The Germany television market reached around USD 4.41 Billion in 2025. The market is projected to grow at a CAGR of 2.90% between 2026 and 2035, reaching almost USD 5.87 Billion by 2035.
Base Year
Historical Period
Forecast Period
16.4 million households in Germany use DTH satellite television.
15.9 million German households rely on cable TV subscription to watch television.
90% of overall media consumption in Germany is attributed to the use of TV, radio, and other audiovisual means.
Compound Annual Growth Rate
2.9%
Value in USD Billion
2026-2035
*this image is indicative*
In 2020, nearly 95% of Germans owned a television set within their homes. A substantial portion of the population aged over 40 still considers television to be their primary form of entertainment, while younger consumers aged above 14 years consider TV as the most important medium for consuming video content.
News and documentaries produced by BBC enjoy great popularity in Germany, after only Australia and the UK. Consumer also enjoy watching action, crime drama, animated web series and horror movies.
In 2022, an average German consumer spent over 9 hours in indulging with audiovisual and audio content. In 2022, over 89% of the population aged 3+ watched TV shows frequently. In 2022, television was accessed by 64.1% of the total population every day.
The most popular methods of TV reception in Germany include cable TV and DTH satellite television. The proportion of households using DTT and IPTV remained unchanged year-on-year, at 2.1 million and 4.6 million, respectively. Television reception through the internet were by 3.1 million households in Germany, which was a year-on-year growth of 2%, reaching 8% of the overall TV owning families in 2023.
Germany Television Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Region
Based on distribution channel, the market is divided into online and offline. Over the forecast period, online distribution channels are expected to dominate the market as e-commerce businesses expand their scale and diversify their product offerings. The convenience of home deliveries and low prices is expected to enhance the appeal for online distribution channels in the coming years.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Major market players are expected to manufacture high resolution smart TVs over the forecast period to attract consumer attention and drive sales.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached nearly USD 4.41 Billion in 2025.
The market is projected to grow at a CAGR of 2.90% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 5.87 Billion in 2035.
The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
The different distribution channels of television in the market include offline and online.
The different regions covered in the market report are North Rhine-Westphalia, Bavaria, and Baden-Württemberg.
The key market players are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd Metz Consumer Electronics GmbH, KONKA Group Co. Ltd., and Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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