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Market Outlook
The Indian exotic vegetables market is supported by the overall Indian fruits and vegetables market, which reached a volume of almost 322 million metric tons in 2019. The Indian fruits and vegetable industry is further expected to grow at a CAGR of 5% between 2020 and 2025 to reach a volume of almost 432 million metric tons by 2025.
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The exotic vegetables industry in India is being aided by the growing demand for exotic produce, which is growing by 15% to 20% per annum. The country is the second-largest producer of fruits and vegetables, followed by China and is also a significant consumer market for the same. Vegetables account for over half of the total market share of the Indian fruits and vegetable market. Although the industry is highly fragmented and unorganised, the agricultural farms are leveraging the growing demand for the exotic vegetables in the food services sector by coming up with the produce grown, especially for premium eateries in Goa, Pune, Gurgaon, and Mumbai, among other reasons. India exports nearly 5,000 million tons of fruits and vegetables produce to Italy per year. The country mainly exports onions and green peas to the countries of the Middle East, such as the United Arab Emirates, Saudi, Qatar, and other countries such as the United Kingdom and the United States of America.
Properties and Applications
The exotic vegetables are those vegetables that are cultivated in a land not native to the vegetable. For instance, broccoli, parsley, and cherry tomato, among others, are not native to India, but their seeds are imported, and they are grown in the country under favourable climate and weather conditions, despite it being non-domestic.
Based on variety, the Indian exotic vegetables industry is divided into:
The industry is bifurcated based on sector into:
Based on the distribution channel, the industry is divided into:
The industry is divided based on the leading vegetable producing states in India into:
On the basis of the leading vegetable consuming states in the country, the industry is divided into:
Market Analysis
The Indian exotic vegetable market is driven by the rapidly growing economy. India is also the largest producer of several agricultural commodities, which is aiding the market growth. The government is proactive in forming and executing several policies to strengthen the market growth. The rising increase in the exotic vegetable demand has attracted corporate houses to boost their investments in the industry. The country also offers incentives that are in favour of the investor, such as favourable policies for foreign direct investment in trading, including through e-commerce, for food products produced or manufactured in India.
The improving infrastructure is also aiding the industry growth in India. The rapidly increasing international trade in fruits and vegetables is invigorating the market growth of exotic vegetables in India. The industry is also aided by the shifting trend to fresh organic produce. The vast production base in India has also offered great opportunities for export. The country is home to a highly skilled workforce pool, which helps in providing a considerable produce to the masses. In the coming years, the industry is expected to be supported by the growing number of farms specialising in producing exotic vegetables. The growing demand from the rapidly rising foodservice sector in India is projected to propel the industry growth further. The growth of e-retail platforms selling exotic vegetables will also support the industry growth in the forecast period.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Indian exotic vegetables market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The report by EMR covers the macro and micro aspects of the industry. The comprehensive EMR report provides an in-depth assessment of the industry based on Porter's five forces model, along with giving a SWOT analysis. It also provides a detailed analysis of the price trends and global trade data. The report gives an overview of the global market as well.
1 Preface
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.4 Assumptions
2.5 Market Models
3 Introduction
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Exotic Vegetables Market
6.1 Figure: Global Exotic Vegetable Market Historical Market (2015-2019) and Forecast (2020-2025)
6.2 Chart: Global Market Share by top Consumers
6.3 Chart: Global Market Share by top Producers
7 Indian Exotic Vegetables Market Analysis
7.1 Figure: Indian Exotic Vegetables Historical Market (2015-2019) and Forecast (2020-2025)
7.2 Figure: Indian Vegetables Area Under Cultivation: Historical Market (2015-2019) and Forecast (2020-2025)
7.3 Figure: Indian Exotic Vegetables Market by Variety: Historical Market (2015-2019) and Forecast (2020-2025)
7.3.1 Mushrooms-Button
7.3.2 Sweet Corn
7.3.3 Baby Potatoes
7.3.4 Cherry Tomatoes
7.3.5 Broccoli
7.3.6 Coloured Capsicum
7.3.7 Zucchini
7.3.8 Lettuce
7.3.9 Purple Cabbage
7.3.10 Others
7.4 Figure: Indian Exotic Vegetables Market Breakup by Sector: Historical Market (2015-2019) and Forecast (2020-2025)
7.4.1 Organised Sector
7.4.2 Unorganised Sector
7.5 Figure: Indian Exotic Vegetables Market by Distribution Channel: Historical Market (2015-2019) and Forecast (2020-2025)
7.5.1 Unorganised Retail
7.5.2 Supermarket/Hypermarket
7.5.3 Online
7.5.4 Exports
7.5.5 Others
7.6 Figure: Indian Vegetable by Producing States: Historical Market (2015-2019) and Forecast (2020-2025)
7.6.1 West Bengal
7.6.2 Uttar Pradesh
7.6.3 Bihar
7.6.4 Madhya Pradesh
7.6.5 Gujarat
7.6.6 Others
7.7 Figure: Indian Vegetable by Consuming States: Historical Market (2015-2019) and Forecast (2020-2025)
7.7.1 Uttar Pradesh
7.7.2 Maharashtra
7.7.3 Bihar
7.7.4 Madhya Pradesh
7.7.5 West Bengal
7.7.6 Others
8 SWOT Analysis
8.1 Overview
8.2 Strengths
8.3 Weaknesses
8.4 Opportunities
8.5 Threats
9 Value Chain Analysis
9.1 Value Chain Steps
9.2 Profit Margin
10 Porter’s Five Forces Analysis
10.1 Overview
10.2 Buyer’s Power
10.3 Supplier’s Power
10.4 New Entrants
10.5 Degree of Rivalry
10.6 Substitutes
11 Price Analysis
11.1 Indian Exotic Vegetables Average Historical Price Trend (2015-2019) and Forecast (2020-2025)
11.1.1 Mushrooms-Button
11.1.2 Sweet Corn
11.1.3 Baby Potatoes
11.1.4 Cherry Tomatoes
11.1.5 Broccoli
11.1.6 Coloured Capsicum
11.1.7 Zucchini
11.1.8 Lettuce
11.1.9 Purple Cabbage
12 Trade Data Analysis
12.1 Major Exporting Countries: By Value and Volume
12.2 Major Importing Countries: By Value and Volume
13 Competitive Landscape
13.1 Shreenath Agro Tech Pvt Ltd
13.1.1 Company Overview
13.1.2 Financial Analysis
13.2 Lawrencedale Agro Processing India Pvt Ltd.
13.2.1 Company Overview
13.2.2 Financial Analysis
13.3 Nisarg Nirman Agro Products Pvt. Ltd.
13.3.1 Company Overview
13.3.2 Financial Analysis
13.4 S. P. Vegetables.
13.4.1 Company Overview
13.4.2 Financial Analysis
13.5 Anusayafresh
13.5.1 Company Overview
13.5.2 Financial Analysis
13.6 Green Earth Fresh Produce (P) Ltd.
13.6.1 Company Overview
13.6.2 Financial Analysis
13.7 Reliance Retail
13.7.1 Company Overview
13.7.2 Financial Analysis
13.8 Big Basket
13.8.1 Company Overview
13.8.2 Financial Analysis
13.9 Natures Basket Limited
13.9.1 Company Overview
13.9.2 Financial Analysis
13.10 Others
14 Events and Developments
Additional Customization Available:
15 Procurement Strategy
15.1 Contract Terms
15.2 Buying and Sourcing Trends
15.3 Storage and Warehousing
15.4 Certifications and Regulations
15.5 Risk Factors
16 Cultivation Cost Analysis
The Indian exotic vegetables market is being driven by the growth of the overall fruits and vegetables industry in India, which attained a volume of almost 322 million metric tons in 2019. The Indian fruits and vegetables market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 5%. The industry is projected to reach 432 million metric tons by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its variety, the industry in India can be segmented into mushrooms-button, sweet corn, baby potatoes, cherry tomatoes, broccoli, coloured capsicum, zucchini, lettuce, and purple cabbage, among others. The sectors in the industry can be bifurcated into organised and unorganised sectors. On the basis of distribution channels, the industry is divided into unorganised retail, supermarket/hypermarket, online, and exports, among others. The major regional markets for the product are West Bengal, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra and Gujarat, among others. The key players in the above market include Shreenath Agro Tech Pvt Ltd, Lawrencedale Agro Processing India Pvt Ltd., Nisarg Nirman Agro Products Pvt. Ltd., S. P. Vegetables., Anusayafresh, Green Earth Fresh Produce (P) Ltd., Reliance Retail, Big Basket, and Natures Basket Limited, among others.
The major drivers of the market such as rising disposable incomes, increasing population, growing economy, rising foodservice sector, increasing demand for fresh organic produce, and farms specialising in producing exotic vegetables are expected to aid the market growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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