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Japan Cosmetics Products Market Size, Share, Trends, Growth: By Product Type: Skin Care, Hair Care, Makeup, Fragrance, Others; By Gender: Men, Women, Unisex; By Price Range: Mass, Premium; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Others; Competitive Landscape; 2024-2032
Japan Cosmetics Products Market Outlook
The Japan cosmetics products market size was nearly USD 33.34 billion in 2023. The market is estimated to grow at a CAGR of 4.4% during 2024-2032 to reach around USD 49.45 billion by 2032.
Key Trends in the Market
The cosmetics industry refers to a sector that encompasses the manufacturing and selling of cosmetic products. Some popular cosmetic products include perfumes, oral cosmetic products, skincare, make-up, toiletries, and hair care, among others. The cosmetic sector is dynamic, innovative, and lucrative, and is one of the fastest-growing industries in the world.
- One of the major Japan cosmetics products market trends is the increasing inclination of consumers towards organic and non-toxic cosmetic products. Nowadays, consumers are making conscious choices by opting for cosmetic products that are non-toxic, organic, and free from chemicals, sulphates, and parabens. Moreover, growing concerns regarding safety, authenticity, and health, coupled with rising environmental consciousness, are boosting the demand for organic and natural cosmetic products in Japan.
- The Japan cosmetics products market demand is being supported by the growing usage of cosmetics by the male population. The cosmetics and personal care market for men has witnessed a significant surge in recent years, due to evolving societal norms and rising grooming awareness among men.
Cosmetic companies are attempting to capitalise on the trend by manufacturing products catering to men's needs. For instance, in 2022, Shiseido launched Sidekick, a men’s skincare brand, featuring a lotion, cleanser, fabric mask, and moisturiser, aimed at Gen-Z male customers.
- A surge in dermatological disorders due to factors like poor nutrition, hectic schedules, and increasing pollution levels is also favouring the Japan cosmetics products market growth. Dermatologically tested cosmetic products with medicinal properties such as anti-acne, anti-pigmentary, and sun protection are gaining significant popularity in the country.
- The surging trend of J-beauty or Japanese beauty that advocates minimalism, multi-functionality, and shorter beauty regimes is expected to aid the Japan cosmetics products market expansion in the coming years. Japanese cosmetics products like moisturising lipsticks, double cleansing products, and high-coverage foundations are increasingly gaining prominence across the world amid the growing interest in minimal skincare routine.
- The Japan cosmetics products market development is expected to be fuelled by technological advancements and innovations. Key players are incorporating microbiomes such as probiotics and prebiotics into skincare products to support skin health and offer a radiant complexion.
Furthermore, advancements in stem cell technology as well as nanotechnology are expected to boost the development of cosmetics products that can stimulate the production of collagen and promote renewal and regeneration of the skin are expected to propel the market in the coming years.
Market Analysis
Based on product type, the Japan cosmetics products market segmentation includes skin care, hair care, makeup, and fragrance, among others. On the basis of gender, the market is divided into men, women, and unisex.
On the basis of price range, the market is bifurcated into mass and premium. Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Japan cosmetics products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Sheseido Co. Ltd.
- Unilever plc
- L’Oreal SA
- Estee Lauder Companies Inc.
- Procter & Gamble Co.
- Kao Corp.
- Beiersdorf AG
- Koh Gen Do Americas, LLC
- Mandom Corp.
- Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo)
- Others
Market Share by Product Type
As per the Japan cosmetics products market analysis, skin care products hold a significant portion of the cosmetics sector. The rising geriatric population in the country is boosting incidences of skin issues, including, acne, pigmentation, skin sagging, sun damage, and wrinkles, among others. This is driving the demand for skincare products that can combat these issues.
Skincare products, including active ingredients like vitamin C, peptides, ceramides, glycolic acid, and SPF (sun protection factor), among others, are also witnessing a surge in demand among the skin-conscious population. Besides, skincare brands in the country are leveraging social media and influencer marketing strategies to promote their products and increase brand exposure.
Market Share by Distribution Channel
Online platforms account for a significant portion of the Japan cosmetics products market share as they can reach a diverse and wider audience base as compared to traditional distribution channels. Nowadays, customers prefer shopping for skincare products through online platforms as they can get wider choice, compare different product prices, and provide benefits like discounts and offers.
The increasing launches of premium and high-quality cosmetic products on online platforms are also propelling the market expansion.
Competitive Landscape
L’Oréal S.A. was founded in 1909 and is headquartered in Paris. It is a French personal care company that deals in the cosmetics, skincare, hair care, and body care segments. Some of its renowned brands are Garnier, Maybelline New York, Mixa, and Magic Mask, among others.
Unilever plc was founded in 1929 and is headquartered in the UK. It is a British multinational company that deals in more than 190 consumer brands in 400 countries. The company offers a wide range of products, including Lux, Rexona, Sunsilk, Vaseline, and more.
Estee Lauder Companies Inc. is an American multinational cosmetics company. It manufactures makeup, skincare, haircare, and perfume. Some of its subsidiaries Aveda, Bobbi Brown Cosmetics, Clinique, Tom Ford Beauty, and Too Faced, among others.
Other Japan cosmetics products market players include Sheseido Co. Ltd., Procter & Gamble Co., Kao Corp., Beiersdorf AG, Koh Gen Do Americas, LLC, Mandom Corp., and Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo), among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Gender |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Cosmetics Products Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Cosmetics Products Historical Market (2018-2023)
8.3 Asia Pacific Cosmetics Products Market Forecast (2024-2032)
8.4 Asia Pacific Cosmetics Products Market breakup by Country
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 ASEAN
8.4.5 Australia
8.4.6 Others
9 Japan Cosmetics Products Market Overview
9.1 Key Industry Highlights
9.2 Japan Cosmetics Products Historical Market (2018-2023)
9.3 Japan Cosmetics Products Market Forecast (2024-2032)
10 Japan Cosmetics Products Market by Product Type
10.1 Skin Care
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Hair Care
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Makeup
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Fragrance
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Japan Cosmetics Products Market by Gender
11.1 Men
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Women
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Unisex
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Japan Cosmetics Products Market by Price Range
12.1 Mass
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Premium
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Japan Cosmetics Products Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Speciality Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Sheseido Co. Ltd.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Unilever plc
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 L’Oreal SA
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Estee Lauder Companies Inc.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Procter & Gamble Co.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Kao Corp.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Beiersdorf AG
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Koh Gen Do Americas, LLC
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Mandom Corp.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo)
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Cosmetics Products Market: Key Industry Highlights, 2018 and 2032
2. Japan Cosmetics Products Market: Key Industry Highlights, 2018 and 2032
3. Japan Cosmetics Products Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Japan Cosmetics Products Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Japan Cosmetics Products Historical Market: Breakup by Gender (USD Billion), 2018-2023
6. Japan Cosmetics Products Market Forecast: Breakup by Gender (USD Billion), 2024-2032
7. Japan Cosmetics Products Historical Market: Breakup by Price Range (USD Billion), 2018-2023
8. Japan Cosmetics Products Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
9. Japan Cosmetics Products Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Japan Cosmetics Products Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Japan Cosmetics Products Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 33.34 billion.
The market is estimated to grow at a CAGR of 4.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 49.45 billion by 2032.
The market is being driven by the rising awareness about skincare, the expansion of e-commerce platforms, and technological advancements and innovations.
The key trends aiding the market expansion include the inclination of customers towards organic and non-toxic products, the growing popularity of J-beauty, and an increase in dermatologic disorders due to poor nutrition and increasing population.
The major product types considered in the market report are skin care, hair care, makeup, and fragrance, among others.
The different distribution channels in the market are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The key players in the market are Sheseido Co. Ltd., Unilever plc, L’Oreal SA, Estee Lauder Companies Inc., Procter & Gamble Co., Kao Corp., Beiersdorf AG, Koh Gen Do Americas, LLC, Mandom Corp., Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo), and others.
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