The Asia Pacific region is witnessing robust growth due to rapid industrialisation and urbanisation. The deteriorating air quality in countries such as India, China, and Indonesia, owing to alarming pollution levels, is surging the use of portable air purifiers, hence aiding the market growth. Moreover, the emergence of the middle class, with enhanced living standards and inflated per-capita income, is increasing the use of portable air purifiers, which is propelling the industry growth. The rising awareness regarding the adverse effects of polluted air is also augmenting the market growth of portable air purifiers in the region. Technological advancements and rapid adoption of the latest technologies in countries such as South Korea, Singapore, and Japan is accelerating the market growth, thereby contributing to the overall industry growth.
Coway Co., Ltd (KRX: 021240), one of the leading companies in the market, in April 2021 launched the Coway Airmega 250, which is its newest and most budget-friendly premium air purifier model. It has enhanced 99.999% filtration for rooms up to 930 square feet. A purifier is a perfect option for consumers that require a minimalist and compact design as well as an advanced filtration model for larger room sizes. The filtration of the purifier is the company’s most powerful system yet, with a washable pre-filter, and certified Green True HEPA filter technology to enhance the comfortability of consumers while providing cleaner air. The purifier is designed for easy filter maintenance with a washable EZ Release pre-filter to capture particles such as hair, fur, and dust. The development of such products is expected to fuel the market growth.
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The major players in the global market for portable air purifier are Austin Air Systems Limited, Coway Co., Ltd, Dyson Limited, Honeywell International Inc., and Panasonic Corporation, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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