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Report Overview
The global tea market size USD 59.59 Billion in 2025. The industry is expected to grow at a CAGR of 6.20% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 108.75 Billion.
The convenience of ready-to-drink (RTD) beverages and cold brews is driving the growth of the tea market to meet modern consumer demands for quick, portable, and refreshing options. RTD teas are pre-brewed and bottled, making them ideal for busy lifestyles. Cold brews offer a smoother and less bitter flavour profile and are increasingly available in health-conscious formats. Popular among Millennials and Gen Z, these beverages are gaining traction in supermarkets, convenience stores, and vending machines. For instance, in March 2025, 7 Eleven launched Southland Reserve™, a collaborative cold brew tea line with AriZona in four flavours in the United States.
Digital commerce and subscription services are transforming the tea demand growth by offering consumers convenient, personalized access to a wide variety of teas. Through online platforms, brands can directly reach global customers, bypassing traditional retail limits and allowing for tailored experiences. Subscription models build customer loyalty by providing regular shipments of new or favourite blends, encouraging trial and repeat purchases. In July 2024, Fortnum & Mason launched its new tea subscription to deliver monthly loose-leaf blends with personalized mugs and accessories, enhancing luxury and convenience. These strategies increase market reach, improve customer retention, and drive sustained market growth.
Market Size & Forecast
- Market Size in 2025: USD 59.59 Billion
- Projected Market Size in 2035: USD 108.75 Billion
- CAGR from 2026 to 2035: 6.20%
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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China's tea production in 2022, as reported by the Tea Board, amounted to 3090.00 M.kg, reflecting substantial growth.
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The Tea Board reported apparent global tea consumption at 6173 M.kgs in 2021, compared to 5949 M.kgs in 2020.
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As per industryreports, Argentina exported 71.00 M.kg of tea in 2022, compared to 64.20 M.kg in 2021.
Competitive Landscape
Key players in the tea market are employing several key strategies to stay competitive and expand their presence. One major approach is product diversification for offering a variety of teas and specialty blends to meet diverse consumer tastes. Emphasizing high-quality sourcing and organic certifications helps brands stand out and command premium prices. Strong brand positioning via storytelling about heritage, health benefits, or sustainability fosters customer loyalty. Companies also focus on geographic expansion, targeting emerging markets, where tea consumption is growing.
Innovative packaging that is both attractive and eco-friendly enhances the consumer experience while supporting sustainability efforts. Additionally, leveraging digital marketing and e-commerce allows brands to connect with younger, tech-savvy consumers through social media and online sales platforms. Finally, strategic partnerships with cafes, retailers, and health brands help widen distribution channels and reinforce market presence. These combined strategies enable tea companies to adapt to changing consumer preferences and maintain steady growth in a competitive market.
Dilmah Ceylon Tea Company PLC
Founded in 1988 and headquartered in Sri Lanka, Dilmah is known for pioneering single-origin Ceylon tea and was among the first to offer tea picked, packed, and shipped directly from origin. Dilmah emphasizes ethical practices, sustainability, and innovation in flavoured teas and wellness-focused blends.
Barry’s Tea
Established in 1901 and headquartered in Cork, Ireland, Barry’s Tea is a leading Irish tea brand known for its rich blends. With a strong presence in Ireland and among Irish communities abroad, the company is celebrated for its consistent quality and traditional flavour profiles.
Tata Consumer Products Limited
Formed in 2020 and headquartered in Mumbai, India, Tata Consumer Products is a key player in the global tea industry. Known for brands like Tata Tea and Tetley, the company is driving innovation via sustainable sourcing, ready-to-drink teas, and a strong digital retail presence.
The Hain Celestial Group, Inc.
Founded in 1993 and headquartered in New York, the United States, Hain Celestial is recognized for natural and organic products, including Celestial Seasonings teas. The company emphasizes wellness and sustainability, introducing functional teas with health benefits and herbal infusions as part of its innovation strategy.
Other players in the tea market are Unilever Plc, Associated British Foods Plc, ITO EN, LTD., Taiwan Tea Corporation, SAC Leão, and Tenfu's TEA, among others.
Tea Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 59.59 Billion.
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
The revenue generated from the market is expected to reach USD 108.75 Billion in 2035.
Key strategies driving the market include product innovation with health-focused blends, expanding ready-to-drink and premium offerings, digital marketing and e-commerce growth, sustainability initiatives like eco-friendly packaging, and targeting younger consumers through trendy flavours and experiential retail. Collaborations and global distribution also boost market reach.
The key trend guiding the growth of the tea market include the availability of tea in different flavours, which satisfies every consumer’s taste.
The market is broken down into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The market is categorised according to the type, which includes black, green, oolong, white, and others.
Plastic containers, loose tea, paper boards, aluminium tins, and tea bags, among others, are the significant packaging types for the product in the market.
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online, and others.
Based on the application, the market is divided into commercial and residential.
The key players in the market report include Dilmah Ceylon Tea Company PLC., Barry’s Tea, Tata Consumer Products Limited, The Hain Celestial Group, Inc, Unilever Plc, Associated British Foods Plc, ITO EN, LTD., Taiwan Tea Corporation, SAC Leão, and Tenfu's TEA, among others.
The market is categorised according to the source, which includes organic and conventional.
The Asia Pacific region dominates the market due to its deep-rooted cultural, agricultural, and economic ties to tea.
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