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Report Overview
The global scented candles market size reached around USD 615.68 Million in 2025. The market is projected to grow at a CAGR of 3.80% between 2026 and 2035 to reach nearly USD 893.98 Million by 2035, driven by the development of therapeutic properties and innovative scents.
The market for scented candles is experiencing a steady growth, led by growing consumer demand for home decoration and home renovation activities. As homeowners look for beautiful and functional decor, scented candles have naturally become popular. This growth in the market is driven by changing trends, with consumers looking for high-end, environmentally friendly products. Market analysts expect a healthy CAGR, reflecting consistent market growth. The increased demand for natural and organic products further fuels demand, supporting the scented candles status as a lifestyle necessity.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Key Companies & Market Share Insights
The global scented candles market is highly competitive, with key players focusing on innovation, sustainability, and expanding their retail presence. Leading brands invest in premium fragrances, eco-friendly wax blends, and creative packaging to attract diverse consumer segments. Companies are leveraging e-commerce, social media marketing, and strategic collaborations to strengthen market share.
- HEM Corporation, a global leader in incense manufacturing, has expanded its product line to include scented candles. These candles are part of their diverse fragrance offerings, designed to enhance wellness and serenity.
- Wiera Natural OÜ specializes in custom-made scented candles crafted from 100% natural ingredients. Their high-standard candles are produced with a focus on environmental sustainability, utilizing European-sourced materials and veneer leftovers for wooden wicks.
- Lalique Group SA offers a luxurious collection of scented candles under the "Voyage de Parfumeur" series. These candles, developed with master perfumers, provide an olfactory journey through various fragrances, each presented in elegant designs that reflect the brand's dedication to French luxury.
- Bougie et Senteur is a luxury French scented candle specialist made from high-quality wax and natural fragrances. Its collections include traditional and modern scents, such as floral, woody, and gourmand notes. It emphasizes artisanal production, green ingredients, and sophisticated packaging. It enhances market presence through high-end collaborations, boutique retailing partnerships, and an expanding e-commerce platform.
- Portmeirion Group PLC (Wax Lyrical Ltd.), which is a Portmeirion Group PLC subsidiary, provides scented candles that are British made with a focus on sustainability and high-quality fragrances. They have nature-inspired and seasonal scents in their collections. They incorporate biodegradable wax, recyclable materials, and cruelty-free ingredients. It grows by private-label arrangements, global distribution, and partnerships with luxury brands to increase international market presence.
Key Companies:
- Bougie et Senteur
- Portmeirion Group PLC (Wax Lyrical Ltd.)
- MVP Group International, Inc.
- Hem Corporation
- Wiera Natural OÜ
- Lalique Group SA
- GALA GROUP GMBH
- Stoneglow Candles
- Contract Candles & Diffusers Ltd
- F-Zero Candle Factory
- Village Candle
- Newell Brands
- Estée Lauder Companies Inc.
- Diptyque Paris
- L Brands
- NEST New York
- Thymes, LLC
- Others
Scented Candles Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global market size for scented candles reached a value of more than USD 615.68 Million in 2025.
The market is expected to grow at a CAGR of 3.80% between 2026 and 2035.
The market is driven by the development of therapeutic properties in candles, innovative scents, and increasing consumer preference for home ambiance and wellness products.
The key trends of the market are rise in disposable income, development of organic scented candles, and rising use in commercial and residential sectors.
Key market players include Bougie et Senteur, Portmeirion Group PLC (Wax Lyrical Ltd.), MVP Group International, Inc., Hem Corporation, Weira Natural OÜ, Lalique Group SA, GALA GROUP GMBH, Stoneglow Candles, Contract Candles & Diffusers Ltd, F-Zero Candle Factory, Village Candle, Newell Brands, Estée Lauder Companies Inc., Diptyque Paris, L Brands, NEST New York, and Thymes, LLC, among others.
Scented candles are flammable solid substance made up of fragrant oils mixed into the wax known for their pleasant aroma when lit.
They create ambiance and bright up the home décor adding fragrance to the space. They also help in relieving stress and boosting the mood.
The global scented candles market is segmented based on raw material, product, distribution channel, and region.
Some of the popular scents for scented candles are woody, exotic, fresh, and floral.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 893.98 Million by 2035.
The premium and luxury scented candle segment holds the largest market share due to rising consumer demand for high-end home fragrances.
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