South Africa Food Fortification Premix Market Key Insights:
- Market Analysis & Outlook 2019-2024
The South Africa food fortification premix market reached a volume of nearly 10 kilo tons in 2018. Meanwhile, the global market is projected to grow at a robust CAGR of 8.7% in the forecast period of 2019 to 2024. The South Africa market was aided by the growth in both the global and the Middle East and Africa market. In 2018, more than 5.5 kilo tons of food fortification premix was produced in the Middle East and Africa, which has a 16% share in the global premix market for food fortification.
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In Africa, governments have been increasingly making food fortification of various food staples mandatory. In South Africa, the market is driven by government-supported food fortification schemes along with a rising sports nutrition sector. In 2003, South Africa made the fortification of wheat flour and maize meal mandatory, with programs aiming to fortify staple foods with folic acid, leading to a decrease in the occurrences of neural tube diseases. The quantity of folic acid added to wheat foodstuffs, maize foodstuffs, and unsifted maize meal for fortification as mandated by the fortification program in South Africa is 1.50 mg/kg. Other minerals like Vitamin A, thiamine, riboflavin, niacin, pyridoxine, iron and zinc are also added to these food staples in the recommended levels to fortify them. This mandatory fortification of particular food products provides an impetus to food fortification premix market in the country.
Properties and Application
Food fortification is a method to address micronutrient malnutrition by introducing vitamins and minerals like iodine, folic acid, iron, and Vitamin A into food products. They are usually blended into premixes that can be added to essential food products to increase their nutritional value. Premixes are broadly divided into
- Vitamin and Mineral Premix
- Vitamin Premix
- Mineral Premix
Amino acids, nucleotides, and nutritional lipids premixes are also other available types. The premixes can be further divided by their form into:
- Powder Premix
- Liquid Premix
The sectors with end-use applications include:
- Sports Nutrition & Dietary Supplements
- Infant and Early Nutrition
- Processed Foods
- Food staples
- Home Fortification
While these premixes are extensively used in food staples, sports nutrition and dietary supplements is also a major emerging sector.
The report by EMR provides an overview of the global and Africa food fortification premix market, specifically, looking in-depth into the South Africa food fortification premix market.
Globally, local governments and international organisations are supporting and encouraging the fortification of food to address the problem of ‘hidden hunger’ or micronutrient malnutrition. The government-led food fortification schemes globally, and food fortification premix manufacturers are often supported by international organisations like the World Health Organisation (WHO), the Global Alliance for Improved Nutrition (GAIN), UNICEF, and the World Food Programme (WFP), among others. The increasing focus on food fortification is driving the global food fortification premix market.
The rising demand for customised fortified premixes along with nutrient premixes in the infant nutrition sector has aided the Africa food fortification premix market. The industry is further propelled by the acceptance of food fortification by customers, industry and the government.
In South Africa the food fortification premix market is being driven foremost by the mandatory fortification of particular wheat and maize foodstuffs. The South Africa market is also supported by the commitment undertaken by leading food and beverage companies like Nestlé to assist in the alleviation of micronutrient deficiencies by working in tandem with the local governments and health authorities, and by fortifying some of their popular products.
The sports nutrition sector is also aiding the premix market due to a rising health awareness among consumers with a growing number of South Africans affected by hypertension, and type-2 diabetes. The increasing number of people suffering from obesity who also suffer from micronutrient malnutrition in the country is driving the demand for nutritionally-fortified products, aiding the food fortification premix market. The rising disposable income among the consumers is also supporting the market. Home fortification is a significant application sector for premixes in South Africa, helping address anaemia and iron deficiency.
The report analyses the following key players in the South Africa food fortification premix market, looking into their share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds:
- Royal DSM N.V. (Fortitech Premixes)
- Glanbia, Plc
- SternVitamin GmbH & Co. KG
- Vitablend Nederland B.V.
- Jubilant Life Sciences
- Prinova Europe Limited
- SK Chemtrade Services Pty Ltd
- Malachite Chemicals
EMR’s comprehensive report gives a detailed analysis of the South Africa food fortification premix market and provides a SWOT analysis as well as an analysis of Porter’s five forces.