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The France oral care market is being driven by a growing demand for oral care products, which was worth USD 1.44 billion in 2020. The regional market is expected to grow further in the forecast period of 2021-2026 at a CAGR of 3.1%.
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France is one of the leading dental care markets in Europe along with Germany, UK, Italy, and Spain. Thus, the growth of the French market also propels the European market forward. The Europe oral care market is expected to grow at a CAGR of 3.3% between 2021-2026 and is projected to reach USD 13.9 billion in 2026. The Europe market is being driven by a rising awareness of oral hygiene due to the growing prevalence of diseases like dental caries, periodontal diseases, and dental (acid) erosion. While almost 100% of the adult European population between the ages of 35 to 45 years are suffering from caries, between 20-90% of the children in the continent are afflicted with caries. To combat the rise in dental health problems, countries in Europe are increasingly adopting initiatives supported by governments, individual communities, or both to promote dental hygiene and to prevent the occurrence of dental diseases.
In France, the promotion of dental hygiene across all age groups is aiding the regional market. Oral health education programmes targeting school children along with community interventions in the country will further help the industry growth. The Union Français pour la Santé Bucco-Dentaire (UFSBD) or the French Union for Oral Health is the chief organisation responsible for raising awareness among the population regarding oral health and hygiene issues and promotes the ‘consciousness of prevention’ among the dental profession. The organisation targets groups such as the elderly, young children, new parents, pregnant women, and other more vulnerable groups.
Oral care is undertaken to prevent dental diseases like tooth decay, gingivitis, periodontitis, and others from occurring by maintaining dental hygiene through regular brushing, rinsing, and flossing, among other regimes. The different products available in the market can be broadly categorised as:
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The toothpaste segment can be further divided into paste, powder, gel, and polish while toothbrushes can be bifurcated into electric and manual. Mouthwashes can also be divided into medicated and non-medicated kinds. The common denture products available in the market are fixatives and cleaners, among others. Dental flosses, breath fresheners, cosmetic dental products, and tongue scrapers, among others, are the popular dental accessories in the market. These dental hygiene products are easily accessible through distribution channels such as supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others. Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitania, Hauts-de-France, Provence-Alpes-Côte d'Azur, and Grand Est, among others are the major regional markets in France.
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The rise in the ageing population is a significant driving force for the Europe oral care market with the aged being more prone to dental diseases like dental caries and periodontitis. Between 5% to 51% of 65-74 year olds in Europe suffer from dental caries. On the other hand, almost 70% to 80% of the European population between the ages of 60 to 65 years are afflicted by some form of periodontitis, a disease which inflames the gums. France, like the other European countries, also has a growing ageing population. By 2060, nearly a third of the population in the country will be over the age of 60 with about 5 million people over the age of 85 years. France’s dental hygiene programmes, thus, particularly targets the elderly, and aims at educating not just the elderly population but also their families and caregivers about the importance of dental health. This, in turn, is also furthering the oral care industry in the country. The ageing population will also drive the demand for specialised products for teeth whitening as teeth lose their brightness with ageing because of the increasing darkness of dentin and the thinning of the enamel.
The oral care industry in France is being driven by its steadily growing FMCG industry. With an increasing trend towards premium products, the industry in the country will find further impetus for its growth. The expanding distribution sectors are also propelling the market forward. The online retail channel is, especially emerging as a significant distribution channel for dental hygiene products, not just in France but also across the rest of Europe. Among the different products, mouthwash, particularly, is witnessing a rising demand. French consumers are also increasingly seeking out organic products, leading to major players in the industry investing in products with natural ingredients.
April 2020- Unilever announced its acquisition of Fluocaril and Parogencyl, leading oral care brands in France and Spain.
The report gives a detailed analysis of the following key players in the France oral care market, looking into their market share, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The EMR report provides an in-depth insight into the market by providing an analysis of Porter’s Five Forces along with a SWOT analysis.
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Oral Care Market Overview
4.1 Global Oral Care Market Analysis
4.1.1 Figure: Global Oral Care Historical Market (2016-2020) & Forecast (2021-2026)
4.1.2 Chart: Global Oral Care Market Breakup by Product Type
18.104.22.168 Denture Products
22.214.171.124 Dental Accessories
126.96.36.199.1 Dental Flosses
188.8.131.52.2 Breath Fresheners
184.108.40.206.3 Cosmetic Dental Products
220.127.116.11.4 Tongue Scrapers
4.1.3 Figure: Global Oral Care Market Breakup by Product Type: Historical Market (2016-2020) & Forecast (2021-2026)
18.104.22.168 Denture Products
22.214.171.124 Dental Accessories
126.96.36.199.1 Dental Flosses
188.8.131.52.2 Breath Fresheners
184.108.40.206.3 Cosmetic Dental Products
220.127.116.11.4 Tongue Scrapers
4.1.4 Chart: Global Oral Care Market Breakup by Region
18.104.22.168 North America
22.214.171.124 Asia Pacific
126.96.36.199 Latin America
188.8.131.52 Middle East & Africa
4.1.5 Figure: Global Oral Care Market Breakup by Region: Historical Market (2016-2020) & Forecast (2021-2026)
184.108.40.206 North America
220.127.116.11 Asia Pacific
18.104.22.168 Latin America
22.214.171.124 Middle East & Africa
5 France Oral Care Market
5.1 France Oral Care Market Analysis
5.1.1 Figure: France Oral Care Historical Market (2016-2020) & Forecast (2021-2026)
5.1.2 Chart: France Oral Care Market Breakup by Product Type
126.96.36.199 Denture Products
188.8.131.52 Dental Accessories
184.108.40.206.1 Dental Flosses
220.127.116.11.2 Breath Fresheners
18.104.22.168.3 Cosmetic Dental Products
22.214.171.124.4 Tongue Scrapers
5.1.3 Figure: France Oral Care Market Breakup by Product Type: Historical Market (2016-2020) & Forecast (2021-2026)
126.96.36.199 Denture Products
188.8.131.52 Dental Accessories
184.108.40.206.1 Dental Flosses
220.127.116.11.2 Breath Fresheners
18.104.22.168.3 Cosmetic Dental Products
22.214.171.124.4 Tongue Scrapers
5.1.4 Chart: France Oral Care Market Breakup by Distribution Channel
126.96.36.199 Speciality Stores
188.8.131.52 Convenience Stores
184.108.40.206 Online Retailers
5.1.5 Figure: France Oral Care Market Breakup by Distribution Channel: Historical Market (2016-2020) & Market Forecast (2021-2026)
220.127.116.11 Speciality Stores
18.104.22.168 Convenience Stores
22.214.171.124 Online Retailers
5.1.6 Chart: France Oral Care Market Breakup by Region
126.96.36.199 Provence-Alpes-Côte d'Azur
188.8.131.52 Grand Est
5.1.7 Figure: France Oral Care Market Breakup by Region: Historical Market (2016-2020) & Forecast (2021-2026)
184.108.40.206 Provence-Alpes-Côte d'Azur
220.127.116.11 Grand Est
5.2 SWOT Analysis
5.3 Value Chain Analysis
5.4 Porter’s Five Forces Analysis
5.4.2 Buyer’s Power
5.4.3 Supplier’s Power
5.4.4 New Entrants
5.4.5 Degree of Rivalry
5.5 Trade Analysis (2020) (HS Code-3306)
5.5.1 Major Exporting Countries by Value & Volume
5.5.2 Major Importing Countries by Value & Volume
6 Competitive Landscape & Supplier Analysis
6.1 Colgate-Palmolive Company
6.2 Procter & Gamble France S.A.S
6.3 Unilever France S.A.
6.4 Pierre Fabre Oral Care
6.5 Johnson & Johnson Health Beauty France SAS
6.6 GlaxoSmithKline France
6.8 Henkel France S.A.S
6.9 Coslys Products
6.10 Bolton Group S.r.l
7 Industry Events and Developments
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