The Australia breakfast cereals market size is projected to grow at a CAGR of 4.20% between 2026 and 2035.
Base Year
Historical Period
Forecast Period
USDA forecasts Australia's 2023/2024 oat production at 1.1 million metric tonnes, fuelling demand for cereals and muesli.
The Australia Bureau of Statistics reports cereals and cereal products accounted for 8.2% of apparent consumption in 2020-21.
The Australia Bureau of Statistics notes that cereals-based products represented 4.2% of apparent consumption in 2020-21.
Compound Annual Growth Rate
4.2%
2026-2035
*this image is indicative*
Ready-to-eat varieties drive the Australia breakfast cereals market growth, ideal for those seeking convenient meals during commutes or travels
Their portable packaging allows for easy consumption on the go, eliminating the need for extra utensils. Ready-to-cook selections offer freshness and personalization, enabling consumers to savour freshly prepared meals with customized ingredients. This fosters healthier eating habits, cost-effectiveness through bulk purchases, a wide array of meal choices, and ingredient control, particularly beneficial for those with dietary restrictions or allergies.
Ready-to-eat alternatives deliver optimal convenience for busy schedules, eliminating meal preparation time with swift, on-the-go solutions. Featuring extended shelf lives, convenient portability, and pre-portioned servings, they promote healthier dietary practices, portion management, and consistent flavour profiles, catering to diverse consumer tastes.
In April 2023, The ICEE Company® and Kellogg's® introduced Kellogg's ICEE Cereal, featuring innovative cooling ingredients inspired by ICEE's Cherry and Blue Raspberry flavours. This collaboration marks the first-ever partnership between the companies, delivering a refreshing cereal experience with a sweet, cool sensation.
"Australia Breakfast Cereals Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Region
The Australia breakfast cereals market key players are:
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The market is projected to grow at a CAGR of 4.20% between 2026 and 2035.
The breakfast cereals market is categorised according to type, which includes ready-to-cook and ready-to-eat.
The key players are Carman’s Fine Foods Pty Ltd., Kellogg Company, Nestlé SA, The Muesli Company Pty Limited, Grain & Bake Co Pty Ltd., and Brookfarm Pty Ltd. among others.
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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