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Europe Home Care Market Share, Growth, Analysis, Outlook: By Product: Kitchen Care, Household Care, Bathroom Care, Laundry Care; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Europe Home Care Market Outlook
The Europe home care market reached a value of around USD 31982.76 million in 2023. The market is further expected to grow at a CAGR of 2.8% in the forecast period of 2024-2032 to attain a value of USD 40995.22 million by 2032.
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Rising Demand for Kitchen Care Products to Keep the Kitchen Free from Germs to Bolster the Growth of the Home Care Industry
Based on product, the kitchen care segment accounts for a significant share in the market, owing to the rising demand for dishwash detergents, oven and grill cleaners, and rinse aids, among others. This can be attributed to the fact that ovens, grills, and dishes are used almost every day to prepare food. Over the forecast period, the growing awareness pertaining to hygiene and sanitation, especially in the kitchen, is likely to aid the market growth. As the kitchen is a potential breeding ground for bacteria and germs, the kitchen products need to be washed on a regular basis to keep the family safe from diseases.
Europe to be Among the Leading Markets for Home Care Products Globally
The home care market in Europe accounts for a significant share in the global home care industry and the region is likely to witness a steady growth in the forecast period. The market growth has been driven by the increased demand for home care products to enhance the presentability and aesthetic appeal of the home, owing to the high consumer disposable income in the region. Over the forecast period, the rising travel and tourism industry in parts of Europe is likely to provide impetus to the market, as home care products are not just confined to households but can also be used in restaurants, hotels, and various other commercial sectors.
Home Care: Market Segmentation
Home care is defined as the care provided to the house through various home care products. Home care helps the house stay free from diseases so that the occupants are safe and healthy, and is aimed towards enhancing the presentability of the house.
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Based on product, the market is segmented into:
- Kitchen Care
- Dishwash Detergent
- Rinse Aid
- Degreaser
- Oven and Grill Cleaner
- Fresh Produce Wash
- Others
- Household Care
- Odour Control
- Mattress Cleaner
- Carpet Cleaner
- Others
- Bathroom Care
- Descaler
- Bathroom Cleaner
- Others
- Laundry Care
- Liquid Laundry Detergent
- Stain Remover
- Others
The major distribution channels of the product include:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
The regional markets for the product include the United Kingdom, Germany, France, and Italy.
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Rising Demand for Home Care Products as a Result of the Increasing Health Concerns to Boost the Growth of the Home Care Industry in Europe
The home care market in Europe is driven by the growing demand for home care products from households owing to the high standards of living, increasing consumer disposable income, and the growing awareness about the importance of cleanliness and hygiene in homes to prevent diseases and bolster the safety of the family. Over the forecast period, the rising concerns pertaining to the spread of the virus and infectious diseases, especially after the COVID-19 outbreak, are likely to augment the demand for home care products with disinfectant properties in Europe. In addition, the easy availability of home care products in supermarkets and hypermarkets and convenience and online stores is expected to further aid the market growth in the region.
Key Industry Players in the Europe Home Care Market
The report gives a detailed analysis of the following key players in the Europe home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever plc
- Henkel AG & Co. KGaA
- The Procter & Gamble Company
- Reckitt Benckiser Group plc
- Kimberly-Clark Corporation
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Europe
7 Opportunities and Challenges in the Market
8 Europe Home Care Market Analysis
8.1 Key Industry Highlights
8.2 Europe Home Care Historical Market (2018-2023)
8.3 Europe Home Care Market Forecast (2024-2032)
8.4 Europe Home Care Market by Product
8.4.1 Kitchen Care
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Market by Type
8.4.1.3.1 Dishwash Detergent
8.4.1.3.2 Rinse Aid
8.4.1.3.3 Degreaser
8.4.1.3.4 Oven and Grill Cleaner
8.4.1.3.5 Fresh Produce Wash
8.4.1.3.6 Others
8.4.2 Household Care
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Market by Type
8.4.2.3.1 Odour Control
8.4.2.3.2 Mattress Cleaner
8.4.2.3.3 Carpet Cleaner
8.4.2.3.4 Others
8.4.3 Bathroom Care
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.3.3 Market by Type
8.4.3.3.1 Descaler
8.4.3.3.2 Bathroom Cleaner
8.4.3.3.3 Others
8.4.4 Laundry Care
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.4.3 Market by Type
8.4.4.3.1 Liquid Laundry Detergent
8.4.4.3.2 Stain Remover
8.4.4.3.3 Others
8.5 Europe Home Care Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Europe Home Care Market by Country
8.6.1 United Kingdom
8.6.2 Germany
8.6.3 France
8.6.4 Italy
8.6.5 Others
9 Regional Analysis
9.1 United Kingdom
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Germany
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 France
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Italy
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 List of Leading Home Care Brands
11.3 Company Profiles
11.3.1 Unilever plc
11.3.1.1 Company Overview
11.3.1.2 Product Portfolio
11.3.1.3 Demographic Reach and Achievements
11.3.1.4 Certifications
11.3.2 Henkel AG & Co. KGaA
11.3.2.1 Company Overview
11.3.2.2 Product Portfolio
11.3.2.3 Demographic Reach and Achievements
11.3.2.4 Certifications
11.3.3 The Procter & Gamble Company
11.3.3.1 Company Overview
11.3.3.2 Product Portfolio
11.3.3.3 Demographic Reach and Achievements
11.3.3.4 Certifications
11.3.4 Reckitt Benckiser Group plc
11.3.4.1 Company Overview
11.3.4.2 Product Portfolio
11.3.4.3 Demographic Reach and Achievements
11.3.4.4 Certifications
11.3.5 Kimberly-Clark Corporation
11.3.5.1 Company Overview
11.3.5.2 Product Portfolio
11.3.5.3 Demographic Reach and Achievements
11.3.5.4 Certifications
11.3.6 Others
12 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Home Care Market: Key Industry Highlights, 2018 and 2032
2. Europe Home Care Historical Market: Breakup by Product (USD Million), 2018-2023
3. Europe Home Care Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Europe Home Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Europe Home Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Europe Home Care Historical Market: Breakup by Country (USD Million), 2018-2023
7. Europe Home Care Market Forecast: Breakup by Country (USD Million), 2024-2032
8. Europe Home Care Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of approximately USD 31982.76 million.
The market is estimated to grow at a CAGR of 2.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 40995.22 million by 2032.
The major countries in the market are the United Kingdom, Germany, France, and Italy, among others.
The major drivers of the market include the easy accessibility of home care products through both online and offline channels, increasing need for maintenance of homes on a daily basis, and rising disposable income and living standards.
The growing concerns pertaining to diseases and viruses that enter homes, increasing awareness regarding home hygiene, and availability of a wide range of products in various sizes are the key trends in the market.
Kitchen care, household care, bathroom care, and laundry care are the different home care products in the market.
Supermarkets and hypermarkets, convenience stores, and online stores, among others are the major distribution channels in the market.
The key players in the Europe home care market are Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group plc, and Kimberly-Clark Corporation, among others.
Analyst Review
The Europe home care market attained a value of nearly USD 31982.76 million in 2023, driven by the growing concerns pertaining to the diseases and viruses that enter the home. Aided by the emergence of the e-commerce industry in the continent, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 2.8%. The market is projected to reach almosT USD 40995.22 million by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of product, the market is divided into kitchen care, household care, bathroom care, and laundry care. Among these, while the kitchen care segment is subdivided into dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others, the household care segment is categorised into odour control, mattress cleaner, and carpet cleaner, among others. At the same time, while the bathroom care segment has been further divided into descaler, and bathroom cleaner, among others, the laundry care segment has been subdivided into liquid laundry detergent, and stain remover, among others. The major distribution channels in the market include supermarkets and hypermarkets, convenience stores, and online stores, among others. The major regional markets for home care in Europe are the United Kingdom, Germany, France, and Italy. The key players in the above market include Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group plc, and Kimberly-Clark Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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