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Computer Assisted Telephonic Interviewing (CATI)

We conduct efficient phone-based surveys with real-time data capture, ideal for reaching broad demographics and delivering quick insights.

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Overview

In today’s competitive market, accurate and timely data collection is essential for making informed decisions. Computer Assisted Telephonic Interviewing (CATI) combines the efficiency of computer technology with the personal touch of telephone surveys, providing businesses with reliable, real-time insights. Without this precise method, companies risk relying on incomplete data, which can hinder growth and innovation.

We leverage CATI to help businesses gather actionable insights quickly and effectively. Our experienced team designs targeted surveys and utilises advanced tools to ensure accurate data collection from diverse respondent groups. This allows businesses to make informed decisions based on up-to-date information.

With our expert CATI services, companies can refine their strategies, improve offerings, and stay ahead of the competition. By trusting us with your market research needs, you gain the confidence to make data-driven decisions that drive long-term success.

Our Targeted Solutions for Computer Assisted Telephonic Interviewing (CATI)

Our targeted solutions for Computer Assisted Telephonic Interviewing (CATI) reach specific respondent groups to reflect market diversity, execute efficient surveys at scale with high accuracy, and integrate real-time feedback for immediate analysis. We adapt the methodology continuously to enhance data quality and refine business strategies for evolving conditions.

A glass prism splitting light into spectral colors.

Respondent Outreach

We leverage CATI to identify and reach specific respondent groups, ensuring that the data collected reflects the diversity and segmentation required for deeper market understanding.

Efficient Survey Execution

With our streamlined CATI process, businesses can conduct surveys at scale while maintaining a high level of accuracy and control, ensuring the survey is completed within tight timelines.

Dynamic Data Integration

We integrate real-time feedback with advanced systems, enabling immediate data analysis that uncovers insights on customer sentiment, preferences, and behaviours, which can be used to refine business strategies.

Continuous Improvement & Adaptation

We adapt the CATI methodology as the survey progresses, making real-time adjustments to enhance data quality, ensure relevant outcomes, and optimise future research efforts for evolving market conditions.

Case Study

Business Challenge

A fintech startup developing a new micro-lending platform struggled to gather reliable customer insights from rural and semi-urban areas. Traditional survey methods had low response rates, and digital outreach was ineffective due to limited internet penetration. The company needed a scalable and efficient way to understand borrower preferences, repayment behaviour, and trust factors in digital lending.

Client: Founder & CEO, Fintech Startup

Our Solution

We implemented a Computer-Assisted Telephonic Interviewing (CATI) approach, enabling structured, real-time data collection from target customers. Our trained interviewers conducted standardised phone surveys, ensuring higher response rates while minimising interviewer bias. The system automatically recorded responses, reducing manual errors and enabling faster data processing.

Client: Founder & CEO, Fintech Startup

End Results

The startup gained deep insights into customer concerns, preferred loan structures, and repayment challenges. This allowed the company to refine its credit scoring model, improve customer onboarding, and design targeted awareness campaigns. The streamlined approach helped the startup build trust and accessibility in underserved markets.

Client: Founder & CEO, Fintech Startup

Choose The Support You Need

01

End-to-End Market Entry Advisory

We offer transformative consulting and market analysis, empowering businesses to navigate the complexities of different sectors and achieve accelerated growth.
02

Primary Research

Our primary research delivers firsthand data through tailored surveys, interviews, and observations to inform your strategic decisions, ensuring you gain actionable insights by engaging directly with your target market for accurate and relevant outcomes.
03

Quantitative Research

We provide robust quantitative research using CATI, CAPI, CAWI, and Hybrid Models to deliver statistically significant data, enabling you to leverage precise metrics for market sizing, trend analysis, and consumer behavior forecasting to drive your strategies.
04

Qualitative Research

Our qualitative research employs FGDs, IDIs, Expert Panels, and Executive Interviews to uncover deep consumer insights, helping you refine your product and marketing strategies with nuanced, human-centered data tailored to your business needs.
05

Strategic Market Entry & Growth Solutions

We streamline market entry with distributor sourcing, factory establishment, and compliance audits, plus growth services like talent sourcing and sales acceleration, offering a comprehensive approach to expand operations and maximize success in new markets.
06

Technology Landscape Analysis

Our technology landscape analysis maps innovations, patents, and competitor tech to guide your R&D and market positioning, ensuring you stay competitive with strategic insights tailored to align your business with cutting-edge industry trends.
07

Social Research

We conduct social research to explore societal trends and public perceptions using surveys and ethnographic methods, enhancing your brand relevance with insights into community needs and consumer attitudes for targeted strategies.

We’re here to help answer any questions about our products and services.

Contact us

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Current Selection: Growth Bundle (Add up to 8 reports)

Our Offices

Australia

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

India

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-723-689-1189

Philippines

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.

+63-287-899-028, +63-967-048-3306

United Kingdom

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

United States

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

Vietnam

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-723-689-1189

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124

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