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Asia Pacific Television Market Size, Share, Growth, Trends: By Type: Smart TV, LCD, Plasma, and LED TVs, Cathode-Ray Tube (CRT) and Rear-Projection TVs; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Asia Pacific Television Market Size
The Asia Pacific television market is projected to grow at a CAGR of 4.70% between 2024 and 2032.
Asia Pacific Television Market Outlook
- As of 2024, the smart TV shipment accounts for 93 per cent of the total TV shipments in India.
- According to the survey conducted by Trade Desk in 2022, around 34 per cent of Southeast Asian viewers stream over-the-top (OTT), creating a lucrative landscape for smart TVs in this region.
- Samsung announced the launch of Neo QLED 8K, an AI-powered smart TV, in India in April 2024. This TV range is equipped with functionalities such as cloud gaming and education hubs, making it stand out in the market.
Asia Pacific Television Market Growth
The rising prevalence of streaming platforms such as Amazon Prime, Viki, Pooq, and Hotstar, among others, the availability of LED and LCD TVs at affordable pricing, and the growing demand for large-screen TVs are some of the prominent market drivers. Several Asian customers are showing a preference for TV sizes above 55 inches to create an immersive environment and improve the viewing experience.
The proliferation of the internet and the rise of the e-commerce sector have facilitated the online sales of TV as a large number of online retailers offer a broad range of brands, features, and price ranges to customers. Online channel maintains their position as the top three distribution channels in the region, along with traditional trade and supermarkets , offering ample opportunities for TV sales.
Asia Pacific Television Industry Segmentation
“Asia Pacific Television Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Country
- China
- Japan
- India
- ASEAN
- Australia
- Others
Asia Pacific Television Market Share
Based on type, the market is divided into smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Smart TVs account for a substantial market share as they offer the provision of internet connectivity, on-demand streaming, as well as access to OTT applications and platforms. It can also allow users to browse through YouTube, listen to music, access the web, scroll through social media, and even sync with other smart devices such as Amazon Alexa and Google Nest.
Leading Companies in the Asia Pacific Television Market
The market players are readily launching TVs with sophisticated features and affordable pricing to gain a competitive edge in the market.
- Samsung Electronics Co., Ltd.
- LG Corp.
- Panasonic Holdings Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd.
- Haier Smart Home Co. Ltd.
- KONKA Group Co. Ltd.
- Sansui Electric Co., Ltd.
- Vizio Holding Corp.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Micromax Informatics Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Television Market Overview
8.1 Key Industry Highlights
8.2 Global Television Historical Market (2018-2023)
8.3 Global Television Market Forecast (2024-2032)
8.4 Global Television Market Breakup by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Asia Pacific Television Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Television Historical Market (2018-2023)
9.3 Asia Pacific Television Market Forecast (2024-2032)
10 Asia Pacific Television Market by Type
10.1 Smart TV
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 LCD, Plasma, and LED TVs
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Cathode-Ray Tube (CRT) and Rear-Projection TVs
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Asia Pacific Television Market by Distribution Channel
11.1 Offline
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Online
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Asia Pacific Television Market by Country
12.1 China
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Japan
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 ASEAN
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Samsung Electronics Co., Ltd.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 LG Corp.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Panasonic Holdings Corp.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Sony Group Corp.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Toshiba Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Hisense International Co., Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Haier Smart Home Co. Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 KONKA Group Co. Ltd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Sansui Electric Co., Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Vizio Holding Corp.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Micromax Informatics Ltd.
15.2.12.1 Company Overview
15.2.12.2 Product Portfolio
15.2.12.3 Demographic Reach and Achievements
15.2.12.4 Certifications
15.2.13 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Television Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Television Market: Key Industry Highlights, 2018 and 2032
3. Asia Pacific Television Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Asia Pacific Television Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Asia Pacific Television Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Asia Pacific Television Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Asia Pacific Television Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Asia Pacific Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Asia Pacific Television Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 4.70% between 2024 and 2032.
The market is being driven due to rising prevalence of streaming platforms such as Amazon Prime, Viki, Pooq, and Hotstar, among others, and the availability of LED and LCD TVs at affordable pricing.
The key trends aiding the market include the rise of the e-commerce sector, the growth of AI-powered TVs, and the surge in OLED technology.
Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.
Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, and cathode-Ray tube (CRT) and rear-projection TVs.
Different distribution channels are offline and online.
Smart TVs hold a prominent share of the market.
The major players in the market are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., Haier Smart Home Co. Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Micromax Informatics Ltd., among others.
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