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Global Home Care Market: By Product: Kitchen Care, Household Care, Bathroom Care, Laundry Care; By Distribution Channel: Supermarket and Hypermarket, Convenience Stores, Online Stores, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments
Global Home Care Market Outlook
The global home care market stood at a value of around USD 95 billion in 2020. The market is further expected to grow at a CAGR of 3.5% in the forecast period of 2023-2028.
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Rising Demand for Household Care Products Owing to the Increasing Focus on Sanitation as well as Aesthetics to Bolster the Home Care Industry Growth
Based on product, the household care segment accounted for a significant share in the market and is likely to grow at a healthy rate in the forecast period. This can be attributed to the fact that proper home care enhances the aesthetics and, at the same time, reduces the risk of infection due to poor sanitation, especially in remote areas. Thus, this helps to control the increasing rate of hospitalisation due to infections, which is driving the segment growth. Over the forecast period, the growing popularity of odour control products and carpet cleaners, owing to the rising standards of living and increasing disposable income, is anticipated to bolster the market growth. Meanwhile, the laundry care segment is likely to occupy a considerable share in the market, owing to the cost-effectiveness and efficiency of high-quality detergents and stain removers.
Growth of Supermarket and Hypermarket to Augment the Growth of the Global Home Care Industry
On the basis of distribution channel, the supermarket and hypermarket segment accounts for a significant share in the industry owing to the freedom of selection provided to the customers. The aggressive branding and promotion, along with strong advertising, is likely to catapult the demand for a wide range of bathroom cleaners, odour control products, and carpet cleaners, among others, thus, contributing to the segment growth. Over the forecast period, the rising trend of e-commerce is likely to propel the market growth. This can be attributed to the attractive discounts and the convenience of delivery provided by the major e-commerce platforms. The rapid digitalisation and the growing penetration of electronic devices in emerging nations are expected to further enhance the demand for home care products through e-commerce websites.
North America Accounts for a Significant Share in the Market
Region-wise, North America accounts for a significant market share and is likely to witness a steady growth in the forecast period. This can be attributed to the high consumer purchasing power and rising living standards, which, in turn, are driving the demand for quality home care products in the region. With the outbreak of the COVID-19 pandemic, there is expected to be a rise in product demand from countries like the United States and Canada owing to the increasing focus on hygiene and sanitation of home to eradicate the risk of infections. This is expected to aid the industry growth in the forecast period.
Home Care: Market Segmentation
Home care is defined as the care provided to the house through various home care products. These products are aimed at sanitising the house and making the place free of any kind of disease. Furthermore, home care products help maintain the interior of a home or any commercial building.
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Based on product, the market is divided into:
- Kitchen Care
- Dishwash Detergent
- Rinse Aid
- Degreaser
- Oven and Grill Cleaner
- Fresh Produce Wash
- Others
- Household Care
- Odour Control
- Mattress Cleaner
- Carpet Cleaner
- Others
- Bathroom Care
- Descaler
- Bathroom Cleaner
- Others
- Laundry Care
- Liquid Laundry Detergent
- Stain Remover
- Others
On the basis of distribution channel, the industry is segmented into:
- Supermarket and Hypermarket
- Convenience Stores
- Online Stores
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Rising Awareness About Hygiene and the Increasing Innovations to Boost the Growth of the Home Care Industry
The market is driven by the growing focus on hygiene and sanitation inside the house so that the family is free of any kind of infection or disease. Furthermore, the increasing population and the rising purchasing power of the middle-class, particularly in emerging economies, are also supporting the market growth. Besides improving aesthetics, home care products can help to reduce the hospitalisation and readmission rates and save the associated costs. The global home care industry is expected to be driven by the growing R&D activities by the manufacturers to reduce costs and improve the efficacy of the products. The launch of innovative products is anticipated to propel their demand in the forecast period.
Key Industry Players in the Global Home Care Market
The report gives a detailed analysis of the following key players in the global home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever Plc
- The Procter & Gamble Company
- Henkel AG & Co. KGaA
- Kao Corporation
- S.C. Johnson & Sons Inc.
- Natures Organics Pty Ltd
- George Weston Foods Limited
- Saraya Goodmaid Sdn. Bhd.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Distribution Channel, Region |
| Breakup by Product | Kitchen Care, Household Care, Bathroom Care, Laundry Care |
| Breakup by Distribution Channel | Supermarket and Hypermarket, Convenience Stores, Online Stores, Others |
| Breakup by Regions | North America, EMEA, Asia Pacific, Latin America |
| Market Dynamics | SWOT Analysis, Porter’s Five Forces Analysis, EMR’s Key Indicators for Demand and Price |
| Competitive Landscape | Market Structure, Company Profiles-Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unilever Plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, S.C. Johnson & Sons Inc., Natures Organics Pty Ltd, George Weston Foods Limited, Saraya Goodmaid Sdn. Bhd., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Home Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Home Care Historical Market (2018-2022)
8.3 Global Home Care Market Forecast (2023-2028)
8.4 Global Home Care Market by Product
8.4.1 Kitchen Care
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.1.4 Market by Type
8.4.1.4.1 Dishwash Detergent
8.4.1.4.2 Rinse Aid
8.4.1.4.3 Degreaser
8.4.1.4.4 Oven and Grill Cleaner
8.4.1.4.5 Fresh Produce Wash
8.4.1.4.6 Others
8.4.2 Household Care
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.2.4 Market by Type
8.4.2.4.1 Odour Control
8.4.2.4.2 Mattress Cleaner
8.4.2.4.3 Carpet Cleaner
8.4.2.4.4 Others
8.4.3 Bathroom Care
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.3.4 Market by Type
8.4.3.4.1 Descaler
8.4.3.4.2 Bathroom Cleaner
8.4.3.4.3 Others
8.4.4 Laundry Care
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.4.4 Market by Type
8.4.4.4.1 Liquid Laundry Detergent
8.4.4.4.2 Stain Remover
8.4.4.4.3 Others
8.5 Global Home Care Market by Distribution Channel
8.5.1 Supermarket and Hypermarket
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Convenience Stores
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Online Stores
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Home Care Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 EMEA
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 EMEA
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 Germany
9.2.3.2 France
9.2.3.3 United Kingdom
9.2.3.4 Saudi Arabia
9.2.3.5 South Africa
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 India
9.3.3.3 Japan
9.3.3.4 Malaysia
9.3.3.5 Australia and New Zealand
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 List of Leading Home Care Brands (By Region)
12.3 Company Profiles
12.3.1 Unilever Plc
12.3.1.1 Company Overview
12.3.1.2 Product Portfolio
12.3.1.3 Demographic Reach and Achievements
12.3.1.4 Certifications
12.3.2 The Procter & Gamble Company
12.3.2.1 Company Overview
12.3.2.2 Product Portfolio
12.3.2.3 Demographic Reach and Achievements
12.3.2.4 Certifications
12.3.3 Henkel AG & Co. KGaA
12.3.3.1 Company Overview
12.3.3.2 Product Portfolio
12.3.3.3 Demographic Reach and Achievements
12.3.3.4 Certifications
12.3.4 Kao Corporation
12.3.4.1 Company Overview
12.3.4.2 Product Portfolio
12.3.4.3 Demographic Reach and Achievements
12.3.4.4 Certifications
12.3.5 S.C. Johnson & Sons Inc.
12.3.5.1 Company Overview
12.3.5.2 Product Portfolio
12.3.5.3 Demographic Reach and Achievements
12.3.5.4 Certifications
12.3.6 Natures Organics Pty Ltd
12.3.6.1 Company Overview
12.3.6.2 Product Portfolio
12.3.6.3 Demographic Reach and Achievements
12.3.6.4 Certifications
12.3.7 George Weston Foods Limited
12.3.7.1 Company Overview
12.3.7.2 Product Portfolio
12.3.7.3 Demographic Reach and Achievements
12.3.7.4 Certifications
12.3.8 Saraya Goodmaid Sdn. Bhd.
12.3.8.1 Company Overview
12.3.8.2 Product Portfolio
12.3.8.3 Demographic Reach and Achievements
12.3.8.4 Certifications
12.3.9 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. Global Home Care Market: Key Industry Highlights, 2018 and 2028
2. Global Home Care Historical Market: Breakup by Product (USD Billion), 2018-2022
3. Global Home Care Market Forecast: Breakup by Product (USD Billion), 2023-2028
4. Global Home Care Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
5. Global Home Care Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
6. Global Home Care Historical Market: Breakup by Region (USD Billion), 2018-2022
7. Global Home Care Market Forecast: Breakup by Region (USD Billion), 2023-2028
8. North America Home Care Historical Market: Breakup by Country (USD Billion), 2018-2022
9. North America Home Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. EMEA Home Care Historical Market: Breakup by Country (USD Billion), 2018-2022
11. EMEA Home Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Asia Pacific Home Care Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Asia Pacific Home Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Latin America Home Care Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Latin America Home Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Global Home Care Market Structure
Key Questions Answered in the Report
In 2020, the global home care market attained a volume of nearly USD 95 billion.
The market is estimated to witness a healthy growth at a CAGR of 3.5% in the forecast period of 2023-2028.
The major drivers of the industry include the rising demand for laundry care and household care products, the need for eradicating the risks of infections and disease, the increasing online stores which provide the ease of delivery, and growing R&D activities to improve efficacy and cost-effectiveness, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the growing innovation by manufacturers, along with the growing personalisation trend, which is supporting businesses that cater to specific demographics.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Kitchen care (dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others), household care (odour control, mattress cleaner, and carpet cleaner, among others), bathroom care (descaler and bathroom cleaner, among others), and laundry care (liquid laundry detergent and stain remover, among others) are the major products in the market.
Supermarkets and hypermarket, convenience stores, and online stores, among others, are the different distribution channels of the product in the market.
The major players in the industry are Unilever Plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, S.C. Johnson & Sons Inc., Natures Organics Pty Ltd, George Weston Foods Limited, and Saraya Goodmaid Sdn. Bhd., among others.
Analyst Review
The global home care market attained a value of 95 million in 2020, driven by the rising popularity of the rising demand for home care products from the household, the need for eradicating the risks of infections and disease, the increasing online stores which provide the ease of delivery, high-quality home care products which help person adapt to the changing needs of the family, its cost-effectiveness and speed.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Kitchen care (dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others), household care (odour control, mattress cleaner, and carpet cleaner, among others), bathroom care (descaler and bathroom cleaner, among others), and laundry care (liquid laundry detergent and stain remover, among others) are the major products in the market. Supermarkets and hypermarket, convenience stores, and online stores, among others, are the different distribution channels of the product in the market. The major regional markets for home care are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Unilever Plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, S.C. Johnson & Sons Inc., Natures Organics Pty Ltd, George Weston Foods Limited, and Saraya Goodmaid Sdn. Bhd., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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