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Vietnam Skin Care Products Market Share, Trends, Forecast: By Type: Facial Care, Body Care, Others; By Product: Face Creams and Moisturisers, Cleansers and Face Wash, Face Masks and Packs, Sunscreen, Others; By Ingredient; By Gender; By Price Category; By Distribution Channel; Market Dynamics; Competitive Landscape; 2024-2032
Vietnam Skin Care Products Market Outlook
The Vietnam skin care products market size reached approximately USD 1.20 billion in 2023. The market is estimated to grow at a CAGR of 9.5% in the forecast period of 2024-2032, reaching a value of around USD 2.79 billion by 2032.
Key Trends in the Market
Skincare products encompass a broad range of products that enhance the health and appearance of the skin. They offer specific solutions for various skin issues such as acne, dryness, dehydration, dullness, oiliness, hyperpigmentation, and fine lines, among others.
- Growing demand for organic and natural skincare products, due to the rising concerns regarding the harmful effects of chemicals on the skin, is a prominent Vietnam skin care products market trend.
- The burgeoning popularity of sun protection products such as sunscreens, sunblocks, and sun sticks, among others, due to the hot and humid climate of Vietnam is also a major trend aiding the market expansion.
- The rising trend of skin minimalism has fuelled the demand for hybrid products that offer the goodness of both skincare and make-up such as primer moisturiser and concealer serum, among others, further providing impetus to the Vietnam skin care products market growth.
- Several market players in the country also provide the facility of skin testing and consultation to offer a personalised skincare experience to their customers and enhance their brand value.
Market Analysis
Based on type, the market is classified into facial care, and body care, among others. On the basis of product, the market is categorised into face creams and moisturisers, cleansers and face wash, face masks and packs, sunscreen, body creams and moisturisers, and body wash, among others.
Based on ingredient, the market is bifurcated into natural and chemical. The Vietnam skin care products market segmentation, on the basis of gender, includes men, women, and unisex.
Based on price category, the market is classified into premium and mass. On the basis of distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, speciality stores, and online, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Vietnam skin care products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Shiseido Co Ltd.
- Unilever PLC
- L'Oreal SA
- Estee Lauder Companies Inc.
- Procter & Gamble Company
- Beiersdorf AG
- Revlon, Inc.
- Amorepacific Corporation
- DECIEM Beauty Group Inc.
- Saigon Cosmetics Corporation
- Marico Limited
- Others
Market Share by Type
Facial care occupies a significant portion of Vietnam skin care products market share owing to the growing trend of self-care and the increasing focus on bolstering the appearance of the face. Face toners are also gaining popularity as an additional step in the facial care routine for providing an extra level of hydration to the skin.
Meanwhile, body care is expected to witness robust growth in the forecast period due to the increasing skin concerns and growing awareness regarding the positive impact of optimal skin health on overall well-being.
Market Share by Gender
As per the Vietnam skin care products market analysis, women account for a substantial share of the market as they are more prone to skin issues compared to men, due to hormonal imbalances and menstrual cycles. This has led to a surge in the demand for skin care products such as serums and creams, that address specific skin issues among women.
Additionally, unisex skin care products are expected to gain sizeable growth in the coming years, due to the growing trend of gender neutrality.
Competitive Landscape
Shiseido Co Ltd., established in 1972, is a multinational cosmetic company, headquartered in Tokyo, Japan. Some of its major brands include Integrate, AUPRES, ELIXIR, IPSA, BENEFIQUE, and ANESSA, among others.
Unilever PLC is a consumer goods company, incorporated in 1929, with its headquarters in London, the United Kingdom. The company aims to reach net-zero emissions by reformulating its products and offering plant-based alternatives.
L'Oreal SA, founded in 1909 and based in Clichy, France, is a prominent cosmetic brand across the world. The company offers a wide range of skincare, makeup, hair care, and personal care products, among others.
Other Vietnam skin care products market players include Estee Lauder Companies Inc., Procter & Gamble Company, Beiersdorf AG, Revlon, Inc., Amorepacific Corporation, DECIEM Beauty Group Inc., Saigon Cosmetics Corporation, and Marico Limited, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by Ingredient |
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| Breakup by Gender |
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| Breakup by Price Category |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Skin Care Products Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Skin Care Products Historical Market (2018-2023)
8.3 Asia Pacific Skin Care Products Market Forecast (2024-2032)
9 Vietnam Skin Care Products Market Overview
9.1 Key Industry Highlights
9.2 Vietnam Skin Care Products Historical Market (2018-2023)
9.3 Vietnam Skin Care Products Market Forecast (2024-2032)
10 Vietnam Skin Care Products Market by Type
10.1 Facial Care
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Body Care
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Others
11 Vietnam Skin Care Products Market by Product
11.1 Face Creams and Moisturisers
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Cleansers and Face Wash
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Face Masks and Packs
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Sunscreen
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Body Creams and Moisturisers
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Body Wash
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 Vietnam Skin Care Products Market by Ingredient
12.1 Natural
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Chemical
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
13 Vietnam Skin Care Products Market by Gender
13.1 Men
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Women
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Unisex
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
14 Vietnam Skin Care Products Market by Price Category
14.1 Premium
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mass
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Vietnam Skin Care Products Market by Distribution Channel
15.1 Supermarkets and Hypermarkets
15.1.1 Historical Trend (2018-2022)
15.1.2 Forecast Trend (2023-2028)
15.2 Convenience Stores
15.2.1 Historical Trend (2018-2022)
15.2.2 Forecast Trend (2023-2028)
15.3 Speciality Stores
15.3.1 Historical Trend (2018-2022)
15.3.2 Forecast Trend (2023-2028)
15.4 Online
15.4.1 Historical Trend (2018-2022)
15.4.2 Forecast Trend (2023-2028)
15.5 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Trade Data Analysis (HS Code - 3304)
17.1 Major Importing Countries
17.1.1 By Volume
17.1.2 By Value
17.2 Major Exporting Countries
17.2.1 By Volume
17.2.2 By Value
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Shiseido Co Ltd.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Unilever PLC
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 L'Oreal SA
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Estee Lauder Companies Inc.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Procter & Gamble Company
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Beiersdorf AG
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Revlon, Inc.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Amorepacific Corporation
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 DECIEM Beauty Group Inc.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Saigon Cosmetics Corporation
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Marico Limited
18.2.11.1 Company Overview
18.2.11.2 Product Portfolio
18.2.11.3 Demographic Reach and Achievements
18.2.11.4 Certifications
18.2.12 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Skin Care Products Market: Key Industry Highlights, 2018 and 2032
2. Vietnam Skin Care Products Market: Key Industry Highlights, 2018 and 2032
3. Vietnam Skin Care Products Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Vietnam Skin Care Products Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Vietnam Skin Care Products Historical Market: Breakup by Product (USD Billion), 2018-2023
6. Vietnam Skin Care Products Market Forecast: Breakup by Product (USD Billion), 2024-2032
7. Vietnam Skin Care Products Historical Market: Breakup by Ingredient (USD Billion), 2018-2023
8. Vietnam Skin Care Products Market Forecast: Breakup by Ingredient (USD Billion), 2024-2032
9. Vietnam Skin Care Products Historical Market: Breakup by Gender (USD Billion), 2018-2023
10. Vietnam Skin Care Products Market Forecast: Breakup by Gender (USD Billion), 2024-2032
11. Vietnam Skin Care Products Historical Market: Breakup by Price Category (USD Billion), 2018-2023
12. Vietnam Skin Care Products Market Forecast: Breakup by Price Category (USD Billion), 2024-2032
13. Vietnam Skin Care Products Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
14. Vietnam Skin Care Products Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
15. Major Importing Countries by Volume
16. Major Exporting Countries by Volume
17. Major Importing Countries by Value
18. Major Exporting Countries by Value
19. Vietnam Skin Care Products Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1.20 billion.
The market is projected to grow at a CAGR of 9.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 2.79 billion by 2032.
The major market drivers are the growth of the beauty and cosmetic sector in the country, the surge in skin awareness, and rising skin concerns among women.
The key trends of the market include growing demand for organic and natural skin care products, the burgeoning popularity of skin care products that offer sun protection, the rising trend of skin minimalism, and the increasing attempts by market players to provide personalised skincare experiences.
The major types of skin care products are facial care, and body care, among others.
Different ingredients used in skin care products are natural and chemical.
The key players in the market are Shiseido Co Ltd., Unilever PLC, L'Oreal SA, Estee Lauder Companies Inc., Procter & Gamble Company, Beiersdorf AG, Revlon, Inc., Amorepacific Corporation, DECIEM Beauty Group Inc., Saigon Cosmetics Corporation, and Marico Limited, among others.
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