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Global Augmented Reality Market: By Component: Software, Hardware; By Type: Marker-Based, Marker-Less, Location-Based AR; By Device: Head-Mounted Display, Head-Up Display, Smart Glass; By Technology; By Application; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Global Augmented Reality Market Outlook

The global augmented reality market size reached a value of about USD 15 billion in 2020. The market is further expected to grow at a CAGR of 42% in the forecast period of 2021-2026 to reach a value of nearly USD 122 billion by 2026.

 

Augmented Reality Market

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The Asia Pacific Augmented Reality Market to Provide Robust Growth Opportunities for Industry Players

During the forecast period, the Asia Pacific is expected to provide market vendors the maximum growth opportunities. The growth of the industry in the region is projected to be driven by rising innovation, technological advancements, and the growing involvement of prominent suppliers.

 

Augmented Reality Market by Application

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Augmented Reality: Industry Definition and Segmentation

Augmented reality refers to the technology that overlays a computer-generated image with a real-world view from the consumer and, thus, offers a composite view.

Based on components, the industry can be bifurcated into software and hardware. Hardware can be further divided on the basis of types as follows:

  • Sensors 
  • Semiconductors 
  • Displays and Projectors
  • Position Trackers
  • Cameras
  • Others

Based on type, the industry can be divided into:

  • Marker-Based
  • Marker-Less
  • Location-Based AR

Based on the device, the industry can be segmented into:

  • Head-Mounted Display
  • Head-Up Display
  • Smart Glass

The technology types in the industry can be divided into:

  • Monitor Based
  • Mobile Based
  • Near Eye

Augmented reality finds wide applications in the following sectors:

  • Automotive
  • Healthcare
  • Military and Defence
  • Education
  • Retail
  • Engineering
  • Real Estate
  • Entertainment
  • Others

The regional markets can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Augmented Reality Market by Region

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Expanding Use of AR-Enabled Smart Glasses to Propel the Augmented Reality Market Forward

The growing use of AR-enabled smart glasses is projected to drive the growth of the global augmented reality market. Owing to its capability of seamlessly combining vision with the virtual world, the popularity of smart glasses is increasing. Such lenses use a combination of screens, sensors, accelerometers, smart software, and internet access to provide the user views with contextual information. AR-enabled smart glasses are being increasingly used across different home and work applications, thus, influencing the augmented reality industry growth positively.

In the coming years, the rising acceptance of the technology and the integration of such technology in automobiles are expected to propel the industry growth. The growing investments by major tech companies into expanding their augmented reality portfolio are also estimated to support the industry growth. The growing adoption of the technology by the retail sector is further expected to aid the industry growth, especially in the post-COVID world, where social distancing rules are expected to remain active even as lockdowns ease.

 

Key Industry Players in the Global Augmented Reality Market

The report gives a detailed analysis of the following key players in the global augmented reality market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Google LLC
  • Microsoft Corporation
  • PTC Inc.
  • Epson America, Inc.
  • Apple Inc.
  • Lenovo Group Limited
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Augmented Reality Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Augmented Reality Historical Market (2016-2020) 
    8.3    Global Augmented Reality Market Forecast (2021-2026)
    8.4    Global Augmented Reality Market by Component
        8.4.1    Software
            8.4.1.1    Market Share
                8.4.1.2    Historical Trend (2016-2020)
                8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Hardware 
            8.4.2.1    Market Share
                8.4.2.2    Historical Trend (2016-2020)
                8.4.2.3    Forecast Trend (2021-2026)
                8.4.2.4    Breakup by Type
                    8.4.2.4.1    Sensors    
                        8.4.2.4.1.1    Market Share
                        8.4.2.4.1.2    Historical Trend (2016-2020)
                        8.4.2.4.1.3    Forecast Trend (2021-2026)
                    8.4.2.4.2    Semiconductors    
                        8.4.2.4.2.1    Market Share
                        8.4.2.4.2.2    Historical Trend (2016-2020)
                        8.4.2.4.2.3    Forecast Trend (2021-2026)
                    8.4.2.4.3    Displays and Projectors    
                        8.4.2.4.3.1    Market Share
                        8.4.2.4.3.2    Historical Trend (2016-2020)
                        8.4.2.4.3.3    Forecast Trend (2021-2026)
                    8.4.2.4.4    Position Trackers
                        8.4.2.4.4.1    Market Share
                        8.4.2.4.4.2    Historical Trend (2016-2020)
                        8.4.2.4.4.3    Forecast Trend (2021-2026)
                    8.4.2.4.5    Cameras    
                        8.4.2.4.5.1    Market Share
                        8.4.2.4.5.2    Historical Trend (2016-2020)
                        8.4.2.4.5.3    Forecast Trend (2021-2026)
                    8.4.2.4.6    Others
    8.5    Global Augmented Reality Market by Type
        8.5.1    Marker-Based
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Marker-Less
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Location-Based AR
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
    8.6    Global Augmented Reality Market by Device
        8.6.1    Head-Mounted Display
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Head-Up Display
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Smart Glass
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
    8.7    Global Augmented Reality Market by Technology
        8.7.1    Monitor Based
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Mobile Based
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    Near Eye
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
    8.8    Global Augmented Reality Market by Application
        8.8.1    Automotive
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2016-2020)
            8.8.1.3    Forecast Trend (2021-2026)
        8.8.2    Healthcare
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2016-2020)
            8.8.2.3    Forecast Trend (2021-2026)
        8.8.3    Military and Defence
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2016-2020)
            8.8.3.3    Forecast Trend (2021-2026)
        8.8.4    Education
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2016-2020)
            8.8.4.3    Forecast Trend (2021-2026)
        8.8.5    Retail
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2016-2020)
            8.8.5.3    Forecast Trend (2021-2026)
        8.8.6    Engineering
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2016-2020)
            8.8.6.3    Forecast Trend (2021-2026)
        8.8.7    Real Estate
            8.8.7.1    Market Share
            8.8.7.2    Historical Trend (2016-2020)
            8.8.7.3    Forecast Trend (2021-2026)
        8.8.8    Entertainment
            8.8.8.1    Market Share
            8.8.8.2    Historical Trend (2016-2020)
            8.8.8.3    Forecast Trend (2021-2026)
        8.8.9    Others
    8.9    Global Augmented Reality Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Key Players
    12.3    Company Profiles
        12.3.1    Google LLC
            12.3.1.1    Company Overview
            12.3.1.2    Product Portfolio
            12.3.1.3    Demographic Reach and Achievements
            12.3.1.4    Certifications
        12.3.2    Microsoft Corporation
            12.3.2.1    Company Overview
            12.3.2.2    Product Portfolio
            12.3.2.3    Demographic Reach and Achievements
            12.3.2.4    Certifications
        12.3.3    PTC Inc.
            12.3.3.1    Company Overview
            12.3.3.2    Product Portfolio
            12.3.3.3    Demographic Reach and Achievements
            12.3.3.4    Certifications
        12.3.4    Epson America, Inc.
            12.3.4.1    Company Overview
            12.3.4.2    Product Portfolio
            12.3.4.3    Demographic Reach and Achievements
            12.3.4.4    Certifications
        12.3.5    Apple Inc.
            12.3.5.1    Company Overview
            12.3.5.2    Product Portfolio
            12.3.5.3    Demographic Reach and Achievements
            12.3.5.4    Certifications
        12.3.6    Lenovo Group Limited
            12.3.6.1    Company Overview
            12.3.6.2    Product Portfolio
            12.3.6.3    Demographic Reach and Achievements
            12.3.6.4    Certifications
        12.3.7    Others
13    Industry Events and Developments


List of Figures and Tables

1.    Global Augmented Reality Market: Key Industry Highlights, 2016 and 2026
2.    Global Augmented Reality Historical Market: Breakup by Component (USD Billion), 2016-2020
3.    Global Augmented Reality Market Forecast: Breakup by Component (USD Billion), 2021-2026
4.    Global Augmented Reality Historical Market: Breakup by Type (USD Billion), 2016-2020
5.    Global Augmented Reality Market Forecast: Breakup by Type (USD Billion), 2021-2026
6.    Global Augmented Reality Historical Market: Breakup by Device (USD Billion), 2016-2020
7.    Global Augmented Reality Market Forecast: Breakup by Device (USD Billion), 2021-2026
8.    Global Augmented Reality Historical Market: Breakup by Technology (USD Billion), 2016-2020
9.    Global Augmented Reality Market Forecast: Breakup by Technology (USD Billion), 2021-2026
10.    Global Augmented Reality Historical Market: Breakup by Application (USD Billion), 2016-2020
11.    Global Augmented Reality Market Forecast: Breakup by Application (USD Billion), 2021-2026
12.    Global Augmented Reality Historical Market: Breakup by Region (USD Billion), 2016-2020
13.    Global Augmented Reality Market Forecast: Breakup by Region (USD Billion), 2021-2026
14.    North America Augmented Reality Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    North America Augmented Reality Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Europe Augmented Reality Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Europe Augmented Reality Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Asia Pacific Augmented Reality Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Asia Pacific Augmented Reality Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Latin America Augmented Reality Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Latin America Augmented Reality Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Middle East and Africa Augmented Reality Historical Market: Breakup by Country (USD Billion), 2016-2020
23.    Middle East and Africa Augmented Reality Market Forecast: Breakup by Country (USD Billion), 2021-2026
24.    Global Augmented Reality Market Structure

Key Questions Answered in the Report

The global augmented reality market reached a value of USD 15 billion in 2020.

The market is projected to grow at a CAGR of 42% in the forecast period of 2021-2026.

The market is estimated to reach a value of about USD 122 billion by 2026.

The major drivers of the industry include rising disposable incomes, increasing population, the rising use of AR-enabled smart glasses, growing R&D investments, and growing demand from the retail sector.

The rising acceptance of augmented reality and rapid technological advancements are expected to be the key trends guiding the growth of the market.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.

The leading components in the industry are software and hardware. Hardware can be further divided into types such as sensors, semiconductors, displays and projectors, position trackers, and cameras, among others.

The major types of the technology in the industry are marker-based, marker-less, and location-based AR.

The significant devices available in the industry are head-mounted display, head-up display, and smart glass.

The major technologies available in the industry can be segmented into monitor based, mobile based, and near eye.

The application sectors in the industry are automotive, healthcare, military and defence, education, retail, engineering, real estate, and entertainment, among others.

The leading players in the industry are Google LLC, Microsoft Corporation, PTC Inc., Epson America, Inc., Apple Inc., and Lenovo Group Limited, among others.
Analyst Review

Analyst Review

The global augmented reality market attained a value of USD 15 billion in 2020, driven by the growth in the use of AR-enabled smart glasses. Aided by the rising investments into the industry, the global augmented reality market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 42%. The industry is projected to reach USD 122 billion by 2026.

EMR's meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on components, the global augmented reality market can be segmented into software and hardware. Hardware can be further divided into sensors, semiconductors, displays and projectors, position trackers, and cameras, among others. By types, the industry can be divided into marker-based, marker-less, and location-based AR. By devices, the market can be segmented into head-mounted display, head-up display, and smart glass. Based on technology, the industry can be divided into monitor based, mobile based, and near eye. On the basis of application, the industry can be segmented into automotive, healthcare, military and defence, education, retail, engineering, real estate, and entertainment, among others. The major regional markets for augmented reality are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above industry include Google LLC, Microsoft Corporation, PTC Inc., Epson America, Inc., Apple Inc., and Lenovo Group Limited, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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