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The Europe home care market reached a value of around USD 29,526 million in 2020. The market is further expected to grow at a CAGR of 2.7% in the forecast period of 2023-2028 to attain a value of USD 34,939 million by 2026.
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Based on product, the kitchen care segment accounts for a significant share in the market, owing to the rising demand for dishwash detergents, oven and grill cleaners, and rinse aids, among others. This can be attributed to the fact that ovens, grills, and dishes are used almost every day to prepare food. Over the forecast period, the growing awareness pertaining to hygiene and sanitation, especially in the kitchen, is likely to aid the market growth. As the kitchen is a potential breeding ground for bacteria and germs, the kitchen products need to be washed on a regular basis to keep the family safe from diseases.
The home care market in Europe accounts for a significant share in the global home care industry and the region is likely to witness a steady growth in the forecast period. The market growth has been driven by the increased demand for home care products to enhance the presentability and aesthetic appeal of the home, owing to the high consumer disposable income in the region. Over the forecast period, the rising travel and tourism industry in parts of Europe is likely to provide impetus to the market, as home care products are not just confined to households but can also be used in restaurants, hotels, and various other commercial sectors.
Home care is defined as the care provided to the house through various home care products. Home care helps the house stay free from diseases so that the occupants are safe and healthy, and is aimed towards enhancing the presentability of the house.
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Based on product, the market is segmented into:
The major distribution channels of the product include:
The regional markets for the product include the United Kingdom, Germany, France, and Italy.
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The home care market in Europe is driven by the growing demand for home care products from households owing to the high standards of living, increasing consumer disposable income, and the growing awareness about the importance of cleanliness and hygiene in homes to prevent diseases and bolster the safety of the family. Over the forecast period, the rising concerns pertaining to the spread of the virus and infectious diseases, especially after the COVID-19 outbreak, are likely to augment the demand for home care products with disinfectant properties in Europe. In addition, the easy availability of home care products in supermarkets and hypermarkets and convenience and online stores is expected to further aid the market growth in the region.
The report gives a detailed analysis of the following key players in the Europe home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Distribution Channel, Country|
|Breakup by Product||Kitchen Care, Household Care, Bathroom Care, Laundry Care|
|Breakup by Distribution Channel||Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others|
|Breakup by Country||United Kingdom, Germany, France, Italy, Others|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group plc, Kimberly-Clark Corporation, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Europe Home Care Market Analysis
8.1 Key Industry Highlights
8.2 Europe Home Care Historical Market (2018-2022)
8.3 Europe Home Care Market Forecast (2023-2028)
8.4 Europe Home Care Market by Product
8.4.1 Kitchen Care
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
188.8.131.52 Market by Type
184.108.40.206.1 Dishwash Detergent
220.127.116.11.2 Rinse Aid
18.104.22.168.4 Oven and Grill Cleaner
22.214.171.124.5 Fresh Produce Wash
8.4.2 Household Care
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
220.127.116.11 Market by Type
18.104.22.168.1 Odour Control
22.214.171.124.2 Mattress Cleaner
126.96.36.199.3 Carpet Cleaner
8.4.3 Bathroom Care
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
18.104.22.168 Market by Type
22.214.171.124.2 Bathroom Cleaner
8.4.4 Laundry Care
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
220.127.116.11 Market by Type
18.104.22.168.1 Liquid Laundry Detergent
22.214.171.124.2 Stain Remover
8.5 Europe Home Care Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.5.2 Convenience Stores
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.5.3 Online Stores
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.6 Europe Home Care Market by Country
8.6.1 Market Share
220.127.116.11 United Kingdom
9 Regional Analysis
9.1 United Kingdom
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 List of Leading Home Care Brands
11.3 Company Profiles
11.3.1 Unilever plc
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
11.3.2 Henkel AG & Co. KGaA
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
11.3.3 The Procter & Gamble Company
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
11.3.4 Reckitt Benckiser Group plc
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
11.3.5 Kimberly-Clark Corporation
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
12 Industry Events and Developments
List of Key Figures and Tables
1. Europe Home Care Market: Key Industry Highlights, 2018 and 2028
2. Europe Home Care Historical Market: Breakup by Product (USD Million), 2018-2022
3. Europe Home Care Market Forecast: Breakup by Product (USD Million), 2023-2028
4. Europe Home Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
5. Europe Home Care Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
6. Europe Home Care Historical Market: Breakup by Country (USD Million), 2018-2022
7. Europe Home Care Market Forecast: Breakup by Country (USD Million), 2023-2028
8. Europe Home Care Market Structure
In 2020, the Europe home care market attained a value of nearly USD 29,526 million.
The market is estimated to grow at a CAGR of 2.7% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 34,939 million by 2026.
The major regions in the industry are the United Kingdom, Germany, France, and Italy.
The major drivers of the industry, such as the growing concerns pertaining to the diseases and viruses that enter the home, easy availability of home care products through both online and offline channels, need to maintain the house on a daily basis, and the increasing disposable income and rising living standards, among others, are expected to aid the market growth.
The emergence of the e-commerce industry in the continent, which provides door-step delivery of home care products to the consumer, is likely to be a key trend in the market.
Kitchen care, household care, bathroom care, and laundry care are the major home care products available in the market.
Supermarkets and hypermarkets, convenience stores, and online stores, among others are the significant distribution channels in the market.
The major players in the industry are Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group plc, and Kimberly-Clark Corporation, among others.
The Europe home care market attained a value of nearly USD 29,526 million in 2020, driven by the growing concerns pertaining to the diseases and viruses that enter the home. Aided by the emergence of the e-commerce industry in the continent, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 2.7%. The market is projected to reach almost USD 34,939 million by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of product, the market is divided into kitchen care, household care, bathroom care, and laundry care. Among these, while the kitchen care segment is subdivided into dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others, the household care segment is categorised into odour control, mattress cleaner, and carpet cleaner, among others. At the same time, while the bathroom care segment has been further divided into descaler, and bathroom cleaner, among others, the laundry care segment has been subdivided into liquid laundry detergent, and stain remover, among others. The major distribution channels in the market include supermarkets and hypermarkets, convenience stores, and online stores, among others. The major regional markets for home care in Europe are the United Kingdom, Germany, France, and Italy. The key players in the above market include Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group plc, and Kimberly-Clark Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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