Reports
Reports
Sale
The India diaper market reached a value of USD 1,731.04 million in 2023. The market is further estimated to grow at a CAGR of 15.3% during 2024-2032 to reach a value of USD 6,233.99 million by 2032.
Figure: Population of India (2020 - 2023)
It is estimated that by 2050, India will have the third-largest elderly population. The rising media coverage and public health initiatives for incontinence management are breaking taboos, increasing the adoption of diapers among adults and babies. There is a growing adoption of dry pants among adults, which are easier to wear and more comfortable to manage.
In April 2023, India overtook China as the largest populated country across the globe. The country’s population is expected to grow, indicating a steady influx of infants and toddlers requiring diapers.
Changing Population Demographics and Expanding E-commerce Sales to Support Diaper Sales in India
The total fertility rates (TFR) for India from 2010-2100 indicate significant demographic shifts and trends. According to data from the World Population Prospects by the UN's Department of Economic and Social Affairs Population Division, India had a fertility rate of 2.44 in 2010-2015, slightly below the global average of 2.52. By 2025-2030, India's TFR is expected to decline to 2.10, aligning closely with the replacement level fertility rate of 2.1, which is the rate required to keep the population stable. By 2095-2100, India's TFR is projected to reach 1.78, below the replacement level, indicating a future trend towards smaller family sizes. This projected decline reflects improvements in education, economic development, and increased access to family planning services.
According to data from the Ministry of Statistics and Programme Implementation (MOSPI), the elderly population (those aged 60 and above) has been growing at a much faster rate than the general population over the past several decades. The elderly population is expected to grow by a remarkable 40.5%, compared to just 8.4% for the general population during 2021-2031. This projection underscores the accelerating pace of population aging in India. Elderly individuals often experience restrictions in activities of daily living (ADL), which significantly impacts their quality of life and independence. These restrictions likely necessitate increased care and support services, highlighting the need for adult diapers. The anticipated rise in demand for adult diapers is expected to contribute to the overall India diaper market value.
As per Periodic Labour Force Survey (PLFS) 2019-20, in rural areas, 6.3% of males and 4.0% of females were employed as legislators, senior officials, and managers, while in urban areas, 17.8% of males and 11.7% of females held similar positions. For professionals, 2.0% of rural males and 1.7% of rural females were employed in this category, compared to 8.8% of urban males and 13.7% of urban females. In the category of technicians and associate professionals, rural employment included 2.1% of males and 2.9% of females, while in urban areas, 6.1% of males and 11.7% of females held these roles.
According to India Brand Equity Foundation, the rapid rise in e-commerce Gross Merchandise Value (GMV) in India from FY2019 to FY2023 reflects a significant transformation in consumer behavior and the retail landscape. In FY2019, the GMV stood at USD 22 billion. This figure increased to USD25 billion in FY2020, representing a year-over-year (YoY) growth rate of 13.6%. The subsequent fiscal years saw substantial accelerations in growth, particularly spurred by the COVID-19 pandemic, which significantly boosted online shopping as physical stores faced restrictions and consumers turned to digital platforms for their purchasing needs. The growing use of online platforms to purchase personal care and hygiene products, including diapers, is expected to aid the India diaper market expansion.
By FY2021, the GMV had escalated to USD36 billion, marking a YoY growth rate of 44%. In FY2022, the GMV further climbed to USD 49 billion, maintaining a strong YoY growth rate of 36.1%. The most remarkable growth occurred in FY2023, where the GMV soared to USD 60 billion, reflecting a YoY growth rate of 22.5%. Despite the slight deceleration in the growth rate compared to the previous years, the absolute increase in GMV indicates the consolidation of e-commerce as a dominant force in the retail sector. Factors contributing to this growth include the expansion of internet and smartphone penetration, enhanced logistics and delivery networks, sustained shift towards online shopping, improved digital infrastructure, and increased consumer confidence in e-commerce platforms. The continued growth in e-commerce enables diaper manufacturers to expand their market reach, improving diaper market opportunities in India.
Increasing number of working parents; rising adoption of eco-friendly diapers; rising awareness of health and hygiene; and expansion of e-commerce channels are boosting the India diaper market value.
May 10, 2023
Friends, the flagship brand of one of the top Indian diaper companies Nobel Hygiene Pvt Ltd, announced the launch of India’s first 'slim' disposable absorbent underpants - Friends UltraThinz. The product is designed for younger sufferers of incontinence.
Mar 16, 2022
Nobel Hygiene launched its new flagship product – Snuggy Gold Pant-Style Diapers.
Jan 16, 2024
Pampers, the brand of Proctor and Gamble launched a new and improved range of Premium Care Diapers for babies. The diaper provides 360-degree cottony softness and has an inbuilt anti-rash blanket and lotion with aloe vera.
Feb 16, 2023
Kimberly-Clark announced the relaunch of its premium diaper range, Huggies Nature Care for Indian consumers.
Rising number of working parents contributing to the growth of the India diaper industry
With the increasing number of women joining the workforce, adoption of diapers has become essential. Working parents are choosing diapers as a practical solution, in order to provide comfort and hygiene for the child, which is expected to support the India diaper demand growth.
Growing inclination towards eco-friendly diapers
The rising environmental concerns and the focus on reducing waste generation are boosting the adoption of eco-friendly diapers. Introduction of diapers made with sustainable materials will likely increase their use by environmentally conscious parents, increasing the India diaper market revenue.
Increasing awareness of hygiene
There is a growing awareness regarding the importance of maintaining proper hygiene, particularly for infants and toddlers, which is leading to the India diaper market development. The improved convenience and health benefits offered by diapers are driving its adoption among new parents.
Growing e-commerce channels
E-commerce platforms are gaining traction across India, with the increased digitisation efforts. Online platforms provide a wide variety of options to choose from and enhance convenience with the added benefit of home delivery.
The diaper market in India has been aided by the growing participation of women in the workforce, the rising awareness regarding the benefits of diapers, the expansion of distribution channels, and the increasing availability of diapers in diverse sizes and designs.
With the rising demand for convenient baby care products, especially among young parents, the demand for diapers as a substitute for traditional open and tie diapering systems is surging.
As the penetration of diapers is low in low-income households, leading companies are introducing pack sizes and affordable diapers to cater to evolving consumer demands. Moreover, the growing demand for diapers in the rural areas owing to the rising focus on infant care is expected to drive diaper sales in India.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
“India Diaper Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Region
Based on product type, baby diapers are widely used by new parents, significantly contributing to the Indian diaper industry growth
Various companies are offering extensive product variants with features, such as dryness, softness, and comfort. These companies are making huge investments in product innovations to draw engagement from recent-mothers and to-be-mothers, leading to the growing demand for baby diapers.
According to the India diaper industry analysis, the demand for adult diapers is expected to increase in the coming years. This is likely to be supported by the growing incidences of piles, prostate disorders, incontinence, diabetes, and urology problems among the geriatric population, necessitating the use of personal care products.
Based on distribution channel, pharmacies account for a significant share of the India diaper market
The proximity of pharmacies, along with the quality customer service and personalised advice provided by pharmacists regarding the usage of the product, are some of the factors that are propelling the segment growth.
Supermarkets and hypermarkets offer extensive availability of baby products, including diapers, from several brands. As various supermarkets and hypermarkets are looking to expand their presence in the country, especially in tier-II and tier-III cities, the sales of diapers from supermarkets and hypermarkets are likely to grow.
The market is expected to be fuelled by the growing penetration of various direct-to-consumer (D2C) brands of diapers in India which are offering their products via online channels.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The market is highly competitive, with leading players increasingly investing in product marketing to increase their customer base.
The Procter & Gamble Company
Procter & Gamble is a multinational company headquartered in the US. The company offers its products through renowned brands such as Pampers, Ariel, Tide, Whisper, Gillette, among several others.
Kimberly-Clark India Pvt. Ltd
Kimberly-Clark, with global headquarters in the United States, offers several products through its business segments such as adult care, baby and child care, feminine care, family care and Kimberly Clark professional.
Unicharm Corporation
Established in 1961, Unicharm Corporation s pecializes in the sales of wellness care products, pet care products, feminine care products, baby and child care products, food-packaging materials, etc.
Nobel Hygiene Pvt. Ltd
Headquartered in India, the company provides hygiene products for adults under the brand name ‘Friends’ and a wide product range of baby care products under the brand name ‘Teddyy.
Other notable players operating in the India diaper market are The Himalaya Drug Company, Abena International A/S, Swara Baby Products Pvt. Ltd., PAN Healthcare Pvt. Ltd, Millennium BabyCares Pvt Ltd, and R for Rabbit Baby Products Pvt. Ltd, among others.
Procter & Gamble (Pampers)
Kimberly-Clark (Huggies)
Unicharm (MamyPoko)
Nobel Hygiene (Teddyy)
Pigeon
Diapers are being adopted by high-income families, office-goers, and young parents living in a nuclear ecosystem. Diapers are majorly being consumed by households in tier 1, tier 2 and tier 3 cities in India. Some of the strong markets for diapers include Lucknow, Kanpur, Patna, Ranchi, Indore and Ahmedabad.
Furthermore, increased penetration of e-commerce channels such as Amazon and Flipkart in urban areas is contributing to increased online sales of diapers in India.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
Breakup by Product Type |
|
Breakup by Distribution Channel |
|
Breakup by Region |
|
Market Dynamics |
|
Competitive Landscape |
|
Companies Covered |
|
India Diapers Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Diapers Market Overview
8.1 Key Industry Highlights
8.2 Global Diapers Historical Market (2018-2023)
8.3 Global Diapers Market Forecast (2024-2032)
8.4 Global Diapers Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Diapers Market Overview
9.1 Key Industry Highlights
9.2 India Diapers Historical Market (2018-2023)
9.3 India Diapers Market Forecast (2024-2032)
10 India Diapers Market by Product Type
10.1 Baby Diapers
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Disposable Diapers
10.1.3.1.1 Historical Trend (2018-2023)
10.1.3.1.2 Forecast Trend (2024-2032)
10.1.3.2 Training Diapers
10.1.3.2.1 Historical Trend (2018-2023)
10.1.3.2.2 Forecast Trend (2024-2032)
10.1.3.3 Cloth Diapers
10.1.3.3.1 Historical Trend (2018-2023)
10.1.3.3.2 Forecast Trend (2024-2032)
10.1.3.4 Swim Pants
10.1.3.4.1 Historical Trend (2018-2023)
10.1.3.4.2 Forecast Trend (2024-2032)
10.1.3.5 Biodegradable Diapers
10.1.3.5.1 Historical Trend (2018-2023)
10.1.3.5.2 Forecast Trend (2024-2032)
10.1.4 Breakup by Size
10.1.4.1 Small and Extra Small
10.1.4.1.1 Historical Trend (2018-2023)
10.1.4.1.2 Forecast Trend (2024-2032)
10.1.4.2 Medium
10.1.4.2.1 Historical Trend (2018-2023)
10.1.4.2.2 Forecast Trend (2024-2032)
10.1.4.3 Large
10.1.4.3.1 Historical Trend (2018-2023)
10.1.4.3.2 Forecast Trend (2024-2032)
10.1.4.4 Extra Large
10.1.4.4.1 Historical Trend (2018-2023)
10.1.4.4.2 Forecast Trend (2024-2032)
10.2 Adult Diapers
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Disposable Diapers
10.2.3.1.1 Historical Trend (2018-2023)
10.2.3.1.2 Forecast Trend (2024-2032)
10.2.3.2 Cloth Diapers
10.2.3.2.1 Historical Trend (2018-2023)
10.2.3.2.2 Forecast Trend (2024-2032)
10.2.3.3 Biodegradable Diapers
10.2.3.3.1 Historical Trend (2018-2023)
10.2.3.3.2 Forecast Trend (2024-2032)
10.2.4 Breakup by Size
10.2.4.1 Small
10.2.4.1.1 Historical Trend (2018-2023)
10.2.4.1.2 Forecast Trend (2024-2032)
10.2.4.2 Medium
10.2.4.2.1 Historical Trend (2018-2023)
10.2.4.2.2 Forecast Trend (2024-2032)
10.2.4.3 Large
10.2.4.3.1 Historical Trend (2018-2023)
10.2.4.3.2 Forecast Trend (2024-2032)
10.2.4.4 Extra Large
10.2.4.4.1 Historical Trend (2018-2023)
10.2.4.4.2 Forecast Trend (2024-2032)
11 India Diapers Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Pharmacies
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 India Diapers Market by Region
12.1 North Region
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 East and Central Region
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 West Region
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 South Region
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Procter & Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Kimberly-Clark India Pvt. Ltd
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Unicharm Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Nobel Hygiene Pvt. Ltd
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 The Himalaya Drug Company
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Abena International A/S
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Swara Baby Products Pvt. Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 PAN Healthcare Pvt. Ltd
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Millennium BabyCares Pvt Ltd
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 R for Rabbit Baby Products Pvt. Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Diapers Market: Key Industry Highlights, 2018 and 2032
2. India Diapers Market: Key Industry Highlights, 2018 and 2032
3. India Diapers Historical Market: Breakup by Product (USD Million), 2018-2023
4. India Diapers Market Forecast: Breakup by Product (USD Million), 2024-2032
5. India Baby Diapers Historical Market: Breakup by Size (USD Million), 2018-2023
6. India Baby Diapers Market Forecast: Breakup by Size (USD Million), 2024-2032
7. India Baby Diapers Historical Market: Breakup by Type (USD Million), 2018-2023
8. India Baby Diapers Market Forecast: Breakup by Type (USD Million), 2024-2032
9. India Adult Diapers Historical Market: Breakup by Size (USD Million), 2018-2023
10. India Adult Diapers Market Forecast: Breakup by Size (USD Million), 2024-2032
11. India Adult Diapers Historical Market: Breakup by Type (USD Million), 2018-2023
12. India Adult Diapers Market Forecast: Breakup by Type (USD Million), 2024-2032
13. India Diapers Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
14. India Diapers Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
15. India Diapers Historical Market: Breakup by Region (USD Million), 2018-2023
16. India Diapers Market Forecast: Breakup by Region (USD Million), 2024-2032
17. India Diapers Market Structure
The India diaper market reached a value of USD 1,731.04 million in 2023.
The Indian diaper market is estimated to grow at a CAGR of 15.3% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 6,233.99 million by 2032.
The different types are baby diaper and adult diaper.
The key Indian markets are North Region, East and Central Region, West Region, and South Region.
The major distribution channels include supermarkets and hypermarkets, convenience stores, pharmacies, online, and others.
The increasing disposable income, rising awareness of health and wellbeing, and expanding distribution channels are driving the market growth.
The key players in the market include The Procter & Gamble Company, Kimberly-Clark India Pvt. Ltd, Unicharm Corporation, Nobel Hygiene Pvt. Ltd, The Himalaya Drug Company, Abena International A/S, Swara Baby Products Pvt. Ltd., PAN Healthcare Pvt. Ltd, Millennium BabyCares Pvt Ltd, and R for Rabbit Baby Products Pvt. Ltd, among others.
Key trends in the market include growing online sales, rising adoption of eco-friendly diapers, and increasing product innovations by manufacturers.
The high cost of diapers and its negative impact on the environmental are the key challenges in the industry.
Datasheet
Single User License
Five User License
Corporate License
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.