Expert Market Research Explores the Top 9 Companies in the India Baby Care Products Market

The India baby care products market reached a value of around USD 7.30 billion in 2023. It is projected to grow at a CAGR of 15.3% in the forecast period of 2024-2032 to attain USD 26.31 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing awareness among new parents and new product launches.

Rising disposable incomes, coupled with increasing fertility rates are driving the baby care products market in India. As the awareness increases, the parents prioritize investment in premium baby care products. With changing parenting styles, the demand for sophisticated baby and infant care products is increasing. Further, the growing focus on eco-friendly and organic products is encouraging companies to launch such products.

In addition, a growing number of working mothers is supporting the demand for convenient products, aiding the India baby care products market. In India, about 25.05% of the females contributed to the total workforce in 2018. This number reached 28.71% in 2023, according to the World Bank.

The rise of e-commerce shopping platforms in India is driving the sales of baby care products. Online shopping offers unparalleled convenience, diverse options, and often competitive prices. Platforms like Amazon, Flipkart, Firstcry, Babyoye, Babyoodles and Snapdeal, among others, provide extensive selections, from diapers to strollers, catering to parents’ demand. The e-commerce boom has improved product accessibility, especially benefiting working parents in India where more women are entering the workforce. This shift has increased the demand for baby care products, as busy schedules leave less time for traditional caregiving methods.

To catch up with the rising demands and cater to the specific needs of the parents, the companies are introducing new products in India. For instance, in June 2023, Adorica Care launched its new baby care products range in India, focusing on offering mildness and skin protection. The company offers natural baby care items like baby hair oil, lotion, shampoo, and massage oil, addressing parents' concerns around their children's health and skin. The company has an emphasis on quality, eco-friendliness, and accessibility.

In September 2023, Vega, known for its hair styling appliances, expanded into the mother and baby care segment with Vega Baby and Mom. The company introduced over 70 meticulously designed products catering to the needs of both mothers and babies. The company offers innovative solutions, such as the advanced manual breast pump featuring adjustable pumping pressure for comfort. The company focuses on safety, effectiveness, and addressing the unique challenges of parenting. This strategic move further enriches Vega's extensive product portfolio in India.

Top 9 Baby Care Products Manufacturers in India:

Procter & Gamble Hygiene and Health Care Limited

Procter & Gamble Hygiene and Health Care Limited is a leading company in the consumer goods industry, providing superior quality and value. The company is engaged in manufacturing and selling branded packaged FMCG in the femcare and healthcare businesses. The company is listed on the Bombay Stock Exchange as well as the National Stock Exchange of India. The company has about 664 permanent and temporary employees across India.

Unicharm India Private Limited

Unicharm Corporation specializes in the production of disposable hygiene products, and household cleaning products, and is renowned for its expertise in manufacturing diapers for babies and adult incontinence, feminine hygiene products, and pet care items. With a global presence in 80 countries, Unicharm holds a dominant position in the Asian market for baby and feminine care products. Notably, the company enjoys the largest market share in diaper sales in China, Indonesia, Vietnam, and Thailand.

Johnson & Johnson Private Limited

Johnson & Johnson, along with its subsidiaries, operates across the healthcare industry, focusing on research, development, manufacturing, and sales. The company is divided into three business segments: Consumer Health, Pharmaceutical, and MedTec. With a strong global presence and a workforce of approximately 152,800 full-time employees, Johnson & Johnson continues to be a significant player in healthcare, driving innovation and providing a wide range of products and services to enhance health and well-being worldwide.

Himalaya Wellness Company

Himalaya Wellness Company, founded in 1930, leverages Ayurvedic science for its "head-to-heel" range of products. With over nine decades of herbal research, Himalaya focuses on improving lives and safeguarding the environment, offering safe, gentle, and trustworthy solutions to everyday ailments. Himalaya Wellness offers a variety of product range such as pharmaceuticals, personal care, baby care, wellness, animal health, and products specifically for mothers.

Hindustan Unilever Limited

Hindustan Unilever Limited (HUL) is India's leading FMCG company with a rich legacy spanning 90 years. With a wide portfolio of over 50 brands across 16 categories, HUL serves nine out of ten Indian households. Committed to sustainability and digitization, HUL is a subsidiary of Unilever and stands out as India's top ESG-rated FMCG company and the preferred employer with 21,000 employees.

Piramal Pharma Limited

Piramal Pharma Limited (PPL) provides a diverse range of products and services through 17 global facilities, encompassing end-to-end development, manufacturing, and distribution in over 100 countries. PPL delivers comprehensive manufacturing and distribution services via 15 global facilities, including Piramal Pharma Solutions, Piramal Critical Care, and India Consumer Healthcare. Its manufacturing arm, Piramal Pharma Solutions, excels in Inhaled Anesthetics and Hospital Generics.

Dabur India Limited

Dabur India Limited is an India-based global leader in Ayurveda. The company offers nature-based health solutions in over 120 countries including regions like Asia, Europe, and the US. The company has over 7,000 employees. Trusted brands include Dabur Chyawanprash, Dabur Honey, and Vatika. The diverse team drives excellence and passion, ensuring relevance across generations and geographies.

Pigeon India Pvt. Ltd

Pigeon India offers a wide range of mother and baby care products, including breast pumps, breast pads, nursing bottles, sterilizers, baby skincare products, diapers, baby wipes, oral care products, weaning accessories, soothers, teethers, and maternity care items. Their product lines cater to various stages of motherhood and baby care, emphasizing safety and convenience.

Honasa Consumer Limited

Honasa Consumer Limited offers a range of brands focusing on personal and skin care. Mamaearth provides natural products for skin, hair, body, and baby care, while The Derma Co. offers science-backed skincare solutions. Aqualogica specializes in hydrating skincare, and Ayuga combines natural ingredients for effective results. BBlunt delivers salon-quality hair care and styling products, and Dr Sheth’s merges Ayurveda with active acids for Indian skin.