The Spain pastries market was valued at USD 1190.42 Million in 2025. The industry is expected to grow at a CAGR of 3.20% during the forecast period of 2026-2035 to reach a value of USD 1631.16 Million by 2035. The market growth is mainly attributed to the investments in innovation and collaborative research facilities enabling companies to meet rising consumer expectations for health, sustainability, and artisanal quality.
Modern consumers are increasingly attentive to the nutritional value, craftsmanship, and ecological footprint of baked goods. This has prompted major firms in the Spain pastries market to expand research & development hubs that foster co-creation with customers, universities, and partners. These facilities provide the environment to experiment, refine, and align new products with evolving taste, texture, and sustainability demands.
Recent initiatives highlight this momentum. In December 2024, Puratos begun constructing a state-of-the-art Innovation Center in Sils, Girona, designed with sustainable materials and energy-efficient features to support workshops, hands-on sessions, and collaborative development with stakeholders.
Similarly, in March 2023, Kerry inaugurated its Southern Europe Innovation Centre in Barcelona, combining application labs and customer suites to accelerate product innovation across Spain, Portugal, Italy, and France. With over EUR 200 million invested in Iberia over the past four years, Kerry’s facility underlines the region’s growing importance as a hub for food manufacturing and sustainable nutrition solutions.
Such projects demonstrate how investment in research infrastructure is not only enhancing competitiveness in the Spain pastries market but also positioning the country as a leading base for future bakery innovation.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
3.2%
Value in USD Million
2026-2035
*this image is indicative*
Expansion of international bakery brands is actively fueling growth in Spain pastries market , as global companies aim to meet rising urban demand for premium and indulgent baked goods. This trend encourages product innovation, increases competition, and diversifies consumer choices. Reflecting this, Krispy Kreme signed a joint venture with Glaseadas Originales to open its first Spanish store in Madrid in 2025, followed by outlets in Barcelona, Valencia, and Malaga, demonstrating strategic market entry and expansion by international players.
Rising tourism is significantly driving demand as millions of international visitors fuel consumption across bakeries, cafés, and quick-service outlets. In 2024, Spain welcomed a record-breaking 94 million tourists, ranking second globally, and projections suggest the figure could soon surpass France. This surge enhances opportunities for pastry producers to expand product offerings and distribution channels, especially in key tourist hubs such as Madrid, Barcelona, and Valencia.
Innovation in sugar alternatives is becoming a key driver of the Spain pastries market as brands adopt healthier and more sustainable ingredients to meet evolving consumer preferences. The introduction of sweet proteins, which are plant-based and up to 5,000 times sweeter than sugar, allows significant sugar reduction without altering taste. Grupo Bimbo’s partnership with Oobli announced in May 2024, to integrate these proteins into baked goods highlights how the industry is embracing cutting-edge solutions for health and sustainability.
Rising demand for artisanal pastries is driving the expansion of premium bakery brands into upscale retail districts. The opening of PAUL on Madrid’s Calle Serrano in January 2025, highlights how consumers increasingly value traditional craftsmanship, premium ingredients, and authentic experiences within luxury settings. By combining artisanal bakery traditions with a modern retail format, such establishments not only cater to affluent local and tourist demand but also reinforce the growing premiumization of Spain’s pastry landscape.
Trade fairs are emerging as a hotspot for the Spain pastries market players to foster innovation, product launches, and for cross-industry collaboration. For instance, INTERSICOP, held in Madrid in February 2024, was a specialized event for bakery, pastry, ice cream, and coffee professionals, offering a platform to showcase new technologies and trends. Similarly, Alimentaria & Hostelco announced for March 2026 in Barcelona, connects the broader food, beverage, and HoReCa industries, strengthening Spain’s global bakery presence.
The EMR’s report titled “Spain Pastries Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insights: Fresh pastries lead the market , driven by strong consumer preference for artisanal quality, premium ingredients, and in-store freshness. Frozen pastries are the fastest-growing segment, benefiting from increasing demand for convenience, longer shelf life, and ready-to-eat options at home. Both segments are further supported by urbanization, modern retail expansion, and the rising trend of at-home indulgence, which encourages frequent consumption of a wide variety of pastries across households.
Market Breakup by Product
Key Insights: Unpackaged/artisanal pastries dominate the Spain pastries market due to traditional recipes, premium quality, and in-store bakery experiences, appealing to consumers seeking authentic flavors. Packaged pastries are the fastest-growing segment, driven by convenience, hygiene considerations, longer shelf life, and increasing availability through supermarkets and online channels. Both segments benefit from changing consumer lifestyles, urban snacking habits, and the growing willingness to experiment with innovative flavors and formats, which continues to fuel market expansion.
Market Breakup by Flavour
Key Insights: Sweet pastries hold the largest share, driven by widespread appeal, festive consumption, and the versatility of flavors that attract a broad audience. Savoury pastries are the fastest-growing segment, propelled by increasing demand for ready-to-eat meals, convenient snack options, and innovative fillings. Both segments gain support from the expanding café culture, urban snacking trends, and a growing appetite for diverse local and international flavor profiles across all age groups.
Market Breakup by End Use
Key Insights: Retail demonstrates the fastest-growth in the Spain pastries market, fueled by supermarket and hypermarket expansion, online retail adoption, and the rising trend of at-home consumption. HoReCa remains a significant segment, driven by hotels, restaurants, and cafés, though growth is steadier due to its reliance on tourism and institutional demand. Both segments benefit from urbanization, rising disposable incomes, and evolving consumer eating habits, which collectively drive broader demand for pastries across retail and foodservice channels throughout Spain.
Market Breakup by Distribution Channel
Key Insights: Supermarkets and hypermarkets dominate, driven by wide product variety, accessibility, and promotions that attract mass consumers. Online channels are the fastest-growing segment, supported by rising e-commerce adoption, home delivery trends, and convenience-focused shopping. Convenience stores, specialty stores, and other channels also play a role by catering to niche demands. Modern retail expansion, changing consumer purchasing habits, and the digital shift continue to drive growth across all distribution channels.
Market Breakup by Region
Key Insight: Catalonia is the largest region in the Spain pastries market, supported by high urban population density, strong consumer spending, and well-established retail infrastructure. c is the fastest-growing region, driven by tourism, modernization of retail networks, and increasing disposable incomes. Madrid, Andalusia, and the rest of Spain maintain steady growth, fueled by traditional consumption patterns, expanding bakery networks, and rising urbanization, collectively contributing to broader market penetration across Spain.
By type, fresh pastries to witness high demand
Fresh pastries remain in high demand in the Spain pastries market due to their convenience and ready-to-eat formats. Modern consumers increasingly seek quick and accessible options without compromising on quality. Single-serve packaging, grab-and-go assortments, and extended shelf-life products cater to busy lifestyles and on-the-move consumption. By aligning offerings with these evolving habits, bakeries can expand their customer base, increase frequency of purchase, and strengthen market presence.
Meanwhile, technological expertise and advanced production capabilities are fueling the frozen pastries category growth, enabling companies to meet rising demand while maintaining quality and innovation. Europastry’s strategic partnership with Art of Baking (AOB) in May 2025, exemplifies this trend. By acquiring a 60% stake in AOB, Europastry combines its global technical know-how with AOB’s R&D excellence in Thailand, creating a regional production hub. This collaboration accelerates product innovation, expands market reach across Asia, and strengthens operational efficiency in frozen bakery production.
By product, unpackaged and artisanal pastries to represent the biggest market portion
The demand for unpackaged and artisanal pastries in the Spain pastries market is fueled by the consumer preference for immersive in-store bakery experiences. Customers are drawn to the sensory appeal of freshly baked products, the aroma, visual presentation, and the chance to engage with skilled bakers. This creates a memorable, authentic shopping journey that fosters brand loyalty. By combining traditional recipes with experiential interactions, bakeries appeal to consumers seeking premium quality, craftsmanship, and culturally rich flavors.
On the other hand, packaged pastries demonstrate steady growth, driven by convenience, hygiene, and longer shelf life. Modern consumers increasingly prefer ready-to-eat options that fit busy lifestyles and on-the-go consumption. Availability through supermarkets and e-commerce channels further supports growth, while innovative flavors, formats, and packaging enhance appeal. The combination of practicality, safety, and novelty encourages trial and repeat purchases, positioning packaged pastries as a rapidly expanding category that aligns with evolving urban snacking habits and modern consumption trends.
By flavor, sweet pastries dominate the market
The sweet flavor leads the Spain pastries market, fueled by immersive in-store experiences that captivate consumers. In May 2024, Dulcero Pastry in Málaga opened, turning its artisan creations into a viral sensation through social media while offering high-quality, handcrafted products. By combining traditional flavors with engaging presentations, bakeries enhance customer loyalty, encourage repeat visits, and attract new patrons. This focus on experience and craftsmanship solidifies sweet pastries as the largest and most profitable segment in the Spanish pastry market.
Savoury pastries, on the other hand witness demand, as their fillings such as cheese, ham, vegetables, and regional specialties cater to both traditional and modern consumer tastes. Urbanization, busy lifestyles, and the popularity of grab-and-go dining have accelerated growth, while cafés, supermarkets, and convenience stores increasingly stock innovative savoury products. The segment’s expansion is further supported by experimentation with global flavors, dietary variations, and ready-to-eat formats, making savoury pastries a dynamic and rapidly evolving category in Spain.
By end-use, restaurants to hold the largest market share
Restaurants record significant growth in the Spain pastries market due to the rise of brand collaborations and co-branded product launches, which enhance product appeal and consumer engagement. By partnering with well-known brands, pastry manufacturers create unique offerings that attract attention in stores and online, encouraging trial and repeat purchases. These collaborations boost visibility, strengthen customer loyalty, and expand the reach of retail channels, positioning them as a key growth avenue in Spain’s expanding pastry market.
Meanwhile, the HoReCa category in Spain continues to grow, driven by the increasing demand for premium, freshly baked pastries in hotels, restaurants, and cafés. Consumers are seeking high-quality, artisanal products that enhance dining experiences and cater to evolving taste preferences. Marie Blachère’s July 2025 expansion into Barcelona, Madrid, Valencia, and Malaga exemplifies this trend, providing more outlets with expertly crafted pastries. Such developments reinforce the role of HoReCa as a key driver of market growth, combining convenience, quality, and experiential value for consumers.
By distribution channel, supermarkets and hypermarkets to generate substantial revenue
Supermarkets and hypermarkets amass the highest revenue in the Spain pastry market, driven by expanding retail networks that increase product accessibility. Chains like Granier, which nearly doubled its international footprint in 2024–2025 with new outlets across Madrid and Barcelona, demonstrate how strategically located stores in high-traffic areas and tourist zones make pastries easily available to a broad consumer base. This accessibility, combined with convenience and variety, reinforces the role of retail channels in boosting Spain’s overall pastry consumption.
Besides this, online channels drive growth by offering personalization and curated experiences. Brands are offering customizable pastry boxes, limited-edition flavors, and themed gift sets, allowing consumers to select products tailored to their tastes and dietary preferences. By leveraging digital platforms and data analytics, bakeries can predict demand, deliver targeted promotions, and enhance convenience. This approach not only engages customers but also strengthens loyalty, fueling faster expansion of online pastry sales across the country.
By region, Catalonia to leads the market growth
Catalonia has emerged as a key destination for Spain pastry market, emphasizing premium quality and immersive consumer experiences. The region’s bakeries focus on craftsmanship, innovative flavors, and engaging in-store experiences that appeal to both locals and tourists. Lluc Crusellas’ Eukarya workshop in Vic, launched in November 2024, exemplifies this trend, offering a 700 m² space dedicated to chocolate-centered pastries and hands-on experiences. Such initiatives reinforce Catalonia’s role as a hub for artisanal innovation, shaping broader market growth.
Apart from this, Valencian community demonstrates the fastest growth rate in the market owing to the expansion of well-known brands into high-traffic retail locations. The grand opening of Mrs. Fields at Valencia Town Center in October 2024, exemplifies this trend, offering freshly baked cookies and treats in a convenient, central setting. By placing outlets in popular malls and shopping areas, brands enhance accessibility, attract footfall, and create engaging retail experiences, boosting local consumer demand and supporting growth in the region’s pastry segment.
Major Spain pastries companies focus on product innovation and portfolio diversification to meet evolving consumer preferences. Significant investments in research and development help introduce new flavors, enhance product quality, and expand both fresh and packaged offerings. Emphasis on catering to retail and HoReCa channels ensures competitive differentiation, while attention to consumer trends allows players to maintain relevance across domestic and international markets.
These players also prioritize modern retail expansion, digital adoption, and supply chain optimization to strengthen market reach and operational efficiency. Sustainability initiatives, including eco-friendly packaging and energy-efficient production, enhance brand positioning. Strategic collaborations with distributors, supermarkets, and online platforms enable penetration into new regions while maintaining loyalty among existing customers, supporting steady growth and reinforcing their presence in the Spain pastries market.
Grupo Bimbo is a global bakery leader founded in 1945 and headquartered in Mexico City, Mexico, offering a wide portfolio of fresh and packaged bakery products across multiple regions. The company emphasizes innovation and sustainability in its operations, maintaining a strong presence in both developed and emerging markets.
Vicky Foods Products SLU, established in 1997 and based in Girona, Spain, specializes in both artisanal and packaged pastries, catering to retail and HoReCa channels nationwide. It focuses on high-quality ingredients and traditional recipes while expanding its reach through modern retail and online platforms.
Berlys Group, founded in 1975 and headquartered in Madrid, Spain, provides a diverse range of bakery and pastry products, serving both traditional and modern retail formats. The company continues to invest in R&D and production efficiency to meet evolving consumer tastes and market demands.
Brioche Pasquier, established in 1974 and based in Biars-sur-Cère, France, focuses on premium pastries and bakery items, emphasizing innovation and broad international distribution. Its product portfolio includes a mix of sweet and savoury options designed to appeal to a global customer base.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the Spain pastries industry include Monbake Grupo Empresarial S.A.U, and several other regional and local companies.
Explore the latest trends shaping the Spain Pastries Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on Spain pastries market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the Spain pastries market reached an approximate value of USD 1190.42 Million.
The market is projected to grow at a CAGR of 3.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 1631.16 Million by 2035.
Key strategies driving the market include include brand expansion, product innovation, co-branding collaborations, modern retail and online adoption, and diversification into health-conscious and premium pastries.
The key trends fuelling the growth of the market include rising experimentation by manufacturers in order to develop unique combinations, production of gluten and lactose free pastries, and increasing appreciation for artisanal food products.
The major regions in the market are Andalusia, Catalonia, Madrid, Valencian Community, and Rest of Spain.
The significant types of pastries include fresh and frozen.
The key players in the market include Grupo Bimbo, Vicky Foods Products SLU, Berlys Group, Brioche Pasquier, Monbake Grupo Empresarial S.A.U, and several other regional and local companies.
Catalonia holds the largest Spain pastries market share, driven by high urban density, strong spending, and a concentration of premium and artisanal bakeries.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by Flavour |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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