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Indian Sanitary Napkin Market Share, Size, Growth, Analysis, Forecast: By Product: Disposable Menstrual Pads, Biodegradable Menstrual Pads; By Distribution Channel: Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Others; Regional Analysis; Competitive Landscape; 2023-2028
Indian Sanitary Napkin Market Outlook
The Indian sanitary napkin market size reached a value of approximately INR 8,704.9 crore in the year 2022. The market is further expected to grow at a CAGR of 16.9% between 2023 and 2028 to reach a value of around INR 22,481.2 crore by 2028.
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The Indian sanitary napkin market is driven by strong government support within the country. Maharashtra is the biggest sanitary napkin market in the country, holding the majority of the market share. The market for sanitary napkin in India is aided by the technological advancements, such as superabsorbent fibre technology, which has further empowered manufacturers to focus on introducing high absorption capability in sanitary napkins. In India, the rising awareness about menstrual hygiene is contributing to the demand for sanitary napkins. Furthermore, in India, the consumption of high-quality and environment-friendly raw materials to produce these sanitary pads is further propelling the growth of the market.
Market Segmentation
Sanitary napkins, variously known as sanitary pads, are thin pads composed of absorbent materials. They play an essential role in feminine hygiene as they absorb the menstrual liquid during menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities of absorption.
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The sanitary napkin market is segmented on the basis of product type into:
- Disposable Menstrual Pads
- Biodegradable Menstrual Pads
Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies.
On the basis of distribution channel, the market is divided into:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Others
Out of these, supermarkets and hypermarkets represent the largest segment, accounting for the majority of the total market share.
The report also covers the regional markets of sanitary napkin in India like North India, East and Central India, West India, and South India.
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Market Analysis
The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organisations for promoting the use of sanitary napkins, especially among the underprivileged and rural women. Some of these initiatives include the Eco Femme and My Pad, Reproductive, and Child Health Program. The market is further aided by the expansion of the female workforce, which has led to enhanced decision-making and purchasing power among women. On account of this, manufacturers are able to target the female audience directly and, in turn, influence their purchasing behavior. Apart from this, they are also introducing organic and chemical-free variants, which is having a positive influence on the industry growth. The sanitary pads key players are coming up with marketing plans and ideas for these sanitary pads to help accelerate the market growth.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Indian sanitary napkin market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- The Procter & Gamble Company
- Johnson and Johnson
- Lagom Labs Private Limited
- Soothe Healthcare Private Limited
- Redcliffe Hygiene Private Limited
- BellaPremier Happy HygieneCare Pvt. Ltd.
- Saathi Eco Innovations India Private Limited
- Unicharm Corporation
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sanitary Napkin Market Overview
8.1 Key Industry Highlights
8.2 Global Sanitary Napkin Historical Market (2018-2022)
8.3 Global Sanitary Napkin Market Forecast (2023-2028)
8.4 Global Sanitary Napkin Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Sanitary Napkin Market Overview
9.1 Key Industry Highlights
9.2 India Sanitary Napkin Historical Market (2018-2022)
9.3 India Sanitary Napkin Market Forecast (2023-2028)
10 India Sanitary Napkin Market by Product
10.1 Disposable Menstrual Pads
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Biodegradable Menstrual Pads
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 India Sanitary Napkin Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Pharmacies
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Convenience Stores
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Online
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Others
12 India Sanitary Napkin Market by Region
12.1 North India
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 East and Central India
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 West India
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 South India
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Government Policies
16 Cost Analysis
17 Product Landscape
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 The Procter & Gamble Company
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Johnson and Johnson
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Lagom Labs Private Limited
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Soothe Healthcare Private Limited
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Redcliffe Hygiene Private Limited
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 BellaPremier Happy HygieneCare Pvt. Ltd.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Saathi Eco Innovations India Private Limited
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Unicharm Corporation
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Urban Essentials India Pvt Ltd
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sanitary Napkin Market: Key Industry Highlights, 2018 and 2028
2. India Sanitary Napkin Market: Key Industry Highlights, 2018 and 2028
3. India Sanitary Napkin Historical Market: Breakup by Product (INR Crore), 2018-2022
4. India Sanitary Napkin Market Forecast: Breakup by Product (INR Crore), 2023-2028
5. India Sanitary Napkin Historical Market: Breakup by Distribution Channel (INR Crore), 2018-2022
6. India Sanitary Napkin Market Forecast: Breakup by Distribution Channel (INR Crore), 2023-2028
7. India Sanitary Napkin Historical Market: Breakup by Region (INR Crore), 2018-2022
8. India Sanitary Napkin Market Forecast: Breakup by Region (INR Crore), 2023-2028
9. India Sanitary Napkin Market Structure
Key Questions Answered in the Report
In 2022, the Indian sanitary napkin market attained a value of approximately INR 8,704.9 crore.
The market is projected to grow at a CAGR of 16.9% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about INR 22,481.2 crore by 2028.
The major drivers of the industry, such as rising disposable incomes, increasing population, increasing hygiene awareness, the launch of various campaigns by the government, NGOs, and multinational companies, and growing technological advancements, are expected to aid the market growth.
The key market trends guiding the growth of the sanitary napkin market include the launch of organic and chemical-free sanitary napkins, expansion in the female workforce, and aggressive marketing strategies adopted by major players to directly target the female audience.
The major regions in the market are North India, East and Central India, West India, and South India.
Disposable menstrual pads represent the leading sanitary napkin product type in the industry.
The distribution channel segment is led by e-commerce plateforms.
The major players in the industry are The Procter & Gamble Company, Johnson and Johnson, Lagom Labs Private Limited, Soothe Healthcare Private Limited, Redcliffe Hygiene Private Limited, BellaPremier Happy HygieneCare Pvt. Ltd., Saathi Eco Innovations India Private Limited, Unicharm Corporation, and Urban Essentials India Pvt Ltd. among others.
Analyst Review
The Indian sanitary napkin market attained a value of INR 8,704.9 crore in the year 2022, driven by increased initiatives by the government to create awareness regarding personal hygiene among people and escalating disposable incomes in the region. Aided by the development of organic and chemical-free variants of the sanitary napkins and the rise in the number of females joining workforce, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 16.9%. The market is projected to reach INR 8,704.9 crore by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product, the market can be segmented into disposable menstrual pads and biodegradable menstrual pads, with disposable menstrual pads accounting for the largest market share. On the basis of distribution channels, the supermarkets and hypermarkets sector accounts for the leading share in the market. The major regional markets for sanitary napkin are North India, East and Central India, West India, and South India. The key players in the above market include The Procter & Gamble Company, Johnson and Johnson, Lagom Labs Private Limited, Soothe Healthcare Private Limited, Redcliffe Hygiene Private Limited, BellaPremier Happy HygieneCare Pvt. Ltd., Saathi Eco Innovations India Private Limited, Unicharm Corporation, and Urban Essentials India Pvt Ltd, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
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