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Europe is a significant market for cordial drink and is expected to contribute a significant share to the market in the coming years. The market in the region is being aided by the high adoption rate of the product, with variations of cordial drinks being included in traditional alcoholic and non-alcoholic beverages. The rising diversification of products in the region is further expected to aid the industry growth in the coming years. The Asia Pacific is also expected to emerge as a major market for cordial drink in the coming years. Countries such as India, Bangladesh, and China are expected to be some of the major markets for cordial drink in the Asia Pacific. The regional market is being aided by the thriving beverage industry in the region and robust marketing campaigns by key players promoting their drinks as a healthier alternative to carbonated drinks.
The cordial drink industry is being aided by the growing product diversification being undertaken by the major players in the industry. In March 2020, Kraft Heinz Co (NASDAQ: KHC), launched a new premium line for its Dutch cordial drink brand Karvan Cévitam, in collaboration with the UK brand design agency PB Creative. Whilst Karvan Cévitam Signature Blends also sees the original Netherlands product as an everyday beverage for children; it particularly focuses on young adults looking for an enjoyable alternative to alcohol. The current premium category includes four flavours: Lime and Mint, Strawberries and Rhubarb, White Grape and Elderflower, and Lemon and Orange Blossoms.
Market Analysis by Flavour, Nature, Packaging, Distribution Channel, and Regions:
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The major players in the global cordial drink market are Britvic Plc, Tovali Limited, Bickford's Australia Pvt. Ltd., Rasna Pvt Limited, Sainsbury's Group, and Nichols Plc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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