The India wipes market reached around USD 725.09 Million in 2025. The market is projected to grow at a CAGR of 7.90% between 2026 and 2035 to reach nearly USD 1550.98 Million by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.9%
Value in USD Million
2026-2035
*this image is indicative*
| India Wipes Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 725.09 |
| Market Size 2035 | USD Million | 1550.98 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.90% |
| CAGR 2026-2035 - Market by Region | West India and Central India | 8.4% |
| CAGR 2026-2035 - Market by Region | South India | 7.7% |
| CAGR 2026-2035 - Market by Type | Disposable | 9.2% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 13.8% |
| 2025 Market Share by Region | East India | 16.2% |
With one of the highest birth rates in the world, India is experiencing a substantial rise in the population of infants and young children. India witnesses the birth of approximately 25 million children annually, representing nearly one-fifth of the global total of annual births. The rising utilisation of baby wipes in the country is closely associated with the increasing birth rate and heightened awareness regarding infant hygiene. This demographic transformation naturally results in a greater demand for baby care products, particularly baby wipes. Parents are increasingly recognising the significance of maintaining hygiene for their infants to avert skin infections, rashes, and various health complications. Consequently, baby wipes are regarded as a practical and efficient means of cleansing the sensitive skin of babies.
The adoption of wipes within the skincare sector has surged in popularity, attributed to their practicality, effectiveness, and adaptability. The beauty, cosmetics, and grooming market in India is projected to reach USD 20 billion by 2025. Concurrently, India is expected to account for 5% of the global cosmetics market, positioning it among the top five markets worldwide in terms of revenue by that year. Facial wipes are extensively utilised for makeup removal, specifically engineered to efficiently dissolve and eliminate makeup, dirt, and other impurities from the skin, thus offering a convenient solution for rapid and comprehensive cleansing. Skincare wipes are compact and portable, making them ideal for travel or use during a busy day. They offer a swift and uncomplicated method for cleansing, exfoliating, moisturising, and treating the skin, which is especially advantageous for individuals with demanding schedules.
Rapid urbanisation; rising hygiene consciousness; rising demand for baby wipes; and the growing trend of sustainability are favouring the India wipes market expansion.
By 2035, India’s urban population is expected to reach 675 million, as per U.N. estimates. Hence, shifting lifestyle preferences, rapid urbanisation, and the rising demand for personal care products are fuelling the demand for wipes.
The growing hygiene consciousness, rising disposable incomes, convenience offered by wipes, and the rising availability and accessibility to wipes are aiding the market.
There is a growing demand for baby wipes that can prevent skin irritation and rashes among infants and toddlers. With an average Indian woman expected to birth to 2.0 children in her lifetime, the demand for baby wipes is likely to increase in the forecast period.
Key players are developing innovative production methods to manufacture wipes from recycled plastic to reduce plastic pollution. They are also adopting sustainable and recyclable packaging solutions to attract environmentally conscious customers.
Growing concerns surrounding hygiene, especially after the COVID-19 pandemic, have surged the demand for wipes as convenient daily essentials. Disposable wipes are fresh, clean, convenient to use, and prevent cross-contamination.
The growing geriatric population and the rising prevalence of health issues such as arthritis and urinary incontinence are surging the demand for wipes. The development of extra-large body wipes that are anti-bacterial and get rid of sweat, odour, germs, and dirt, among others, is further fuelling the market growth.
India Wipes Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| West India and Central India | 8.4% |
| South India | 7.7% |
| East India | XX% |
| North India | XX% |
Based on the type, the market is segmented into disposable and non-disposable. The disposable segment is projected to grow at a CAGR of 9.2% during the forecast period of 2026-2035. Disposable wipes provide a variety of advantages, such as convenience, enhanced hygiene, versatility, time efficiency, and increased cleaning effectiveness.
Major players are focusing on the production of eco-friendly and sustainable wipes to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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In 2025, the market attained a value of nearly USD 725.09 Million.
The market is assessed to grow at a CAGR of 7.90% between 2026 and 2035.
The market is estimated to reach around USD 1550.98 Million by 2035.
The market is being driven by rising demand for baby wipes due to the high birth rate and the growing skincare sector in the country.
The key trends aiding the market expansion include the production of eco-friendly wipes and the growth of online sales channels.
The major types of wipes in the market are disposable and non-disposable.
Regions considered in the market are East India, West India and Central India, North India, and South India.
The major players in the market are Piramal Pharma Limited, Procter & Gamble Company, 3M Company, Pigeon Corporation, ORCHIDS INTERNATIONAL, Rush Products, Mother Sparsh, Me N Moms Pvt. Ltd., Novel Tissues, and Prakriti Essentials LLP, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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