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North America is the leading region in the global baby wipes market. The high penetration of leading manufacturers, along with a well-developed supply chain in countries such as the United States and Canada, is propelling the growth of the market in North America. The Asia Pacific region, meanwhile, is projected to grow at a robust growth rate in the coming years owing to the increasing social media marketing by the major players in the industry and rapid urbanisation in countries such as India and China, along with the high birth rate in the two countries. The rising awareness about hygiene and trusted baby care products and increasingly affordable baby care range have aided the growth of the global baby wipes market in the developing countries.
In the coming years, market trends like the rising demand for environmentally friendly products by the growing eco-conscious consumer base are expected to inform the development and growth of the market. In 2020, Kimberly-Clark Corp. (NYSE: KMB) announced that all plastic content from the ‘Huggies’ baby wipes range is expected to be eliminated in the United Kingdom within five years.
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The major players in the global baby wipes market are Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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