The Asia Pacific television market was valued at USD 31.80 Billion in 2025. The industry is expected to grow at a CAGR of 4.70% during the forecast period of 2026-2035 to attain a valuation of USD 50.34 Billion by 2035.
Base Year
Historical Period
Forecast Period
As of 2024, the smart TV shipment accounts for 93 per cent of the total TV shipments in India.
According to the survey conducted by Trade Desk in 2022, around 34 per cent of Southeast Asian viewers stream over-the-top (OTT), creating a lucrative landscape for smart TVs in this region.
Samsung announced the launch of Neo QLED 8K, an AI-powered smart TV, in India in April 2024. This TV range is equipped with functionalities such as cloud gaming and education hubs, making it stand out in the market.
Compound Annual Growth Rate
4.7%
Value in USD Billion
2026-2035
*this image is indicative*
The rising prevalence of streaming platforms such as Amazon Prime, Viki, Pooq, and Hotstar, among others, the availability of LED and LCD TVs at affordable pricing, and the growing demand for large-screen TVs are some of the prominent drivers boosting the demand of Asia Pacific television market. Several Asian customers are showing a preference for TV sizes above 55 inches to create an immersive environment and improve the viewing experience.
The proliferation of the internet and the rise of the e-commerce sector have facilitated the online sales of TV as a large number of online retailers offer a broad range of brands, features, and price ranges to customers. Online channel maintains their position as the top three distribution channels in the region, along with traditional trade and supermarkets, offering ample opportunities for TV sales.
Integration of smart AI features, high expenditure on consumer electronic goods, growing hospitality industry, and economical OTT subscriptions for home devices are accelerating the overall Asia Pacific television market value.
With growing technological advancements in the Asia-Pacific region, the adoption of smart televisions with integrated AI features has become rampant. Key market players are increasingly investing in this domain, eyeing future growth and stability. For instance, Samsung, a leading television supplier in the region, unveiled its new AI TV range in major countries like India, Australia, and New Zealand in the year 2024.
According to the US Energy Information Administration (EIA), the disposable income in the region, which amounted to USD 8,187 in 2022 is projected to grow by 3.1% up to 2050. The rising disposable incomes along with high expenditure on consumer electronic goods is expected to surge the demand for high-end, smart and high-definition television models.
The expanding hospitality industry is another key driver for the growth of the Asia Pacific television market. Hotels, resorts, and Airbnb apartments are increasingly investing in premium television sets, particularly smart TVs, to enhance guest experiences. According to the UN Tourism, the region registered a recovery in tourist visits by 82% since the pre-pandemic levels during the first quarter of 2024. As the trend further continues, the demand for televisions in the hospitality industry is expected to witness a sharp growth.
Leading OTT platforms such as Netflix, Amazon, and Disney+ Hotstar are providing economical packages to live stream their services on televisions. This coupled with the urge for watching shows on large screens has further increased the demand for smart televisions, thereby increasing their overall consumption in the Asia Pacific television market.
“Asia Pacific Television Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Region
Based on type, the market is divided into smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Smart TVs account for a substantial market share as they offer the provision of internet connectivity, on-demand streaming, as well as access to OTT applications and platforms. It can also allow users to browse through YouTube, listen to music, access the web, scroll through social media, and even sync with other smart devices such as Amazon Alexa and Google Nest.
The market players are readily launching TVs with sophisticated features and affordable pricing to gain a competitive edge in the market.
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The market is estimated to grow at a CAGR of 4.70% between 2026 and 2035.
The market is being driven due to rising prevalence of streaming platforms such as Amazon Prime, Viki, Pooq, and Hotstar, among others, and the availability of LED and LCD TVs at affordable pricing.
The key trends aiding the market include the rise of the e-commerce sector, the growth of AI-powered TVs, and the surge in OLED technology.
Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.
Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, and cathode-Ray tube (CRT) and rear-projection TVs.
Different distribution channels are offline and online.
Smart TVs hold a prominent share of the market.
The major players in the market are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., Haier Smart Home Co. Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Micromax Informatics Ltd., among others.
In 2025, the market attained a value of nearly USD 31.80 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 50.34 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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