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The United States remained the priciest Passion Fruit market tracked, rising just above 2.4% in Q2 2026 to near USD 2.15/KG from about USD 2.10/KG in Q1, and it was steady fresh consumption demand that kept the market elevated. The global average climbed from close to USD 1.565/KG to near USD 1.615/KG, a gain of roughly 3.2%. As the data shows, Ecuadorian pricing has stayed comparatively stable for several consecutive years now, a contrast to the steadier upward climb seen in Thailand, the United States, and Brazil, and the global average is likely to run in the USD 1.55 to 1.85/KG range through the second half of the year.
Passion Fruit is a tropical vine fruit consumed fresh and processed into juice, valued for its distinctive tart-sweet flavor and aromatic pulp. Thailand and Brazil represent significant producing and exporting regions, with Brazil's substantial domestic production also feeding a significant processed juice industry, while Ecuador and Peru serve as additional export origins into North American and European markets. The United States imports a meaningful share of its supply while also maintaining modest domestic production. Because this is a perishable tropical fruit, growing-season weather, harvest timing, and the balance between fresh consumption and processed juice demand are what really move the price from quarter to quarter.
Steady demand from fresh consumption channels across every market tracked shows no clear sign of slowing, which points toward continued gradual firmness through H2 2026. Brazil's dual role serving both fresh consumption and processed juice demand should keep that market well supported regardless of seasonal fluctuations elsewhere.
A weather disruption affecting major growing regions in Thailand or Brazil, or accelerating export demand, could be what pushes prices above this forecast. A particularly strong harvest, or softer export demand, could be what keeps the market closer to the lower end instead.
| Region | 2026 Price Range (USD/KG) | Outlook |
| Global Average | 1.55 - 1.85 | Steady fresh consumption demand supports gradual gains |
| United States | 2.10 - 2.25 | Steady fresh consumption demand maintains the top spot |
| Thailand | 2.05 - 2.25 | Firm regional export demand |
| Brazil | 1.35 - 1.50 | Dual fresh and juice-processing demand supports pricing |
| Ecuador | 0.78 - 0.88 | Comparatively stable pricing keeps Ecuador the most affordable |
The United States stayed the priciest market tracked, with the price moving from about USD 2.10/KG to near USD 2.15/KG, a gain of just above 2.4%. It was steady demand from fresh consumption channels, together with typical seasonal supply conditions, that carried the increase.
Why did the price of Passion Fruit change in Q2 2026 in United States?
Demand from fresh consumption channels has held its usual steady pace, and it is this consistency, combined with typical seasonal supply patterns, that has kept United States pricing on a gradual upward path this quarter.
The Thai price moved from about USD 2.02/KG to near USD 2.10/KG, a gain of just above 4.0%. It was continued firm demand from fresh consumption and regional export markets, together with typical seasonal supply conditions, that carried the increase.
Why did the price of Passion Fruit change in Q2 2026 in Thailand?
Demand from fresh consumption and regional export markets has stayed firm, and it is this consistency, combined with typical seasonal supply patterns, that has kept Thai pricing climbing in close step with the United States this quarter.
The Brazilian price moved from about USD 1.34/KG to near USD 1.39/KG, a gain of just above 3.7%. It was steady demand from domestic consumption and processed juice applications, together with typical seasonal supply conditions, that carried the increase.
Why did the price of Passion Fruit change in Q2 2026 in Brazil?
Brazil's substantial domestic production base serves both fresh consumption and a significant processed juice industry, and it is this dual demand pull, combined with typical seasonal supply patterns, that has kept Brazilian pricing on a gradual upward path.
The Ecuadorian price moved from about USD 0.80/KG to near USD 0.82/KG, a gain of just above 2.5%. It was steady export demand, together with typical seasonal supply conditions, that carried the modest increase.
Why did the price of Passion Fruit change in Q2 2026 in Ecuador?
Export demand has held its usual steady pace, and it is this consistency, combined with typical seasonal supply patterns, that has kept Ecuadorian pricing comparatively stable, the most affordable of the four markets tracked, in line with the broadly flat annual trend recorded here in recent years.
The price reached close to USD 2.10/KG in Q1 2026, a rise of just above 2.4% from Q4 2025. It was steady demand, together with typical seasonal supply conditions, that pushed the market higher.
Why did the price of Passion Fruit change in Q1 2026 in United States?
Demand from fresh consumption channels held steady entering the year, and it was this consistency, meeting typical seasonal supply patterns, that drove the United States increase.
The price reached close to USD 2.02/KG in Q1 2026, a rise of just above 5.2% from Q4 2025. It was firm demand, together with typical seasonal supply conditions, that pushed the market higher.
Why did the price of Passion Fruit change in Q1 2026 in Thailand?
Demand from fresh consumption and regional export markets held firm entering the year, and it was this demand, meeting typical seasonal supply patterns, that drove the Thai increase.
The price reached close to USD 1.34/KG in Q1 2026, a rise of just above 5.5% from Q4 2025. It was steady demand, together with typical seasonal supply conditions, that pushed the market higher.
Why did the price of Passion Fruit change in Q1 2026 in Brazil?
Demand from domestic consumption and processed juice applications held steady entering the year, and it was this consistency, meeting typical seasonal supply patterns, that drove the Brazilian increase.
The price reached close to USD 0.80/KG in Q1 2026, a rise of just above 5.3% from Q4 2025. It was steady export demand, together with typical seasonal supply conditions, that pushed the market higher.
Why did the price of Passion Fruit change in Q1 2026 in Ecuador?
Export demand held steady entering the year, and it was this consistency, meeting typical seasonal supply patterns, that drove the Ecuadorian increase.
This market climbed steadily across every quarter tracked here. Close to USD 1.4075/KG in Q1 2025 rose to about USD 1.44/KG, near USD 1.47/KG, and close to USD 1.50/KG by Q4, before continuing to about USD 1.565/KG in Q1 2026 and near USD 1.615/KG in Q2. That is a rise of roughly 14.8% across the window, tracking steady global demand closely.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q2 2026 | 1.615 | +3.2% | ↑ Rising |
| Q1 2026 | 1.565 | +4.3% | ↑ Rising |
| Q4 2025 | 1.50 | +2.0% | ↑ Rising |
| Q3 2025 | 1.47 | +2.1% | ↑ Rising |
| Q2 2025 | 1.44 | - | - Stable |
| Q3 2026 | In Progress | - | - In Progress |
It was steady demand from fresh consumption and processed juice applications across every market tracked, meeting typical seasonal supply patterns in the major growing regions, that drove the consistent 2025 climb. The global average opened near USD 1.4075/KG in Q1 and climbed to close to USD 1.50/KG by Q4, a rise of just above 6.6% for the year, with every quarter posting a gain.
The United States price climbed from about USD 1.95/KG in Q1 2025 to near USD 2.05/KG by Q4, a rise of just above 5.1% for the year, holding the highest absolute cost among the four markets tracked throughout. It was steady demand from fresh consumption channels that drove the gradual climb through 2025.
The Thai price climbed from about USD 1.75/KG in Q1 2025 to near USD 1.92/KG by Q4, a rise of just above 9.7% for the year. It was firm demand from fresh consumption and regional export markets that drove the sustained climb through 2025.
The Brazilian price climbed from about USD 1.15/KG in Q1 2025 to near USD 1.27/KG by Q4, a rise of just above 10.4% for the year. It was steady demand from domestic consumption and processed juice applications that drove the sustained climb through 2025.
The Ecuadorian price held broadly flat, easing modestly from about USD 0.78/KG in Q1 2025 to near USD 0.76/KG by Q4, a decline of just above 2.6% for the year, the smallest absolute cost among the four markets tracked throughout. It was steady export demand, meeting typical seasonal supply patterns, that kept Ecuadorian pricing comparatively stable through 2025, continuing a multi-year pattern of only modest annual movement in this market.
Expert Market Research: Your Source for Real-Time Passion Fruit Price Intelligence
The Passion Fruit market depends on growing-season conditions across several major tropical producing regions, so Expert Market Research tracks weather and harvest timing closely alongside the balance between fresh consumption and processed juice demand across the four markets covered here. This is combined with trade flow data to build the forecasts. For Passion Fruit pricing data, custom analysis, or procurement strategy support, the team is glad to help.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
It is consumed fresh and processed into juice, valued for its distinctive tart-sweet flavor and aromatic pulp, across retail, foodservice, and beverage manufacturing channels.
As of Q2 2026, the United States averages near USD 2.15/KG, Thailand about USD 2.10/KG, Brazil close to USD 1.39/KG, and Ecuador roughly USD 0.82/KG. The United States remains the priciest of the four markets tracked.
The global average climbed from close to USD 1.50/KG in Q4 2025 up to about USD 1.565/KG in Q1 2026, then near USD 1.615/KG in Q2, a gain of just above 3.2%. Steady demand across every market tracked drove both quarters.
Ecuadorian pricing has moved only modestly over the past several years, with steady export demand meeting typical seasonal supply patterns, in contrast to the steadier upward climb recorded in Thailand, the United States, and Brazil over the same window.
The global average is likely to run in the USD 1.55 to 1.85/KG range, with steady fresh consumption demand continuing to support gradual gains through the back half of the year.
The United States and Thailand carry the highest costs among tracked markets. Brazil sits in the middle on its dual fresh-and-juice demand base, and Ecuador prices lowest thanks to comparatively stable, modest pricing over recent years.
This report is refreshed monthly, and the team can be reached directly for real-time pricing.
Growing-season weather and harvest timing sit at the core, given how perishable this tropical fruit is. The balance between fresh consumption and processed juice demand in the major producing regions adds further influence.
Thailand and Brazil represent significant producing and exporting regions, with Ecuador and Peru serving as additional export origins into North American and European markets.
Growing-season weather monitoring in Thailand and Brazil during the critical harvest window is usually the earliest signal worth tracking, since disruptions there feed directly into global export supply. Watching the balance between fresh and processed juice demand also helps anticipate broader market direction.
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