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Global Baby Wipes Market is Expected to Grow at a CAGR of 3.4% in the Forecast Period of 2020-2025.

According to the new report by EMR titled, ‘Global Baby Wipes Market Report and Forecast 2020-2025’, the global baby wipes market attained a value of about USD 4.2 billion in 2019. The industry is predicted to grow at a CAGR of 3.4% in the forecast period of 2020-2025 to reach about USD 5.3 billion by 2025.

North America is the leading region in the global baby wipes market. The high penetration of leading manufacturers, along with a well-developed supply chain in countries such as the United States and Canada, is propelling the growth of the market in North America. The Asia Pacific region, meanwhile, is projected to grow at a robust growth rate in the coming years owing to the increasing social media marketing by the major players in the industry and rapid urbanisation in countries such as India and China, along with the high birth rate in the two countries. The rising awareness about hygiene and trusted baby care products and increasingly affordable baby care range have aided the growth of the global baby wipes market in the developing countries.

In the coming years, market trends like the rising demand for environmentally friendly products by the growing eco-conscious consumer base are expected to inform the development and growth of the market. In 2019, Kimberly-Clark Corp. (NYSE: KMB) announced that all plastic content from the ‘Huggies’ baby wipes range is expected to be eliminated in the United Kingdom within five years.

Market Analysis by Type, Technology, Distribution Channel, and Region:

  • The global baby wipes market is segmented based on product type into wet wipes and dry wipes.
  • On the basis of technology, the market is divided into Spunlace, Airlaid, Coform, Needlepunch, Composite, and others.
  • By distribution channels, the market is segmented into supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others.
  • The regional markets of the product are North America, Europe, the Middle East, and Africa, the Asia Pacific, and Latin America.

Key Findings of the Report:

  • Many families have begun choosing organic and natural baby care products, including diapers and wipes, which acts as a driver for the baby wipes market.
  • Manufacturers have recently started resorting to natural ingredients, such as plant fibre and water instead of alcohol, to produce wipes, further aiding the market growth.
  • The market is also being aided by the rising number of working women.
  • The growing awareness about hygiene, expanding e-commerce channels, the ease of use of the product, and rapid urbanisation are boosting the market for baby wipes.
  • The rising demand for disposable baby care products due to their convenience while maintaining sustainability is also driving the market growth.

Key Offerings of the Report:

  • The EMR report gives an overview of the global baby wipes market for the periods (2015-2019) and (2020-2025).
  • The report also offers the historical (2015-2019) and forecast (2020-2025) markets for types, technologies, distribution channels, and major regions of baby diapers.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global baby wipes market are Johnson & Johnson, Kimberly-Clark Corporation, Unicharm Corporation, and SCA, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

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