Global Cordial Drink Market to Reach USD 1.2 Billion by 2025, Aided by the Rising Adoption of the Drink

Europe is a significant market for cordial drink and is expected to contribute a significant share to the market in the coming years. The market in the region is being aided by the high adoption rate of the product, with variations of cordial drinks being included in traditional alcoholic and non-alcoholic beverages. The rising diversification of products in the region is further expected to aid the industry growth in the coming years. The Asia Pacific is also expected to emerge as a major market for cordial drink in the coming years. Countries such as India, Bangladesh, and China are expected to be some of the major markets for cordial drink in the Asia Pacific. The regional market is being aided by the thriving beverage industry in the region and robust marketing campaigns by key players promoting their drinks as a healthier alternative to carbonated drinks.

The cordial drink industry is being aided by the growing product diversification being undertaken by the major players in the industry. In March 2020, Kraft Heinz Co (NASDAQ: KHC), launched a new premium line for its Dutch cordial drink brand Karvan Cévitam, in collaboration with the UK brand design agency PB Creative. Whilst Karvan Cévitam Signature Blends also sees the original Netherlands product as an everyday beverage for children; it particularly focuses on young adults looking for an enjoyable alternative to alcohol. The current premium category includes four flavours: Lime and Mint, Strawberries and Rhubarb, White Grape and Elderflower, and Lemon and Orange Blossoms.

Market Analysis by Flavour, Nature, Packaging, Distribution Channel, and Regions:

• The flavours of cordial drink can be divided into orange, apple, lime/lemon, strawberry, peach, blackcurrant, mixed fruit, and blueberry, among others.
• The major nature types of the product are organic and conventional.
• The types of the product available in the industry are sugar free and regular.
• The packaging of cordial drink in the market can be segmented into PET bottle, glass bottle, and aluminium cans, among others.
• The distribution channels in the industry include supermarkets/hypermarkets, convenience stores, and online retail, among others.
• The regional markets for cordial drink include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The cordial drink industry is significantly aided by the rising food and beverage industry.
• Millennials are searching for new taste experiences and are seeking cordials as well as liquors to discover this fresh taste in traditional drinks and modern goods, which is further catalysing the market growth.
• Changing lifestyles and eating habits are leading to a rise in inexpensive, healthy, and fast nutritional sources, including squash, which has further aided the growth of the industry.
• To expand consumers' base, manufacturers are producing varieties without any preservatives or sugar, thus, propelling the market forward.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for cordial drink for the periods (2015-2019) and (2020-2025).
• The report also offers the historical (2015-2019) and forecast (2020-2025) markets for the flavours, nature, packaging, distribution channels, and major regions of cordial drink.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter's Five Forces models.

The major players in the global cordial drink market are Britvic Plc, Tovali Limited, Bickford's Australia Pvt. Ltd., Rasna Pvt Limited, Sainsbury's Group, and Nichols Plc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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