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Australia Hair Care Market Size, Share, Growth, Forecast: By Type: Shampoo, Conditioner, Hair Colorant, Hair Styling Products, Others; By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Australia Hair Care Market Outlook
The Australia hair care market size reached approximately USD 845.60 million in 2023. The market is further projected to grow at a CAGR of 2.7% between 2024 and 2032, reaching a value of USD 1074.73 million by 2032.
Key Trends in the Market
Hair care products are used for cleaning, styling, and managing hair. These products also aid in protecting hair from sun and pollution damage. The different types of hair care products include hair colorants, conditioners, shampoo, and hair styling products, among others.
- The increasing emphasis on skin and hair care due to rising disposable incomes is supporting the Australia hair care market growth. Rising awareness about the various advantages associated with the utilisation of hair care products coupled with changing societal norms are further bolstering the product demand.
- The rising availability of different hair care products across various distribution channels in multiple sizes is supporting the market expansion. The availability of different hair care products suitable for specific hair types is also increasing, allowing individuals to select products most suitable to their hair requirements.
- The growing influence of social media is providing lucrative growth opportunities to the market. Various manufacturers and key players of the market are heavily investing in social media campaigns in order to broaden their customer base and reach their target audience.
Australia Hair Care Market Segmentation
On the basis of type, the market is divided into shampoo, conditioner, hair colorant, and hair styling products, among others. Based on distribution channel, the market is classified into hypermarkets/ supermarkets, convenience stores, speciality stores, and online, among others. On the basis of region, the market is segmented into New South Wales, Victoria, and Queensland, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia hair care market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Unilever plc
- Procter & Gamble Co.
- Henkel AG & Co KGaA
- L'Oreal SA
- Kao Corporation
- De Lorenzo
- Natural Australian Kulture Pty Limited
- Costralia Pty Ltd
- Natures Organics Pty Ltd.
- Evo Labs Pty Ltd.
- My Skincare Manufacturer Pty Ltd
- Others
Market Share by Type
As per Australia hair care market analysis, shampoos account for a significant share of the market owing to growing product awareness and rising cases of hair damage and hair loss due to increasing stress and pollution. The growing popularity of organic and cruelty free shampoos Australia owing to rising awareness about the negative effects of using chemical filled products for longer periods of time and increasing concerns about animal welfare is supporting the segment growth. The increasing availability of customised shampoos to target specific hair problems is further supporting the market growth.
Market Share by Distribution Channel
Online distribution channels are anticipated to account for a significant Australia hair care market share over the forecast period. This growth can be attributed to the increasing availability of specialised hair care products for different hair types, easy return and exchange, and fast delivery among others. The availability of custom shampoos, conditioners, and styling products for specific hair types is further boosting the popularity of online distribution channels. Online shopping also allows customers to receive objective and clear information due to the presence of products reviews and descriptions. The availability of a diverse range of brands across online distribution channels is further boosting the Australia hair care market demand.
Competitive Landscape
Unilever plc, headquartered in London, United Kingdom, specialises in manufacturing hair care products, ice cream, personal care products, homecare products, and beauty products, among others. The company’s brand portfolio includes Dove, Lipton, and Knorr, among others.
Procter & Gamble Co. is one of the leading consumer goods manufacturing companies that was founded in 1837 and is headquartered in Ohio, United States. The company’s brand portfolio includes Oral B, Tide, Pampers, Head & Shoulders, and Gillette, among others.
Henkel AG & Co KGaA, headquartered in Düsseldorf, Germany, is one of the leading consumer goods and chemical manufacturing companies that was founded in 1876. The company’s product portfolio includes laundry detergents and hair care products, among others.
Other Australia hair care market key players include L'Oreal SA, Kao Corporation, De Lorenzo, Natural Australian Kulture Pty Limited, Costralia Pty Ltd, Natures Organics Pty Ltd., Evo Labs Pty Ltd., and My Skincare Manufacturer Pty Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Hair Care Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Hair Care Historical Market (2018-2023)
8.3 Asia Pacific Hair Care Market Forecast (2024-2032)
9 Australia Hair Care Market Overview
9.1 Key Industry Highlights
9.2 Australia Hair Care Historical Market (2018-2023)
9.3 Australia Hair Care Market Forecast (2024-2032)
10 Australia Hair Care Market by Type
10.1 Shampoo
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Conditioner
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Hair Colorant
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Hair Styling Products
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Australia Hair Care Market by Distribution Channel
11.1 Hypermarkets/Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Speciality Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Australia Hair Care Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis (HS Code – 3305)
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Unilever plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Procter & Gamble Co.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Henkel AG & Co KGaA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 L'Oreal SA
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Kao Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 De Lorenzo
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Natural Australian Kulture Pty Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Costralia Pty Ltd
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Natures Organics Pty Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Evo Labs Pty Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 My Skincare Manufacturer Pty Ltd
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Hair Care Market: Key Industry Highlights, 2018 and 2032
2. Australia Hair Care Market: Key Industry Highlights, 2018 and 2032
3. Australia Hair Care Historical Market: Breakup by Type (USD Million), 2018-2023
4. Australia Hair Care Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Australia Hair Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Australia Hair Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Australia Hair Care Historical Market: Breakup by Region (USD Million), 2018-2023
8. Australia Hair Care Market Forecast: Breakup by Region (USD Million), 2024-2032
9. Major Exporting Countries by Value
10. Major Importing Countries by Value
11. Major Exporting Countries by Volume
12. Major Importing Countries by Volume
13. Australia Hair Care Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 845.60 million in 2023.
The market is projected to grow at a CAGR of 2.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1074.73 million by 2032.
The major market drivers include rising availability of different hair care products across various distribution channels and increasing disposable incomes.
The key trends fuelling the growth of the market include increasing adoption of social media campaigns by key market players and growing emphasis on skin and hair care.
The major regions in the market are New South Wales, Victoria, and Queensland, among others.
The distribution channels include hypermarkets/ supermarkets, convenience stores, speciality stores, and online, among others.
The key players in the market are Unilever plc, Procter & Gamble Co., Henkel AG & Co KGaA, L'Oreal SA, Kao Corporation, De Lorenzo, Natural Australian Kulture Pty Limited, Costralia Pty Ltd, Natures Organics Pty Ltd., Evo Labs Pty Ltd., and My Skincare Manufacturer Pty Ltd, among others.
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