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Global Women’s Activewear Market Size, Share, Forecast: By Product Type: Bottom, Outerwear, Tops and T-shirts, Innerwear and Swimwear, Others; By Price Range: Mass, Mid, Premium; By Fabric: Polyester, Spandex, Cotton, Polypropylene, Nylon, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Women’s Activewear Market Outlook
The global women’s activewear market size reached approximately USD 193.87 billion in 2023. The market is assessed to grow at a CAGR of 6.0% between 2024 and 2032 to attain a value of around USD 327.55 billion by 2032.
Key Trends in the Market
Activewear, variously known as sportswear, refers to clothing that is designed to be worn during outdoor activities, sports, and exercise. It enjoys substantial popularity among women due to its favourable properties such as comfort, breathability, and moisture resistance, among others. Some common types of activewear worn by women are sports bras, leggings, and tank tops.
- Activewear offers an amalgamation of functionality, versatility, comfort, and style, and has emerged as a staple in everyday life, especially among women. Moreover, the growing emphasis on health and wellness activities such as yoga and sports, among women is one of the crucial factors influencing the women’s activewear market growth.
- The growing body positivity movement and the increasing focus on inclusivity and diversity are prompting companies to offer women’s activewear in different sizes that can meet the requirements of all body types.
- Innovative marketing strategies adopted by key players are significantly fuelling the women’s activewear market demand. Brands are leveraging influencer marketing strategies by collaborating with prominent fitness, yoga, and meditation instructors, using social media to build user-generated sports marketing campaigns, and enhancing awareness about different fitness areas to surge the sportswear market sales.
- The growing inclination towards sustainable clothing due to the rising awareness regarding the negative environmental impact of fast fashion is one of the prominent women’s activewear market trends. With the rising environmental awareness, the demand for activewear made from sustainable and ethical production methods as well as eco-friendly, durable, and high-quality raw materials is significantly rising among women.
Innovations in materials are also leading to the development of sustainable activewear that can regulate body temperature, minimise the risk of irritation and allergies, and offer enhanced functionality, breathability, comfortability, and quality to meet the evolving needs of women.
- Technological advancements are further augmenting the women’s activewear market development in the coming years. With the growing health consciousness among women, there is an increasing demand for activewear integrated with sensors, vibrating motors, and accelerometers that can provide real-time feedback on movement, performance, and progression while recording and analysing physical activities.
Moreover, the surging participation of women in sports is likely to boost the demand for smart activewear with enhanced functionalities and capabilities in the coming years.
Market Analysis
Based on product type, the women’s activewear market segmentation includes bottom, outerwear, tops and t-shirts, and innerwear and swimwear, among others. On the basis of price range, the market can be divided into mass, mid, and premium.
By fabric, the market categorisation includes polyester, spandex, cotton, polypropylene, nylon, and neoprene, among others. Based on distribution channel, the market is divided into supermarkets and hypermarkets, speciality stores, and online, among others. The major regional markets for women’s activewear include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global women’s activewear market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- ASICS Corporation
- Nike, Inc.
- Puma SE
- Under Armour, Inc.
- Adidas AG
- Mizuno Corporation
- Hanesbrands Inc.
- Columbia Sportswear Company
- Ralph Lauren Media Llc
- The Gap, Inc.
- Others
Market Share by Fabric
Polyester represents a significant portion of the women’s activewear market share as it is durable and cost-effective. The moisture resistance and breathability of this fabric also make it ideal for use in activewear. Polyester can also be blended with other fabrics like spandex to create a fabric with exceptional recovery and stretch for use in sports bras, leggings, and other compression activewear.
Market Share by Distribution Channel
As per the women’s activewear market analysis, the demand for activewear from supermarkets and hypermarkets is rising. The availability of cheap, stylish, and comfortable activewear at discounted prices makes supermarkets and hypermarkets appealing distribution channels. In addition, these stores provide the facility of trial before purchasing, enabling customers to make better buying decisions.
Meanwhile, online sales of women’s activewear are likely to substantially surge due to the growing demand for comfortable clothing among the tech-savvy Gen-Z population and the convenience offered by e-commerce channels.
Competitive Landscape
Ralph Lauren Media Llc is a company that is engaged in the distribution, design, and marketing of luxury lifestyle products. Some of its leading brands are Ralph Lauren Collection, Lauren Ralph Lauren, Chaps, Ralph Lauren Purple Label, and Double RL, among others. Its footwear and accessories, apparel, and fragrances are renowned for their authenticity and timelessness.
Columbia Sportswear Company, established in 1938, is a company that is engaged in sourcing, designing, distributing, and marketing active lifestyle and outdoor footwear, equipment, apparel, and accessories. Its brands, Mountain Hardwear, prAna, Columbia, and SOREL, are aimed to address the diverse requirements of customers leading active lifestyles.
Hanesbrands Inc. based in North Carolina, the United States, is a company that manufactures apparel with exceptional quality, comfort, and value. Over 70% of the company’s offerings are manufactured in its facilities, ensuring sustainable and ethical standards. Some of its bestselling products include T-shirts, activewear, underwear, and shapewear, among others.
Other women’s activewear market players include ASICS Corporation, Nike, Inc., Puma SE, Under Armour, Inc., Adidas AG, Mizuno Corporation, and The Gap, Inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Range |
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| Breakup by Fabric |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Women’s Activewear Market Analysis
8.1 Key Industry Highlights
8.2 Global Women’s Activewear Historical Market (2018-2023)
8.3 Global Women’s Activewear Market Forecast (2024-2032)
8.4 Global Women’s Activewear Market by Product Type
8.4.1 Bottom
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 Shorts, Skirts, and Skorts
8.4.1.3.2 Sweatpants
8.4.1.3.3 Yoga Pants and Leggings
8.4.2 Outerwear
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Breakup by Type
8.4.2.3.1 Hoodies and Sweatshirts
8.4.2.3.2 Jackets
8.4.3 Tops and T-shirts
8.4.3.1 Forecast Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Innerwear and Swimwear
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Women’s Activewear Market by Price Range
8.5.1 Mass
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Mid
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Premium
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Women’s Activewear Market by Fabric
8.6.1 Polyester
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Spandex
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Cotton
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Polypropylene
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Nylon
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Neoprene
8.6.6.1 Historical Trend (2018-2023)
8.6.6.2 Forecast Trend (2024-2032)
8.6.7 Others
8.7 Global Women’s Activewear Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Speciality Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Online
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Women’s Activewear Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Women’s Activewear Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Women’s Activewear Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Women’s Activewear Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Women’s Activewear Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Women’s Activewear Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 ASICS Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nike, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Puma SE
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Under Armour, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Adidas AG
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Mizuno Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Hanesbrands Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Columbia Sportswear Company
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Ralph Lauren Media Llc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 The Gap, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Women’s Activewear Market: Key Industry Highlights, 2018 and 2032
2. Global Women’s Activewear Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Women’s Activewear Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Women’s Activewear Historical Market: Breakup by Price Range (USD Billion), 2018-2023
5. Global Women’s Activewear Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
6. Global Women’s Activewear Historical Market: Breakup by Fabric (USD Billion), 2018-2023
7. Global Women’s Activewear Market Forecast: Breakup by Fabric (USD Billion), 2024-2032
8. Global Women’s Activewear Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Women’s Activewear Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Women’s Activewear Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Women’s Activewear Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Women’s Activewear Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Women’s Activewear Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Women’s Activewear Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Women’s Activewear Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Women’s Activewear Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Women’s Activewear Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Women’s Activewear Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Women’s Activewear Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Women’s Activewear Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Women’s Activewear Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Women’s Activewear Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 193.87 billion.
The market is assessed to grow at a CAGR of 6.0% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 327.55 billion by 2032.
The major market drivers are the growing inclination towards fitness among women and the rising sales of women’s activewear from online channels.
The key trends aiding the market are the growing inclination towards sustainable clothing, the development of innovative materials, and the rising demand for activewear integrated with advanced technologies.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Mass, mid, and premium are the different price ranges of women’s activewear.
The major players in the market are ASICS Corporation, Nike, Inc., Puma SE, Under Armour, Inc., Adidas AG, Mizuno Corporation, Hanesbrands Inc., Columbia Sportswear Company, Ralph Lauren Media Llc, and The Gap, Inc., among others.
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