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The global energy drinks market is witnessing a growth as energy drinks have become one of the most rapidly growing items in the beverage market. This has been brought about by a growing focus on fitness and health by consumers. Energy products are sold as a replacement for carbonated beverages. In recent years, thus, the number of people moving away from carbonated drinks to energy drinks has increased significantly.
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North America is the leading market for energy drinks because of various health issues and rising awareness. Europe is a developing energy drink market that is about to expand at a healthy rate owing to the exponential rate of consumer adoption of the product in the region as a result of increased marketing efforts by key players. The main target categories of energy drink producers are children and teenagers. Markets in other countries, such as South America and the Middle East and Africa, are relatively small and are expected to rise in the forecast period. The Asia Pacific is, meanwhile, a growing market because of the changing demographics as well as increasing disposable incomes.
In January 2020, The Coca-Cola Company (NYSE: KO), one of the leading key players in the global beverage market, launched its first-ever energy drink. The energy drinks under the brand’s name include Coca-Cola Energy, Coca-Cola Energy Cherry, and their zero-calorie counterparts. All four variants contain 114 mg per 12-oz caffeine serving, along with guarana extracts and B vitamins. Thus, it gives the consumers their desired boost, along with the refreshing, uplifting coke taste.
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The major key players in the global energy drinks market include companies like Red Bull GmbH, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company (NYSE: KO), PepsiCo, Inc., AriZona Beverage Co., National Beverage Corp., and Living Essentials, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.
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