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Asia Pacific Television Market

Asia Pacific Television Market Size, Share, Growth, Trends: By Type: Smart TV, LCD, Plasma, and LED TVs, Cathode-Ray Tube (CRT) and Rear-Projection TVs; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032

Asia Pacific Television Market Size

The Asia Pacific television market is projected to grow at a CAGR of 4.70% between 2024 and 2032.

 

Asia Pacific Television Market Outlook

  • As of 2024, the smart TV shipment accounts for 93 per cent of the total TV shipments in India.
  • According to the survey conducted by Trade Desk in 2022, around 34 per cent of Southeast Asian viewers stream over-the-top (OTT), creating a lucrative landscape for smart TVs in this region.
  • Samsung announced the launch of Neo QLED 8K, an AI-powered smart TV, in India in April 2024. This TV range is equipped with functionalities such as cloud gaming and education hubs, making it stand out in the market.

 

Asia Pacific Television Market Growth

The rising prevalence of streaming platforms such as Amazon Prime, Viki, Pooq, and Hotstar, among others, the availability of LED and LCD TVs at affordable pricing, and the growing demand for large-screen TVs are some of the prominent market drivers. Several Asian customers are showing a preference for TV sizes above 55 inches to create an immersive environment and improve the viewing experience.

 

The proliferation of the internet and the rise of the e-commerce sector have facilitated the online sales of TV as a large number of online retailers offer a broad range of brands, features, and price ranges to customers. Online channel maintains their position as the top three distribution channels in the region, along with traditional trade and supermarkets , offering ample opportunities for TV sales.

 

Asia Pacific Television Market

 

Asia Pacific Television Industry Segmentation

“Asia Pacific Television Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Type

  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 

 

Market Breakup by Distribution Channel

  • Offline
  • Online

 

Market Breakup by Country

  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others

 

Asia Pacific Television Market Share

Based on type, the market is divided into smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Smart TVs account for a substantial market share as they offer the provision of internet connectivity, on-demand streaming, as well as access to OTT applications and platforms. It can also allow users to browse through YouTube, listen to music, access the web, scroll through social media, and even sync with other smart devices such as Amazon Alexa and Google Nest.

 

Leading Companies in the Asia Pacific Television Market

The market players are readily launching TVs with sophisticated features and affordable pricing to gain a competitive edge in the market.

 

  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • Haier Smart Home Co. Ltd.
  • KONKA Group Co. Ltd.
  • Sansui Electric Co., Ltd.
  • Vizio Holding Corp.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Micromax Informatics Ltd.
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • Haier Smart Home Co. Ltd.
  • KONKA Group Co. Ltd.
  • Sansui Electric Co., Ltd.
  • Vizio Holding Corp.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Micromax Informatics Ltd.
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Television Market Overview

    8.1    Key Industry Highlights
    8.2    Global Television Historical Market (2018-2023) 
    8.3    Global Television Market Forecast (2024-2032)
    8.4    Global Television Market Breakup by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific 
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    Asia Pacific Television Market Overview
    9.1    Key Industry Highlights
    9.2    Asia Pacific Television Historical Market (2018-2023) 
    9.3    Asia Pacific Television Market Forecast (2024-2032)
10    Asia Pacific Television Market by Type
    10.1    Smart TV
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    LCD, Plasma, and LED TVs
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Cathode-Ray Tube (CRT) and Rear-Projection TVs
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    Asia Pacific Television Market by Distribution Channel
    11.1    Offline
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Online
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    Asia Pacific Television Market by Country
    12.1    China
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Japan
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    India
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    ASEAN
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Australia
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Others
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Value Chain Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Samsung Electronics Co., Ltd. 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    LG Corp.  
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Panasonic Holdings Corp.  
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Sony Group Corp.  
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Toshiba Corporation 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Hisense International Co., Ltd. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Haier Smart Home Co. Ltd.  
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    KONKA Group Co. Ltd. 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Sansui Electric Co., Ltd.  
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Vizio Holding Corp.  
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)  
            15.2.11.1    Company Overview
            15.2.11.2    Product Portfolio
            15.2.11.3    Demographic Reach and Achievements
            15.2.11.4    Certifications
        15.2.12    Micromax Informatics Ltd.  
            15.2.12.1    Company Overview
            15.2.12.2    Product Portfolio
            15.2.12.3    Demographic Reach and Achievements
            15.2.12.4    Certifications
        15.2.13    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Television Market: Key Industry Highlights, 2018 and 2032
2.    Asia Pacific Television Market: Key Industry Highlights, 2018 and 2032
3.    Asia Pacific Television Historical Market: Breakup by Type (USD Billion), 2018-2023
4.    Asia Pacific Television Market Forecast: Breakup by Type (USD Billion), 2024-2032
5.    Asia Pacific Television Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6.    Asia Pacific Television Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7.    Asia Pacific Television Historical Market: Breakup by Country (USD Billion), 2018-2023
8.    Asia Pacific Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
9.    Asia Pacific Television Market Structure

Key Questions Answered in the Report

The market is estimated to grow at a CAGR of 4.70% between 2024 and 2032.

The market is being driven due to rising prevalence of streaming platforms such as Amazon Prime, Viki, Pooq, and Hotstar, among others, and the availability of LED and LCD TVs at affordable pricing.

The key trends aiding the market include the rise of the e-commerce sector, the growth of AI-powered TVs, and the surge in OLED technology.

Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.

Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, and cathode-Ray tube (CRT) and rear-projection TVs.

Different distribution channels are offline and online.

Smart TVs hold a prominent share of the market.

The major players in the market are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., Haier Smart Home Co. Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Micromax Informatics Ltd., among others.

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