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Global Gastronomy/Food Tourism Market Size, Forecast: By Activity: Culinary Trials, Cooking Classes, Restaurants, Food Festivals and Events, Others; By Tour Type: Domestic, International; By Tourist Category: Baby Boomers, Generation X, Generation Y, Generation Z; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Gastronomy/Food Tourism Market Outlook
The global gastronomy/food tourism market size reached approximately USD 961.50 billion in 2023. The market is assessed to grow at a CAGR of 17.3% between 2024 and 2032 to attain a value of around USD 4,056.12 billion by 2032.
Key Trends in the Market
Food tourism, variously known as gastronomy or culinary tourism, refers to a category of tourism that encompasses experiencing food from different cultures and regions. Food travellers seek destinations that can provide them with a chance to experience local cuisines. Some common food tourism activities are visiting local markets, attending food festivals, joining cooking classes, trying street food, and touring breweries and wineries.
- One of the significant gastronomy/food tourism market trends includes the growing participation of leisure tourists in unique culinary activities. As travellers are actively seeking authentic experiences for their personal growth, food tourism activities that offer authentic culinary experiences and reflect local culture are gaining popularity.
Travellers are also shifting from fine dining establishments to food festivals, street vendors, and food halls to experience authentic regional dishes made with local ingredients.
- The development of food-focused travel websites and apps such as EatWith, Yelp, and Opentable, among others, that can provide travellers with information about local cuisines, food tourism, and top restaurants, among others, is also supporting the gastronomy/food tourism market growth.
- Moreover, governments are introducing various initiatives to promote food tourism such as arranging food walks and encouraging participation in cooking classes and culinary trials to enhance their economic development.
- Sustainability has emerged as a crucial metric in the tourism sector and a point of concern for travellers. Hence, the gastronomy/food tourism market demand is being supported by the rising interest of travellers in food sourcing tours to understand the harvesting, transportation, and cooking of local foods as well as the surging inclination towards food establishments using natural and local raw materials.
Market Analysis
Based on activity, the gastronomy/food tourism market segmentation includes culinary trials, cooking classes, restaurants, and food festivals and events, among others. On the basis of tour type, the market can be divided into domestic and international.
By tourist category, the market is segmented into baby boomers, generation X, generation Y, and generation Z. The major regional markets for gastronomy/food tourism include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global gastronomy/food tourism market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- The FTC4Lobe Group
- Greaves Travel Limited
- Butterfield & Robinson Inc.
- Abercrombie & Kent Ltd.
- TourRadar GmbH
- Gourmet on Tour
- Essor Ltd. (Secret Food Tours)
- California Corporation (International Culinary Tours)
- Classic Journeys LLC
- India Food Tour
- Others
Market Share by Age Group
Generation Y and Generation Z are expected to account for a significant portion of the gastronomy/food tourism market share in the coming years. These generations are widely exposed to social media and various information sources and seek tourism activities enriched with culture and authenticity. Visitation of local food markets, cooking with locals, experimenting with street foods, and trying local dishes are important food tourism activities for these generations.
Due to high environmental and social consciousness among Gen-Z and Gen-Y, operators are increasingly offering sustainable food tours by minimising the use of disposables and reducing overall food wastage.
Market Share by Region
As per the gastronomy/food tourism market analysis, the Asia Pacific has emerged as a hotspot for culinary tourism. Countries such as India, China, Thailand, Singapore, and South Korea, boast rich culinary cultures, attracting an increasing number of travellers seeking authentic and unique gastronomical experiences. Moreover, governments in the region are also encouraging food tourism activities as a form of economic development.
Europe is also expected to witness a healthy growth in the coming years due to the rising leisure travel and the growing number of food museums, wine trails, food festivals, and producer visits in the region. Food and beverages are also engraved in the cultures of countries such as Italy, France, and Belgium, among others, which is further boosting their appeal as food tourism destinations.
Competitive Landscape
India Food Tour is a company that offers customised culinary tour packages entailing Indian food tours, wine tasting, cooking classes, photo tours, and tea tasting. It also offers other aspects of tours like transportation, accommodation, sightseeing, and food, among others. It was founded in 2010 and is headquartered in Delhi, India.
TourRadar GmbH, based in Vienna, Austria, is an adventure booking platform that provides multi-day organised adventures across the world. Its online platform connects travel agents and travellers with more than 2,500 multiday operators across over 160 countries. Since its inception in 2010, the company has been promoting sustainable travel.
The FTC4Lobe Group is the parent company of various renowned event and destination management and travel companies, Food Tour Corp, Thirst, 4Lobe Events, Gimmel Travel, and Welcome DMC. It offers cooking classes, food tours, hospitality, destination management services, drink and speciality gourmet tours, and special events across North America.
Other gastronomy/food tourism market players Greaves Travel Limited, Butterfield & Robinson Inc., Abercrombie & Kent Ltd., Gourmet on Tour, Essor Ltd. (Secret Food Tours), California Corporation (International Culinary Tours), and Classic Journeys LLC, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Activity |
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| Breakup by Tour Type |
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| Breakup by Tourist Category |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Gastronomy/Food Tourism Market Analysis
8.1 Key Industry Highlights
8.2 Global Gastronomy/Food Tourism Historical Market (2018-2023)
8.3 Global Gastronomy/Food Tourism Market Forecast (2024-2032)
8.4 Global Gastronomy/Food Tourism Market by Activity
8.4.1 Culinary Trials
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Cooking Classes
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Restaurants
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Food Festivals and Events
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Gastronomy/Food Tourism Market by Tour Type
8.5.1 Domestic
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 International
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Gastronomy/Food Tourism Market by Tourist Category
8.6.1 Baby Boomers
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Generation X
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Generation Y
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Generation Z
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Gastronomy/Food Tourism Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Gastronomy/Food Tourism Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Gastronomy/Food Tourism Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Gastronomy/Food Tourism Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Gastronomy/Food Tourism Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Gastronomy/Food Tourism Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The FTC4Lobe Group
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Greaves Travel Limited
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Butterfield & Robinson Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Abercrombie & Kent Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 TourRadar GmbH
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Gourmet on Tour
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Essor Ltd. (Secret Food Tours)
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 California Corporation (International Culinary Tours)
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Classic Journeys LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 India Food Tour
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Gastronomy/Food Tourism Market: Key Industry Highlights, 2018 and 2032
2. Global Gastronomy/Food Tourism Historical Market: Breakup by Activity (USD Billion), 2018-2023
3. Global Gastronomy/Food Tourism Market Forecast: Breakup by Activity (USD Billion), 2024-2032
4. Global Gastronomy/Food Tourism Historical Market: Breakup by Tour Type (USD Billion), 2018-2023
5. Global Gastronomy/Food Tourism Market Forecast: Breakup by Tour Type (USD Billion), 2024-2032
6. Global Gastronomy/Food Tourism Historical Market: Breakup by Tourist Category (USD Billion), 2018-2023
7. Global Gastronomy/Food Tourism Market Forecast: Breakup by Tourist Category (USD Billion), 2024-2032
8. Global Gastronomy/Food Tourism Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Gastronomy/Food Tourism Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Gastronomy/Food Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Gastronomy/Food Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Gastronomy/Food Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Gastronomy/Food Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Gastronomy/Food Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Gastronomy/Food Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Gastronomy/Food Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Gastronomy/Food Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Gastronomy/Food Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Gastronomy/Food Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Gastronomy/Food Tourism Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 961.50 billion.
The market is assessed to grow at a CAGR of 17.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 4,056.12 billion by 2032.
The major market drivers are the increasing demand for unique culinary experiences among tourists and the introduction of favourable government initiatives aimed at promoting food tourism.
The growing trend of sustainability, the rising demand for authentic experiences among Gen-Z, and the development of food-focused travel websites and apps are the key trends aiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant tourist categories considered in the market report are baby boomers, generation X, generation Y, and generation Z.
The major players in the market are The FTC4Lobe Group, Greaves Travel Limited, Butterfield & Robinson Inc., Abercrombie & Kent Ltd., TourRadar GmbH, Gourmet on Tour, Essor Ltd. (Secret Food Tours), California Corporation (International Culinary Tours), Classic Journeys LLC, and India Food Tour, among others.
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