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Report Overview

The global cognitive services market reached a value of approximately USD 23.43 Billion in 2025. The market is expected to grow at a CAGR of 40.90% between 2026 and 2035, reaching a value of USD 722.57 Billion by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

40.9%

Value in USD Billion

2026-2035


*this image is indicative*

Key Trends in the Market

Cognitive services use APIs, algorithms, and software to enhance the capabilities of artificial intelligence (AI), solve AI-related problems, and help data scientists and developers in accessing artificial intelligence easily. They enable the building of solutions that have the capability of seeing, hearing, understanding, speaking, and even making decisions, and can be incorporated into a wide range of industries and applications.

cognitive services market

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  • Cognitive services can aid in preventing network attacks by learning from external and internal sources of enterprise environments. They can provide insights from large volumes of unstructured and structured data which further helps enterprises analyse vulnerabilities and threats across operations.
  • Increasing number of businesses are taking help of the cognitive services to achieve their goals as cognitive services reduce the efforts required on repetitive tasks and deliver better products and services. This, in turn, is boosting the adoption of cognitive services and supporting the cognitive services market growth.
  • Rising demand of cognitive services from various verticals such as healthcare, finance, retail, and education, owing to the advantages they offer, is a major cognitive services market trend as these services support speech recognition, machine learning, and text recognition technologies, among others.

cognitive services market by segments

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Cognitive Services Market Segmentation

The EMR’s report titled “Cognitive Services Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:

Market Breakup by Deployment

  • Cloud
  • On-Premises

Market Breakup by Technology

  • Machine and Deep Learning
  • Natural Language Processing

Market Breakup by Enterprise Size

  • Small and Medium Enterprises
  • Large Enterprises

Market Breakup by End User

  • BFSI
  • IT and Telecommunication
  • Retail
  • Healthcare
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Cognitive Services Market Share by End User

IT and telecommunication is expected to hold a large share of the market for cognitive services based on end user over the forecast period. IT companies commonly deploy software and hardware solutions supporting cognitive services and develop advanced machine learning algorithms used for analysing massive volumes of data to gain important insights. Furthermore, IT and telecommunication, with the help of cognitive services, are able to optimise operations, gain competitive edge, improve customer engagement, and develop network infrastructure.

Global Cognitive Services Market Share by Region

Regionally, North America accounts for a sizable share of the market for cognitive services due to significant investments in technology in the region and increasing adoption rate of cloud-based services. IoT enabled technologies and smart devices are gaining popularity across the region and people are adapting machine learning and natural language processing technologies at a faster rate, increasing the demand for cognitive services.

Competitive Landscape of Cognitive Services Industry

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cognitive services market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Microsoft Corporation

Microsoft Corporation, founded in 1975 with headquarters in Washington, United States, is a multinational technology company that offers leading software products including Internet Explorer, the Windows line of operating systems, Edge web browsers, and Microsoft Office suite, among others.

Google LLC

Google LLC is a technology company which was established in 1998 and has its headquarters in California, United States. They focus on search engine technology, computer software, consumer electronics, online advertising, cloud computing, quantum computing, and artificial intelligence.

Amazon Web Services, Inc

Amazon Web Services, Inc was started in 2006 is based out of Washington in the United States. It is an IT service management company that provides its consumers with reliable, highly scalable object storage, and secure and durable services.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other market players include Nokia Corporation, IBM Corporation, Attivio, Inc, SAS Institute Inc, Enterra Solutions, LLC, Infosys Limited, and Cisco Systems, Inc., among others.

Cognitive Services Market Report Snapshots

Cognitive Services Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The global market for cognitive services reached a value of around USD 23.43 Billion in 2025.

The market is expected to grow at a CAGR of 40.90% between 2026 and 2035.

The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach around USD 722.57 Billion by 2035.

Increasing demand for natural language processing, and growing concern over data privacy and security are the major market drivers.

The key trends of the market are increasing demand for prevention of network attacks, rising adoption by businesses to reach their goals, and growing demand from various verticals owing to advantages of cognitive services.

The primary technologies of cognitive services are machine and deep learning and natural language processing.

The major enterprise sizes for cognitive services are small and medium enterprises, and large enterprises.

The key players in the cognitive services market are Microsoft Corporation, Google LLC, Amazon Web Services, Inc, Nokia Corporation, IBM Corporation, Attivio, Inc, SAS Institute Inc, Enterra Solutions, LLC, Infosys Limited, and Cisco Systems, Inc., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Deployment
  • Technology
  • Enterprise Size
  • End User
  • Region
Breakup by Deployment
  • Cloud
  • On-Premises
Breakup by Technology
  • Machine and Deep Learning
  • Natural Language Processing
Breakup by Enterprise Size
  • Small and Medium Enterprises
  • Large Enterprises
Breakup by End User
  • BFSI
  • IT and Telecommunication
  • Retail
  • Healthcare
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Microsoft Corporation
  • Google LLC
  • Amazon Web Services, Inc
  • Nokia Corporation
  • IBM Corporation
  • Attivio, Inc
  • SAS Institute Inc
  • Enterra Solutions, LLC
  • Infosys Limited
  • Cisco Systems, Inc.
  • Others

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