The laundry detergent market is projected to see a growth of 4.10% in the forecast period of 2025-2034 to attain a value of USD 110.13 Billion by 2034. Moreover, the advancing technology is resulting in the launch of new product line, fulfilling the demand for premium quality products, which are sustainable as well, thus, supporting the growth of the overall household care industry.
The major players in the global household care industry, including Procter & Gamble (NYSE: PG) and Unilever plc (LON: ULVR), are coming up with new solutions and developments to fulfill the rising demand for sustainable products. In March 2019, Procter & Gamble launched a new plant-based product line under its brand Home Made Simple™, which includes household care products such as multi-purpose cleaner, laundry detergent, and fabric softener, while in January 2019, Unilever announced its acquisition of the Laundress, a New York-based company producing eco-friendly detergents and other home cleaning products. Such developments are expected to aid the global household care industry further.
Latest Updates on Top Household Care Products Companies:
February 2025: Wonder Wash became Unilever’s fastest-growing Home Care innovation, achieving rapid expansion across ten global markets. With strong consumer demand, the brand aims to reach 20 markets within 20 months of its April 2024 launch, revolutionizing the short-cycle laundry segment with its fast-acting, high-performance detergent formula.
January 2025: The Household, Industrial, and Institutional (HI&I) Cleaning Ingredients Portfolio was launched by Ascent Industries Co., an industrial corporation that specializes in producing industrial tubular goods and specialty chemicals. Ascent's dedication to "Innovating Clean, Simplifying Care" is seen in the wide range of engineered solutions that prioritize sustainability while providing outstanding cleaning performance.
November 2024: The consumer battery company Nippo entered the home care market with the introduction of the Nippo Swooper, a cutting-edge liquid vaporizer that repels mosquitoes. By successfully releasing a vapor, the liquid vaporizer's formulation works to keep insects away.
March 2023: Reliance Consumer Products Limited (RCPL), the FMCG division of Reliance Retail, announced the addition of a line of personal care and household goods to its portfolio. HomeGuard toilet and floor cleaners, Dozo dishwashing bars and liquids, Enzo laundry detergent powder, liquid, and bars, Glimmer beauty soaps, Get Real natural soaps, and Puric hygiene soaps are all part of this product line.
Top 9 Household Care Products Companies | Best Manufacturers
1. Unilever
| Headquarters: |
London, United Kingdom |
| Establishment: |
1929 |
| Website: |
https://www.unilever.com |
Unilever, a multinational corporation, is involved in the production and marketing of consumer goods across four segments, that is, personal care, food, beverage, and home care. The company, with a total employee size of 155,000, owns a range of 400 household brands in over 190 countries across the world. The corporation had an annual revenue of approximately USD 50 billion in 2018.
2. Reckitt Benckiser
| Headquarters: |
England, United Kingdom |
| Establishment: |
1999 |
| Website: |
https://www.rb.com |
Reckitt Benckiser Group plc, a consumer goods company, is a producer of health, hygiene, and home products. The company’s portfolio includes several leading brands, such as Dettol, Strepsils, Veet, Vanish, and many more. In 2018, the company had an annual revenue of around EUR 12.597 billion. While it has operations in around 60 countries, it sells its products in almost 200 countries. In addition to its three main categories – health, hygiene, and home – the other categories in which it works are food, pharmaceuticals, and portfolio brands.
3. The Clorox Company
| Headquarters: |
California, United States |
| Establishment: |
1913 |
| Website: |
https://www.thecloroxcompany.com |
Clorox, an American company, is a leading manufacturer and marketer of consumer and professional products under four segments, which include cleaning, household, lifestyle, and international segments. In 2018, the company’s annual revenue was almost USD 6.1 billion, with nearly 8,700 employees worldwide. Clorox has its presence in 25 countries, and its products are sold across 100 countries in the world. In the fiscal year 2019, the company recorded net sales of around USD 6.2 billion.
4. Kao Corporation
| Headquarters: |
Tokyo, Japan |
| Establishment: |
1887 |
| Website: |
https://www.kao.com |
Kao is a manufacturer and seller of consumer beauty and hygiene, and chemical products. With approximately 33,000 employees worldwide, the company has an annual revenue of USD 13 billion. Under consumer products segment, the company works through four fields of businesses, that is, cosmetics, skincare, and hair care, human health care, fabric, and home care. In the chemical products segment, it manufactures a wide range of products, including specialty chemicals for several industries. The company operates in more than 70 countries across the world.
5. The Procter & Gamble Company
| Headquarters: |
Ohio, United States |
| Establishment: |
1837 |
| Website: |
https://us.pg.com |
The Procter & Gamble Company (P&G) is a consumer goods corporation, which specialises in a wide range of consumer health, personal care, and hygiene products. The company has further organised these products into several segments, including beauty, grooming, fabric and home care, health care, and baby, feminine, and family care. In 2019, the company recorded a revenue of nearly USD 67.684 billion, with a total employee size of 97,000 worldwide.
6. Henkel AG & Co. KGaA
| Headquarters: |
Düsseldorf, Germany |
| Establishment: |
1876 |
| Website: |
https://www.henkel.com |
Henkel is a multinational chemical and consumer goods company, organised into three globally operating business units, which are Laundry and Home Care, Beauty Care, and Adhesive Technologies. It is active in both the consumer and industrial sector and is known for brands like Loctite, Persil, and Fa, among others. With approximately 53,450 employees around the world, the company recorded an annual revenue of around EURO 19.899 billion in 2018. Henkel’s Laundry and Home Care product portfolio ranges from heavy-duty detergents to dishwashing and insect control products. Persil, Henkel’s most famous “self-activated” laundry detergent brand, generated sales of more than 1 billion euros in 2017, emerging as one of the biggest brands for Henkel’s Laundry and Home Care business.
7. SC Johnson
| Headquarters: |
Wisconsin, United States |
| Establishment: |
1886 |
| Website: |
https://www.scjohnson.com |
S. C. Johnson & Son, Inc. is a multinational privately held corporation producing household cleaning supplies and other consumer chemicals. It has a combined estimated net worth of almost USD 30 billion. S. C. Johnson employed around 13,000 people in 2017 and had estimated sales of USD 10 billion.
8. Church & Dwight Co., Inc.
| Headquarters: |
New Jersey, United States |
| Establishment: |
1847 |
| Website: |
https://www.churchdwight.com |
Church & Dwight Co., Inc. is one of the major players in the household consumer products and personal care industries, known for brands like ARM & HAMMER™, Trojan™, First Response™, Spinbrush™, and others. The estimated net worth of the company is around USD 4.15 billion. The company has divided its business into three primary segments, namely, consumer domestic, consumer international, and specialty products.
9. Colgate-Palmolive Company
| Headquarters: |
New York, NY, United States |
| Establishment: |
1806 |
| Website: |
https://www.colgatepalmolive.com |
Colgate-Palmolive Company is a US-based multinational consumer products company that manufactures and distributes household, health care, and personal care products. As of 2018, the company has a total employee size of 34,500, further generating a revenue of around USD 15.5 billion.
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