-2022
9. Global Protein Bar Market Forecast: Breakup by Distribution Channels (USD Million), 2023-2028
10. Global Protein Bar Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Protein Bar Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Protein Bar Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Protein Bar Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Protein Bar Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Protein Bar Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Protein Bar Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Protein Bar Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Protein Bar Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Protein Bar Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Protein Bar Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Protein Bar Market Forecast: Breakup by Country (USD Million), 2023-2028
22. North America Historical Price Trends and Forecast 2018-2028
23. Europe Historical Price Trends and Forecast 2018-2028
24. Asia Pacific Historical Price Trends and Forecast 2018-2028
25. Latin America Historical Price Trends and Forecast 2018-2028
26. Middle East and Africa Historical Price Trends and Forecast 2018-2028
27. Global Protein Bar Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 6.40% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 6.29 billion by 2027.
The major drivers of the protein bar market include the rise in the number of distribution channels, increasing need for on-the-go food items, growing health-consciousness among people, and increasing marketing and advertising activities.
The rising popularity of fitness, growing prevalence of specialised diets, and rising participation in sports-related activities are the key industry trends propelling the growth of the market.
The major players in the industry are Clif Bar & Company, General Mills, Inc., Kellogg Company, Abbott Laboratories, Quest Nutrition, and Hormel Foods Corporation, among others.
The various types of protein bars are sports nutritional bars, meal-replacement bars, and snack bars, among others.
Protein bars frequently contain substances known as sugar alcohols, which have fewer calories than regular sugars. Abdominal pain, bloating, and gas are some of the gastrointestinal adverse effects linked to sugar alcohols.
Specific protein bars are available that can be used as meal substitutes. These meal-replacement bars have a wider range of nutrients as compared to general protein bars, making them suitable as a meal substitute.
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