Procter & Gamble, Johnson & Johnson Services, Inc, Unicharm Corporation, Saathi Eco Innovations India Private Limited, and Kimberly-Clark, among others are the major players in the Indian sanitary napkin market.
The Indian sanitary napkin market reached a value of about USD 521.5 million in 2020. The industry is further anticipated to grow at a CAGR of about 11% in the forecast period of 2021-2026 to reach a value of around USD 975.4 million by 2026. As per the analysis by Expert Market Research, the market is expected to be driven by the initiatives taken by the Government of India in the previous few years.
The market is being positively driven by the expansion of the women workforce across the industries and the growing purchasing power of the population. The government initiatives such as Eco Femme and My Pad, Reproductive, and Child Health Program, with the assistance of private and non-governmental organisations, promote awareness about menstrual hygiene in rural areas, thereby aiding the market growth. Furthermore, the development of organic, eco-friendly and chemical-free products are boosting the sanitary napkin market across India.
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The major players in the Indian sanitary napkin market include Procter & Gamble (NYSE: PG) and Unicharm Corporation (TYO: 8113). Proctor & Gamble donated over a million sanitary pads and napkins in India in 2020 for encouraging the menstrual health and hygiene of females from migrant communities, shelter homes and communities facing adverse situations. The company launched a COVID-19 response and relief program, ‘P&G Suraksha India’ and partnered with the Indian government to raise awareness about hygiene practices. Earlier in 2019, Unicharm Corporation launched ‘Sofy Cool’ sanitary napkins in India equipped with its innovative ‘Coolpad Technology’ for providing an irritation-free experience. The rising awareness about menstrual hygiene and new product launches is augmenting the growth of the Indian sanitary napkin market.
Headquarters: Ohio, United States of America
Procter & Gamble is an American company that manufacturers and markets consumer products globally. The company provides products for baby care, laundry and cleaning, paper, beauty care, food and beverage, and health care segments and are sold through department stores, grocery stores, drug stores and other retail stores. The brands owned by the company include Pampers, Tide, Ariel, Whisper, Gillette, Pantene, Head & Shoulders, Herbal Essence, Ambi Pur, Vicks and Oral-B, among others. Procter & Gamble generated a revenue of USD 71 billion in 2020.
Headquarters: New Jersey, United States of America
Johnson & Johnson Services Inc is a subsidiary of Johnson & Johnson. The company operates in more than 60 countries. It offers consumer healthcare products for hygiene, beauty, facial skincare, baby care, wound care, cough and cold, and over-the-counter products. With over 130,000 employees, the company generated annual revenue of USD 82.584 billion in 2020.
Headquarters: Tokyo, Japan
Unicharm Corporation is a Japanese manufacturer and distributor of sanitary napkins and baby products. The company’s products include infant and adult diapers, household cleaning wipes, feminine hygienic products, cosmetics, pet care products, industrial materials, and food-packaging materials. It has over 35 local subsidiaries in more than 80 countries, including East Asia, Southeast Asia, Middle East and North Africa. Unicharm Corporation earned revenue of JPY 727.5 billion in 2020.
Headquarters: Ahmedabad, Gujarat
Saathi Eco Innovations India Private Limited is an Indian manufacturing company engaged in making eco-friendly hygiene products. The company provides biodegradable and compostable sanitary pads made with plant-based materials, such as banana fibre, bamboo fibre, and others. The products are chemical-free, thus provide a rash and irritation-free experience to the consumers. It has stores across India and offers its products in both retail and online modes.
Headquarters: Texas, United States
Kimberly-Clark is an American multinational company engaged in providing paper-based personal consumer products. The company primarily produces sanitary paper products and surgical and medical instruments for baby and childcare, adults care, feminine and family care. It owns iconic brands such as Andrex, Cottonelle, Viva, Huggies, Scott and others. Kimberly-Clark operated in over 175 countries with 46,000 employees and earned USD 19.1 billion in 2020.
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