The South Korea digital marketing market size was valued at USD 8.70 Billion in 2025. The industry is expected to grow at a CAGR of 13.60% during the forecast period of 2026-2035 to reach a value of USD 31.14 Billion by 2035. The market is significantly influenced by government-led initiatives aimed at enhancing digital infrastructure, promoting artificial intelligence (AI), and strengthening cybersecurity.
In 2023, the government rolled out the "Digital Strategy of Korea," aiming to deliver on the New York Initiative laid out by President Yoon Suk-yeol. The strategy prioritizes enhancing digital infrastructure, embedding AI in industries, and driving innovation, establishing a strong technological ecosystem that enables the use of cutting-edge digital marketing tools.
By promoting AI-based solutions, South Korea digital marketing market stakeholders can utilize predictive analytics, automation, and data-driven marketing to enhance campaigns and enhance customer engagement. Supporting this, the 2024 National Cybersecurity Strategy, which was released by the Office of National Security, enhances the digital environment by moving towards offensive cybersecurity actions, enhancing collaboration with partner nations, and bolstering resilience for key infrastructure. With businesses becoming increasingly dependent on digital platforms and cloud-based technologies, strong cybersecurity precautions allow for more secure management of consumer information, which is vital in preserving trust in the market.
These efforts collectively create a supportive ecosystem for intelligent marketing technology adoption. Improved digital infrastructure, incorporation of AI, and security protocols enable businesses to deploy advanced campaign optimization platforms with confidence.
Therefore, the governmental strategic emphasis on digital security and innovation acts as a prime growth driver for the South Korea digital marketing market development, under, underpinning both indigenous take-up and outward growth of marketing solutions.
Base Year
Historical Period
Forecast Period
According to a 2023 Ministry of Science and ICT report 2023, around 99.96 per cent of South Korean households have access to the internet.
As per the industry report, as of 2022, search advertising holds the largest share in the digital marketing sector of the country.
As per the survey by the Korea Information Society Development Institute, the most widely used social media platform in the country is Instagram with a percentage of 61.1.
Compound Annual Growth Rate
13.6%
Value in USD Billion
2026-2035
*this image is indicative*
The growing adoption of social media marketing is driving South Korea digital marketing market demand as brands actively deploy influencer campaigns and targeted platform strategies to engage consumers. In January 2025, House of Marketers opened its new Seoul office, enabling Korean brands to expand globally through TikTok and other social platforms. By leveraging data-driven insights and culturally tailored content, companies are boosting engagement, strengthening brand visibility, and reaching international audiences. These initiatives demonstrate how increasing reliance on social media marketing is shaping the digital landscape and accelerating market growth.
The growing adoption of programmatic technologies is creating significant South Korea digital marketing market opportunities, as highlighted by Perion Network’s August 2025 partnership with KT Corporation and NHN AD. This collaboration enables automated, data-driven campaigns across high-visibility urban and lifestyle locations, reflecting the demand for greater efficiency, precise targeting, and measurable performance in advertising. By leveraging programmatic solutions, businesses can optimize inventory, enhance engagement, and maximize revenue, making technology-enabled advertising a key driver of growth across South Korea’s digital marketing ecosystem.
The emergence of automated advertising solutions is providing South Korea digital marketing market players with significant growth opportunities as publishers increasingly seek efficient, scalable ways to monetize content. AnyMind Group’s partnership with NDSoft and NextPaper to launch a fully integrated platform for over 3,300 media companies demonstrates this trend, enabling seamless video and banner ad placements directly within CMS systems. By streamlining ad registration, delivery, and revenue tracking, such solutions reduce manual effort while enhancing targeting and personalization, reflecting the broader shift toward programmatic, technology-driven advertising and supporting sustained growth in digital marketing across the region.
Tightening privacy regulations and the decline of third-party cookies are propelling the digital marketing demand forecast in South Korea, prompting companies to strengthen their first-party data and AI capabilities. In February 2025, OpenAI partnered with Kakao to develop AI-powered solutions for the South Korean market, enabling advanced personalization across digital platforms. The collaboration also equips advertisers with enhanced first-party data insights, allowing more precise targeting and campaign measurement. This trend highlights how businesses in South Korea are leveraging AI to adapt to privacy changes while improving digital marketing effectiveness.
The growth in South Korea digital marketing market is attributed to the swift adoption of AI-powered marketing platforms that enhance advertising efficiency and data-driven decision-making. LG CNS’ Marketing Optimization Platform (MOP), for example, disclosed in May 2024, that it secured over 800 corporate clients within a year, helping businesses optimize portal search, shopping, and display ads through AI and mathematical optimization. Trip.com reported a 25% rise in conversion rates and a 32% reduction in marketing costs after using MOP. With plans to expand into the US and integrate predictive models, platforms like MOP are shaping the future of intelligent marketing.
The EMR’s report titled “South Korea Digital Marketing Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Digital Channel
Key Insight: Email marketing generates the highest revenue in the market as brands rely on personalized campaigns to strengthen loyalty. Interactive consumer websites are driven by demand for immersive user experiences supported by advanced connectivity. Search engine optimization is essential due to Naver’s dominance in search. Blogging and podcasting grow as trusted content formats. Meanwhile, online and display advertising expand with programmatic targeting. Mobile marketing is widespread due to smartphone penetration and 5G. Social media marketing is the fastest growing, fueled by influencer engagement. Digital out-of-home media benefits from smart city adoption. Viral marketing thrives on cultural trends. Online video marketing expands through short-form and live content.
Market Breakup by End Use
Key Insight: The BFSI sector holds the largest share in the South Korea digital marketing market revenue, as banks, insurers, and fintech companies increasingly adopt mobile-first strategies and targeted campaigns to engage customers. Meanwhile, media and entertainment is the fastest growing segment, powered by streaming platforms, gaming, and influencer promotions. Furthermore, automotive brands are investing in immersive video and social media marketing. For instance, Hyundai’s “Feels Like” campaign, launched in June 2025, promotes the IONIQ 9 3-row electric SUV through immersive storytelling, social media, and influencer partnerships to engage families seeking premium comfort and versatility. Apart from this education, healthcare and government institutions use digital channels for e-learning, awareness, and citizen engagement.
By digital channel, E-mail marketing generates the highest revenue
E-mail marketing is picking up pace in the South Korea digital marketing market attributed to the increasing use of advanced CRM tools by B2B startups. This enables personalized, data-driven email campaigns and streamlined customer communication. Relate, a Korean startup, launched a process-driven CRM specifically for B2B startups in July 2023, integrating product usage analytics and sales communication channels. This empowers companies to target prospects more effectively, optimize engagement, and enhance campaign performance. The increasing use of such tailored CRM solutions is driving email marketing adoption as the preferred channel for lead nurturing and customer retention in South Korea.
On the other hand, online video marketing category records notable growth in the South Korea digital marketing industry due to the rising adoption of short-form, influencer-led content that helps brands expand globally. Platforms like Greyd, which announced its global expansion in April 2024, enable Korean sellers to showcase products through engaging review videos, connecting them with social influencers and international audiences. By providing a customer-centric, entertaining format, these videos increase product visibility, drive cross-border sales, and allow small and medium-sized businesses to tap overseas markets efficiently. This trend highlights how online video marketing is evolving into a key tool for global brand expansion.
By end-use, BFSI holds the largest share of the market
The BFSI sector is gaining traction as financial institutions adopt mobile-first, customer-centric strategies to enhance engagement and acquisition, subsequently expanding the South Korea digital marketing market scope. KakaoBank, South Korea’s first mobile-only bank, exemplifies this shift. In April 2025, the bank appointed KiiiKiii, a rising K-pop group, as its first brand ambassador to promote the KakaoBank Mini platform, aiming to make banking more accessible and engaging for young users. By leveraging mobile apps, personalized campaigns, and streamlined onboarding, BFSI players are rapidly expanding their customer bases, strengthening brand visibility, improving operational efficiency, and driving sustained growth across the market.
On the other hand, the media and entertainment sector is demonstrating fastest growth in the South Korea digital marketing industry driven by the growing adoption of AI and cloud-based technologies that enhance campaign effectiveness and audience engagement. In June 2025, Tencent Cloud enabled brands to leverage gaming, livestreaming, and short-form video platforms with features like 3D virtual scenes, digital avatars, and real-time interactions. Partnerships with local enterprises such as LG CNS and SK C&C are helping marketers deliver more immersive and interactive campaigns. These technological advancements are accelerating digital marketing innovation and expanding opportunities for media-rich and personalized campaigns across the country.
Some notable South Korean digital marketing companies are launching creative platforms, sophisticated advertising solutions, and combined strategies. Their social media campaigns, influencer marketing, live commerce, and AI-based personalization efforts are fueling competition and promoting the use of more advanced marketing tools. These activities assist brands in reaching tech-savvy consumers better, improving customer experiences, and opening new growth horizons in different digital channels in the South Korea digital marketing market dynamics.
The effective deployment of innovative technologies and innovative strategies by businesses is transforming the market environment. Online campaigns are becoming increasingly personalized and engaging, hence enhancing consumer interaction and retention. The focus on innovation and effectiveness in marketing activities reinforces brand presence and enables enterprises to cope more effectively with evolving consumer tastes, thus boosting South Korea digital marketing market growth and extending the entire digital environment.
IZEA Worldwide, Inc., is based in Orlando, Florida in the United States of America and was established in 2006. It is an influencer marketing and content creation company. It assists global brands to reach out to creators for genuine digital interactions.
Asiance, which was founded in 2004 in Seoul, South Korea, specializes in local digital initiatives for global brands. It connects Western companies with Asian markets. The business provides innovative online solutions customized for regional audiences.
Comma Entertainment was founded in 2018 and is based in Seoul. It is a digital entertainment agency running campaigns for artists and brands. The company creates creative and interactive marketing programs on online platforms.
Waterbe Co., Ltd., with headquarters in Seoul and founded in 2013, offers full-service digital marketing solutions. The company specializes in branding, web development, and cross-channel marketing. It caters to both local and global customers.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other notable South Korea digital marketing market players include AXJ International Pte Ltd., Punch Digital Marketing, Inquivix, and TK101GLOBAL KOREA, among others.
Explore the latest trends shaping the South Korea Digital Marketing Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on South Korea digital marketing market trends 2026.
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In 2025, the market reached an approximate value of USD 8.70 Billion.
The market is projected to grow at a CAGR of 13.60% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 31.14 Billion by 2035.
Key strategies driving the market include the adoption of AI-powered marketing platforms, programmatic and automated advertising solutions, influencer-led social media campaigns, first-party data optimization, and partnerships with global tech providers to enhance targeting, personalization, and campaign efficiency.
The key trends aiding the market include the growth of social media platforms, favourable government initiatives, and rise of video marketing.
Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, and online video marketing, among others.
Different end uses are automotive, BFSI, education, healthcare, government, and media and entertainment, among others.
The key players in the market include IZEA Worldwide, Inc., Asiance, COMMA ENTERTAINMENT, Waterbe Co., Ltd., AXJ International Pte Ltd., Punch Digital Marketing, Inquivix, TK101GLOBAL KOREA, and others.
E-mail marketing generates the highest revenue in the South Korea digital marketing market, driven by advanced CRM tools that enable personalized, data-driven campaigns for customer engagement, lead nurturing, and retention.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Digital Channel |
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| Breakup by End Use |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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