The South Korea digital marketing market reached approximately USD 7.66 Billion in 2024. The market is projected to grow at a CAGR of 13.60% between 2025 and 2034, reaching a value of around USD 27.42 Billion by 2034.
Base Year
Historical Year
Forecast Year
According to a 2023 Ministry of Science and ICT report 2023, around 99.96 per cent of South Korean households have access to the internet.
As per the industry report, as of 2022, search advertising holds the largest share in the digital marketing sector of the country.
As per the survey by the Korea Information Society Development Institute, the most widely used social media platform in the country is Instagram with a percentage of 61.1.
Value in USD Billion
2025-2034
South Korea Digital Marketing Market Outlook
*this image is indicative*
Increased internet penetration, the proliferation of smartphones, and the rise of a tech-savvy population are some of the major drivers boosting the market growth. With widespread access to smartphones, mobile marketing has emerged as one of the strongest mediums of digital marketing in the country. Moreover, mobile e-commerce occupies the highest share in the e-commerce sector, in which the consumers purchasing decisions are widely influenced by online advertising.
Moreover, social media platforms are extremely popular in the country, with platforms such as Instagram, Kakao, and Naver having millions of users. Several local and international businesses leverage these platforms to reach their target audience and establish an effective means of communication.
Favourable government initiatives such as the National My Data Innovation Promotion Strategy by the Personal Information Protection Commission allow citizens more control over their data and offer a streamlined integration of data across various digital platforms. This strengthens public trust and increases the willingness to share data among the users with government and private platforms, which can eventually be utilised for personalised and targeted advertising.
“South Korea Digital Marketing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Digital Channel:
Market Breakup by End Use:
Online video marketing has also emerged as a popular digital marketing tool aiding the market expansion in which the brands leverage YouTube, NaverTV and KakaoTV for video content. This strategy can offer high engagement as well as conversions to the users as video content tends to be more engaging compared to traditional content. Furthermore, due to the growing prevalence of virtual assistants such as Kakao Mini, businesses are optimising their marketing content to ensure they appear in the voice search results.
The market players are establishing partnerships to boost business development in South Korea.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 7.66 Billion.
The market is estimated to grow at a CAGR of 13.60% between 2025 and 2034.
The market is estimated to witness a healthy growth during 2025-2034 to reach around USD 27.42 Billion by 2034.
The market is being driven due to increased internet penetration, the proliferation of smartphones, and the rise of a tech-savvy population.
The key trends aiding the market include the growth of social media platforms, favourable government initiatives, and rise of video marketing.
Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, and online video marketing, among others.
Different end uses are automotive, BFSI, education, healthcare, government, and media and entertainment, among others.
The major players in the market are IZEA Worldwide, Inc., Asiance, COMMA ENTERTAINMENT, Waterbe Co., Ltd., AXJ International Pte Ltd., Inquivix, and TK101GLOBAL KOREA, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Digital Channel |
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| Breakup by End Use |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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