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The global market for holographic display is dominated by North America in terms of market share owing to the presence of prominent key players in the region, as well as various enterprises where the technology finds its applications. Meanwhile, the Asia Pacific region is estimated to grow at the fastest rate over the forecast period due to the high growth of consumer electronics in the region. The growing demand for innovations in the digital segment in retail and advertising, and the increasing need for holographic displays in the automotive segment has supported the growth of the holographic display industry in mass-producing countries like China.
Based on end use, the automotive industry is the most prominent adopter of holographic display technology, with increasing demand for entertainment displays integrated into automobiles. Additionally, holographic displays in vehicles provide enhanced surrounding awareness to the driver to avoid unwanted contact while driving or parking.
In May 2020, one of the competitors in the market, Looking Glass Factory Inc., announced the beginning of shipping of its 8K display that uses holographic technology. The product was announced in October of the previous year. The product received positive reviews owing to being the first holographic screen that could be viewed without wearing any special glasses. Meanwhile, in October 2020, Envisics, a company focused on improving holographic accessories in the automobile industry, announced the raising of USD 50 million in a Series B round of funding to tally its total valuation to more than USD 250 million. Such developments in the market, along with the ones made by the automotive companies, such as Mitsubishi Motors Corporation (TYO: 7211), are expected to boost the market growth.
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The major players in the global holographic display market are Provision Holding, Inc., Looking Glass Factory Inc., RealView Imaging Ltd., Animmersion UK Ltd., Kino-Mo Ltd., and Shenzhen SMX Display Technology Co. Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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