The Vietnam skin care products market was valued at USD 1.25 Billion in 2025. The market is expected to grow at a CAGR of 8.40% during the forecast period of 2026-2035 to reach a value of USD 2.80 Billion by 2035. The market is experiencing growth, driven by rising beauty consciousness and increasing disposable incomes among the country’s young population.
Urbanization in Hanoi and Ho Chi Minh City has caused more exposure to international beauty trends, with Vietnamese consumers placing highest concern on skin care regimens influenced by K-beauty. The number of people in Ho Chi Minh City in 2024 was 9,567,660. Cultural focus on light skin and staying youthful still influences demand, especially for sunscreens and face masks. Also, the increasing demand for natural and organic products is because of the safety concerns among consumers, and local players such as Cocoon Vietnam are becoming popular due to their herbal-based products.
The beauty consciousness and rising e-commerce adoption influence the Vietnam skin care products market outlook. This is echoed by a 20% growth in skin care business on the internet as reported by Shopee in 2024, proving the digital pivot in shopping habits. Furthermore, natural product line investments, like Unilever's introduction of an organic face cream brand in Vietnam during early 2025, meet consumer demand for more secure options. The growth of specialty retailers such as Guardian, which added 30 new stores in 2024, further supports the growth in product demand.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
8.4%
Value in USD Billion
2026-2035
*this image is indicative*
E-commerce is transforming the Vietnam skin care products market dynamics, offering access to international brands. In June 2023, Korean delivery app Baemin created its own skincare/makeup line “Lazy Bee,” initially via its app in Ho Chi Minh City. Platforms like Lazada also introduced beauty subscriptions, ensuring regular product delivery. This trend enhances accessibility, driving market expansion by reaching a broader consumer base. Social commerce through TikTok and livestream shopping further accelerates consumer engagement and sales.
The culture of beauty establishments in Vietnam is turning toward K-beauty face masks. K-beauty consumers in Vietnam aim for multi-step skin-care regimens. These K-beauty face masks are introduced in Hanoi, much sought after by young women. June 2023 saw Baemin's entry with a K-beauty brand in Vietnam with skincare, cosmetics manufacturing for the local consumers' preferences. Thus, the cultural enthrallment with Korean beauty standards must drive the demand for such products like essences and sheet masks, which solidify growth as the consumers try to transfer these worldwide beauty standards.
Hanoi’s rising pollution levels are increasing the protective skin care products industry value in Vietnam. Products designed to combat environmental skin damage are becoming more common due to Vietnamese consumers wanting to find solutions to skin health. This demand is driving innovation from both local and international brands for products that shield the skin from pollutants, UV rays, and oxidative stress. Urban skincare is becoming a priority for the Vietnamese beauty industry.
Due to safety concerns, consumers are preferring natural products. In May 2025, MAVEX Switzerland is set to release its new PHYTO COLLAGEN line that uses 99% natural ingredients and patented Swiss technology to aid collagen and combat aging. This line release coincides with the increase in brands offering chemical-free and organic products. consumers demand more market safe and sustainable beauty solutions. More brands focusing on organic products will help grow the market.
Higher disposable incomes are fueling the premium skin care products demand in Vietnam. Vietnam's middle class is likely to witness a surge in disposable income, with 60% of households earning over USD 5,000 per year by 2027. This trend allows consumers to invest in high-end products, driving market growth as preferences shift towards quality and prestige. International and local brands are expanding their premium portfolios, targeting urban consumers who associate luxury skincare with effectiveness, status, and self-care.
The EMR’s report titled “Vietnam Skin Care Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: The facial care segment dominates the market, focusing on products like cleansers and moisturizers essential for daily beauty routines, especially among young women in urban areas like Hanoi who follow K-beauty trends. Meanwhile, the body care segment, including body creams and washes, is gaining relevance with products like Unilever’s organic body lotion launched in Ho Chi Minh City, addressing hydration needs in Vietnam’s humid climate. The others segment, covering niche products like lip balms, is also growing for catering to specific concerns like dryness in urban environments.
Market Breakup by Product
Key Insight: In the Vietnam skin care products market, creams and moisturizers top the list in hydrating skin touches. Cleansers and face washes top the essentials for urban consumers, with Cocoon Vietnam's herbal range branching out into combating pollution in Ho Chi Minh City. The face mask and pack market witnessed its ascent as a K-beauty trend, with Innisfree inaugurating sheet masks to tie into their multi-step program. Sunscreen is indispensable for fair skin preferences, while anti-pollution sunscreen from L’Oréal supports its value in urban life. Body Creams and Moisturisers cater to the wet climates with an organic lotion from Unilever, whereas Body Wash, herbal from Cocoon Vietnam, targets promotion of hygiene.
Market Breakup by Ingredient
Key Insight: The natural segment is a significant part of the Vietnam skin care products market due to the consumer desire for safe products. This illustrates an ongoing trend toward organic beauty, especially among urban consumers, who are feeling the greatest pressure of safety in these products. The chemical segment is appealing to the price-conscious consumers, particularly in rural Vietnam. Chemical products are also relevant simply based on price and availability of products. While in general rural consumers prefer low-cost, chemical products are becoming available through e-commerce into smaller towns.
Market Breakup by Gender
Key Insight: Women segment leads the market, driven by cultural beauty standards, with Innisfree’s K-beauty face masks gaining popularity among women, reflecting their focus on fair skin. The men segment is emerging, fueled by growing grooming trends, as seen with Nivea’s men’s face wash launch in Ho Chi Minh City targeting urban professionals. Meanwhile, the unisex segment in the Vietnam skin care products industry offers versatile products, appealing to a broad audience seeking inclusive solutions.
Market Breakup by Price Range
Key Insight: The mass price category gives reasonably priced products to a broad audience, with Pond’s making facial creams available at rural prices in Vietnam for price-conscious customers. In comparison, the premium category addresses affluent urban shoppers, including Estée Lauder whose luxurious facial creams are marketed in Ho Chi Minh City to urban shoppers willing to pay more for upscale products. Mass ensures that products are reachable to a diverse audience, particularly for smaller towns and through e-commerce, while premium taps into rising disposable incomes surrounding cities, where consumers value high-quality and status.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and Hypermarkets are adding to the Vietnam skin care products market value, with Co.opmart expanding beauty sections in Ho Chi Minh City, offering variety to urban shoppers. Convenience Stores like Circle K stocked affordable sunscreens in Hanoi, catering to on-the-go consumers in semi-urban areas. Speciality Stores, such as Guardian, which opened 30 outlets in Hanoi in 2024, provide curated premium products, appealing to quality-focused buyers. The online channel is rapidly growing, with Shopee reporting a 20% increase in skin care sales in 2024, reaching rural consumers through subscriptions.
By type, facial care to lead the market due to rising facial procedures
The facial care segment holds the largest Vietnam skin care products industry share, driven by cultural beauty standards emphasizing fair, youthful skin. In October 2023, SK II opened its first owned store in Ho Chi Minh City, offering its Facial Treatment Essence, GenOptics Ultraura Essence, Anti Aging SKINPOWER, plus skin diagnostics tech “Magic Scan. Its dominance reflects the widespread adoption of multi-step skin care routines, particularly in urban areas, ensuring its central role in meeting consumer beauty preferences.
The body care segment is the fastest growing, fueled by increasing awareness of overall skin health. For instance, Unilever launched an organic body lotion in Ho Chi Minh City, appealing to urban consumers. This segment’s rapid growth is driven by the demand for natural products in Vietnam’s humid climate, supporting market expansion as consumers prioritize comprehensive skin care solutions.
Face masks and packs to hold significant share due to robust innovations
Face masks and packs are contributing to the Vietnam skin care products market revenue, driven by K-beauty trends. In May 2023, Herbalife launched a vitamin mask in Vietnam featuring moisturizing, brightening, and firming benefits with natural ingredients like Aloe Vera. Its dominance reflects the cultural fascination with multi-step routines, ensuring its significance in meeting the demand for affordable, trendy skin care products.
Sunscreen is the fastest growing subsegment, propelled by rising UV concerns and cultural preferences for fair skin. For instance, L’Oréal launched an anti-pollution sunscreen in Ho Chi Minh City, addressing urban needs. This subsegment’s rapid growth is driven by increasing awareness of sun protection, particularly in cities, accelerating market expansion as consumers seek protective solutions.
Natural products to lead market growth due to growing household incomes
The natural skin care products demand in Vietnam is driven by consumer demand for safe, chemical-free options. Increasing awareness about the harmful effects of synthetic chemicals and a growing preference for organic and eco-friendly ingredients are further fueling this trend. Additionally, rising disposable incomes and the influence of social media and beauty influencers have contributed to greater acceptance and enthusiasm for natural skincare solutions.
The chemical segment is the fastest growing, fueled by affordability and accessibility in rural areas. In May 2025, premium mineral sunscreen brand TiZO from the United States, was officially launched in Vietnam. This segment’s rapid growth is further driven by e-commerce expansion, making affordable products accessible, thus accelerating market growth in less urbanized regions.
Women to drive market growth due to diverse offerings
The women segment holds the largest share in the Vietnam skin care products market, driven by cultural beauty standards. In Vietnamese society, there is a strong emphasis on clear, radiant, and youthful skin as an ideal of feminine beauty, which encourages women to invest significantly in skincare routines. Additionally, the influence of K-beauty trends, social media, and beauty influencers has further amplified women's interest in trying new products, from anti-aging creams to brightening serums and sun protection.
The men segment is the fastest growing, fueled by rising male grooming trends along with the increasing product launches for men. In July 2025, Loc Royal Haircare introduced PROINSCARE, a volumizing shampoo designed specifically for men in Vietnam. Greater awareness and acceptance of male skincare routines, especially among younger urban professionals, have led to a shift in cultural attitudes where grooming is seen as an important aspect of self-care and confidence.
By price category, mass segment to lead the market due to affordability and accessibility
The mass segment records higher Vietnam skin care products market development, driven by its affordability and accessibility to a wide demographic, including lower- to middle-income consumers. This segment benefits from extensive distribution through traditional retail channels such as convenience stores, pharmacies, and local markets, making products readily available even in smaller cities and rural areas.
The premium segment is the fastest growing, propelled by rising disposable incomes in urban areas. This segment’s rapid growth is driven by the demand for high-end products, accelerating market expansion in cities where consumers prioritize quality and prestige. In April 2025, Sol by Meliá Phu Quoc partnered with Cocoon Vietnam to launch the “Endless Summer” vegan skincare line.
Supermarkets and hypermarkets to boost market development due to growth in stores
Supermarkets and hypermarkets hold the largest share in the Vietnam skin care products market, driven by their convenience and variety. In August 2024, G&M Cosmetics witnessed faster offline growth in Vietnam, leading to a major expansion into 500 physical retail stores nationwide. Their widespread presence in both urban and semi-urban areas enhances accessibility, while frequent in-store promotions, discounts, and loyalty programs further incentivize purchases.
The online segment is the fastest growing, fueled by the rapid rise of e-commerce platforms, such as Lazada, Shopee, and Tiki. This segment’s rapid growth is driven by evolving consumer behavior favoring convenience, personalized shopping experiences, and broader product access. Beauty subscriptions and auto-replenishment services play a key role in this shift, ensuring regular deliveries of essential skincare products and encouraging brand loyalty.
The Vietnam skin care products market is very competitive. The main players in the market are focused on innovation, improving sustainability, and expanding digitally to gain revenue. Companies are investing in natural and organic lines to respond to demand for safe beauty products. Sustainability is another area of focus, with some brands like L'Oréal focused on new lines of anti-pollution sunscreen which relate to consumer concerns for caring for the environment.
The growth of e-commerce is increasing competition in the market, with companies like Unilever partnering with e-commerce companies like Shopee to develop beauty subscriptions for their products. This improves the convenience of the consumer. All these strategies are driving growth of the market, through meeting consumer preferences related to safety, innovation, and convenience and growing reach into rural areas in digitally focused ways.
Founded in 2020 and headquartered in Ho Chi Minh City, Cocoon is a pioneering Vietnamese brand known for its 100% vegan, cruelty-free skincare. It uses native ingredients like coffee, turmeric, and centella. Certified by PETA, Cocoon has won several local beauty awards for sustainability and clean beauty innovation in Vietnam.
Established in 1929 and headquartered in London, the United Kingdom, Unilever is a global consumer goods giant with a strong presence in Vietnam since the 1990s. Recognized for names, such as Dove and Pond's, it advocates for sustainable living and innovation through environmental packaging and product reformulation that emphasizes skin health, inclusivity, and affordability.
Established in 1909 and headquartered in Clichy, France, L'Oréal is a world leader in beauty. In Vietnam, it has launched products specifically addressing local skin issues, such as sunscreens against pollution. L'Oréal has also been praised for its innovation and R&D, diversity in beauty campaigns, and sustained investments in green science and digital innovation.
Introduced in 2000 by South Korea-based Amorepacific Group, Innisfree has its home base in Seoul. It's famous for using natural ingredients from Jeju Island, green tea, and volcanic ash, among others. In Vietnam, Innisfree became popular for budget-friendly, nature-based skincare and environmentally friendly practices such as product recycling and minimal packaging.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the Vietnam skin care products market include Estée Lauder.
Unlock valuable insights into the Vietnam skin care products market trends 2026 with Expert Market Research. Our report offers trusted data, forecasts, and strategic recommendations tailored for decision-makers. Whether you're a new entrant or a market leader, stay ahead of the curve. Download your free sample report today and explore high-growth opportunities in Vietnam’s evolving skincare industry.
Middle East Skin Care Products Market
Bangladesh Skin Care Products Market
South Korea Skin Care Products Market
Malaysia Skin Care Products Market
Australia Organic Skin Care Market
Myanmar Skin Care Products Market
Kuwait Skin Care Market
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 1.25 Billion.
The market is projected to grow at a CAGR of 8.40% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035, reaching a value of around USD 2.80 Billion by 2035.
Key strategies include expanding e-commerce presence, leveraging social media and influencer marketing, launching localized and natural product lines, forming partnerships with major retailers, and targeting both mass and premium segments. Brands also focus on innovation, affordable pricing, and expanding distribution across urban and rural areas.
The key trends of the market include growing demand for organic and natural skin care products, the burgeoning popularity of skin care products that offer sun protection, the rising trend of skin minimalism, and the increasing attempts by market players to provide personalised skincare experiences.
The major types of skin care products are facial care, and body care, among others.
Different ingredients used in skin care products are natural and chemical.
The key players in the market include Cocoon Vietnam, Unilever, L’Oréal, Innisfree and Estée Lauder.
Key challenges include intense competition from international and local brands, counterfeit products, price sensitivity among consumers, and regulatory complexities. Limited consumer awareness in rural areas, evolving preferences, and the need for constant product innovation also pressure brands to adapt quickly to maintain market relevance and growth.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Product |
|
| Breakup by Ingredient |
|
| Breakup by Gender |
|
| Breakup by Price Category |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share