The Canada digital marketing market was valued at USD 14.01 Billion in 2024. The market is further projected to grow at a CAGR of 13.45% between 2025 and 2034, reaching a value of USD 49.49 Billion by 2034.
Base Year
Historical Period
Forecast Period
Canadian consumers spent an average of 5.4 hours per day on digital media as of February 2024. As a result, Canada offers significant opportunities for digital marketing.
As of February 2024, more than 90% of Canadians had access to the Internet. This creates a large online audience readily reachable through digital marketing strategies.
As per industry reports, by 2029, there are expected to be 44,100 job openings for digital marketing in Canada owing to the expanding sector.
Compound Annual Growth Rate
13.45%
Value in USD Billion
2025-2034
Canada Digital Marketing Market Outlook
*this image is indicative*
The demand for digital marketers and digital marketing solutions is rising across the country, especially in major cities, such as Toronto, Montreal, and Vancouver. The presence and expansion of major businesses, including entertainment, technology, healthcare, and financial companies stimulate this demand. The Canadian automotive sector is also a crucial user of digital marketing solutions. In 2022, Canada sold 1,638,398 new vehicles through its 3,430 automobile dealerships across the country. Canadian car dealers are deploying digital marketing products to power their dealerships and compel modern consumers to make purchases while making internal operations more efficient and cost-effective.
Canadians use their mobiles to consume information and make purchases on the go. As a result, businesses are adopting mobile-optimized digital marketing strategies to capture this audience. Canadian e-commerce sales are projected to surpass USD 100 billion by 2025. The rising online sales are compelling Canadian businesses to invest in digital marketing to boost their sales, aiding the market growth.
Canada Digital Marketing Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.
Market Breakup by Digital Channel
Market Breakup by End Use
Market Breakup by Region
Canada is a significant social media-using nation globally. Popular social media platforms in the country include TikTok, Facebook, and Instagram. At the start of 2024, internet penetration stood at 94.3% in Canada. Further, Canada was home to around 31.90 million social media users in January 2024. Prominent social media marketing companies in Canada include Vivid Strategy, Monarch Social Media, Edkent Media, and Black River Digital. In 2023, total digital ad spending by Canadian companies was USD 14.66 billion, an expansion of 14% from 2022. Social media marketing helps companies engage customers, build brand awareness, and boost their sales.
The key players in the market are developing enhanced digital marketing platforms to help end-use companies boost their sales.
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In 2024, the digital marketing market reached an approximate value of USD 14.01 Billion.
The market is expected to grow at a CAGR of 13.45% between 2025 and 2034.
The Canada digital marketing market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach USD 49.49 Billion by 2034.
Jobs in digital marketing top the Canadian job market. Commercial globalisation is a driving force behind digital marketing in Canada.
Fields, such as marketing, communications, digital media, or business administration are widely chosen by job enthusiasts. Further gaining skills in Search Engine Optimization (SEO), social media management, data analytics, and content creation greatly enhances a job seeker's digital marketing expertise.
The major drivers of the market include end-use markets adopting digitalisation, strong internet penetration in the country, and the rising influence of social media on consumers.
Key trends aiding market expansion include offline businesses transitioning to online sales to expand their market reach, a rising number of Canadians using social media, and the use of mobile phones to conduct sales.
Major countries in the market are British Columbia, Alberta, The Prairies, Central Canada, and Atlantic Canada.
The key digital channels of digital marketing are email marketing, interactive consumer website, search engine optimisation, blogging, and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, online video marketing, and others.
Key players in the market are Search Engine People Inc., Alphabet, Inc., Brand Vision Marketing Inc., CAYK® Marketing Inc., Arnold Street Media, Inc., Major Tom, func.media inc., 1UP Digital Marketing Inc., and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Digital Channel |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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