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Global Energy Drinks Market is Expected to Grow at a CAGR of 7% in the Forecast Period of 2020-2025.

According to a new report by EMR titled, ‘Global Energy Drinks Market Report and Forecast 2020-2025’, the global energy drinks market reached a value of around USD 57 billion in 2019. The market is likely to increase at a CAGR of 7% in the forecast period 2020-2025 to reach a value of around USD 86 billion by 2025.

The global energy drinks market is witnessing a growth as energy drinks have become one of the most rapidly growing items in the beverage market. This has been brought about by a growing focus on fitness and health by consumers. Energy products are sold as a replacement for carbonated beverages. In recent years, thus, the number of people moving away from carbonated drinks to energy drinks has increased significantly.

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North America is the leading market for energy drinks because of various health issues and rising awareness. Europe is a developing energy drink market that is about to expand at a healthy rate owing to the exponential rate of consumer adoption of the product in the region as a result of increased marketing efforts by key players. The main target categories of energy drink producers are children and teenagers. Markets in other countries, such as South America and the Middle East and Africa, are relatively small and are expected to rise in the forecast period. The Asia Pacific is, meanwhile, a growing market because of the changing demographics as well as increasing disposable incomes.

In January 2020, The Coca-Cola Company (NYSE: KO), one of the leading key players in the global beverage market, launched its first-ever energy drink. The energy drinks under the brand’s name include Coca-Cola Energy, Coca-Cola Energy Cherry, and their zero-calorie counterparts. All four variants contain 114 mg per 12-oz caffeine serving, along with guarana extracts and B vitamins. Thus, it gives the consumers their desired boost, along with the refreshing, uplifting coke taste.

Market Analysis by Product, Type, Consumer, Distribution Channel, and Regions:

  • The products available in the industry can be bifurcated into non-alcoholic energy drinks and alcoholic energy drinks.
  • The types of energy drinks include non-organic energy drinks, organic energy drinks, and natural energy drinks.
  • The consumers can be divided into teenagers, adults, and the geriatric population.
  • The distribution channels are on-trade distribution and off-trade and direct selling distribution.
  • The regional markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

  • Consumers have begun to offer tremendous priority to health and well-being, against the backdrop of expensive healthcare and global ageing, which is driving the growth of the energy drinks market.
  • The rising demand and consumption of on-the-go food and beverages are increasing.
  • Energy drinks have advantages like improved cognitive performance, better focus, as well as more physical energy.
  • The rising competition between manufacturers is propelling the market growth.
  • The rising disposable of consumers is supporting the market growth.

Key Offerings of the Report:

  • The EMR report gives an overview of the global energy drinks market for the periods (2015-2019) and (2020-2025), covering the products, types, consumers, and distribution channels of the product.
  • The report also offers the historical (2015-2019) and forecasted (2020-2025) markets for the regions.
  • The comprehensive report assesses the energy drinks market based on an analysis of the Porter’s Five Forces.
  • A SWOT analysis has also been provided within the report.

The major key players in the global energy drinks market include companies like Red Bull GmbH, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company (NYSE: KO), PepsiCo, Inc., AriZona Beverage Co., National Beverage Corp., and Living Essentials, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.

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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

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