Reports

Whiskey Market

Global Whiskey Market: By Type: American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others; By Quality: Premium, High-End Premium, Super Premium; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Whiskey Market Outlook

The global whiskey market reached a value of about USD 66.51 billion in 2022. The industry is further expected to grow at a CAGR of 4.10% in the forecast period of 2023-2028 to reach a value of approximately USD 85.44 billion by 2028. 

 

Global Whiskey Market

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The global whiskey market is being driven by the increased popularity of alcoholic beverages and rising disposable incomes and changing lifestyle patterns, particularly in emerging nations. By product type, the market can be segregated into American, Irish, Scotch, Canadian, and other whiskeys, with Scotch whiskey accounting for the largest market share. Among different quality, the premium whiskey remains the most preferred one.  

Region-wise, the Asia Pacific represents the leading whiskey market globally, accounting for a significant share in the industry. The growth of the industry in the region is driven by factors like rising living standards and inflating per capita income, in confluence with the growing demand for premium products and luxury brands in countries like India and China. 

 

Market Segmentation

Whiskey is a distilled alcoholic beverage that is generally produced via the fermentation of grain mash of malted barley, rye, wheat, or corn. It is widely consumed as a rejuvenating and recreational drink. The process of preparing good quality whiskey include steps like mashing, fermenting, blending, and bottling. Distillation, which is also one of the most crucial steps in whiskey preparation, helps to increase its alcoholic content. The prepared whiskey is further aged in wooden barrels made up of charred white oak, which enhances its quality. Moderate whiskey consumption is considered beneficial as it is associated with preventing stroke, improving the metabolism and heart functions, and fighting against cancer cells, although, its excessive intake could lead to critical health issues.

 

Global Whiskey Market By Type

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The global whiskey market can be broadly categorised on the basis of its type into:

  • American 
  • Irish 
  • Scotch 
  • Canadian 
  • Others 

On the basis of quality, the industry can be divided into:

  • Premium
  • High-End Premium 
  • Super Premium

Based on distribution channel, the industry can be segmented into:

  • Off-Trade 
  • On-Trade 

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Whiskey Market By Region

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Market Analysis

The global whiskey market is being driven by the growing demand for and consumption of alcoholic beverages globally. Such beverages are widely consumed as a recreational drink and have become extremely popular among people. The growth in the number of whiskey distilleries across the globe, and its increased production is supporting the growth of the industry. The factors like rising disposable incomes, changing lifestyle patterns, and rapid urbanisation and globalisation are aiding the whiskey market growth globally. 

Moreover, the growth of the retail sector is further propelling the whiskey market. The development of online retailing portals allows consumers to make hassle-free purchases. Also, the extensive promotional activities conducted by the major players have been able to capture consumers' attention, thus, aiding the industry further. 

The growing demand for premium and super-premium whiskeys in both developed and developing nations is significantly contributing to the whiskey market growth. Organic whiskey variants are manufactured using organic barley, which is further aged in virgin oak casks. Over the forecast period, constant product innovations, and a growing shift towards organic variants of whiskey are expected to boost the sales of the product. 

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Diageo plc
  • Bacardi Limited
  • William Grant & Sons Limited    
  • Brown-Forman
  • Edrington
  • Others

The comprehensive EMR report provides an in-depth assessment of the whiskey market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Quality, Distribution Channel, Region
Breakup by Type American Whisky, Irish Whisky, Scotch Whisky, Canadian Whisky, Others
Breakup by Quality Premium, High-End Premium, Super Premium
Breakup by Distribution Channel Off-Trade, On-Trade
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, Edrington, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Whiskey Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Whiskey Historical Market (2018-2022) 
    8.3    Global Whiskey Market Forecast (2023-2028)
    8.4    Global Whiskey Market by Type
        8.4.1    American Whiskey    
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Irish Whiskey  
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
        8.4.3    Scotch Whiskey
            8.4.3.1    Historical Trend (2018-2022)
            8.4.3.2    Forecast Trend (2023-2028)
        8.4.4    Canadian Whiskey
            8.4.4.1    Historical Trend (2018-2022)
            8.4.4.2    Forecast Trend (2023-2028)
        8.4.5    Others
    8.5    Global Whiskey Market by Quality
        8.5.1    Premium
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    High-End Premium
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
        8.5.3    Super Premium
            8.5.3.1    Historical Trend (2018-2022)
            8.5.3.2    Forecast Trend (2023-2028)
    8.6    Global Whiskey Market by Distribution Channel
        8.6.1    Off-Trade
            8.6.1.1    Historical Trend (2018-2022)
            8.6.1.2    Forecast Trend (2023-2028)
            8.6.1.3    Breakup by Type
                8.6.1.3.1    Supermarkets and Hypermarkets
                8.6.1.3.2    Discount Stores   
                8.6.1.3.3    Online Stores
                8.6.1.3.4    Others
        8.6.2    On-Trade
            8.6.2.1    Historical Trend (2018-2022)
            8.6.2.2    Forecast Trend (2023-2028)
            8.6.2.3    Breakup by Type
                8.6.2.3.1    Restaurants and Bars
                8.6.2.3.2    Liquor Stores    
                8.6.2.3.3    Others
    8.7    Global Whiskey Market by Region
      8.7.1    North America
          8.7.1.1    Historical Trend (2018-2022) 
          8.7.1.2    Forecast Trend (2023-2028)
      8.7.2    Europe
          8.7.2.1    Historical Trend (2018-2022) 
          8.7.2.2    Forecast Trend (2023-2028)
      8.7.3    Asia Pacific
          8.7.3.1    Historical Trend (2018-2022) 
          8.7.3.2    Forecast Trend (2023-2028)
      8.7.4    Latin America
          8.7.4.1    Historical Trend (2018-2022) 
          8.7.4.2    Forecast Trend (2023-2028)
      8.7.5    Middle East and Africa
          8.7.5.1    Historical Trend (2018-2022) 
          8.7.5.2    Forecast Trend (2023-2028)
9    North America Whiskey Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
10    Europe Whiskey Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022) 
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022) 
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022) 
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022) 
        10.4.2    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Whiskey Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022) 
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022) 
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022) 
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022) 
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Historical Trend (2018-2022) 
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Whiskey Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022) 
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022) 
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022) 
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Whiskey Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022) 
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022) 
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022) 
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022) 
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Price Analysis
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Diageo plc
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Bacardi Limited
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    William Grant & Sons Limited    
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Brown-Forman
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Edrington
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Others
18    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Whiskey Market: Key Industry Highlights, 2018 and 2028
2.    Global Whiskey Market: Key Industry Highlights, 2018 and 2028
3.    Global Whiskey Historical Market: Breakup by Type (USD Billion), 2018-2022
4.    Global Whiskey Market Forecast: Breakup by Type (USD Billion), 2023-2028
5.    Global Whiskey Historical Market: Breakup by Quality (USD Billion), 2018-2022
6.    Global Whiskey Market Forecast: Breakup by Quality (USD Billion), 2023-2028
7.    Global Whiskey Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
8.    Global Whiskey Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
9.    Global Whiskey Historical Market: Breakup by Region (USD Billion), 2018-2022
10.    Global Whiskey Market Forecast: Breakup by Region (USD Billion), 2023-2028
11.    North America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
12.    North America Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
13.    Europe Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
14.    Europe Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
15.    Asia Pacific Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
16.    Asia Pacific Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
17.    Latin America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
18.    Latin America Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
19.    Middle East and Africa Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
20.    Middle East and Africa Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
21.    Global Whiskey Market Structure

Key Questions Answered in the Report

What was the global whiskey market size in 2022?

In 2022, the global whiskey market attained a value of nearly USD 66.51 billion. 

What is the growth rate of the global whiskey market?

The market is projected to grow at a CAGR of 4.10% between 2023 and 2028.

What is the forecast outlook of the global whiskey market for 2023-2028?

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 85.44 billion by 2028. 

What are the major market drivers?

The major drivers of the market are growing consumption of alcoholic beverages, product marketing, rising disposable incomes, increasing population, improving living standards, and thriving retail sector.

What are the key trends of the market?

The key trends guiding the growth of the  market include the growing demand for luxury brands, the launch of organic whiskey variants, and new product innovations.

What are the major regional markets of whiskey, according to the EMR report?

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the different types of whiskey in the market?

Scotch whiskey, American whiskey, Irish whiskey, and Canadian whiskey, among others, are the different types in the market.

What are the popular qualities of whiskey in the market?

Premium, high-end premium, and super premium are the most popular qualities of whiskey in the market.

What are the major distribution channels for whiskey?

The major distribution channels for whiskey include off-trade and on-trade.

Who are the key market players according to the report?

The key players in the  global whiskey market are Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.

Analyst Review

The global whiskey market attained a value of USD 66.51 billion in 2022, driven by the growing consumer preference for alcoholic beverages, growing expenditure by manufacturers on product-advertising, and inflating consumer disposable incomes. Aided by the launch of organic whiskey variants, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 4.10%. The whiskey market is projected to reach USD 85.44 billion by 2028. 

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Scotch whiskey accounts for the largest market share. On the basis of quality, premium whiskeys dominate the global industry. On the basis of distribution channels, the industry is divided into off-trade and on-trade segments. The major regional markets for whiskey are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition. 

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