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Indian Pan Masala Market to Reach INR 107,918 Crores by 2026.

Pan masala refers to a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco and many other ingredients. It is prepared with precise measurements so as to maintain a balance of all ingredients while keeping in mind its taste and human health.

Pan masala acts as a mouth freshener and unlike other Western synthetic pan masala which are made with chemical and petroleum ingredients, the Indian pan masala is considered safer. It is available in hygienic and attractive foil packets (sachets) and tins which are easy to store and carry.

According to a new report by Expert Market Research, the Indian pan masala market reached a value of INR 57,428 Crores in 2020 and is further expected to reach nearly INR 107,918 Crores by 2026. The strong growth of the market can be attributed to a number of factors. As pan masala has been traditionally popular in India, it is consumed by all age groups and social classes in the region. Large population along with rising disposable incomes also provide a huge consumer base for pan masala products. Moreover, convenient packaging, easy availability, competitive marketing by manufacturers as well as the shift from tobacco to tobacco-free products have further fuelled the demand for pan masala globally. Although it has gained prominence in urban households of India, especially among adolescents, it’s demand is growing faster in rural households.

Indian Pan Masala Market

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Key findings from the report:

  • Various types of pan masala available in the Indian market include pan masala containing tobacco, plain pan masala, flavoured pan masala and others. Pan masala containing tobacco dominate the market with a share of more than a half of the total market in 2020. It was followed by plain pan masala, flavoured pan masala and others.
  • The majority of the Indian pan masala market is highly unorganised and is surrounded by a few players, namely, DS GROUP, Manikchand Group, Godfrey Phillips India Ltd, Kothari Product Limited, Trimurti Fragrances Pvt. Ltd, Sugandha Exports, Dharampal Premchand Limited, and Red Rose Group, among others.
  • Among these players, Rajnigandha represented the largest manufacturer of pan masala accounting for the majority of the market share. It was followed by RMD, Pan Vilas, Pan Parag and others.
  • These players are coming up with improvements in distribution across both the urban and rural areas.


Expert Market Research has analysed the Indian pan masala market according to type and top players:

Market breakup by Type

  • Pan Masala Containing Tobacco
  • Plain Pan Masala
  • Flavoured Pan Masala

Top players

  • Manikchand Group
  • Godfrey Phillips India Ltd
  • Kothari Product Limited
  • Trimurti Fragrances Pvt. Ltd
  • Sugandha Exports
  • Dharampal Premchand Limited
  • Red Rose Group
  • Others

About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

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