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Indian Exotic Vegetables Market: By Variety: Mushrooms-Button, Sweet Corn, Baby Potatoes, Cherry Tomatoes, Broccoli, Coloured Capsicum, Zucchini, Lettuce, Purple Cabbage; By Sector: Organised Sector, Unorganised Sector; by Distribution Channel: Unorganised Retail, Supermarket/Hypermarket, Online, Exports, Others; By Producing States: West Bengal, Uttar Pradesh, Bihar, Madhya Pradesh, Gujarat; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Price Analysis; Trade Data Analysis; Competitive Landscape

Indian Exotic Vegetables Market Key Insights:

 

  • Variety: Mushrooms-Button, Sweet Corn, Baby Potatoes, Cherry Tomatoes, Broccoli, Coloured Capsicum, Zucchini, Lettuce, Purple Cabbage, Others
  • Market Analysis and Outlook 2020-2025
  • SWOT Analysis
  • Market Performance
  • Breakup by Region
  • Porter’s Five Forces Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The Indian exotic vegetables market is supported by the overall Indian fruits and vegetables market, which reached a volume of almost 322 million metric tons in 2019. The Indian fruits and vegetable industry is further expected to grow at a CAGR of 5% between 2020 and 2025 to reach a volume of almost 432 million metric tons by 2025.

Indian Exotic Vegetables Market Report and Forecast 2020-2025

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The exotic vegetables industry in India is being aided by the growing demand for exotic produce, which is growing by 15% to 20% per annum. The country is the second-largest producer of fruits and vegetables, followed by China and is also a significant consumer market for the same. Vegetables account for over half of the total market share of the Indian fruits and vegetable market. Although the industry is highly fragmented and unorganised, the agricultural farms are leveraging the growing demand for the exotic vegetables in the food services sector by coming up with the produce grown, especially for premium eateries in Goa, Pune, Gurgaon, and Mumbai, among other reasons. India exports nearly 5,000 million tons of fruits and vegetables produce to Italy per year. The country mainly exports onions and green peas to the countries of the Middle East, such as the United Arab Emirates, Saudi, Qatar, and other countries such as the United Kingdom and the United States of America.

Properties and Applications

The exotic vegetables are those vegetables that are cultivated in a land not native to the vegetable. For instance, broccoli, parsley, and cherry tomato, among others, are not native to India, but their seeds are imported, and they are grown in the country under favourable climate and weather conditions, despite it being non-domestic.

Based on variety, the Indian exotic vegetables industry is divided into:

  • Mushrooms-Button
  • Sweet Corn
  • Baby Potatoes
  • Cherry Tomatoes
  • Broccoli
  • Coloured Capsicum
  • Zucchini
  • Lettuce
  • Purple Cabbage
  • Others

The industry is bifurcated based on sector into:

  • Organised Sector
  • Unorganised Sector

Based on the distribution channel, the industry is divided into:

  • Unorganised Retail
  • Supermarket/Hypermarket
  • Online
  • Exports
  • Others

The industry is divided based on the leading vegetable producing states in India into:

  • West Bengal
  • Uttar Pradesh
  • Bihar
  • Madhya Pradesh
  • Gujarat
  • Others

On the basis of the leading vegetable consuming states in the country, the industry is divided into:

  • Uttar Pradesh
  • Maharashtra
  • Bihar
  • Madhya Pradesh
  • West Bengal
  • Others

Market Analysis

The Indian exotic vegetable market is driven by the rapidly growing economy. India is also the largest producer of several agricultural commodities, which is aiding the market growth. The government is proactive in forming and executing several policies to strengthen the market growth. The rising increase in the exotic vegetable demand has attracted corporate houses to boost their investments in the industry. The country also offers incentives that are in favour of the investor, such as favourable policies for foreign direct investment in trading, including through e-commerce, for food products produced or manufactured in India.

The improving infrastructure is also aiding the industry growth in India. The rapidly increasing international trade in fruits and vegetables is invigorating the market growth of exotic vegetables in India. The industry is also aided by the shifting trend to fresh organic produce. The vast production base in India has also offered great opportunities for export. The country is home to a highly skilled workforce pool, which helps in providing a considerable produce to the masses. In the coming years, the industry is expected to be supported by the growing number of farms specialising in producing exotic vegetables. The growing demand from the rapidly rising foodservice sector in India is projected to propel the industry growth further. The growth of e-retail platforms selling exotic vegetables will also support the industry growth in the forecast period.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Indian exotic vegetables market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Shreenath Agro Tech Pvt Ltd 
  • Lawrencedale Agro Processing India Pvt Ltd. 
  • Nisarg Nirman Agro Products Pvt. Ltd. 
  • S. P. Vegetables. 
  • Anusayafresh 
  • Green Earth Fresh Produce (P) Ltd. 
  • Reliance Retail 
  • Big Basket 
  • Natures Basket Limited 
  • Others

The report by EMR covers the macro and micro aspects of the industry. The comprehensive EMR report provides an in-depth assessment of the industry based on Porter's five forces model, along with giving a SWOT analysis. It also provides a detailed analysis of the price trends and global trade data. The report gives an overview of the global market as well.

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Exotic Vegetables Market
    6.1    Figure: Global Exotic Vegetable Market Historical Market (2015-2019) and Forecast (2020-2025)
    6.2    Chart: Global Market Share by top Consumers 
    6.3    Chart: Global Market Share by top Producers
7    Indian Exotic Vegetables Market Analysis
    7.1    Figure: Indian Exotic Vegetables Historical Market (2015-2019) and Forecast (2020-2025)
    7.2    Figure: Indian Vegetables Area Under Cultivation: Historical Market (2015-2019) and Forecast (2020-2025)
    7.3    Figure: Indian Exotic Vegetables Market by Variety: Historical Market (2015-2019) and Forecast (2020-2025)
        7.3.1    Mushrooms-Button
        7.3.2    Sweet Corn
        7.3.3    Baby Potatoes
        7.3.4    Cherry Tomatoes
        7.3.5    Broccoli
        7.3.6    Coloured Capsicum
        7.3.7    Zucchini
        7.3.8    Lettuce
        7.3.9    Purple Cabbage
        7.3.10    Others
    7.4    Figure: Indian Exotic Vegetables Market Breakup by Sector: Historical Market (2015-2019) and Forecast (2020-2025)
        7.4.1    Organised Sector
        7.4.2    Unorganised Sector
    7.5    Figure: Indian Exotic Vegetables Market by Distribution Channel: Historical Market (2015-2019) and Forecast (2020-2025)
        7.5.1    Unorganised Retail
        7.5.2    Supermarket/Hypermarket
        7.5.3    Online
        7.5.4    Exports
        7.5.5    Others
    7.6    Figure: Indian Vegetable by Producing States: Historical Market (2015-2019) and Forecast (2020-2025)
        7.6.1    West Bengal
        7.6.2    Uttar Pradesh
        7.6.3    Bihar
        7.6.4    Madhya Pradesh
        7.6.5    Gujarat
        7.6.6    Others
    7.7    Figure: Indian Vegetable by Consuming States: Historical Market (2015-2019) and Forecast (2020-2025)
        7.7.1    Uttar Pradesh
        7.7.2    Maharashtra
        7.7.3    Bihar
        7.7.4    Madhya Pradesh
        7.7.5    West Bengal
        7.7.6    Others
8    SWOT Analysis
    8.1    Overview
    8.2    Strengths
    8.3    Weaknesses
    8.4    Opportunities
    8.5    Threats
9    Value Chain Analysis
    9.1    Value Chain Steps
    9.2    Profit Margin
10    Porter’s Five Forces Analysis
    10.1    Overview
    10.2    Buyer’s Power
    10.3    Supplier’s Power
    10.4    New Entrants
    10.5    Degree of Rivalry
    10.6    Substitutes
11    Price Analysis
    11.1    Indian Exotic Vegetables Average Historical Price Trend (2015-2019) and Forecast (2020-2025)
        11.1.1    Mushrooms-Button
        11.1.2    Sweet Corn
        11.1.3    Baby Potatoes
        11.1.4    Cherry Tomatoes
        11.1.5    Broccoli
        11.1.6    Coloured Capsicum
        11.1.7    Zucchini
        11.1.8    Lettuce
        11.1.9    Purple Cabbage
12    Trade Data Analysis 
    12.1    Major Exporting Countries: By Value and Volume
    12.2    Major Importing Countries: By Value and Volume
13    Competitive Landscape
    13.1    Shreenath Agro Tech Pvt Ltd
        13.1.1    Company Overview
        13.1.2    Financial Analysis
    13.2    Lawrencedale Agro Processing India Pvt Ltd.
        13.2.1    Company Overview
        13.2.2    Financial Analysis
    13.3    Nisarg Nirman Agro Products Pvt. Ltd.
        13.3.1    Company Overview
        13.3.2    Financial Analysis
    13.4    S. P. Vegetables.
        13.4.1    Company Overview
        13.4.2    Financial Analysis
    13.5    Anusayafresh
        13.5.1    Company Overview
        13.5.2    Financial Analysis
    13.6    Green Earth Fresh Produce (P) Ltd.
        13.6.1    Company Overview
        13.6.2    Financial Analysis
    13.7    Reliance Retail
        13.7.1    Company Overview
        13.7.2    Financial Analysis
    13.8    Big Basket
        13.8.1    Company Overview
        13.8.2    Financial Analysis
    13.9    Natures Basket Limited
        13.9.1    Company Overview
        13.9.2    Financial Analysis
    13.10    Others
14    Events and Developments

Additional Customization Available:

15    Procurement Strategy
    15.1    Contract Terms
    15.2    Buying and Sourcing Trends
    15.3    Storage and Warehousing
    15.4    Certifications and Regulations
    15.5    Risk Factors
16    Cultivation Cost Analysis

Analyst Review

The Indian exotic vegetables market is being driven by the growth of the overall fruits and vegetables industry in India, which attained a volume of almost 322 million metric tons in 2019. The Indian fruits and vegetables market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 5%. The industry is projected to reach 432 million metric tons by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its variety, the industry in India can be segmented into mushrooms-button, sweet corn, baby potatoes, cherry tomatoes, broccoli, coloured capsicum, zucchini, lettuce, and purple cabbage, among others. The sectors in the industry can be bifurcated into organised and unorganised sectors. On the basis of distribution channels, the industry is divided into unorganised retail, supermarket/hypermarket, online, and exports, among others. The major regional markets for the product are West Bengal, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra and Gujarat, among others. The key players in the above market include Shreenath Agro Tech Pvt Ltd, Lawrencedale Agro Processing India Pvt Ltd., Nisarg Nirman Agro Products Pvt. Ltd., S. P. Vegetables., Anusayafresh, Green Earth Fresh Produce (P) Ltd., Reliance Retail, Big Basket, and Natures Basket Limited, among others.

The major drivers of the market such as rising disposable incomes, increasing population, growing economy, rising foodservice sector, increasing demand for fresh organic produce, and farms specialising in producing exotic vegetables are expected to aid the market growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:

  • How has the Indian exotic vegetables market performed in the previous years (2015-2019)?
  • What is the forecast assessment of the industry for 2020-2025?
  • What are the major industry drivers and constraints?
  • What are the major price and demand indicators of the Indian exotic vegetables industry?
  • What are the price trends of mushrooms-button, sweet corn, baby potatoes, cherry tomatoes, broccoli, coloured capsicum, zucchini, lettuce, and purple cabbage in the regional market?
  • Who are the key producers of mushrooms-button, sweet corn, baby potatoes, cherry tomatoes, broccoli, coloured capsicum, zucchini, lettuce, and purple cabbage in the regional market?
  • What is the degree of competition in the regional market?
  • What are the import and export trends in the global market?
  • Who are the top importers and exporters of mushrooms-button, sweet corn, baby potatoes, cherry tomatoes, broccoli, coloured capsicum, zucchini, lettuce, and purple cabbage in the industry globally?
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