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Global Makeup Market Size, Share, Analysis, Trends, Growth: By Product Type: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Makeup Market Outlook
The global makeup market size was valued at USD 39.45 billion in 2023. The market is further projected to grow at a CAGR of 4.8% between 2024 and 2032, reaching a value of USD 60.34 billion by 2032.
Key Takeaways
- Noteworthy players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., HB USA Holdings, Inc., Chanel Limited, and Natura & Co.
- As per industry reports, American women spend an average of USD 3,756 per year on beauty products and services, while American men spend nearly as much at USD 2,928 per year.
- The use of face cleansers and other skincare products is on the rise, with around 2 in 5 US consumers using cleanser products.
The makeup market growth is driven by various factors such as the increasing demand for anti-aging products and higher sales due to e-commerce. In the market, companies are investing in research and development to create products that are tailored to individual consumers. For instance, the cosmetics company Sephora has launched a personalised makeup service called "Color IQ" that matches a user's skin tone to the perfect foundation shade.
The demand for natural and organic makeup products is on the rise, as consumers are becoming more conscious of the ingredients used in their products. The cosmetics company Burt's Bees has launched a line of natural and organic makeup products, including foundation, concealer, and mascara. Similarly, the cosmetics company RMS Beauty has launched a line of organic makeup products, including lipstick, eyeshadow, and blush.
Moreover, there is a focus on inclusivity and diversity in the cosmetics industry and players are investing in the development of products that cater to a wide range of skin tones and types, as well as products that are gender-neutral and accessible to people with disabilities. For example, the cosmetics company Fenty Beauty has launched a line of makeup products that cater to a wide range of skin tones, from light to deep.
Among makeup products, loose powders, pressed powders, and mineral powders dominate the makeup market share due to the increasing demand for long-lasting and lightweight makeup products. L'Oréal Paris, offers a range of powder products, including True Match Super-Blendable Powder and Infallible Pro-Matte Powder. Gel-based makeup products, such as gel eyeliners, lip gels, and blush gels are also gaining traction due to their versatility and ease of use. Maybelline New York offers a range of gel-based makeup products, including the SuperStay Matte Ink Liquid Lipstick.
Market Segmentation
Global Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Avon Products, Inc.
- Oriflame Holding AG
- Revlon, Inc.
- Groupe Clarins
- Kao Corporation
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
|
| Breakup by Application Area |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Makeup Market Analysis
8.1 Key Industry Highlights
8.2 Global Makeup Historical Market (2018-2023)
8.3 Global Makeup Market Forecast (2024-2032)
8.4 Global Makeup Market by Product Type
8.4.1 Powders
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Gels
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Lotions
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Makeup Market by Application Area
8.5.1 Face
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Lips
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Eyes
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Nails
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.6 Global Makeup Market by Distribution Channel
8.6.1 Hypermarkets/Supermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Specialty Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online Retail Stores
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Makeup Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Makeup Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Makeup Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Makeup Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Makeup Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Makeup Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Avon Products, Inc.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Oriflame Holding AG
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Revlon, Inc.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Groupe Clarins
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Kao Corporation
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 HB USA Holdings, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 KIKO S.p.A.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Makeup Market: Key Industry Highlights, 2018 and 2032
2. Global Makeup Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Makeup Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
5. Global Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
6. Global Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Makeup Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Makeup Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Makeup Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Major Exporting Countries by Value
21. Major Importing Countries by Value
22. Major Exporting Countries by Volume
23. Major Importing Countries by Volume
24. Global Makeup Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 39.45 billion.
The market is expected to grow at a CAGR of 4.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 60.34 billion by 2032.
The market is being driven due to the availability of wide range of makeup products, rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
Key trends aiding the market expansion include influx of social media, the rising adoption of cosmetics made of vegan ingredients, and a growing number of men and younger generation using cosmetics.
Regions considered in the market are North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estée Lauder Companies Inc., Avon Products, Inc., Oriflame Holding AG, Revlon, Inc., Groupe Clarins, Kao Corporation, HB USA Holdings, Inc., and KIKO S.p.A., among others.
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