The Brazil probiotic supplements market is projected to grow at a CAGR of 6.30% between 2026 and 2035. The market is being driven by the growing focus on boosting immune health.
Base Year
Historical Period
Forecast Period
According to IQVIA, Brazil ranked sixth globally for drugs and pharmaceuticals (after the United States, China, Japan, Germany, and France) in 2023.
Brazil and Mexico account for 70% of regional probiotic market growth in Latin America.
Brazil boasts the largest wellness economy in Latin America, placing it 12th in the world.
Compound Annual Growth Rate
6.3%
2026-2035
*this image is indicative*
| Brazil Probiotic Supplements Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | XX |
| Market Size 2035 | USD Million | XX |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 6.30% |
| CAGR 2026-2035 - Market by Region | São Paulo | 7.3% |
| CAGR 2026-2035 - Market by Region | Minas Gerais | 6.8% |
| CAGR 2026-2035 - Market by Form | Capsules | 7.2% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Stores | 10.8% |
| 2025 Market Share by Region | Bahia | 12.3% |
One of the most significant advantages of consuming probiotics is their ability to enhance the immune system. Supporting immunity is a primary concern for individuals in Latin America, approximately 44% of adults in Brazil utilised an immune-supporting vitamin or mineral supplement in 2021, with an additional 46% expressing a likelihood of doing so in the future. Probiotics are also widely recognised for their role in promoting digestive health. They contribute to the maintenance of a balanced gut microbiome, which can facilitate digestion and mitigate digestive disorders such as diarrhoea, constipation, and irritable bowel syndrome (IBS).
Brazil, the biggest economy in Latin America, is undergoing a rapid e-commerce growth of 14.3% and is projected to surpass US$200 billion by 2026. As of early 2022, Mercado Livre, the Brazilian branch of the Argentine e-commerce powerhouse Mercado Libre, emerged as the most frequented e-commerce platform in Brazil. The accessibility of probiotic supplements has been significantly enhanced by e-commerce platforms, which offer a diverse array of products that can be conveniently purchased online. This level of convenience is especially attractive to health-conscious consumers who favour the ease of online shopping over visiting physical stores.
The increasing popularity of plant-based diets has led to a rise in the need for vegan probiotic supplements. Companies are creating items that incorporate plant-based and non-dairy ingredients, catering to vegans and individuals who are lactose intolerant.
Growing awareness regarding health benefits associated with probiotics, evolving regulatory landscape, rise in different distribution channels, and adoption of advanced technologies are favouring the Brazil probiotic supplements market expansion.
The rising availability of probiotic supplements in different forms like powders, capsules, and liquids is boosting their consumption to improve digestive health. Moreover, the incorporation of probiotic supplements in functional food and beverages and the growing trend of health and wellness are propelling the market.
The regulatory landscape of probiotic supplements in Brazil is managed by the Agência Nacional de Vigilância Sanitária (ANVISA). The evolving regulatory frameworks in the country aimed at ensuring customer safety are driving the development of innovative and advanced probiotic supplements.
Advancements in microencapsulation technology aimed at encasing probiotic bacteria in protective coatings such as polymers or lipids, protecting them from gastric acids, and ensuring their safe passage to the intestines are aiding the market expansion.
Key players are personalising probiotic supplements to specific microbiome makeup of an individual and health. They are also developing customised probiotic supplements based on microbiome data to maximise efficacy and improve health outcomes.
Probiotics offer several health benefits such as restoring the natural balance of gut bacteria, preventing diarrhoea and reducing its severity, improving mental health disorders such as depression and anxiety, and lowering LDL and blood pressure, among others. The growing awareness regarding such health benefits is surging the consumption of probiotic supplements among Brazilians.
The growing trend of health and wellness, coupled with the rising focus on gut health, is surging the demand for probiotic supplements. Increasing research and development activities aimed at evaluating the efficacy of probiotics for preventing antibiotic-associated diarrhoea, treating periodontal disease, preventing sepsis and necrotising enterocolitis in premature infants, and maintaining remission of ulcerative colitis are further boosting the consumption of prebiotic supplements.
Brazil Probiotic Supplements Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| São Paulo | 7.3% |
| Minas Gerais | 6.8% |
| Rio de Janeiro | XX% |
| Bahia | XX% |
| Rio Grande do Sul | XX% |
Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy/health stores, and online stores, among others. Online stores are projected to grow at a CAGR of 10.8% during the forecast period of 2026-2035 amid the growing internet and smartphone penetration.
Major players are focusing on the production of vegan and plant-based probiotic supplements to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market is assessed to grow at a CAGR of 6.30% between 2026 and 2035.
The market is being driven by a rising health-conscious population and increasing demand for functional foods.
The key trends aiding the market expansion include the production of personalised probiotics and the growing geriatric population.
Regions considered in the market are São Paulo, Minas Gerais, Rio de Janeiro, Bahia, and Rio Grande do Sul.
The distribution channels in the market are supermarkets/hypermarkets, pharmacy/health stores, and online stores, among others.
The major players in the market are Amway Corp., Bayer AG, Pfizer Inc., DSM-Firmenich AG, Lallemand Inc, BioGaia, Danone SA, Biocamp Laboratórios Ltda, and Batavo S/A, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
|
| Breakup by Form |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share