The Australia hair care market size reached approximately USD 868.43 Million in 2025. The market is further projected to grow at a CAGR of 2.70% between 2026 and 2035, reaching a value of USD 1133.55 Million by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
2.7%
Value in USD Million
2026-2035
*this image is indicative*
Hair care products are used for cleaning, styling, and managing hair. These products also aid in protecting hair from sun and pollution damage. The different types of hair care products include hair colorants, conditioners, shampoo, and hair styling products, among others.
The Expert Market Research report titled “Australia Hair Care Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Region
As per Australia hair care market analysis, shampoos account for a significant share of the market owing to growing product awareness and rising cases of hair damage and hair loss due to increasing stress and pollution. The growing popularity of organic and cruelty free shampoos Australia owing to rising awareness about the negative effects of using chemical filled products for longer periods of time and increasing concerns about animal welfare is supporting the segment growth. The increasing availability of customised shampoos to target specific hair problems is further supporting the market growth.
Online distribution channels are anticipated to account for a significant Australia hair care market share over the forecast period. This growth can be attributed to the increasing availability of specialised hair care products for different hair types, easy return and exchange, and fast delivery among others. The availability of custom shampoos, conditioners, and styling products for specific hair types is further boosting the popularity of online distribution channels. Online shopping also allows customers to receive objective and clear information due to the presence of products reviews and descriptions. The availability of a diverse range of brands across online distribution channels is further boosting the Australia hair care market demand.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia hair care market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Unilever plc, headquartered in London, United Kingdom, specialises in manufacturing hair care products, ice cream, personal care products, homecare products, and beauty products, among others. The company’s brand portfolio includes Dove, Lipton, and Knorr, among others.
Procter & Gamble Co. is one of the leading consumer goods manufacturing companies that was founded in 1837 and is headquartered in Ohio, United States. The company’s brand portfolio includes Oral B, Tide, Pampers, Head & Shoulders, and Gillette, among others.
Henkel AG & Co KGaA, headquartered in Düsseldorf, Germany, is one of the leading consumer goods and chemical manufacturing companies that was founded in 1876. The company’s product portfolio includes laundry detergents and hair care products, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other Australia hair care market key players include L'Oreal SA, Kao Corporation, De Lorenzo, Natural Australian Kulture Pty Limited, Costralia Pty Ltd, Natures Organics Pty Ltd., Evo Labs Pty Ltd., and My Skincare Manufacturer Pty Ltd, among others.
Australia Hair Care Products Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of approximately USD 868.43 Million in 2025.
The market is projected to grow at a CAGR of 2.70% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 1133.55 Million by 2035.
The major market drivers include rising availability of different hair care products across various distribution channels and increasing disposable incomes.
The key trends fuelling the growth of the market include increasing adoption of social media campaigns by key market players and growing emphasis on skin and hair care.
The major regions in the market are New South Wales, Victoria, and Queensland, among others.
The distribution channels include hypermarkets/ supermarkets, convenience stores, speciality stores, and online, among others.
The key players in the market are Unilever plc, Procter & Gamble Co., Henkel AG & Co KGaA, L'Oreal SA, Kao Corporation, De Lorenzo, Natural Australian Kulture Pty Limited, Costralia Pty Ltd, Natures Organics Pty Ltd., Evo Labs Pty Ltd., and My Skincare Manufacturer Pty Ltd, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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