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Canada Digital Marketing Market Size, Share, Analysis: By Digital Channel: Email Marketing, Interactive Consumer Website, Search Engine Optimisation, Blogging and Podcasting, Online/Display Advertising, Mobile Marketing, Social Media Marketing, Digital OOH Media, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Canada Digital Marketing Market Size
The Canada digital marketing market was valued at USD 14.01 billion in 2023. The market is further projected to grow at a CAGR of 13.45% between 2024 and 2032, reaching a value of USD 43.62 billion by 2032.
Canada Digital Marketing Market Outlook
- Canadian consumers spent an average of 5.4 hours per day on digital media as of February 2024. As a result, Canada offers significant opportunities for digital marketing.
- As of February 2024, more than 90% of Canadians had access to the Internet. This creates a large online audience readily reachable through digital marketing strategies.
- As per industry reports, by 2029, there are expected to be 44,100 job openings for digital marketing in Canada owing to the expanding sector.
Canada Digital Marketing Market Growth
The demand for digital marketers and digital marketing solutions is rising across the country, especially in major cities, such as Toronto, Montreal, and Vancouver. The presence and expansion of major businesses, including entertainment, technology, healthcare, and financial companies stimulate this demand. The Canadian automotive sector is also a crucial user of digital marketing solutions. In 2022, Canada sold 1,638,398 new vehicles through its 3,430 automobile dealerships across the country. Canadian car dealers are deploying digital marketing products to power their dealerships and compel modern consumers to make purchases while making internal operations more efficient and cost-effective.
Canadians use their mobiles to consume information and make purchases on the go. As a result, businesses are adopting mobile-optimized digital marketing strategies to capture this audience. Canadian e-commerce sales are projected to surpass USD 100 billion by 2025. The rising online sales are compelling Canadian businesses to invest in digital marketing to boost their sales, aiding the market growth.
Canada Digital Marketing Industry Segmentation
Canada Digital Marketing Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.
Market Breakup by Digital Channel
- Email Marketing
- Interactive Consumer Website
- Search Engine Optimisation
- Blogging and Podcasting
- Online/Display Advertising
- Mobile Marketing
- Social Media Marketing
- Digital OOH Media
- Viral Marketing
- Online Video Marketing
- Others
Market Breakup by End Use
- Automotive
- BFSI
- Education
- Healthcare
- Government
- Media and Entertainment
- Others
Market Breakup by Region
- British Columbia
- Alberta
- The Prairies
- Central Canada
- Atlantic Canada
Canada Digital Marketing Market Share
Canada is a significant social media-using nation globally. Popular social media platforms in the country include TikTok, Facebook, and Instagram. At the start of 2024, internet penetration stood at 94.3% in Canada. Further, Canada was home to around 31.90 million social media users in January 2024. Prominent social media marketing companies in Canada include Vivid Strategy, Monarch Social Media, Edkent Media, and Black River Digital. In 2023, total digital ad spending by Canadian companies was USD 14.66 billion, an expansion of 14% from 2022. Social media marketing helps companies engage customers, build brand awareness, and boost their sales.
Leading Companies in Canada Digital Marketing Market
The key players in the market are developing enhanced digital marketing platforms to help end-use companies boost their sales.
- Search Engine People Inc.
- Alphabet, Inc.
- Brand Vision Marketing Inc.
- CAYK® Marketing Inc.
- Arnold Street Media, Inc.
- Major Tom
- func.media inc.
- 1UP Digital Marketing Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Digital Channel |
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| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Canada Digital Marketing Market Overview
8.1 Key Industry Highlights
8.2 North America Digital Marketing Historical Market (2018-2023)
8.3 North America Digital Marketing Market Forecast (2024-2032)
8.4 North America Digital Marketing Market Share by Country
8.4.1 United States
8.4.2 Canada
9 Canada Digital Marketing Market Overview
9.1 Key Industry Highlights
9.2 Canada Digital Marketing Historical Market (2018-2023)
9.3 Canada Digital Marketing Market Forecast (2024-2032)
10 Canada Digital Marketing Market by Digital Channel
10.1 Email Marketing
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Interactive Consumer Website
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Search Engine Optimisation
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Blogging and Podcasting
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Online/Display Advertising
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Mobile Marketing
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Social Media Marketing
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Digital OOH Media
10.8.1 Historical Trend (2018-2023)
10.8.2 Forecast Trend (2024-2032)
10.9 Viral Marketing
10.9.1 Historical Trend (2018-2023)
10.9.2 Forecast Trend (2024-2032)
10.10 Online Video Marketing
10.10.1 Historical Trend (2018-2023)
10.10.2 Forecast Trend (2024-2032)
10.11 Others
11 Canada Digital Marketing Market by End Use
11.1 Automotive
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 BFSI
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Education
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Healthcare
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Government
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Media and Entertainment
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 Canada Digital Marketing Market by Region
12.1 British Columbia
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Alberta
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 The Prairies
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Central Canada
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Atlantic Canada
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Search Engine People Inc.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Alphabet, Inc.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Brand Vision Marketing Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 CAYK® Marketing Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Arnold Street Media, Inc.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Major Tom
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 func.media inc.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 1UP Digital Marketing Inc.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2. Canada Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3. Canada Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2023
4. Canada Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2024-2032
5. Canada Digital Marketing Historical Market: Breakup by End Use (USD Billion), 2018-2023
6. Canada Digital Marketing Market Forecast: Breakup by End Use (USD Billion), 2024-2032
7. Canada Digital Marketing Historical Market: Breakup by Region (USD Billion), 2018-2023
8. Canada Digital Marketing Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. Canada Digital Marketing Market Structure
Key Questions Answered in the Report
In 2023, the digital marketing market reached an approximate value of USD 14.01 billion.
The market is expected to grow at a CAGR of 13.45% between 2024 and 2032.
The Canada digital marketing market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 43.62 billion by 2032.
Jobs in digital marketing top the Canadian job market. Commercial globalisation is a driving force behind digital marketing in Canada.
Fields, such as marketing, communications, digital media, or business administration are widely chosen by job enthusiasts. Further gaining skills in Search Engine Optimization (SEO), social media management, data analytics, and content creation greatly enhances a job seeker's digital marketing expertise.
The major drivers of the market include end-use markets adopting digitalisation, strong internet penetration in the country, and the rising influence of social media on consumers.
Key trends aiding market expansion include offline businesses transitioning to online sales to expand their market reach, a rising number of Canadians using social media, and the use of mobile phones to conduct sales.
Major countries in the market are British Columbia, Alberta, The Prairies, Central Canada, and Atlantic Canada.
The key digital channels of digital marketing are email marketing, interactive consumer website, search engine optimisation, blogging, and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, online video marketing, and others.
Key players in the market are Search Engine People Inc., Alphabet, Inc., Brand Vision Marketing Inc., CAYK® Marketing Inc., Arnold Street Media, Inc., Major Tom, func.media inc., 1UP Digital Marketing Inc., and others.
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