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Indian Sanitary Napkin Market: By Product Type: Disposable Menstrual Pads, Cloth Menstrual Pads, Biodegradable Menstrual Pads; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Manufacturing Process; Project Economics; Competitive Landscape; Industry Events and Developments

Indian Sanitary Napkin Market Outlook

The Indian sanitary napkin market size reached a value of almost USD 521.5 million in the year 2019. The market is further expected to grow at a CAGR of 11% between 2020 and 2025 to reach a value of almost USD 975.4 million by 2025.

The Indian sanitary napkin market is driven by strong government support within the country. Maharashtra is the biggest sanitary napkin market in the country, holding the majority of the market share. The market for sanitary napkin in India is aided by the technological advancements, such as superabsorbent fibre technology, which has further empowered manufacturers to focus on introducing high absorption capability in sanitary napkins. In India, the rising awareness about menstrual hygiene is contributing to the demand for sanitary napkins. Furthermore, in India, the consumption of high-quality and environment-friendly raw materials to produce these sanitary pads is further propelling the growth of the market.

 

Properties and Applications

Sanitary napkins, variously known as sanitary pads, are thin pads composed of absorbent materials. They play an essential role in feminine hygiene as they absorb the menstrual liquid during menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities of absorption.

The sanitary napkin market is segmented on the basis of product type into:

  • Disposable Menstrual Pads
  • Cloth Menstrual Pads
  • Biodegradable Menstrual Pads

Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies.

On the basis of distribution channel, the market is divided into:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Specialty Stores
  • Others

Out of these, supermarkets and hypermarkets represent the largest segment, accounting for the majority of the total market share.

The report also covers the regional markets of sanitary napkin in India like Maharashtra, Delhi-NCR, Tamil Nadu, Karnataka, and Gujarat, among others. 

 

Market Analysis 

The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organisations for promoting the use of sanitary napkins, especially among the underprivileged and rural women. Some of these initiatives include the Eco Femme and My Pad, Reproductive, and Child Health Program. The market is further aided by the expansion of the female workforce, which has led to enhanced decision-making and purchasing power among women. On account of this, manufacturers are able to target the female audience directly and, in turn, influence their purchasing behavior. Apart from this, they are also introducing organic and chemical-free variants, which is having a positive influence on the industry growth. The sanitary pads key players are coming up with marketing plans and ideas for these sanitary pads to help accelerate the market growth.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the Indian sanitary napkin market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Procter & Gamble
  • Johnson & Johnson Services, Inc
  • Unicharm Corporation
  • Saathi Eco Innovations India Private Limited
  • Kimberly-Clark
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Market Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    India
7    Industry Opportunities and Challenges
8    Global Sanitary Napkin Market Overview

    8.1    Key Industry Highlights
    8.2    Global Sanitary Napkin Historical Market (2015-2019) 
    8.3    Global Sanitary Napkin Market Forecast (2020-2025)
    8.4    Global Sanitary Napkin Market by Product Type
    8.5    Global Sanitary Napkin Market by Region
        8.5.1    North America
        8.5.2    Europe
        8.5.3    Asia Pacific
        8.5.4     Latin America
        8.5.5    Middle East and Africa
9    Indian Sanitary Napkin Market Analysis
    9.1    Key Industry Highlights
    9.2    Indian Sanitary Napkin Historical Market (2015-2019) 
    9.3    Indian Sanitary Napkin Market Forecast (2020-2025)
    9.4    Indian Sanitary Napkin Market by Product Type
        9.4.1    Disposable Menstrual Pads
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2015-2019)
            9.4.1.3    Forecast Trend (2020-2025)
        9.4.2    Cloth Menstrual Pads 
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2015-2019)
            9.4.2.3    Forecast Trend (2020-2025)
        9.4.3    Biodegradable Menstrual Pads
            9.4.3.1    Market Share
            9.4.3.2    Historical Trend (2015-2019)
            9.4.3.3    Forecast Trend (2020-2025)
    9.5    Indian Sanitary Napkin Market by Distribution Channel 
        9.5.1    Supermarkets and Hypermarkets
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2015-2019)
            9.5.1.3    Forecast Trend (2020-2025)
        9.5.2    Pharmacies
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2015-2019)
            9.5.2.3    Forecast Trend (2020-2025)
        9.5.3    Convenience Stores
            9.5.3.1    Market Share
            9.5.3.2    Historical Trend (2015-2019)
            9.5.3.3    Forecast Trend (2020-2025)
        9.5.4    Online
            9.5.4.1    Market Share
            9.5.4.2    Historical Trend (2015-2019)
            9.5.4.3    Forecast Trend (2020-2025)
        9.5.5    Specialty Stores
            9.5.5.1    Market Share
            9.5.5.2    Historical Trend (2015-2019)
            9.5.5.3    Forecast Trend (2020-2025)
        9.5.6    Others
    9.6    Indian Sanitary Napkin Market by States
        9.6.1    Market Share
            9.6.1.1    Maharashtra
            9.6.1.2    Delhi-NCR
            9.6.1.3    Tamil Nadu
            9.6.1.4    Karnataka
            9.6.1.5    Gujarat
            9.6.1.6    Others
10    Regional Analysis
    10.1    Maharashtra
        10.1.1    Historical Trend (2015-2019)
        10.1.2    Forecast Trend (2020-2025)
    10.2    Delhi-NCR
        10.2.1    Historical Trend (2015-2019)
        10.2.2    Forecast Trend (2020-2025)
    10.3    Tamil Nadu
        10.3.1    Historical Trend (2015-2019)
        10.3.2    Forecast Trend (2020-2025)
    10.4    Karnataka
        10.4.1    Historical Trend (2015-2019)
        10.4.2    Forecast Trend (2020-2025)
    10.5    Gujarat
        10.5.1    Historical Trend (2015-2019)
        10.5.2    Forecast Trend (2020-2025)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyers Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    EMR’s Key Indicators for Demand
    11.4    EMR’s Key Indicators for Price
12    Value Chain Analysis
    12.1    Overview
    12.2    Raw Material Suppliers
    12.3    Sanitary Napkin Manufacturers
    12.4    Distributors
    12.5    Hospitals
    12.6    Exporters
    12.7    Retailers
13    Trade Data Analysis 
    13.1    Major Importing Countries
        13.1.1    By Volume
        13.1.2    By Value
    13.2    Major Exporting Countries
        13.2.1    By Volume
        13.2.2    By Value
14    Price Analysis
    14.1    Price Structure
    14.2    Price Trends
15    Manufacturing Process
    15.1    Detailed Process Flow
    15.2    Operations Involved
    15.3    Mass Balance
16    Project Details, Requirements and Costs Involved
    16.1    Land, Location and Site Development
    16.2    Construction Requirements and Expenditures
    16.3    Plant Machinery
    16.4    Machinery Pictures
    16.5    Raw Materials Requirements and Expenditures
    16.6    Raw Material and Final Product Pictures
    16.7    Packaging Requirements and Expenditures
    16.8    Transportation Requirements and Expenditures
    16.9    Utilities Requirements and Expenditures
    16.10    Manpower Requirements and Expenditures
    16.11    Other Capital Investments
17    Loans and Financial Assistance
18    Project Economics

    18.1    Capital Cost of the Project
    18.2    Techno-Economic Parameters
    18.3    Product Pricing and Margins across Various Levels of the Supply Chain
    18.4    Taxation and Depreciation
    18.5    Income Projections
    18.6    Expenditure Projections
    18.7    Financial Analysis
    18.8    Profit Analysis
19    Competitive Landscape
    19.1    Market Structure
    19.2    Key Players’ Market Share
    19.3    Company Profiles
        19.3.1    Procter & Gamble
            19.3.1.1    Company Overview
            19.3.1.2    Product Portfolio
            19.3.1.3    Demographic Reach and Achievements
            19.3.1.4    Certifications
        19.3.2    Johnson & Johnson Services, Inc
            19.3.2.1    Company Overview
            19.3.2.2    Product Portfolio
            19.3.2.3    Demographic Reach and Achievements
            19.3.2.4    Certifications
        19.3.3    Unicharm Corporation
            19.3.3.1    Company Overview
            19.3.3.2    Product Portfolio
            19.3.3.3    Demographic Reach and Achievements
            19.3.3.4    Certifications
        19.3.4    Saathi Eco Innovations India Private Limited
            19.3.4.1    Company Overview
            19.3.4.2    Product Portfolio
            19.3.4.3    Demographic Reach and Achievements
            19.3.4.4    Certifications
        19.3.5    Kimberly-Clark
            19.3.5.1    Company Overview
            19.3.5.2    Product Portfolio
            19.3.5.3    Demographic Reach and Achievements
            19.3.5.4    Certifications
        19.3.6    Others
20    Industry Events and Developments

 
List of Figures and Tables

1.    Global Sanitary Napkin Market: Key Industry Highlights, 2015 and 2025
2.    Global Sanitary Napkin Historical Market: Breakup by Product Type (USD Million), 2015-2019
3.    Global Sanitary Napkin Market Forecast: Breakup by Product Type (USD Million), 2020-2025
4.    Global Sanitary Napkin Historical Market: Breakup by Region (USD Million), 2015-2019
5.    Global Sanitary Napkin Market Forecast: Breakup by Region (USD Million), 2020-2025
6.    Indian Sanitary Napkin Market: Key Industry Highlights, 2015 and 2025
7.    Indian Sanitary Napkin Historical Market: Breakup by Product Type (USD Million), 2015-2019
8.    Indian Sanitary Napkin Market Forecast: Breakup by Product Type (USD Million), 2020-2025
9.    Indian Sanitary Napkin Historical Market: Breakup by Distribution Channel (USD Million), 2015-2019
10.    Indian Sanitary Napkin Market Forecast: Breakup by Distribution Channel (USD Million), 2020-2025
11.    Indian Sanitary Napkin Historical Market: Breakup by States (USD Million), 2015-2019
12.    Indian Sanitary Napkin Market Forecast: Breakup by States (USD Million), 2020-2025
13.    Major Importing Countries by Volume (2019)
14.    Major Exporting Countries by Volume (2019)
15.    Major Importing Countries by Value Million (2019)
16.    Major Exporting Countries by Value Million (2019)
17.    Indian Sanitary Napkin Market Structure

Key Questions Answered in the Report

In 2019, the Indian sanitary napkin market attained a value of nearly USD 521.5 million. 

The market is projected to grow at a CAGR of 11% between 2020 and 2025.

The market is estimated to witness a healthy growth in the forecast period of 2020-2025 to reach about USD 975.4 million by 2025.

The major drivers of the industry, such as rising disposable incomes, increasing population, increasing hygiene awareness, the launch of various campaigns by the government, NGOs, and multinational companies, and growing technological advancements, are expected to aid the market growth.

The key market trends guiding the growth of the sanitary napkin market include the launch of organic and chemical-free sanitary napkins, expansion in the female workforce, and aggressive marketing strategies adopted by major players to directly target the female audience. 

The major regions in the industry are Maharashtra, Delhi-NCR, Tamil Nadu, Karnataka, and Gujrat, with Maharashtra accounting for the largest market share.

Disposable menstrual pads represent the leading sanitary napkin product type in the industry.

The distribution channel segment is led by supermarkets and hypermarkets.

The major players in the industry are Procter & Gamble, Johnson & Johnson Services, Inc, Unicharm Corporation, Saathi Eco Innovations India Private Limited, and Kimberly-Clark, among others.

Analyst Review

The Indian sanitary napkin market attained a value of USD 521.5 million in 2019, driven by increased initiatives by the government to create awareness regarding personal hygiene among people and escalating disposable incomes in the region. Aided by the development of organic and chemical-free variants of the sanitary napkins and the rise in the number of females joining workforce, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 11%. The market is projected to reach USD 975.4 million by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the industry can be segmented into disposable menstrual pads, cloth menstrual pads, and biodegradable menstrual pads, with disposable menstrual pads accounting for the largest market share. On the basis of distribution channels, the supermarkets and hypermarkets sector accounts for the leading share in the industry. The major regional markets for sanitary napkin are Maharashtra, Delhi-NCR, Tamil Nadu, Karnataka, and Gujarat, with Maharashtra accounting for the largest share of the market. The key players in the above market include Procter & Gamble, Johnson & Johnson Services, Inc, Unicharm Corporation, Saathi Eco Innovations India Private Limited, and Kimberly-Clark, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.

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