Indian Exotic Vegetables Market: By Variety: Mushrooms-Button, Sweet Corn, Baby Potatoes, Cherry Tomatoes, Broccoli, Coloured Capsicum, Zucchini, Lettuce, Purple Cabbage; By Sector: Organised Sector, Unorganised Sector; by Distribution Channel: Unorganised Retail, Supermarket/Hypermarket, Online, Exports, Others; By Producing States: West Bengal, Uttar Pradesh, Bihar, Madhya Pradesh, Gujarat; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Price Analysis; Trade Data Analysis; Competitive Landscape

Indian Exotic Vegetables Market Key Insights:

Market Outlook

The Indian exotic vegetables market is supported by the overall Indian fruits and vegetables market, which reached a volume of almost 322 million metric tons in 2019. The Indian fruits and vegetable industry is further expected to grow at a CAGR of 5% between 2020 and 2025 to reach a volume of almost 432 million metric tons by 2025.

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The exotic vegetables industry in India is being aided by the growing demand for exotic produce, which is growing by 15% to 20% per annum. The country is the second-largest producer of fruits and vegetables, followed by China and is also a significant consumer market for the same. Vegetables account for over half of the total market share of the Indian fruits and vegetable market. Although the industry is highly fragmented and unorganised, the agricultural farms are leveraging the growing demand for the exotic vegetables in the food services sector by coming up with the produce grown, especially for premium eateries in Goa, Pune, Gurgaon, and Mumbai, among other reasons. India exports nearly 5,000 million tons of fruits and vegetables produce to Italy per year. The country mainly exports onions and green peas to the countries of the Middle East, such as the United Arab Emirates, Saudi, Qatar, and other countries such as the United Kingdom and the United States of America.

Properties and Applications

The exotic vegetables are those vegetables that are cultivated in a land not native to the vegetable. For instance, broccoli, parsley, and cherry tomato, among others, are not native to India, but their seeds are imported, and they are grown in the country under favourable climate and weather conditions, despite it being non-domestic.

Based on variety, the Indian exotic vegetables industry is divided into:

• Mushrooms-Button
• Sweet Corn
• Baby Potatoes
• Cherry Tomatoes
• Broccoli
• Coloured Capsicum
• Zucchini
• Lettuce
• Purple Cabbage
• Others

The industry is bifurcated based on sector into:

• Organised Sector
• Unorganised Sector

Based on the distribution channel, the industry is divided into:

• Unorganised Retail
• Supermarket/Hypermarket
• Online
• Exports
• Others

The industry is divided based on the leading vegetable producing states in India into:

• West Bengal
• Uttar Pradesh
• Bihar
• Madhya Pradesh
• Gujarat
• Others

On the basis of the leading vegetable consuming states in the country, the industry is divided into:

• Uttar Pradesh
• Maharashtra
• Bihar
• Madhya Pradesh
• West Bengal
• Others

Market Analysis

The Indian exotic vegetable market is driven by the rapidly growing economy. India is also the largest producer of several agricultural commodities, which is aiding the market growth. The government is proactive in forming and executing several policies to strengthen the market growth. The rising increase in the exotic vegetable demand has attracted corporate houses to boost their investments in the industry. The country also offers incentives that are in favour of the investor, such as favourable policies for foreign direct investment in trading, including through e-commerce, for food products produced or manufactured in India.

The improving infrastructure is also aiding the industry growth in India. The rapidly increasing international trade in fruits and vegetables is invigorating the market growth of exotic vegetables in India. The industry is also aided by the shifting trend to fresh organic produce. The vast production base in India has also offered great opportunities for export. The country is home to a highly skilled workforce pool, which helps in providing a considerable produce to the masses. In the coming years, the industry is expected to be supported by the growing number of farms specialising in producing exotic vegetables. The growing demand from the rapidly rising foodservice sector in India is projected to propel the industry growth further. The growth of e-retail platforms selling exotic vegetables will also support the industry growth in the forecast period.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Indian exotic vegetables market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Shreenath Agro Tech Pvt Ltd 
• Lawrencedale Agro Processing India Pvt Ltd. 
• Nisarg Nirman Agro Products Pvt. Ltd. 
• S. P. Vegetables. 
• Anusayafresh 
• Green Earth Fresh Produce (P) Ltd. 
• Reliance Retail 
• Big Basket 
• Natures Basket Limited 
• Others

The report by EMR covers the macro and micro aspects of the industry. The comprehensive EMR report provides an in-depth assessment of the industry based on Porter's five forces model, along with giving a SWOT analysis. It also provides a detailed analysis of the price trends and global trade data. The report gives an overview of the global market as well.