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South Korea Digital Marketing Market

South Korea Digital Marketing Market Size, Share, Analysis: By Digital Channel: Email Marketing, Interactive Consumer Website, Search Engine Optimisation, Blogging and Podcasting, Online/Display Advertising, Mobile Marketing, Social Media Marketing, Digital OOH Media, Viral Marketing, Others; By End Use; Competitive Landscape; 2024-2032

South Korea Digital Marketing Market Size

The South Korea digital marketing market reached approximately USD 7.66 billion in 2023. The market is projected to grow at a CAGR of 13.60% between 2024 and 2032, reaching a value of around USD 25.11 billion by 2032.

 

South Korea Digital Marketing Market Outlook

  • According to a 2023 Ministry of Science and ICT report 2023, around 99.96 per cent of South Korean households have access to the internet.
  • As per the industry report, as of 2022, search advertising holds the largest share in the digital marketing sector of the country.
  • As per the survey by the Korea Information Society Development Institute, the most widely used social media platform in the country is Instagram with a percentage of 61.1.

 

South Korea Digital Marketing Market Growth

Increased internet penetration, the proliferation of smartphones, and the rise of a tech-savvy population are some of the major drivers boosting the market growth. With widespread access to smartphones, mobile marketing has emerged as one of the strongest mediums of digital marketing in the country. Moreover, mobile e-commerce occupies the highest share in the e-commerce sector, in which the consumers purchasing decisions are widely influenced by online advertising.

 

Moreover, social media platforms are extremely popular in the country, with platforms such as Instagram, Kakao, and Naver having millions of users. Several local and international businesses leverage these platforms to reach their target audience and establish an effective means of communication.

 

Favourable government initiatives such as the National My Data Innovation Promotion Strategy by the Personal Information Protection Commission allow citizens more control over their data and offer a streamlined integration of data across various digital platforms. This strengthens public trust and increases the willingness to share data among the users with government and private platforms, which can eventually be utilised for personalised and targeted advertising.

 

South Korea Digital Marketing Market

 

South Korea Digital Marketing Industry Segmentation

“South Korea Digital Marketing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Digital Channel

  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others

 

Market Breakup by End Use

  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others

 

South Korea Digital Marketing Market Share

Online video marketing has also emerged as a popular digital marketing tool aiding the market expansion in which the brands leverage YouTube, NaverTV and KakaoTV for video content. This strategy can offer high engagement as well as conversions to the users as video content tends to be more engaging compared to traditional content. Furthermore, due to the growing prevalence of virtual assistants such as Kakao Mini, businesses are optimising their marketing content to ensure they appear in the voice search results.

 

Leading Companies in South Korea Digital Marketing Market

The market players are establishing partnerships to boost business development in South Korea.

 

  • IZEA Worldwide, Inc. 
  • Asiance 
  • COMMA ENTERTAINMENT 
  • Waterbe Co., Ltd.  
  • AXJ International Pte Ltd. 
  • Punch Digital Marketing
  • Inquivix 
  • TK101GLOBAL KOREA 
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Digital Channel
  • End Use
Breakup by Digital Channel
  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others
Breakup by End Use
  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IZEA Worldwide, Inc. 
  • Asiance 
  • COMMA ENTERTAINMENT 
  • Waterbe Co., Ltd.  
  • AXJ International Pte Ltd. 
  • Punch Digital Marketing
  • Inquivix 
  • TK101GLOBAL KOREA 
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    South Korea Digital Marketing Market Overview

    8.1    Key Industry Highlights
    8.2    Asia Pacific Digital Marketing Historical Market (2018-2023) 
    8.3    Asia Pacific Marketing Market Forecast (2024-2032)
    8.4    Asia Pacific Digital Marketing Market Share by Country
        8.4.1    China
        8.4.2    Japan
        8.4.3    India
        8.4.4    ASEAN
        8.4.5    Australia
        8.4.6    South Korea
        8.4.7    Others
9    South Korea Digital Marketing Market Overview
    9.1    Key Industry Highlights
    9.2    South Korea Digital Marketing Historical Market (2018-2023) 
    9.3    South Korea Digital Marketing Market Forecast (2024-2032)
10    South Korea Digital Marketing Market by Digital Channel
    10.1    Email Marketing
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Interactive Consumer Website
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Search Engine Optimisation
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Blogging and Podcasting
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Online/Display Advertising
        10.5.1    Historical Trend (2018-2023)
        10.5.2    Forecast Trend (2024-2032)
    10.6    Mobile Marketing
        10.6.1    Historical Trend (2018-2023)
        10.6.2    Forecast Trend (2024-2032)
    10.7    Social Media Marketing
        10.7.1    Historical Trend (2018-2023)
        10.7.2    Forecast Trend (2024-2032)
    10.8    Digital OOH Media
        10.8.1    Historical Trend (2018-2023)
        10.8.2    Forecast Trend (2024-2032)
    10.9    Viral Marketing
        10.9.1    Historical Trend (2018-2023)
        10.9.2    Forecast Trend (2024-2032)
    10.10    Online Video Marketing
        10.10.1    Historical Trend (2018-2023)
        10.10.2    Forecast Trend (2024-2032)
    10.11    Others
11    South Korea Digital Marketing Market by End Use
    11.1    Automotive
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    BFSI
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Education
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Healthcare
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Government
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Media and Entertainment
        11.6.1    Historical Trend (2018-2023)
        11.6.2    Forecast Trend (2024-2032)
    11.7    Others
12    Market Dynamics
    12.1    SWOT Analysis
        12.1.1    Strengths
        12.1.2    Weaknesses
        12.1.3    Opportunities
        12.1.4    Threats
    12.2    Porter’s Five Forces Analysis
        12.2.1    Supplier’s Power
        12.2.2    Buyer’s Power
        12.2.3    Threat of New Entrants
        12.2.4    Degree of Rivalry
        12.2.5    Threat of Substitutes
    12.3    Key Indicators of Demand
    12.4    Key Indicators of Price
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    IZEA Worldwide, Inc. 
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Asiance 
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    COMMA ENTERTAINMENT 
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Waterbe Co., Ltd. 
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    AXJ International Pte Ltd. 
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Punch Digital Marketing 
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Inquivix 
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    TK101GLOBAL KOREA 
            13.2.8.1    Company Overview
            13.2.8.2    Product Portfolio
            13.2.8.3    Demographic Reach and Achievements
            13.2.8.4    Certifications
        13.2.9    Others
14    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Asia Pacific Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2.    South Korea Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3.    South Korea Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2023
4.    South Korea Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2024-2032
5.    South Korea Digital Marketing Historical Market: Breakup by End Use (USD Billion), 2018-2023
6.    South Korea Digital Marketing Market Forecast: Breakup by End Use (USD Billion), 2024-2032
7.    South Korea Digital Marketing Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 7.66 billion.

The market is estimated to grow at a CAGR of 13.60% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 25.11 billion by 2032.

The market is being driven due to increased internet penetration, the proliferation of smartphones, and the rise of a tech-savvy population.

The key trends aiding the market include the growth of social media platforms, favourable government initiatives, and rise of video marketing.

Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, and online video marketing, among others.

Different end uses are automotive, BFSI, education, healthcare, government, and media and entertainment, among others.

The major players in the market are IZEA Worldwide, Inc., Asiance, COMMA ENTERTAINMENT, Waterbe Co., Ltd., AXJ International Pte Ltd., Inquivix, and TK101GLOBAL KOREA, among others.

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