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The global rice market size reached a value of approximately USD 323.70 billion in 2023. The market is further projected to grow at a CAGR of 3.1% between 2024 and 2032, reaching a value of USD 425.23 billion by 2032.
Rice is an edible cereal grain that is produced from the grass species Oryza Sativa and sometimes from Oryza glabberrima. This starchy grain is cooked in boiling water and is a key ingredient in many Middle Eastern and Asian dishes and side dishes.
There are many varieties of rice, including long-grain (like Basmati and Jasmine), medium-grain (like Arborio and Valencia), and short-grain (like Sushi and Glutinous rice). Each variety has distinct cooking properties and is used in different culinary contexts. Rice is primarily composed of carbohydrates, with small amounts of protein and virtually no fat. Brown rice, which has the outer hull removed but retains the bran layer, is more nutritious than white rice, providing more fibre, vitamins, and minerals.
Rice cultivation requires specific conditions, including plenty of water. It is typically grown in paddies, which are small, flooded fields. Rice farming is labour-intensive and can be done in various ways, from traditional hand planting to more modern mechanised methods.
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The burgeoning popularity of rice as a staple food worldwide
Rice being a staple food, has a huge demand from consumers across the globe. The rice market growth is driven by rapid developments of rice mill machinery and adoption of attractive packaging by suppliers. As a primary food source for billions, rice remains crucial in feeding a significant portion of the global population.
There's a growing trend towards healthier eating, which impacts rice consumption. People are increasingly opting for whole grains, including brown rice, which offers more fibre, vitamins, and minerals compared to white rice. This shift is part of a broader trend towards healthier, more nutritious diets.
Rapid rise in population, coupled with the rise in disposable income boosts the market share
The growing population and rising disposable incomes are some of the prominent rice market trends. As the global population grows, so does the need for food. Rice, being one of the most important staple foods in many parts of the world, particularly in Asia and Africa, naturally experiences an increase in demand. More people simply means more mouths to feed.
With the rise in disposable income, people often diversify their diets. In many regions, this includes increased consumption of rice-based dishes, as people can afford more varied and often more rice-intensive meals. For instance, in many Asian countries, dishes that include rice as a central ingredient become more accessible and popular as incomes rise.
The rise in disposable income is often linked with urbanisation. As more people move to cities, their lifestyles and eating habits change. Urban lifestyles often lead to an increase in the consumption of convenience foods, many of which are rice-based or include rice as a key ingredient.
Wide variety of rice offer ample opportunities for the market
The key manufacturers are focusing on providing a wide range of high-quality rice varieties such as basmati rice, brown rice, and black rice to cater to the demand of consumers for high-quality food products. This is due to the rising health concerns and growing awareness about the various health benefits associated with the consumption of different rice varieties.
Different rice varieties are suited to different culinary uses. Arborio rice, for example, is used in risotto due to its ability to absorb liquids and flavours. Such specialised uses can create niche markets for specific rice varieties. Varieties like brown and wild rice, which are higher in fibre, vitamins, and minerals, cater to health-conscious consumers and further propel the rice market demand. The rising awareness of health and nutrition can drive demand for these healthier varieties.
Additionally, certain rice varieties are more resilient to environmental stressors such as drought, flooding, or pests. With the increasing impact of climate change, the demand for these resilient varieties may grow, affecting market dynamics.
Based on type, the market is segmented into arborio rice, rosematta rice, red rice, parboiled rice, sushi rice, brown rice, basmati rice, and black rice, among others. On the basis of distribution channel, the market is bifurcated into offline and online.
By end use, the market segmentation includes food, and feed, among others. Based on length, the market is divided into long grain rice, medium grain rice, and short grain rice. On the basis of region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The market report gives a detailed analysis of the following market key players in the rice market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Market Share by Distribution Channel
The offline segment accounted for a significant market share, owing to the easy accessibility and availability of rice grains and other grocery products in stores and supermarkets. Consumers across the globe prefer purchasing groceries and beverages including rice grains from offline outlets as they allow customers to physically verify the quality of the product. Additionally, the deployment of aggressive marketing strategies along with the provision of heavy discounts by various offline distribution channels are further fuelling the segment growth.
Moreover, the online segment is expected to witness significant growth in the forecast period, as online marketplaces and e-commerce platforms have become popular channels for purchasing rice. These platforms can range from large, general e-commerce sites to specialised food or gourmet websites. Many rice producers and brands have started selling directly to consumers through their websites. This approach allows for better brand control, direct customer feedback, and often a wider margin.
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Asia Pacific accounts for a dominant share, due to the population growth
As per the rice market analysis, the Asia Pacific held a significant portion of the market owing to the rising disposable income and growing population in countries such as China, Indonesia, India, and Bangladesh. Rice is commonly used in various Asian and South Asian cuisines such as Koren, Indian and Chinese and is a primary ingredient of various popular dishes including sushi and biryani, among others.
Additionally, the role of rice in solving the malnutrition and hunger problems in the Asia Pacific countries is yet another major factor fuelling the demand for rice in the region. Moreover, increasing awareness about the importance of having a well-balanced meal and eating clean and healthy products is further contributing towards rice market growth in the Asia Pacific.
Africa is anticipated to witness robust growth, aided by the growing urbanisation
Rice consumption in Africa has been growing rapidly, making it one of the fastest-growing markets. Countries like Nigeria, Egypt, and Madagascar are significant producers. The increase in demand is due partly to population growth and urbanisation. Africa relies heavily on rice imports to meet its consumption needs.
Riceland Foods Inc. was founded in 1921 and is headquartered in Arkansas, United States. The food and beverage company produces and markets rice and soybeans and is known as a large miller and marketer of rice.
LT Foods Ltd. is a rice milling company that was founded in 1990. The company is headquartered in Haryana, India and is known for producing edible oils, sugar cube, food grains such as rice, dal, and poha, among others.
Ebro Foods S.A. was established in 2000 and has its headquarters located in Madrid, Spain. The food processing company is widely known for producing rice, fresh and dry pasta, cereals, and sauces, among others.
Adani Wilmar Ltd., founded in 1999 and headquartered in Ahmedabad, India, is a significant player in the food and beverage sector. The company has a diversified portfolio, with its business activities extending to various regions, including the Middle East, Africa, and South East Asia.
Other major players in the rice market include McCormick & Company, Incorporated, KRBL Limited, ITC Limited, Riviana Foods Inc., LaGrande Family Food Groups, and Conagra Brands, inc., among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Length |
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Breakup by End Use |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Rice Market Analysis
8.1 Key Industry Highlights
8.2 Global Rice Historical Market (2018-2023)
8.3 Global Rice Market Forecast (2024-2032)
8.4 Global Rice Market by Type
8.4.1 Arborio Rice
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Rosematta Rice
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Red Rice
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Parboiled Rice
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Sushi Rice
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Brown Rice
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 Basmati Rice
8.4.7.1 Historical Trend (2018-2023)
8.4.7.2 Forecast Trend (2024-2032)
8.4.8 Black Rice
8.4.8.1 Historical Trend (2018-2023)
8.4.8.2 Forecast Trend (2024-2032)
8.4.9 Others
8.5 Global Rice Market by Length
8.5.1 Long Grain Rice
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Medium Grain Rice
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Short Grain Rice
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Rice Market by End Use
8.6.1 Food
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Feed
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Others
8.7 Global Rice Market by Distribution Channel
8.7.1 Offline
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Online
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Rice Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Rice Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Rice Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Rice Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Rice Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Rice Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code - 1006)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Riceland Foods Inc.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 LT Foods Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Ebro Foods, S.A.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Adani Wilmar Ltd.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 McCormick & Company, Incorporated
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 KRBL Limited
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 ITC Limited
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Riviana Foods Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 LaGrande Family Food Groups
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Conagra Brands, Inc.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Rice Market: Key Industry Highlights, 2018 and 2032
2. Global Rice Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Rice Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Rice Historical Market: Breakup by Length (USD Billion), 2018-2023
5. Global Rice Market Forecast: Breakup by Length (USD Billion), 2024-2032
6. Global Rice Historical Market: Breakup by End Use (USD Billion), 2018-2023
7. Global Rice Market Forecast: Breakup by End Use (USD Billion), 2024-2032
8. Global Rice Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Rice Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. North America Rice Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Rice Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Rice Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Rice Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Rice Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Rice Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Rice Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Rice Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Rice Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Rice Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. Global Rice Market Structure
The market reached a value of approximately USD 323.70 billion in 2023.
The market is projected to grow at a CAGR of 3.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 425.23 billion by 2032.
The major drivers of the market include changing eating habits due to altering lifestyles and growing demand from Asian and South Asian countries due to increasing population.
The key trends of the market include rising focus of manufactures towards producing high quality rice grains, development of rice mill machineries, and adoption of attractive packaging.
The various types of rice available in the market are arborio rice, rosematta rice, red rice, parboiled rice, sushi rice, brown rice, basmati rice, and black rice, among others.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key players in the rice market are Riceland foods Inc., LT Foods Ltd., Ebro Foods, S.A., Adani Wilmar Ltd., McCormick & Company, Incorporated, KRBL Limited, ITC Limited, Riviana Foods Inc., LaGrande Family Food Groups, and Conagra Brands, inc., among others.
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